SEPTEMBER 2013 BRAND EDITORIAL
PRESS CONTACT: Cassie Abel | cassie@smithoptics.com | 208.727.6593
Total Seen Monthly Circulation: +31,393,987
Total Seen Circulation Year to Date: +186,023,221
SELECT SEEN BRAND COVERAGE / CIRCULATION
*TOP PITCHES OF THE MONTH
1. All About Vision - Cover Photo, Spree - 1,710,295
1. Wall Street Journal - Allure
2. Snowboard - Assorted - 240,000
2. WomenMovement.com - Hemline
3. Alaska Airlines Magazine - Overdrive, V2 - 30,000
3. Eyecare Business - Debate, Decoder, Coleburn, Goodwin
4. OutsideOnline - Vantage - 1,300,000
4. Sports Illustrated Kids - Kids Ski Gear
5. SELF - Valence - 1,529,570
5. Men’s Journal - ChromaPop
6. BikeRumor - ChromaPop, Overdrive - 3,000,000
6. BUST Magazine - I/OS, Virtue, Lookout
7. Men’s Journal.com - Forefront - 1,445,276
7. ReserveAmerica.com - ChomaPop Dover
8. Skiing Magazine - Vantage, Smith ID - 307,443
8. Summit Daily - Vice, Photochromic I/O
9. SKI Magazine - Valence, Vantage, I/O, Vice - 455,438
9. Backcountry Magazine - Vice, ChromaPop Dover, Varience
10. NationalGeographic.com - ChromaPop (Gear of Year) 10. Red Bulletin - Vantage - 4,445,000
11. WeightWatchers.com - Vantage
11. Men’s Journal - Vice, Dolen - 3,646,000
12. SEA Mag / Boating World - Backdrop
12. Mountain Magazine - Vantage, I/O - 125,000
13. SNOW Magazine - Vantage, I/OX
13. Backpacker - Approach - 345,627
14. Outside Magazine - Gibson
14. Gear Institute - Vice - 34,883
15. Bicycling - Forefront, Hideout
15. Shop-Eat-Surf - New Marketing Managers - 459,432
16. Hooters Magazine - Fuel V.2 Sweat XM Orange Camo
16. Surfline - New Marketing Managers - 1,700,000
17. SELF - Vantage, Valence, I/OS, Virtue
17. OutsideOnline.com - ChromaPop Dolen - 1,300,000
18. Outside Magazine - I/O Recon
18. WIRED - Vantage - 819,457
20. Invision - ChromaPop RX
19. Sailing World - ChromaPop Frontman - 40,000
21. VMail - ChromaPop RX
20. TW Snow - Prospecting Idaho - 258,360
22. Outdoor Gear TV - ChromaPop Dover
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
http://www.youtube.com/watch?v=jQreO-F80xg
http://www.allaboutvision.com/faq/eyeglasses.htm#news
0902_ARM_DOM_00_026_00.pdf;Aug 23, 2013 11:53:11
OFFduty
H I G H - T E C H S P E C S | J E T- S K I I N G A D V E N T U R E | ‘ Y O U ’ R E N E X T ’ M O V I E
[NEWTHISWEEK]
Welcome Home Mama and Boris is the true story of a sister who fought to save the stray dogs her soldier brother had rescued in Iraq before he was killed in combat in 2007. Hardcover, Reader’s Digest Association. List price: $20 Lost Planet 3, a prequel to the Lost Planet franchise, offers both firstand third-person action on a hostile world brimming with nasty aliens. PS3, Xbox 360. List price: $60
‘GLUTEN-FREE’ DEFINED IN NEW FOOD LABELING
A new food labeling regulation from the Food and Drug Administration will make it easier to spot gluten-free foods, good news for people with gluten allergies or those with Paleo preferences. The regulation announced this month requires foods labeled “gluten free” to have only trace amounts of the protein — 20 parts per million of gluten or less. Experts generally agree that it is not possible to remove all traces of gluten and that the standard is small enough not to provoke a reaction in most people. Last year, sales of gluten-free products hit $4.2 billion, nearly triple what they were in 2008. Sales are expected to rise to $6.2 billion by 2018, according to industry predictions. Manufacturers have a year to comply.
