MSc International Fashion Marketing Course Handbook 2010 - 2011
School of Management and Languages
MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
School of Management and Languages MSc International Fashion Marketing Programme Handbook 2010 – 2011 1
SUMMARY OF KEY INFORMATION ........................................ II
2
WELCOME AND INTRODUCTION............................................ 1
3
GENERAL INFORMATION ABOUT THE SCHOOL ................. 2
4
KEY STAFF AND OFFICE LOCATIONS................................. 13
5
PROGRAMME OVERVIEW ..................................................... 15
6
PROGRAMME STRUCTURE AND DELIVERY ....................... 16
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
PART A: SCHOOL INFORMATION
1
Summary of Key Information
Key Contacts Programme Director
Neil Towers
N.towers@hw.ac.uk
School Postgraduate Office Postgraduate Secretaries
Roseanna Barnes-Brett Leila Daher
R.Barnes-Brett@hw.ac.uk L.Daher@hw.ac.uk
School Administrative Officer (Postgraduate)
Stephanie Ashby
S.A.Ashby@hw.ac.uk
Postgraduate Secretary (Registry)
Jessica Forbes
J.Forbes@hw.ac.uk
Key Office Locations School Postgraduate Office Esmée Fairbairn Building School of Management and Languages Heriot-Watt University Edinburgh, EH14 4AS
School Office, Room 1.23 Mary Burton Building School of Management and Languages Heriot-Watt University Edinburgh, EH14 4AS
Tel: 0131 451 3284 Fax: 0131 451 8336 Email: pgenquiries@sml.hw.ac.uk
Tel: Fax:
0131 451 3863 0131 451 3296
Key Dates in Academic Year 2010 - 2011 Postgraduate Enrolment
Tuesday 7th September 2010
Semester 1 teaching starts September Edinburgh Holiday Semester 1 teaching finishes Semester 1 assessment
Monday 13th September 2010 Monday 20th September 2010 Friday 3rd December 2010 Monday 6th December – Friday 17th December 2010
Christmas Break
Monday 20th December 2010 – Friday 7th January 2011
Semester 2 teaching starts Semester 2 teaching finishes
Monday 10th January 2011 Friday 1st April 2011
Easter Break
Monday 4th April – 22nd April 2011
Semester 2 assessment Postgraduate Re-sit exams Graduation
Monday 25th April – Friday 20th May 2011 Monday 6th June – Friday 10th June 2011 November 2011 (To be confirmed by Registry)
School Postgraduate Website: http://www.sml.hw.ac.uk/postgraduate
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
2
Welcome and Introduction
2.1
Welcome from the University Principal I am delighted to welcome you as a student of Heriot-Watt University. Heriot-Watt University has a well earned reputation as Scotland's most international and outward-looking University. With three campuses in Scotland (attended by a high percentage of students from across the world), our new Campus in Dubai, and Learning Partner institutions across the world, we have a vibrant and diverse learning culture which is unique and unmatched by other universities in the United Kingdom. We are keen to give our students the opportunity to develop an international dimension to their studies which will enhance their opportunities for future growth. Students at all our campus locations are an important part of our global community and I very much hope you enjoy your time with us. Professor Steve Chapman University Principal
2.2
Welcome from the Head of School Welcome to the School of Management and Languages. I speak for all members of staff within the School in congratulating you on your efforts so far in reaching this stage of your academic career. We will all endeavour to make your stay with us as interesting, challenging, enjoyable and rewarding as we possibly can. The School of Management and Languages has an international reputation as a major centre of research and is well networked with industry and government both within the UK and internationally. Students graduating in previous years of the programme have taken up various posts with an impressive list of companies and non-profit organisations. We hope that you will be joining them in pursuing such a career after successful completion of your programme. Our aim is to provide you with a suitable environment and innovative approach to learning the technical and analytical skills of a range of complex and challenging subjects as well as providing the opportunity and support to develop transferable skills, such as presentation skills, report writing and problem solving. I hope you fulfil your personal goals and objectives during your stay with us and that my colleagues and I are successful in achieving our aim. Professor Gillian Hogg Head of School
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
2.3
Welcome from the Programme Director The MSc in International Fashion Marketing has been developed in close association with George Davies, the UK’s leading fashion retail entrepreneur. Staff in the School of Management and Languages at Edinburgh campus and staff in the School of Textiles and Design at our Scottish Borders Campus in Galashiels work closely with George Davies and industry specialists to deliver this unique programme. We have a full programme of courses, site visits, guest speakers and social events that will provide a fantastic experience for you over the next year and enable you to go on to pursue successful careers in your chosen field. I wish you every success over the coming year, my colleagues and I are dedicated to helping you achieve your aims and we invite you to participate in all that the University, Edinburgh and Scotland has to offer. Professor Neil Towers Programme Director
