AUGUST 2013 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593
Total Seen Monthly Circulation: +27,870,250
Total Seen Circulation Year to Date: +128,996,296
SELECT SEEN BRAND COVERAGE / CIRCULATION
*TOP PITCHES OF THE MONTH
1. Bassmaster.com - ChromaPop, Dover - 3,928,711
1. Active Times - PivLock Overdrive
2. Popular Science - ChromaPop, Audible - 1,316,882
2. Outside, Pop Sci etc Freelancer - PivLock Overdrive
3. XGames.ESPN - Bobby Brown Video - 2,593,204
3. Bicycling - PivLock Overdrive
4. BicyclingMag.com - Approach Max - 738,000
4. BikeHugger/WIred Freelancer - FOREFRONT
5. BicyclingMag.com - Mastermind - 738,000
5. InStyle - Serpico Slim
6. Eyecare Business - ChromaPop - 44,239
6. Eyecare Business - ChromaPop Dover
7. Park City Television - ChromaPop - 1,400,000
7. Men’s Health / Women’s Health - Overdrive, Dolen
8. SnowboardMag.com - ChromaPop - 165,004
8. MountainMagazine - Vantage w/ Aerocore
9. BikeRumor - FOREFRONT - 3,00,000
9. OnTheSnow.com - Dr. Bob I/O, Vice
10. PinkBike - FOREFRONT - 1,847,054
10. Outdoor Gear TV - ChromaPop, Low Light Ignitor Lens
11. OutsideOnline - FOREFRONT - 1,484,079
11. SELF - Virtue, V90, Audible
12. VitalMTB - FOREFRONT - 219,223
12. Outside Magazine - FOREFRONT
13. Shop Eat Surf - FOREFRONT - 459,432
13. Outside Magzine - Audible, Vantage w/ Aerocore
14. Gear Junky - FOREFRONT - 500,000
14. VCPN - Lowdown
15. Bike Radar - PivLock V2 - Unavailable
15. VCPN - Kingdom
16. BikeMag - FOREFRONT - 138,397
16. WIRED - Vantage w/ Aerocore
17. TW Moto - V2 Sweat-X Blackout - 100,605
17. Men’s Journal - ChromaPop, Techlite Low Light Ignitor
18. Kayak Fish Mag - ChromaPop - 61,060
18. EpicLife Magazine - Helmet/Goggle
19. Mountain Bike - FOREFRONT - 738,000
20. Men’s Journal - Vice, Dolen
20. Mountain Bike Action - Crankworx Edit - 219,223
21. Runner’s World - ChromaPop
21. Eyecessorize - Melody, Playlist - 20,000
22. National Geographic Adventure - Dover, Overdrive
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
BOUNCE BACK STRONGER • GET FIT FOR WINTER • TRAIN FOR ALPINE ADVENTURE
FALL 2013
The Road Not Ridden
Afghanistan’s First Women’s Cycling Team
37
G ear E ssentials
Trail Running Biking and Jogging Safety Muscle Recovery
Master Backpacking
&
Rock Climbing Mountain Biking
THRIVE IN THE WILD™ $4.99 US $6.99 CAN V11N3
FALL 2013 Display Until November 1 womensadventuremagazine.com
Q&A With The Youngest AT Thru-Hiker Ever, Why Spend On Socks, Autumn In The Adirondacks
gear
Chill Out: Cold Weather Apparel Cold Weather Apparel Snag the latest, greatest pieces—some new and some tried and true—sure to keep you cozy as days shorten, temperatures drop, and autumn colors brighten hillsides.
Brooks Range Mountaineering Quick Dash Hoody. The only mid-layer you’ll need for all adventures, this plush fleece top features a full coverage hood, hand warming pocket, shirttail for added warmth and a chin guard. Slim fit allows for layering without adding bulk. $149.95; brooks-range.com
By Chris Kassar Aventura Ellis. Throw on this stylish cap before heading out, and enjoy your ride into town or a walk through the woods even more. The plush Berber fleece lining and beautiful, textured corduroy exterior keeps you warm and looking good on the go. Sure to become a staple of your cold weather wardrobe. $34; aventura.com Smith Approach Max. It may not be summer anymore, but your eyes still need protection from the sun and elements. Smith’s new Approach Max glasses with three interchangeable performance lenses provide superior optics in a low-profile frame design perfect for active ladies like you. Custom fit thanks to an adjustable nose pad and hypoallergenic rubber on temples, nose pad, and brow that reacts with perspiration to prevent slippage. Bonus: constructed from Smith’s Evolve technology, a 53 percent bio-based material. $159; smithoptics.com
Scarpa Kailash GTX. This burly boot provides ample, well-placed structure and support to keep your feet and body happy as you explore nature’s bounty. Features like a beefy Vibram sole provide traction over rocky and icy terrain while Gore-Tex® designed for outdoor excursions in changing weather, a protective toe point, and added durability make these suited for the fall season and beyond. $209; scarpa.com
Outdoor Research Versaliner Gloves. OR has outdone themselves once again by bringing you two pairs of gloves in one compact, highperformance package. The fleece liner keeps fingers toasty while a removable waterproof-breathable shell protects hands from wind and rain. Bonus feature: zippered pocket in the fleece glove stores the shell and/or a hand warmer if the mercury drops drastically. $49; outdoorresearch.com
64 WAM • FALL | 2013
Mountain Hardwear Women’s Ramesa™ V2 Convertible Pant. These comfortable, light, quick-dry hiking slacks will help you tackle even the toughest terrain. Perfect for fall’s unpredictable weather, turn these into shorts or back to pants with the flick of a zipper. The only downside: no ankle zipper means you have to remove boots or stuff pant bottoms into gaiters to convert to shorts. $75; mountainhardwear.com
womensadventuremagazine.com
Shape Magazine editor, Jeanine Detz 1,375 Followers
Kayak Fishing Magazine 9,926 Followers
Re-tweeted: FloridaFishnJournal TroutNSalmon Journal CrappieFish’nJournal StrperFishnJournal CanadianFishingNews
Hatch Magazine 3,115 Followers
16,129 Followers 9,687 Followers 18,727 Followers 15,966 Followers 15,992 Followers
http://www.youtube.com/watch?v=WWGInc09VS0
To read the full story, visit: http://www.powdermag.com/stories/illumination-at-evo/
As seen on CountryWeekly.com
http://www.pinkbike.com/news/Smith-Optics-Announces-New-All-Mountain-Helmet.html
http://www.mbaction.com/Main/News/Smith-Optics-Launches-Enduro-Helmet-Line-7047.aspx
http://www.sicklines.com/2013/08/15/smith-optics-forefront-am-helmet/
http://www.bikeradar.com/mtb/news/article/smith-forefront-all-mountain-helmet-launched-37704/
http://www.vitalmtb.com/videos/member/Smith-Optics-at-Crankworx-2013,22566/iceman2058,94
For the full video, visit: http://www.mbaction.com/Main/News/Video-Smith-Optics-at-Crankworx-7074.aspx
For the full video, visit http://www.youtube.com/watch?v=oVogNzg0jao&feature=youtu.be
Bobby Brown showing off his signature helmet, the Bobby Digital Maze To watch the full video, please visit: http://xgames.espn.go.com/video/9605498/pro-series-bobby-brown