FREE ‘MOVIE-LENGTH’ BOOKS FOR TROOPS, VETS
A company that produces books called “Movie Length Tales” is working with Operation Paperback to send a book to service members, military families and veterans for each one a customer purchases. The books are not-yet-produced screenplays converted by their original writers into prose. “These little books are not novels,” says the company’s website. “Think of them as written movies. Like the screenplays they come from, each is presented in real time, written in the present tense to allow you to ‘see’ the movie’s scenes in your mind’s eye as if they were unfolding on a theater’s screen before you.” The free books will be distributed to troops overseas, as well as to military and veterans hospitals and USO centers. www.graybooks.net/aisleseatbooks/ operation-paperback 26
Army Times
September 2, 2013
O
By Rob Curtis
rcurtis@militarytimes.com
ur eyes are lenses. Anyone who drives wearing eyeglasses at night — or who has seen J.J. Abrams’ camera work in the latest “Star Trek” films — can tell you that light coming directly at (but not straight into) the lens causes crazy reflections and glare. It normally happens in a dark environment, but certain conditions can make this happen in broad daylight. When the light source isn’t a point like a light bulb but a broad flat surface reflecting the sun’s rays — such as a body of water, snowy landscape or flat roadway — a lot of light waves bounce at many angles. Some funnel directly into your eye, focused through the lens of your eyeball, but most hit the surface of your eyeball at angles that overwhelm you eye’s ability to resolve them and confuse your brain, causing glare. Take fishermen, for example. For anglers looking into the water, the sun and sky are a giant source of light, and the surface of the water is practically a mirror. The two work together to create a glare-filled prismatic cloak that hides everything going on under the water’s surface from topside view. Vision is overwhelmed by the reflection of all those light waves so that all that’s really visible is a reflection of the sky. So what’s the solution? Your parents remember Polaroid even if you don’t. The iconic instant-print camera company derives its name from its original invention, the polarizer. The modern polarizer is a thin sheet of plastic stretched so that its molecular components allow light waves traveling perpendicularly to pass through while reflecting light waves that hit its surface at an angle. Think of it as a tiny field of Venetian blinds. If that’s all we needed, we’d all be walking around with plastic sheets taped to our faces. But there are other considerations with polarizing films that make them a significant part of the answer — but not the entire answer.
Polarizing
effect
The specs
Glass vs. PC: The original polarized eyewear developed by Polaroid was made using two pieces of glass sandwiching a sheet of polarizing film. That process is still used today and has taken up residence in the “premium” realm because of the expense involved in producing glass lenses that are accurately shaped and ground to mate with each other on either side of the polarizing material. Optically clear binders and adhesives are needed to hold things in place. “Serious anglers know glass is unscratchable,” says Dave Bulthuis, vice president of sales for eyewear manufacturer Costa Del Mar. But still, the company has split its line between glass lenses and PC lenses because anglers also appreciate the benefits of a polycarbonate lens. “They are always abusing their sunglasses — wiping salt spray from a polycarbonate lens with a T-shirt that can scratch it,” Bluthuis said. Glass has long been thought of as the king of clarity and scratch
New technology & tints for sportsmen — techies may want to look elsewhere
resistance, but modern PC lens production has come a long way and now rivals glass lenses in eyewear applications for clarity and exceeds it in terms of shatterproof safety. Oakley has invested heavily in PC lens technology. “Glass is heavy and offers little in the way of impact protection,” says Ryan Saylor, Oakley’s director of optics technology. Polycarbonate lenses can be made using materials that are as clear as glass and that are shaped from a mold instead of ground to shape as glass must be. Polarized PC lenses can be made with better optical performance than glass because each lens is a single piece, instead of several layers of material layered together. Oakley makes its PC lenses by suspending the polarizing material in a mold cavity and then injecting the molten PC material into the mold chamber, forming a continuously constructed lens that has no adhesives or layered material to cause distortion.