3
General Information about the School
3.1
School Overview The School of Management and Languages has over 2000 full-time students, and over 100 members of academic staff. The School operates from the Edinburgh campus, with bases at both the Scottish Borders Campus in Galashiels, and the Dubai campus. We offer a diverse portfolio of degree programmes across a broad range of subjects at both undergraduate and postgraduate level. Within the School there are three departments:
1. Accountancy, Economics and Finance 2. Languages and Intercultural Studies (LINCS) 3. Business Management
3.2
School Staff Contact details for all School of Management and Languages staff can be found in Appendix B at the end of Part B of this handbook. Staff details may also be viewed online at http://www.sml.hw.ac.uk/sml/staffprofiles. Contact details for the School of Textiles and Design staff can be viewed online at http://www.tex.hw.ac.uk.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
3.2.1 Office Hours for Academic Staff Most academic staff set aside certain hours each week when students may visit them in their offices without appointment. “Office hours” are normally displayed on the lecturer’s door or noticeboard. Alternatively, students may make an appointment to see a member of staff at another mutually convenient time.
3.3
School Buildings Campus maps showing the location of academic buildings and student residences are available from University Main Reception, or online at www.hw.ac.uk/maps/detailed-campus-map.pdf The School of Management and Languages is located across three main buildings at the western edge of the campus next to the University Library: Esmée Fairbairn Research Centre Esmée Fairbairn is home to the School Postgraduate Office, the School Research Office, and also many of the staff involved in postgraduate teaching and administration. The building also houses a new computer study area for postgraduate and final year undergraduate students with 15 PCs, a Wi-Fi area and self-study space. During peak periods of the academic year (e.g. exam and re-sit periods) a booking service may be in operation. The building is open to students from 9.00am to 5.00pm daily from Monday to Friday. There is no access on weekends. Building abbreviation: EF Henry Prais Building Henry Prais is home to the Department of Languages and Intercultural Studies. There is a PC lab in 1.20 and a self-study Language laboratory in 1.17. The building is open to students from 8.30am to 5.30pm daily from Monday to Friday; between 5.30pm and 11.00pm entry is obtained via the digital lock. On Saturdays and Sundays entry is via the digital lock, which allows access from 8.30am to 11.00pm. The code for the digital lock is given to students by the LINCS Departmental Office and should in no circumstance be divulged to anyone else. Any student using the building after 5.30pm or at weekends must sign the out-of-hours book in the entrance hall; this requirement also extends to those already in the building at 5.30pm. Building abbreviation:
HP
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Mary Burton Building Mary Burton is home to the Departments of Accountancy, Economics & Finance; and Management. Academic staff in these departments have their offices here. The School Office (MB 1.23) and the School Undergraduate Office (MB 1.27) are also located in Mary Burton. A new postgraduate computer lab opened in Mary Burton in September 2009. The lab is located in G.10 and is used for postgraduate teaching. It is also available for postgraduate student self-study. The lab gives access to a range of leading specialist logistics software packages as well the standard Microsoft Office Professional suite of programmes. Access to this lab is by keypad. The code can be obtained from the Postgraduate Office. In addition there are a further two PC labs on the ground floor, located in G.22 and G.51. Any student experiencing computer problems in the lab should email ithelp@hw.ac.uk . When reporting any problems please include your full name and PC username. The Mary Burton building is open 8.00am – 10.00pm daily from Monday to Friday, and 10.00am – 5.00pm on weekends. During vacation periods opening hours may differ. Building abbreviation:
MB
Postgraduate Centre A new purpose built postgraduate centre was opened in May 2009 for use by all of the campus 1,500 postgraduate students. The state of the art building is located to the north of the campus on Second Gait of Boundary Road North. The Centre will be used by a number of School of Management and Languages postgraduate programmes for lectures, tutorials, research meetings and presentations. As well as teaching rooms the centre has a café on the ground floor and a student social and working space on the top floor for the exclusive use by post graduate students. The building has no computing labs but has Wi-Fi coverage throughout. Outside normal working hours entrance to the top floor student social and working area is by a security entry card system. A small charge is made for the entry cards (currently £5). To obtain a card please enquire at the PG Centre Office (just inside the main entrance) or contact the PG Centre Manager, Mr David Herrera (D.Herrera@hw.ac.uk). Building abbreviation:
