September 2015 brand editorial:
Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863
Total seen monthly circulation: + 23,380,802 Total seen circulation year to date: + 290,034,162
Bike / Performance
Bicyling Mag - Overtake - 288,631 BikeRadar - Squad MTB - 2,500,000 Cyclocross Mag - Overtake - 6,500 Feed The Habit - PivLock Arena Max - 39,000 Houston Chronicle - PivLock Asana - 603,694 Huffington Post - Squad MTB - 3,038,735 Peloton - PivLock Arena Max - 40,000 PinkBike - Forefront, Overdrive - 1,720,954 PinkBike - Interbike Coverage - 1,720,954 PinkBike - Interbike Dirt Demo - 1,720,954 The Radavist - Forefront - 58,833 San Francisco Chronicle - PivLock Asana - 950,552 The Manual - Forefront - 87,448 VitalMTB.com - Squad MTB - 1,136,629 VitalMTB.com - Women’s Collections - 1,136,629
Sunglasses
Outside Buyer’s Guide - Tioga - 691,305 KSL.com - Guide’s Choice - 4,761,676 VCPN - Outlier - 37,086 VCPN - PivLock series - 37,086
Snow
Freeskier - I/O Women’s, Vantage, I/OX - 691,894 Outside Buyer’s Guide - Vantage - 691,305 SKI Magazine - I/O, W’s Pointe - 385,583 Snowboard Magazine - I/O 7, Pivot, Squad - 860,038 TransWorld Snowboarding Gear Guide - Squad, Pivot - 87,658 TransWorld Snowboarding - Squad, Pivot - 87,658
Fishing
Wall Street Journal - ChromaPop - 3,918,947
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.
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THE PRODUCT COLLECTION
riders_ DENIZ CINEK DBK + SHAYNE POSPISIL
12.1 SEPTEMBER 2015 DISPLAY UNTIL OCTOBER 31, 2015 | SNOWBOARDMAG.COM
photo_ DOMINIC ZIMMERMANN location_ HOCH-YBRIG, CHE
NATE DESCHENES Senior Editor
Photos: Brandon Parrish
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10
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03
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09
12
01 YES. PYL 159 | $549.00
04 Homeschool Heavy Days Pants | $374.95
07 Smith i/O7 | $199.00 – 259.00
10 G3 SpadeTECH Shovel | $59.95
yesnowboard.com
05 Homeschool Universe Jkt
smithoptics.com
genuineguidegear.com
No gimmicks for me. I’m down for goggles that fit, don’t fog and don’t make me look like a freak.
Light and durable, it’s an investment that will last for years.
EDITORS’ PICKS
VOLUME 12 ISSUE 1
EDITORS’ PICKS
One of my favorite boards of all time. It opens your eyes to a new way of riding soft snow and gives you good style, guaranteed. 02 NOW Overdrive | $429.00
now-snowboarding.com
SNOWBOARD MAGAZINE
Turning is big these days. Thanks for letting me know. These make your board turn differently than other bindings. I’m going to film it.
022
03 Burton Driver X | $399.95
burton.com They’re stiff, but break in nicely. If you ride a lot and don’t want to go through two pairs of boots a year, these are the ones.
| $429.95
homeschoolouterwear.com Their stuff is so solid; I’m actually still wearing Homeschool outerwear from four years ago. I may get into the 2012 stuff this season. That puts this kit on deck for 2024. 06 BCA Tracker DTS | $239.95
backcountryaccess.com An affordable transceiver that’s quickly become the industry standard.
08 Jones Higher 30L RAS Pack | $219.00
jonessnowboards.com It’s got a built-in insurance policy and enough room for a day’s worth of supplies. What more do you want? 09 Dakine Excursion Glove | $90.00
dakine.com The only condition these don’t work in is the one where you drive off with them on the roof of your car, as I like to do at least once a year.
11 G3 240 SpadeTECH Probe | $54.95
genuineguidegear.com See above. 12 Sierra Smoke Shack Hat | $20.00
sierrasmokeshack.com Owned and operated by yours truly, Sierra Smoke Shack has a selection of smoked trout and salmon perfect for refueling in the backcountry. We also have merch to shade your face.
VOLUME 12 ISSUE 1
Electric Mashman Helmet | $150.00
Rig Goggle | $160.00
NATURAL SELECTIONS
electriccalifornia.com
Motorcycles are cool. For those into being cool, but not brain injuries, Electric gives you the Mashman. Pair the low profile, moto-inspired lid with the seamlessly helmet-ready Rig Goggle and people will know you ain’t no nerd — you’re just smart.
Smith Pivot Helmet | $120.00
SNOWBOARD MAGAZINE
Squad Goggle
080
| $80.00 smithoptics.com
Launched in 2013, Owner Operator is a relatively new DIY operation, while Smith is a global powerhouse in optics celebrating its 50th anniversary. What the two have in common is manufacturing. Both are made in the United States and take pride in producing product of uncommon quality — like this helmet and goggle combo from Smith bearing Owner Operator branding and style.
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