Take the glasses on and off in a showroom while looking at the same object or view. The lenses that cause the least change should be your winner. Consider: Optical purity: Any impurities, foreign matter or bubbles that are captured within the lens material will cause a degradation of visual transmission. Prismatic distortion: The thickness of the lens and the way it’s shaped can cause a difference in an object’s location when viewed through the lens versus when viewed by the naked eye. Lens shape: Every lens has the ability to magnify or reduce the image it displays depending on the shape of the lens surfaces. The purpose of a good sunglass lens is to display things without distorting them at all, so a lens must be ground perfectly to avoid any gain or loss of refraction. Lens tints: These work with polarization to refine what you see. When fishing in streams and lakes where the bottom is visible, you’ll want some definition between the green plants and rocks that hide your prey. A light blue www.armytimes.com
0902_ARM_DOM_00_027_00.pdf;Aug 22, 2013 19:55:54
Clockwise from far left, the Costa Del Mar Tuna Alley, the Oakley Polarized Flak Jacket XLJ Angling Specific Sunglasses and the Smith Chief ChromaPop.
tint works well because it brings out the greens and exposes your prey’s hiding places. Anglers in deeper, open water will appreciate a deeper blue tint that increases the contrast between fish and water. Visible light transmission: Usually measured as a percentage of the original, unfiltered light that passes through the lens, visible light transmission tells you how dark a lens is. A clear lens that blocks only UV light will transmit about 85 percent to 95 percent, while a dark lens made to protect the vision of arctic explorers will have a VLT in the 5 percent to 15 percent range. The higher the number, the brighter the lens will feel. A lens with a low VLT is great for open water and bluebird ski days but may be too dark at the end of the day or when it’s overcast. As a baseline, make sure any lens you choose filters out 100 percent of UV light — the stuff that causes eye damage over time. Frames: These do more than make you look good. Good shades are carefully designed to securely hold the lenses perpendicular to your face. Lenses work best this way. Check to make sure you’re good with the peripheral vision or protection offered by small or large temples. If you’re going to be active in your shades, look for grippy earsocks and nose pieces www.armytimes.com
and the ability to attach some kind of lanyard.
Check out these
Be aware that polarized eyewear doesn’t play well with surfaces or displays designed to beat glare on their own. At best, it’s hard to see what’s on the display; at worst, competing technologies can render whatever is behind the surface invisible. This happens on many smartphones, tablet and laptop displays, some automobile windshields and — important for field use — twoway radio displays. If you’re not the type to let technology get in the way of a good catch, check out the latest in polarized eyewear: Oakley Polarized Flak Jacket XLJ Angling Specific Sunglasses Based on the platform already familiar to plenty of service members, the Flak Jacket XLJ can go from hunting in the desert to fishing on the lake with little more than a lens change. The angling version features waterworld touches, such as hydrophobic and oleophobic lens coatings that shed water drops and resist smudges from fingers and lotions. Customizable nosepiece and thick, comfortably supportive temples keep the shades in place all day. $210 Smith Chief ChromaPop Smith Optics’ newest lenses are
made using brand-new ChromaPop filtering technology, a new film-free polarizing lens that also filters light at two key points on the visible spectrum that are the intersections of red, green and blue light. The result, engineers say, is faster and sharper vision thanks to enhanced color recognition. The Chief is a full-coverage frame that gives your eyes full view of what lies ahead, and beneath, with a classic look. The new ChromaPop series features lightweight polymer lenses with anti-reflective, scratch-resistant and hydroleophobic coatings. Stainless-steel hinges are a bonus for use around water. $209$269 Costa Del Mar Tuna Alley Costa Del Mar has focused on the angling market like a laser and tells us the Tuna Alley is the core of its fishing line. Saltwater fishermen: If you can’t fathom the switch from a glass lens, you will find CDM’s 580G (“G” for “glass”) to be the inherently scratch-resistant lens you seek. But if you want the shatter resistance and light weight of a PC lens, you can opt for the 580P (“P” for “polycarbonate”) and still get the same Costa Del Mar patented lens technology that reduces the harshest light on the spectrum for fisherman: yellowcolored light occurring at 580 nanometers. Costa’s fishing lenses offer even more light-cutting performance that allows you to see into deep water while using both polarizing and mirrored lens technology to reduce eyestrain. Its mirrored treatment is encapsulated inside the lens, so it will never scratch, fade or flake off. $169-$249 N
PETER SVENSSON/AP
Aerial view of the Swedish countryside from a GoPro camera mounted on a DJI Phantom Drone. The $700 Phantom is at the forefront of bringing UAVs to the masses. The roughly foot-square craft, below, is sold as a complete unit.