PG
PC Labs There are a number of PC labs across the Heriot-Watt campus. A map indicating the locations of these labs can be found here: http://www.hw.ac.uk/it/Guide_to_Services/pclablocations.html
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3.4
Communications 3.4.1
Contact Details It is essential that the School and the University are kept informed of any changes to students’ contact details, particularly term-time and home addresses. It is the responsibility of the student to notify the School Postgraduate Office as soon as a change occurs. Change of Address forms are available from the Postgraduate Office. Completed forms must be returned to the Postgraduate Office for processing. Please note that it is particularly important to ensure address details are kept up to date.
3.4.2
E-mail New students will be issued with instructions on how to set up their email account during enrolment. Returning students will have continued access to their e-mail. Please note that students’ Heriot-Watt e-mail addresses are used by academic and administrative staff to send important information throughout the year. Students must either check their HW e-mail regularly, or redirect it to the e-mail account they wish to access it from. More information regarding Heriot-Watt’s I.T. facilities and regulations can be found in Part B: 10.5
3.4.3
Postgraduate Noticeboard The Postgraduate Noticeboard is located at the main entrance to Esmée Fairbairn Building, just by the School Postgraduate Office. Notices relating to classes (including timetables), tutorials, assessment, careers guidance, job opportunities, University clubs and societies, as well as social events are posted on the board. Students should ensure they check the noticeboard regularly.
3.4.4
Social Events A number of postgraduate social events are held throughout the year. The School Postgraduate Social Night will be held on Tuesday 21st September at City Night Club which is located in Edinburgh city centre. This is the first of our social events and is always a great night to meet other postgraduate students. Tickets are available from the School Postgraduate Office at £5.00, which includes a buffet.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
The annual Inter-Masters Challenge will be held on Wednesday 20th October. This is an opportunity for you to be part of a team representing your programme in an organised quiz to win the prestigious Inter-Masters Challenge Trophy. The highlight of the social calendar is the SML Postgraduate Burns Supper, which usually takes place in late January or early February. This is an opportunity to celebrate the works of the Robert Burns, eat haggis and experience a real Scottish Ceilidh. This event is not to be missed, but be aware that tickets sell out fast. Further social event details will be announces over the year. 3.4.5
Mitigating Circumstances Policy In the course of the academic year many students will experience illness, personal problems, or unexpected events. The School will support students as fully as it can but, in order to do so, we must be aware of the circumstances students find themselves in. All students are therefore required to keep their Programme Director and mentor informed of any circumstances which may adversely affect their attendance or their performance in programme-related activities. In addition, students are encouraged to submit evidence of mitigating circumstances to the School as and when appropriate so that an official record can be kept. This should be done using a ‘Postgraduate Mitigating Circumstances form’, which can be obtained from the Postgraduate Office, accompanied by any supporting documentation (medical certificates, etc.). This form is also available online at: http://www.sml.hw.ac.uk/postgraduate/policy.html All forms and supporting documentation should be submitted to Jessica Forbes, room EF13 J.Forbes@hw.ac.uk. All information and supporting documentation submitted by students will be treated in the strictest confidence. The normal procedure is that this evidence will be considered by the Postgraduate Mitigating Circumstances Committee in May following the Semester 2 exam diet with a view to making recommendations to the MSc Progression Board (e.g. regarding late submission penalties, opportunities for resits, etc.). Please also see section 6.4.1. All evidence to be considered by the Mitigating Circumstances Committee must be submitted by students no later than one week after the date of their last exam. This applies to both the Semester 1 exam diet and the Semester 2 exam diet. It is the responsibility of the student to ensure that the School is aware of any mitigating circumstances, of any aspects of their studies which have been affected by such circumstances, and to ensure that appropriate evidence is submitted.
