FARMA - The 2015 FARM Conference

The 2015 FARMA Conference: Be inspired

22nd - 25th February 2015 Wyboston Lakes Executive Centre

The conference has been kindly supported by

@FARMA_GB

FARMA_GB

farma.org.uk

Agenda 22nd February: •

Welcome reception for all overnight guests.

•

Farm Retail Tours: Each tour will give you the opportunity to look at how other businesses (both farm based and non-farm based) deal with challenges such as marketing, strategic planning and people management.

Details of each tour will be released as we get closer to the conference, but to tempt you we have already secured commitment from the Elveden Estates Farm Shop, Stone Throw Foods, and England’s first whisky distillery. Each tour will have a distinct focus, allowing you the chance to develop your skills.

• Retail Master Class: Taking your farm shop to the next level • Retail Management: How to be a great farm shop retail manager • Fundamentals of Retail: Getting the detail correct

23rd February:

Farm Retail Businesses, whether shop, market or home deliveries, have to run a tight ship. A focus on detail, customer satisfaction, and having a strong dynamic team are all key components.

The 2015 FARMA Conference has been designed to provide inspirational speakers, practical workshops and inspiring visits with wonderful entertainment. FARMA has taken many of the favoured elements of the ‘Farm and More’ conferences and combined them with new sessions and activities to enhance the impact of the conference on your business.

• •

Retail Marketing: What does the customer want?

Retail Partnership: The value of working in partnership

23rd February: FARMA members and guests evening: The evening will offer you the change to socialise and network.

24th February: Conference day, highlights include; •

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•

•

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Dr Morgaine Gaye: Food Futurologist – Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Morgaine will be giving context to why trends happen when they do, she will showcase future trends and outline what they will mean for food retail & consumers Philip Blanc: I-Negotiation – whether you’re talking to suppliers, managing staff, dealing with stall holders or dealing with a difficult customer your ability to negotiate is key to successfully leading your business Richard Marks: Head of Branch, John Lewis – the customer care provided by the dedicated staff in any John Lewis branch is aspirational for any business. Richard will let you into some of the secrets behind how John Lewis achieves these high standards Charlie Touchette and Cynthia Chiles: Executive Director and President, North American Farm Direct Marketing Association (NAFDMA) – Charlie and Cynthia will be looking at some of the food trends and initiatives being developed across the USA to provide innovative ideas for farms and farmers’ markets Welbeck Farm Shop, Blacker Hall and Kilnford Barn: This is a panel discussion on how these businesses deal with both every day issues and long term strategy. This will be your chance to put your peers on the spot!

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Dedicated Farmers Market Micro Conference: This is a dedicated breakout session and speakers will explore the key issues affecting Farmers’ Markets. This part of the conference will include an opportunity for delegates to engage with speakers and help guide FARMA’s future work in this area

24th February: FARMA Awards Dinner, black tie.

25th February: •

FARMA Trade Show: This year’s trade show will include many more interactive staff development opportunities together with the chance to meet many of your suppliers and trade partners Highlights include: •

Butchery Competition: EBLEX will be running a competition to see which shop or market has the best butchery skills. If you feel your butchery team has the skills needed to be crowned as the ‘Farm Butcher of 2015’ then please contact the FARMA team.

We have just had the most wonderful time at the Farma conference, it was the first time myself and Tammy had attended and we have been totally blown away by how uplifting the time was. We have come back to work full of renewed enthusiasm for what we are doing at Roots and with bucket loads of ideas.

Katherine Brown, Roots Farm Shop North Yorkshire

Venue Wyboston Lakes Executive Centre Set in the East Midlands close to major transport links including the A1, Luton and Stanstead Airports, Wyboston Lakes provides FARMA with a venue which will create an exceptional base for the 2015 FARMA Conference.

With high quality accommodation, conference and breakout rooms and dining, all set within one complex, you will be able to sit back and relax during the conference.

The venue offers all guests free wifi throughout, enabling you to interact with the conference through Twitter, just follow #2015FARMA.