A true consumer UAV?
The technology that revolutionized warfare is redeploying to amuse us and give us an aerial perspective on our surroundings. Trying out a helicopter-type drone called the Phantom this summer has made it easy to see these agile, relatively stable aircraft being put to a number of uses, from aerial photography to package delivery — at least once the dangers can be managed and the legal issues worked through. The $700 Phantom, made by Chinese company DJI, is at the forefront of bringing drone technology to the masses. But remote-control aircraft have been around for decades. What’s different this time? First, the aircraft are much easier to fly, thanks to battery technology, electronics and GPS. The Phantom uses a GPS chip to stay steady in the air, even in a wind, and can stay up for nearly 10 minutes on a single charge. The second revolution is “firstperson view,” or FPV. That’s when the user can see out of the drone’s camera as it’s flying, freeing the user to send the aircraft out of eyesight and making it easier to capture good video. Unfortunately, the Phantom doesn’t come outfitted with a camera, only a mount for a GoPro action cam, a $200 upgrade. The military uses advanced FPV to keep UAVs on patrol over Afghanistan for hours, thousands of miles away from their “pilots.” On my first try, the Phantom
jumped into the air in a stiff breeze, which it seemed unable or unwilling to counteract. To prevent it from flying away, I brought it down quickly — too quickly. It lost a propeller, never to be found again. Luckily, it ships with replacements. The drone worked well for most of the following 20-odd flights, but it would still occasionally dart off in a random direction right from the takeoff. Once, I sent the drone straight up to see how far it could go. I stopped it when I could hardly make it out anymore. I estimate the altitude at about 1,000 