M AY 2 0 1 4 B R A N D E D I T O R I A L
PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593
total seen monthly circulation: + 5 6 , 6 8 1 , 2 9 8 total seen circulation year to date: + 1 0 6 , 1 7 5 , 9 5 0 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N
TOP PITCHES OF THE MONTH*
1. Self.com - PivLock V2 - 4,238,164
2. Saltwater Sportsman - ChramaPop
2. Men’s Journal - Nomad - 3,646,000 3. National Geographic Adventure - Forefront - 4,445,000 4. Blister Gear Review - Forefront - 965,000 5. Men’s Journal - ChromaPop - 3,646,000 6. RunnersWorld.com - Lowdown w ChromaPop - 2,144,735 7. Fox News - Forefront - 9,000,000 8. Forbes.com - Forefront, PivLock V90 - 2,630,000 9. Fox News - ChromaPop - 9,000,000 10. MadeMan.com - Cornice - 1,231,220 11. Powder.com - Heyburn Backpack - 339,753 12. Decline - Forefront - 40,000 13. Bicycling - Forefront - 438,675 14. Angling Trade - Great Days - 19,452 15. Florida Sport Fishing - Great Days - 60,000 16. Gear Caster - Chamber RX - 40,000 17. Backpacker - PivLock Overdrive - 345,627 18. Eyecare Business - Quinlan, Darby - 44,239 19. Eyecessorize - 59,589 - Etta 20.SnowboardMag.com - Cornice - 165,004 21. Ski.com - Mt. Shasta, Lowdown - 368,606
1. Climbing Magazine - ChromaPop, Touchstone/Frontman 3. Saltwater Sportsman - Dockside 4. Cabela’s Journal - ChromaPop, Dover 5. Velo - Marvine 6. Decline - Photochromic, PivLock V2, Frontman 7. InStyle - Clayton 8. SBC Women - I/OS Neon Archive, I/O 7, Allure 9. Bike Magazine - Forefront 10. WIRED - Forefront 11. Mountain Bike Action - Overdrive RX 12. Fish Alaska - Chief Low Light Ignitor 13. Q Blog (Equinox) - Overdrive, ChromaPop 14. Envision - Turnkey 15. Gear Junkie - ChromaPop, Chief 16. Mt Baker Experience - Cheetah 17. Runner’s World - Pivlock Overdrive, PivLock V90 18. BoatingLAB - Audible 19. Gear Genius - Forefront 20. Carrie Underwood Video Shoot - Various 21. Eyecessorize - Chief, Lochsa, FlyBy
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.
http://www.2020mag.com/video/?id=9963758d-18da-4888-8d25-da2daa74b6c7
http://www.2020mag.com/video/?id=5269a74e-2140-49ff-a8a5-d53400d17d35
For the full review, visit:
http://www.bikeradar.com/mtb/gear/category/helmets-and-protection/helmet-standard/product/review-smith-optics-forefront-48451/#null
For the full review, please visit: http://blistergearreview.com/gear-reviews/smith-forefront-helmet
VOL. 51 ISSUE 19 MAY 13, 2014
SMITH FUEL V.1 MAX M GOGGLES Price: $40 Phone: 888.484.5731 Website: www.smithoptics.com Hide your eyes behind Smith’s performance Red Mirror lens, pictured here on the Fuel v.1 Max M blue goggles. These goggles have hand-painted frames, F.A.T. 2-Layer face foam, and an anti-fog Lexan lens that is compatible with tear-offs. A protective bag to store them is included with purchase.
DECAL WORKS T-12 GRAPHICS KITS Price: $99 Phone: 815.784.4010 Website: www.decalmx.com
The latest decal kits for motocross bikes from DeCal Works have fresh new artwork and customizable colorways. The T-12 lineup includes both ready-made and semi-custom kits that include decals for the radiator shrouds, swingarm, lower forks, front and rear fenders, in addition to numberplate backgrounds.
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MAY 2014
PRESENTING LENS TECHNOLOGY…
HOLD THE JARGON! SELLING FRAMES
BON US SPOR EYEW TS PUZZ EAR L PAGE E
WITHOUT CUTTING PRICES
FINANCIAL FIT IS BARGAINING A PERMANENT PIECE OF THE PUZZLE?