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3.5
Mentoring
The School operates a mentoring policy for all registered postgraduate students. 3.5.1
Aims and Objectives
Aims: To assign each postgraduate student entering the School of Management and Languages (the mentee) to a member of academic staff in the School of Management and Languages (the mentor) who can be consulted on all aspects of the University and who will provide a mechanism whereby the progress of each postgraduate student in the School of Management and Languages is monitored and remedial action taken where appropriate. Objectives: The mentees can expect that mentors will: 1. Normally provide the first point of contact when advice is required, whether of an academic or non-academic nature. 2. Be able to direct mentees to other sources of information and advice that are available centrally within the University. 3. Monitor each mentee’s academic progress. 4. Counsel mentees who fail a programme and where possible ascertain the reasons for the failure. 5. Have an overview of the whole of each mentee’s University career and should be in a position to provide background information to other members of the University and to Examination Boards. 6. Give advice to the students where appropriate or required to their Personal Development Plan. The aims of this plan are: a) to provide opportunities for the development of student self-confidence in identifying their own competence and the transferability of the skills they have developed; and b) to provide opportunities for the development of guidance and information systems which enable students to monitor and record their own progress. 3.5.2
Formal and Informal Meetings
Formal meetings All mentees will meet with their mentors formally: Full time postgraduate students Semester 1: lectures Semester 2:
Weeks 2 to 3 following induction and programme introductory Weeks 2 to 3 following receipt of Semester 1 assessment
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Informal meetings All mentees will have the opportunity to meet with their mentors/ programme directors informally at other times by appointment. 3.5.3 Procedures 1. All students entering the School of Management and Languages will be assigned to a mentor by the Programme Director. For some programmes the Programme Director will act as the mentor. 2. The Programme Directors will be responsible for informing postgraduate students who their mentor is. 3. The Programme Directors will inform mentees of the timing of meetings with mentors. 4. Mentors will be responsible for informing the Programme Director when a mentee fails to attend a formal meeting. 5. At each meeting, formal or informal, a record of the meeting will be made by the mentor and a copy of the record will be forwarded to the School of Management and Languages Postgraduate Office for inclusion in student records. Confidential information should not be included in the record of the meeting.
3.5.4 Duties of Mentors Mentors will be responsible for: 1. Organising an appointments system for formal meetings with mentees. 2. Taking a caring interest in their mentees. 3. Offering advice or directing mentees to support services better able to provide advice, on all aspects of the student’s life at the University. 4. Offering advice to mentees regarding their Personal Development Plan. 5. Monitoring the progress of each mentee, counselling any mentee who has failed a programme, where possible ascertaining the reasons for the failure, taking appropriate follow-up action. 6. Making arrangements to see mentees informally when necessary. 7. Completing a record of formal and informal meetings with their mentees. A copy of the record should be forwarded to the School of Management and Languages Postgraduate Office.