feet. It could have gone higher, but I feared losing control of it. Although it may be a groundbreaking drone in terms of accessibility, the Phantom still feels like a first-generation product that enthusiasts will love but amateurs will be baffled by. Still, it was fun while it lasted, and it points to more fun ahead, with friendlier craft. N — Peter Svensson/The Associated Press September 2, 2013 Army Times
27
http://www.youtube.com/watch?feature=player_embedded&v=2KMHETUufRc
FREE
FALL 2013 VOLUME 31 ISSUE 5
Powering the Planet
Goal Zero’s Quest to Convert you to Solar
Running Far Utah’s Ultramarathon Scene
Fall Running Shoe Guide
5
Perfect Fall Camping Trips
Women’s Apparel
PrAna DĞŐĂŶ :ĂĐŬĞƚ $169 ƉƌĂŶĂ͘ĐŽŵ PrAna ^LJĚŶĞLJ ^ǁĞĂƚĞƌ ƌĞƐƐ $85 ƉƌĂŶĂ͘ĐŽŵ Born ƌŽŌ ŽŽƚ $180 ďŽƌŶƐŚŽĞƐ͘ĐŽŵ Oakley EĞǁƐ &ůĂƐŚ WŽůĂƌŝnjĞĚ ^ƵŶŐůĂƐƐĞƐ $150 ŽĂŬůĞLJ͘ĐŽŵ Haiku ƵĐŬĞƚ ĂŐ $78 ŚĂŝŬƵďĂŐƐ͘ĐŽŵ WŝƐƟů &ƌĞŶĐŚ /ŶĮŶŝƚLJ ^ĐĂƌĨ $38 ƉŝƐƟůĚĞƐŝŐŶƐ͘ĐŽŵ
Eddie Bauer ^ůŝŐŚƚůLJ ƵƌǀLJ ^ŬŝŶŶLJ :ĞĂŶ $69 ĞĚĚŝĞďĂƵĞƌ͘ĐŽŵ Mountain Handware ^ƚƌĞƚĐŚƐƚŽŶĞ ,ŽŽĚŝĞ $85 ŵŽƵŶƚĂŝŶŚĂƌĚǁĞĂƌ͘ĐŽŵ Keen ^ŝƐƚĞƌƐ D: ^ŚŽĞ $110 ŬĞĞŶĨŽŽƚǁĞĂƌ͘ĐŽŵ Sherpani tŝůůŽǁ ,ĂŶĚďĂŐ $64.95 ƐŚĞƌƉĂŶŝ͘ĐŽŵ ^ŵŝƚŚ KƉƟĐƐ ŚƌŽŵĂ WŽƉ ƵĚŝďůĞ ^ƵŶŐůĂƐƐĞƐ $269 ƐŵŝƚŚŽƉƟĐƐ͘ĐŽŵ WŝƐƟů EŝĐŽůĞƩĞ ĞĂŶŝĞ $36 ƉŝƐƟůĚĞƐŝŐŶƐ͘ĐŽŵ Athleta ^ŚĞůƚĞƌ ŽǀĞ :ĂĐŬĞƚ $164 ĂƚŚůĞƚĂ͘ĐŽŵ
^ƉLJ KƉƟĐ &ĂƌƌĂŚ ^ƵŶŐůĂƐƐĞƐ $94 ƐƉLJŽƉƟĐ͘ĐŽŵ Helly Hansen ŵďůĂ ZĂŝŶ :ĂĐŬĞƚ $175 ŚĞůůLJŚĂŶƐĞŶ͘ĐŽŵ Merrell ǀĞƌĂ ŵƉ ŽŽƚ $200 ŵĞƌƌĞůů͘ĐŽŵ Dakine ĂƌŝŶĂ tƌŝƐůĞƚ $22 ĚĂŬŝŶĞ͘ĐŽŵ Ibex :ĂĐŝ ^ŚŽƌƚ ĂŶĚ ^ǁĞĞƚ ^Ŭŝƌƚ $85 ŝďĞdž͘ĐŽŵ WŝƐƟů ƌŝĚŐĞƩĞ /ŶĮŶŝƚLJ ^ĐĂƌĨ $48 ƉŝƐƟůĚĞƐŝŐŶƐ͘ĐŽŵ Horny Toad ĐůĂŝƌ ^ǁĞĂƚĞƌ $128 ŚŽƌŶLJƚŽĂĚ͘ĐŽŵ
Melissa McGibbon is an Associate Editor for Outdoor Sports Guide magazine, a member of the Society of American Travel Writers, and a Löle Ambassador. She is exceedingly optimistic and always in pursuit of adventure, travel, or some daring combination of the two. Follow Melissa on Twitter or on Google+.