plus! Check out our Vision Expo East post-show pages to see what’s new
EB
VEE ROUNDUP
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31. SIGNET ARMORLITE KODAK Unique progressive lens Signet Armorlite has expanded its KODAK Unique progressive lens to include individual lens customization. KODAK Unique HD lenses use point-of-wear measurements taken with the KODAK Lens IDS measurement tool. INFO: signetarmorlite.com/ weareallunique
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32. SILHOUETTE Futura Silhouette updates the classic Futura shades in its new 50th Anniversary Collection, seen in the campaign starring Tali Lennox and shot by Peter Lindbergh. INFO: silhouette.com 33. SMITH OPTICS Quinlan Rich acetate materials handcrafted into a large oval face shape combine with titanium temples and silicon nose pads to create a look and fit with timeless design and avant-garde edge. INFO: smithoptics.com
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34. SUPER SYSTEMS Fast Grind 2200 Super Systems Optical Technologies announces that its Fast Grind 2200 all-in-one lens surfacing unit has qualified as an EyeMed in-office lab. INFO: superoptical.com
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35. TRANSITIONS OPTICAL, INC. Trial decals Transitions’ trial decals are now available to patients who want to experience the technology of Transitions Signature VII lenses before they buy. Consumers can get the decals after watching an informative web commercial. INFO: transitionstrial.com
21. Eye Docs of Rock play to the crowd at B.B. King’s. 22. Opti-Port’s Jim Edwards (c) with celebrity impersonators at the company’s SPARK conference. 23. David Schulte (l) and Larry Leight host the Oliver Peoples party atop the Gramercy Hotel. 24. OWA Pleiades Award winner Sherrie Rogerson with husband Kirk and children, Jordan and Zac, at the OWA event held at Marchon’s NYC showroom.
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Eye careBu s in es s. c o m
May 2014
36. VILLA EYEWEAR Blackfin Edge The latest additions to the Blackfin Edge collection reinterpret the latest design trends and the fashion for high-tech eyewear, combining lightness with vibrant, high-impact colors, two-tone fluorescent shades in contrast with more classic tones. INFO: villaeyewear.com
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FRAME INTRODUCTIONS
{ FRAME INSIGHTS }
Back to the Futura SILHOUETTE REVISITS THE FUTURA FOR CORPORATE 50TH ANNIVERSARY Silhouette is kicking off the celebration of its 50th anniversary with the Futura Anniversary Collection, an update of the collectors’ favorite style first presented in 1974. “The original Futura was made of stiff, heavy acetate; a redesign in 2004 eliminated screw and hinges for a sleek aesthetic, but kept the rim,” company representatives note. Embodying Sihouette’s minimalist, cutting-edge outlook for a frame, the style is lightweight and ultramodern, comprised of SPX+, a special polymer composite with elastic qualities that eliminates the need for screws or hinges. The style comes in three color combinations: black temples with silver mirror lenses, white temples with bronze mirror lenses, and yellow temples with black lenses. INFO: silhouette.com
THANKS TO SILHOUETTE’S SPECIAL MATERIAL TECHNOLOGY, THE NEW FUTURA MOLDS ITSELF COMPLETELY TO THE HEAD, APPEARING TO ALMOST HOVER ON THE FACE—PAIRING A MODERN LOOK WITH OPTIMUM WEARING COMFORT. GERHARD FUCHS, DESIGNER OF THE FUTURA 2014
ASPEX
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MARCOLIN USA/VIVA
SMITH OPTICS
Harley-Davidson Eyewear style HD 472 | 54/16-145 | Metal/Acetate | Black, Brown, Gunmetal, Navy | Men INFO: 800-345-VIVA, vivagroup.com
Darby | 53/16-140 | Acetate | Matte Crystal Black, Matte Havana, Horn, Matte Brown Stripe, Red Stripe | Unisex INFO: smithoptics.com
Eye careBu s in es s. c o m
May 2014
Manhattan Design Studio style S3297 | 54/16-135 | Plastic with rimless clip-on | Dark Brown and Light Brown, Red and Pink, Black and Clear Pink | Women INFO: aspexeyewear.com
To view the full video, please visit:
http://video.foxnews.com/v/3595492902001/tech-gadgets-to-use-for-fun-in-the-sun-/?playlist_id=929831913001#sp=show-clips
http://video.foxnews.com/v/3547414662001/new-gadgets-make-for-a-smoother-bike-ride/#sp=show-clips
Featured on:
http://www.grindtv.com/action-sports/surf/post/5-reasons-make-west-oz-next-surf-trip/
For the full coverage of the story, please visit: http://www.grindtv.com/outdoor/excursions/post/pro-climber-jonathan-siegrist-completes-spectrum-first-ascent/
For the full review, visit: http://nsmb.com/smith-pivlock-v2-reviewed/
http://www.surfline.com/surf-news/smith-grudge-match-semifinals_109791/
http://www.2020mag.com/video/?id=9bb9117b-1d70-42af-86cf-cf08685bad30