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3.5.5 Duties of Mentees All mentees should: 1. Make an appointment and attend formal meetings with their mentor at the agreed time. 2. Keep their mentor informed of any changes in their circumstances which may affect their academic progress. 3. Inform their mentor of any approved changes to their programme of study. 3.5.6 Duties of Programme Directors Programme Directors will be responsible for: 1. Where required allocating all mentees to their mentor, informing mentors and mentees and keeping an up to date record. 3.5.7
Monitoring of the Mentor Scheme
The School Director of Learning and Teaching will be responsible for monitoring the mentor scheme and for reporting to the University Postgraduate Studies Committee on the operation of the scheme.
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3.6
Student Feedback
3.6.1
Postgraduate Student-Staff Committee The School of Management and Languages Postgraduate Student–Staff Committee is a consultative body of student and staff representatives. It may discuss any matters that it considers relevant to the running of postgraduate degree programmes in the School, such as curricula, teaching and assessment methods. It is intended to provide a forum in which meaningful contributions can be made by students and staff alike. It is not competent, however, to deal with matters concerning individual students or members of staff, such as disciplinary matters, assessments, or appointments. The committee normally meets 1-2 times per semester. It is convened by the Director of Postgraduate Disciplines and has as its membership all MSc programme directors, relevant School administrators, and a student representative for each MSc programme. Elections are held at the start of Semester 1 to appoint class representatives. For further information on the Postgraduate Student-Staff Committee, see http://www.sml.hw.ac.uk/postgraduate/studentstaff
3.6.2
3.7
Course Evaluation At the end of each course you take you will be asked to complete a course evaluation questionnaire. Your views are important to us and the information gathered from these questionnaires is analysed by the School and the resulting information is then fed into the annual review of each MSc programme.
Academic Concerns The School of Management and Languages endeavours to foster good working relationships between students and staff. We recognise that in the course of the academic year students may have concerns regarding a programme or course. Within the School there is an agreed procedure for raising these matters so that they can be dealt with quickly and efficiently (see Figure 1 on following page).
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Figure 1 Process for Raising an Academic Concern
Step 1
Raise concerns directly with the member of teaching staff concerned or Class Representative. If matter is unresolved
Step 2
Discuss concerns with course co-ordinator or mentor.
If matter is unresolved Step 3
Discuss concerns with Programme Director. If matter is unresolved Approach senior staff in this order:
Step 4
1. Director of Postgraduate Teaching Programmes 2. Head of Department 3. Head of School If matter is unresolved
Step 5
Inform HWUSA of your concerns
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Step 1 Students should first raise their concerns directly with the member of teaching staff concerned (this may be a class teacher, tutor or lecturer). Students should not worry about raising any concern but, if a student feels uneasy doing this, they can contact their class representative who can raise the matter on their behalf. Step 2 If the matter is not resolved, the next step is for students to discuss their concerns with their mentor and, if they have not already done so, with the course co-ordinator (see Part A, section 6 of this handbook for course coordinator details). Step 3 If the matter remains unresolved, students should approach their Programme Director. Students should also inform their class representative if they have not already done so. Class representatives are members of the Postgraduate Student-Staff Liaison committee (PGSSLC). The members of this committee work to resolve any matter that it considers relevant to the running of the postgraduate degree programmes in the School of Management and Languages, such as curricula, teaching and assessment methods. Committee members are able to bring student concerns to the attention of senior staff on your behalf. Please note, however, the committee does not consider individual cases, including individual appeals of assessment grades. Step 4 If the matter remains unresolved, students are able to approach senior staff directly in the order given in Figure 1. Step 5 If a student still feels that the matter is unresolved, they are able to raise their concerns through HWUSA. There is a sabbatical officer offering full time representation for Education and Welfare matters and they can be e-mailed at vpew@hwusa.org. Please note that HWUSA will ask students if they have raised their concerns through the established procedures before they address any issues.