sportsguidemag.com
FALL 2013 | 21
TECH REVIEW
Shocks, Shades, and GPS Gear Box by Dave Reed
42 Sailing World november/december 2013
courtesy of the manufacturers
W
ouldn’t it be nice to which stopped the have all sorts of GPS countdown timer in the capabilities on your middle of the pre-start. wrist? Yes it would, Also, with the GPS and with the Garmin running all day the Quatix GPS watch, there’s a GPS and battery will drain pretty much, much more. Be careful though. It fast. To charge the unit, could be highly distracting. the watch is placed in So what does the Quatix do? a USB charging dock impossible to validate without Smith ChromaPop First off, it does tell time, with large, (don’t leave home without a lot of science, but according sharp digits. The user can then easily it). to Smith, the secret is in a new page through functions by using the big All in all, the Quatix is a great tool film-free polarization that “eliminates blue button on the left side. Press it once to stay engaged in a race, especially color confusion for the brain, ultimately and get a list of options: GPS, Tides, if you’re the type to second-guess the recognizing true color, faster.” When Tack Assist, Sail Race, Clock, Waypoints, tactician all day long. Retail is $449, light passes through a traditional lens, Tracks, Routes, and Autopilot, too. www.garmin.com they say, light waves intersect at two Autopilot? Yep, you can use it as a When a few of the aluminum Ronstan points, and the brain has to decipher remote control for your Garmin unit. Shocks landed in the palm of my hand, whether it’s seeing red, green, or blue. The gold mine is the Sail Race page. As I immediately started to think about The ChromaPop lens, apparently, blocks part of your pre-race routine, you can ways I could use them, on the boat and the color intersections so the brain plug in the wind angle and at home. If you’ve got a take-up line, “immediately recognizes true vibrant your boat’s tacking angles, a control-line redirect, or a dinghy color while reducing eye fatigue.” and then sail upwind. It spinnaker twing that doesn’t The test pair I’ve been using for several records your headings necessarily need a ball-bearing months (shown in the Frontman frame on port and starboard block, one of these little things style) are extremely comfortable, and and commits them to will do the trick. One weighs even in the low, harsh fall light, I can memory. Then, page 2.5 grams and has a reported see puff patterns clearly. Whenever down to the Start Line safe working load of 385 lbs. I pass them to others to try, I get the function to do your (and a breaking load of 770 lbs.). same reaction: “Wow. Everything’s really time and distance, too. When combined with Dyneema bright and sharp.” I agree. I’ve had no Enter your bow offset, ping or any other small-diameter headaches or eye fatigue. The lenses are both ends of the line as slippery rope, there are endless lightweight, scratch resistant, and have a waypoints, and save. Now applications. Sailors are using them coating that repels moisture, grease, and you’re ready to race. Scroll Garmin Quatix for lazy jacks, kite bridles, outhaul grime. As with any pair of sunglasses, to and activate the Sail Race purchases, roof rack tie-downs, and don’t just take someone else’s word for function. In the display will be the yes even jewelry for the ladies. Nautical it. Try a pair and see if the world pops countdown timer, distance from the is hip. $17 per pair, www.ronstan.com for you, too. Price starts at $209, www. line, as well as desired speed and burn The mind is a powerful and discerning smithoptics.com time. Once the countdown finishes, the device, capable of processing a display automatically shows numerical bombardment of sensory input, lifts and headers. especially the stuff that passes through Dig deeper and there’s an altimeter our eyeballs. What we put in front of and a barometer, and when paired with them has everything to do with what a Garmin GNT10N NMEA transceiver, we really see. Whatever the technical Ronstan Shock it can receive NMEA2000 data, such as trickery is behind the new Smith wind speed and direction, and depth. Optics ChromaPop lenses, it didn’t One complaint is that it can’t be locked take long for me to become a believer in the Sail Race mode. On numerous in what they say is “the world’s most occasions during my regatta test, I scientifically advanced polarized accidentally pressed the primary button, lens.” That’s a big claim, one that’s
the companies and brands exhibiting e-bikes were U.S. market leader Currie Technologies (the Accell Group), Stromer (BMC), Electra, Prodeco Technologies, E-Joe, Epik, Solex, E-Bann and Specialized. Scott Fitzgerald of Fitzgerald Bicycles, Victor, ID, said he was impressed by how many brands have begun aligning products and marketing messages to the broader consumer audience that is less interested in intense competition than just having fun - a trend also remarked on at Outdoor Retailer Summer Market in August. "I saw a lot of products that tell a story that has an emotional draw," he said. "What the industry is doing, and I hope they keep doing it, is aligning what people are looking to get out of cycling with the products themselves. It's not about putting a number plate on and duking it out in Lycra. And if it is a race scenario, it's a little less serious, it has a little more old school, grassroots feel. It's a focus on going out and having a great experience, in a non-threatening, non-pretentious way. for a long time."
