OCTOBER 2014 BRAND EDITORIAL total seen monthly circulation: + 3 0 , 7 5 3 , 2 0 0 total seen circulation year to date: + 3 2 8 , 2 9 0 , 1 4 5
PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593 Kate Gaeir kate@kategaeir.com | 206.334.0863
SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N
TOP PITCHES OF THE MONTH*
1. Oregon Live - Portland Relocation - 7,997,375
2. FieldandStream.com - Dockside
2. Salt Lake Tribune - Portland Relocation - 1,925,911 3. Seattle PI - Portland Relocation - 1,915,686 4. PinkBike.com - #SMITHwomen - 2,175,601 5. Pink Bike - SMITHWomen Great Days - 1,847,054 6. VitalMTB - SMITHWomen Graet Days - 1,237,619 7. Velo News - Overtake, Asana - 1,092,618 8. Freeskier.com - SMITHWomen Great Days - 775,621 9. Men’s Journal - Vantage - 765.425 10. Men’s Journal - I/O 7 - 765.425 11. Esquire - Audible - 721,399 12. BikeMag.com - SMITHWomen Great Days - 680,814 13. Outside Magazine - Dockside, Overtake, Lowdown 675,000 14. Teton Gravity - SMITHWomen Great Days - 516,306 15. OntheSnow - I/O 7, Squad, Showcase OTG - 455,651 16. Bicycling (cover) - Overatke, Arena - 438,675 17. Ski Magazine - I/O, Vantage - 455,438 18. Skiing Magazine - Colette - 307,443 19. Envision - Various Eyewear - 30,000 20. Vision Monday - Various Eyewear - 20,024
1. Maxim - I/O Recon 3. Travel + Leisure - Audible, V2 Max, I/O 4. Outside Magazine - Dockside, Discord, Overtake, Wayward 5. Freeskier - I/O, Dover 6. 20/20 - Clayton (Scotty Lago) 7. Cult of Mac - Ovetake 8. Peleton - Arena, Asana 9. NSMB.com - Arena 10. Men’s Fitness - ChromaPop 11. Gear Institute - Cheetah, Parallel Max 12. Aspen Magazine - Colette, Clayton 13. Refinery29 - Overtake, Clayton, Colette 14. Canoe & Kayak - Lowdown, Colette 15. Fly Rod & Reel - Dover (ChromaPop) 16. SNEWS - Vantage w/ MIPS 17. SnowboardMag.com - Various Goggles, Sunglasses 18. Climbing - Indie Rx 19. Mt. Baker Experience - Goggles 20. Gear Caster - I/O 7 21. Aspen Daily News - I/O 7 22. Active Gear Review - I/O 7
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.
ISSUE 1443 OCTOBER 27, 2014
The Weekly Digital Magazine for the Sporting Goods Industry
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Spring 2015 Collection Designed for the lifestyle of today's woman
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SMITH OPTICS EXITING IDAHO TO GROW Safilo Group will relocate key functions of Smith Optics from Ketchum, ID to a new global design center in Portland, OR and Safilo's North American headquarters in Parsippany, NJ in a bid to take the brand global. The decision follows an in-depth analysis conducted over the past year in collaboration with Smith’s top management and with the goal of evolving Smith from its strong North American snow sport goggle position into a global eyewear brand. As a consequence, three key decisions have been taken with regard to the future locations of Smith:
POWER.
ORDER NOW 8 SGBweeklySept2014.indd SGBWeekly.com | OCTOBER 27, 2014 1
Portland, OR has been chosen as the U.S. West Coast location and will serve as the inspirational base for the product leadership activities of the Global Sports & Outdoor Lifestyle segment. Consequently, Smith design, product development, marketing, artwork, and e-commerce activities will relocate to Portland. The manufacturing of all Sports brands ski goggles will be concentrated in Clearfield, UT, the current home of the Smith manufacturing and distribution center. To enable joint capabilities with Safilo’s U.S. headquarters, the IT, HR and Finance functions will move to Parsippany, NJ where Safilo USA is based.
By 2020, Safilo Group predicts Smith could more than double in size, provided it expands into international markets from its currently narrow sportswear distribution channels. “We believe in the Smith brand and we are taking decisions that are aimed at further developing it sustainably across the globe," said Safilo Group CEO Luisa Delgado. "To do so, we have to create a more efficient platform and Smith can strongly benefit from the synergies deriving from our Group as a whole. We need therefore to organize ourselves to leverage these opportunities”. The transition out of Ketchum, where Smith Optics employs 85, will be phased gradually between 2015 and 2018. Smith Optics was founded in Idaho in 1965. Safilo, based in Italy, bought Smith in the 1990s.
LIGHT.
VERSATILITY.
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8/26/2014 4:17:04 PM
To listen to the radio interview, visit http://boisestatepublicradio.org/post/smith-optics-departure-central-idaho-will-have-economic-ripple-effect
For the full feature, visit http://freeskier.com/stories/dance-parties-powder-ladies-smith-optics-crested-butte-backcountry#
For the full review, visit http://www.roadbikereview.com/reviews/review-smith-pivlock-arena-sunglasses
For the full review, visit: http://www.activegearreview.com/running/sport-sunglasses-running/smith-pivlock-asana-sunglasses/