Conference Pricing The three day conference is receiving RDPE grant funding and the team is working hard to make sure that all delegates get great value for money. Tickets booked by a FARMA member receive a substantial discount.

Joining FARMA is easy and by doing so will entitle you to these discounts as well as all the other member benefits. To find out about FARMA membership please call 01638 676747.

European Agricultural Fund for Rural Development: Europe investing in rural areas

Package

Included

1 Person Full Attendance and Accommodation

• Three nights accommodation • Drinks reception on Sunday evening • Attendance on a Farm Retail Tour • Attendance at the Members Night • Conference attendance • Attendance at the Awards Dinner • Attendance at the trade show (including refreshments)

2 Person Full Attendance and Accommodation

• Three nights’ accommodation in a shared room • Drinks reception on Sunday evening • Attendance on a Farm Retail Tour • Attendance at the Members Night • Conference attendance • Attendance at the Awards Dinner • Attendance at the trade show (including refreshments)

Farm Retail Tour

FARMA Members and Guests Evening The 2015 FARMA Conference

Awards Dinner

Trade Show

Accommodation

• Travel, refreshments, and training on one of the following tours: • Retail Master Class • Retail Management • Fundamentals of Retail • Retail Marketing • Retail Partnership • Dinner and entertainment Attendance is for members and guests of members.

If you are not a member but would like to attend as a guest please contact info@farma.org.uk

Price

(exclusive of VAT)

£520 member £680 non-member

£790 member £1,100non-member

£115 member £190 non-member

£25 per person

• All refreshments and lunch throughout the event • Conference speaker notes

£115 members £190 non-members

• Three course dinner • Reception drinks • First to know the winner of the FARMA Retail Champion Award • Live after dinner entertainment

£60 members and non-members

• Refreshments at the trade show • All the leading farm retail suppliers, supporters and industry professionals in one space • Trade show deals • Access to free interactive workshops • Double or Twin bed room • Accommodation in the same facilities as all events

Free

£80 per night

FARMA 2015 Booking Form First Names(s):

PLEASE COMPLETE IN INK USING BLOCK CAPITALS

Package

Price per ticket

Surname:

1 Person Full Attendance

£520 member £680 non-member

First Line of Home address:

2 Person Full Attendance

£790 member £1,100 non-member

Farm Retail Tour

£115 member £190 non-member

FARMA Members and Guests Evening

£25 per person

The 2015 FARMA Conference

£115 members £190 non-members

Awards Dinner

£60 members and non-members

Trade Show

Free

Accommodation Sunday night

£80

FARMA Member:

Accommodation Monday night

£80

FARMA Membership Number:

Accommodation Tuesday night

£80

Home Postcode: Home Phone or Mobile No: Personal E-mail: Business Name: Business Address: Business Postcode: Business Telephone No:

Name of Additional attendees:

Total Price

Please confirm if you live or work in England and if so, whether you are reliant on an agricultural product or service. This is to ensure we maximise the grant funding available to FARMA to support this event:

Total Price plus VAT

Number

Total Price

Conference Booking To book a place at this year’s conference you can either: 1) Complete the attached form and send it to: FARMA, Smiths Gore, Hyperion House, The Oaks Office Park, Fordham Road, Newmarket, Suffolk, CB8 7XN including a cheque for the total amount made out to “National Farmers Retail & Markets Association Ltd” 2) Or follow the link on: www.farma.org.uk/2015-farma-conference/ You can learn so much from just a few days when you are with people who understand the challenges you face. It is inspirational and the best way to discover new ideas Tom Hunt, Ludlow Food Centre

If you have any questions about the conference and your booking please call 01638 676747. @FARMA_GB

FARMA_GB

farma.org.uk

For more information contact: Michael Mack e info@FARMA.org.uk

t 01638 676747

f 01638 666444

Smiths Gore, Hyperion House, The Oaks Office Park, Fordham Road, Newmarket, Suffolk, CB8 7XN @FARMA_GB

FARMA_GB

farma.org.uk

The FARMA Conference has been kindly supported by