2013 Smith Optics November Editorial Coverage by Smith

NOVEMBER 2013 BRAND EDITORIAL

PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Monthly Circulation: +39,200,758

Total Seen Circulation Year to Date: + 220,300,114

SELECT SEEN BRAND COVERAGE / CIRCULATION

*TOP PITCHES OF THE MONTH

1. New York Times Online - David Wise - 15,535,617

1. Gear Institute - Vantage, CrhomaPop, I/OX

2. Men’s Health - ChromaPop - 1,901,100

2. BicyclingMag.com - PivLock Overdrive

3. Powder Magazine - I/O Family, Vantage, Gage, Lowdown 3. Red Bulletin - Vantage, Dolen - 105,500

4. OR Show Dailies - I/O 7, Squad, Showcase, Compass

4. Freeskier - I/OS - 70,000

5. Outside Magazine - Dr. Bob I/O

5. Lava Magazine - Forefront - 60,000

6. Oxygen Magazine - Elena Hight Products

6. Decline - Forefront - 40,000

7. SELF - PivLock Overdrive

7. Self.com - Valence - 1,057,342

8. SIA Show Dailies - New Products

8. Military Times - ChromaPop Backdrop - 2,752,252

9. Fitness - Forefront

9. Army Times - ChromaPop Backdrop - 104,978

10. Shape - Forefront

10. ReserveAmerica.com - ChromaPop Dover - 2,000,000

11. SELF - Lowdown, PivLock, PivLock Overdrive

11. OutsideOnline - Vantage w/ Aerocore - 1,300,000

12. Bass Times - ChromaPop

12. Transworld Snowboarding - Trilab Vice - 120,000

13. Men’sJournal.com - Forefront

13. Penthouse - ChromaPop Turnkey - 109,792

14. WIRED - I/OX Turbo Fan

14. OutsideOnline - ChromaPop Audible - 1,300,000

15. Powder - Vice, Vantage

15. Runner’s World - ChromaPop Dover - 716,867

16. Cool Hunting - Archive Collection

16. FlyFisherman - ChromaPop - 101,069

17. Sunglasses Magazine - ChromaPop

17. Supercompressor.com - ChromaPop Lowdown - NA

18. Vision Monday - ChromaPop

18. Eyecessorize - Decoder - 59,589

20. Gear Caster - W’s Vantage, I/OS

19. Men’sHealth.com - Vantage, I/O Recon - 3,323,559

21. Busted Wallet - I/OX

20. USA Today - I/OX - 1,674,306

22. Skiing Magazine - Bobby Maze

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

Summit Daily News 11/22/2013

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winter 2014

FREE

HEELIN' Telemark skiing on the upswing

Craft cocktails SPIRITS TO SEEK ON AN APRÉS ADVENTURE

Warm up your home HOLIDAY TRIMMINGS TO DECK THE HALLS

December 4, 2013 11:27 pm / Powered by TECNAVIA

CLOCKWISE FROM TOP PHOTOS COURTESY SMITH OPTICS / PHOTO COURTESY SCARPA / PHOTO EARL HARPER MSR / PHOTO COURTESY SCARPA / PHOTO COURTESY DPS

Summit Daily News 11/22/2013

warmth, stealth fit, comfort and ideal goggle integration when paired with the new Vice goggle. You’ll also need a good, sturdy pair of knee-high wool socks. Check your local specialty outdoor shop for SmartWool, Point6 (point6. com) or FITS (fitssock.com) ski socks. As for gloves, you’ll need a pair of Kincos to solidify your old school, grassroots status. Kinco work gloves have a cult-like following with lifties, patrollers and backcountry enthusiasts nationwide. Their model 901 Ski Glove features a waterproof laminate and, new this year, is available as a mitten for extra warmth. Other models such as the popular and much imitated model 1927KW require an aftermarket waterproofing such as Sno-Seal, available at Walmart and specialty outdoor shops.

HARD GOODS: SKIS, BOOTS AND BINDINGS When it comes to skis, some people like noodles, some prefer planks, others pontoons, but the consensus among tele skiers is that wider is better, with a minimum of 99 millimeters under foot. For a high-performance powder tele ski, invest in a pair of the new DPS Lotus 120 Spoons (www.dpsskis. com), made in Utah with proprietary Pure3 carbon construction. The Lotus is a directional ski with a rockered shovel and complex convex base design, available in 178-, 189- and 197-centimeter lengths. Telemark skiers are notorious for using whatever crappy, bent and mis-sized poles they ﬁnd in their sheds the morning it dumps. Don’t be that guy. Check out the new pole technologies from Black Diamond, Swix (swixsport.com) and MSR (cascadedesigns.com/MSR).

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The new MSR Deploy TR-3 is a high-performance, adjustable, three-section backcountry pole that will work for all of your winter sports. Next, let’s talk bindings. While the majority of tele skiers seen on the mountain will still be on traditional, 75-millimeter “duckbill” boot-binding set-ups, people are slowly but surely migrating to the NTN binding, made by Rottefella and sold through Scarpa dealers (scarpa.com). There are many ﬁne 75-millimeter bindings out there, including the classic Black Diamond O1, the G3 Enzo R and the 22Designs Vice (they’re coming out with a kids’ tele binding this year). And Scott, Scarpa and Black Diamond are all still in the 75-millimeter boot game. But Scott (formerly Garmont) and Scarpa are leading the way with NTN — the ﬁrst telemark binding with alpine-style drop-down brakes (no more leashes) and a powerful direct-drive click-in system that also allows for touring. “The binding drives like an alpine binding and offers a predictable stability, comforting new patrons to the sport,” said Kirstin Nelson, Breckenridge Resort ski patroller. “With NTN also producing the Freedom binding, their backcountry version, they were able to start competing with other lighter-weight tele bindings out there. “The fact that both versions of the NTN are also releasable makes the binding very attractive to avalanche professionals and patrollers, where many organizations require releasable bindings for control work. The boots compatible with the NTN binding were also a change to the sport.” Scarpa is producing NTN boots in three tiers of stiffness, with the TX Pro (same build as the T1) now ranking as the company’s top-selling tele boot.

VICE GOGGLE

SMITH SEQUEL HELMET

NTN BINDING

MSR DEPLOY TR- ADJUSTABLE BACKCOUNTRY POLE

TX PRO TELE BOOT

DPS LOTUS SPOONS

e x p l o r e s u m m i t﹒ c o m

December 4, 2013 11:31 pm / Powered by TECNAVIA

Full Review at: http://www.singletracks.com/blog/mtb-gear/review-smith-optics-approach-riding-glasses/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+singletracks+%28Singletracks+Mountain+Bike+Blog%29

http://snowboardmag.com/videos/smith-optics-prospecting-idaho-ep-2-carter-luebkes-vienna-sausage-fest

http://snowboardmag.com/videos/smith-optics-prospecting-idaho-ep-1-mark-carter-sammy-luebke-shred-turkey-head-lake

http://www.snowboardermag.com/videos/smith-optics-presents-prospecting-idaho-bb-guns-nunchucks-clancy-pospisils-sawtooth-adventure/

http://www.snowboardermag.com/videos/smith-optics-prospecting-idaho-carter-luebkes-vienna-sausage-fest/

http://www.snowboardermag.com/videos/smith-optics-prospecting-idaho-turkey-head-lake/

http://snowboarding.transworld.net/1000213921/videos/mark-carter-sammy-luebkes-vienna-sausage-fest/

http://www.usatoday.com/story/tech/personal/2013/03/02/tech-now-high-tech-ski-gear/1958135/