"We had everything pretty much lined up before the show,” said Ryan Campo, buyer for Criterium Bike Shop in Colorado Springs, CO, which sent four employees to Interbike. "We sat down with a booked with appointments, but mostly we were cruising, looking for holiday season." Fitzgerald said the show helps him get a sense for where the industry is headed. "With the continued consolidation of the industry, there are fewer buyer dollars to spread around," said Fitzgerald, who opened commitment to that brand that goes into a lot of categories, and that's going to eat up a lot of buying dollars." And speaking of buying, there was no shortage of new and exciting products glistening in the aisles to get retailers’ attention. Mavic, a 100-year-old brand owned by Finland's Amer Sports, introduced a new pedal system developed in partnership with Time, a new mountain bike wheel/tire system that pushes their locus of control to another degree, and new additions to its helmet and apparel collection. Components maker Shimano introduced its apparel line to the United wheel size, and announced the acquisition of cruiser brand Nirve.
LONG F OOD L INES , S LOW S TART T O S EASON D IDN ’T S TIFLE P OSITIVE V IBE
"Negative comments were centered around the long lines at restau-
-
heard that some attendees had trouble navigating the expo hall – but
Kids;" while Yakima maintained Whispbar as a separate, premium brand. Both companies unveiled a variety of new carriers to keep up with fork and tire evolutions. POC entered the road bike category for
will get better moving forward." Street signs on aisles and segmented "neighborhoods," as well as a highly functional smartphone app, helped show-goers navigate the new digs. Despite the long lines typical of Vegas hotels and the des-
time with a new helmet, and Bern unveiled new street and mountain bike helmets. More than 650 people gathered at the industry breakfast to hear keynote speaker Graeme Newell, Tim Blumenthal of PeopleForBikes
the slow start to the 2013 bicycle retail sales season didn't seem to dampen spirits, and most surveyed agreed the industry had snapped back during the summer months. Interviews with a wide range of retailers and exhibitors indicated the show remains relevant and important to the industry, although like its sister show Outdoor Retailer, Interbike is more about face time and looking for new products than writing orders. Also, while the timing of the show in-season may not be ideal, there isn't necessarily a better time to hold it.
to PeopleForBikes - formerly Bikes Belong – an advocacy organization funded by the bike industry and supported by more than 750,000 individual cycling enthusiasts. Interbike returns to the Mandalay Bay Convention Center in 2014, beginning with OutDoor Demo in Boulder City, NV, on September 8-9, followed by the Interbike Expo on September 10-12. Interbike is now one of 65 premier tradeshows owned and operated by Emerald Expositions, a leading producer of large business-tobusiness tradeshows based in San Juan Capistrano, CA.
12 SGBWeekly.com | OCTOBER 7, 2013
To read the full article, visit: http://issuu.com/sportsonesource/docs/sgbw_1340hi/1?e=1969307/5117871
2013 Holiday Gift Guide
Travel Special Destination Races Camps Packing Tips Race-Week Prep
Trevor Wurtele Ironman Canada Champion Volume eight Issue six
$4.95
triathlonmagazine.ca
Mike Zigomanis From NHL to Swim/Bike/Run
Training Heal Tendon Pain Go Fast off the Bike Swim on the Go
For the full story, visit http://twentynineinches.com/2013/10/07/a-visit-to-smith-optics/
http://vurbmoto.com/videos/smith-optics-presents-heat-ft-cooper-webb-vurbmoto/15421/