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4
Key staff and office locations
4.1
Programme Director & Deputy Programme Director
4.2
Professor Neil Towers
Ms Patsy Perry (Deputy)
Room EF 25 Esmée Fairbairn Building School of Management and Languages Heriot-Watt University Edinburgh, EH14 4AS
Room EF 17 Esmée Fairbairn Building School of Management and Languages Heriot-Watt University Edinburgh, EH14 4AS
Tel: +44(0)131 451 4069 Fax: +44(0)131 451 8336 E-mail: n.towers@hw.ac.uk
Tel: +44(0)131 451 3555 Fax: +44(0)131 451 8336 E-mail: p.perry@hw.ac.uk
Teaching Staff for MSc in International Fashion Marketing Professor Neil Towers Room EF 25 0131 451 4069 N.Towers@hw.ac.uk
Chair in Supply Chain Management
Strategic Retail Management, Retail Logistics, Fashion Buying & Merchandising, Dissertation
Professor John Fernie Room EF 23 0131 451 3880 J.Fernie@hw.ac.uk
Chair in Retail Marketing
Strategic Retail Management Dissertation
Dr Chris Dodd Room EF 22 0131 451 3851 Chris.Dodd@hw.ac.uk
Lecturer
Retail Marketing 1 Dissertation
Ms Patsy Perry Room EF 17 Esmée Fairbairn Building 0131 451 P.Perry@hw.ac.uk
Lecturer
Fashion Business Development Fashion Marketing Communications Dissertation
Ms Colette Lamont
Visiting Lecturer
Retail Marketing 2
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4.3
SML Postgraduate Administration Team Postgraduate Role
Location
Personnel
Postgraduate Secretary (SML Postgraduate Office)
EF 11
Roseanna Barnes-Brett Leila Daher
R.Barnes-Brett@hw.ac.uk L.Daher@hw.ac.uk
Postgraduate Secretary (Registry)
EF 13
Jessica Forbes
J.Forbes@hw.ac.uk
School Postgraduate Administrator (Postgraduate)
EF 12
Stephanie Ashby
S.A.Ashby@hw.ac.uk
The School Postgraduate Office is located immediately on the left as you enter the Esmée Fairbairn Building in Room EF 11. Postgraduate Secretaries Roseanna Barnes-Brett and Leila Daher are located within the Postgraduate Office and assist with any student’s initial enquiries. The Postgraduate Office is responsible for: • • • •
Certification Letters Change of Programme Change of Address Transcripts (issuing of)
Contact: Tel: Fax: E-mail:
+44(0) 131 451 3284 +44(0) 131 451 8336 pgenquiries@sml.hw.ac.uk
Opening Hours: The Postgraduate Office is open 9.00am – 12.30pm and 2.00 – 4.30pm. Stephanie Ashby is the School Postgraduate Administrator. She is responsible for postgraduate matters not listed above. Her contact details are: EF 12: Esmée Fairbairn Building Tel: +44(0) 131 451 3285 E-mail: s.a.ashby@hw.ac.uk Jessica Forbes is the Postgraduate Secretary for matters related to the Registry. Her contact details are: EF 13: Esmée Fairbairn Building Tel: +44(0) 131 451 4202 E-mail: J.Forbes@hw.ac.uk
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5
Programme Overview Heriot-Watt University reserves the right to update materials from time to time and will ensure that advance notification concerning changes to materials is provided to students on the relevant section of the University website. It is the responsibility of students to check the website, particularly if they are returning to studies after a period during which their studies have been in abeyance.
5.1
Programme Handbook This programme handbook is for your reference and should provide the information you require. Please read the handbook carefully prior to the start of the programme. Should you have any queries which are not answered here, please contact the School Postgraduate Office who will be able to help. The rules and regulations governing the MSc in International Fashion Marketing are set out and should be read thoroughly. Should any amendments be necessary, you will be notified as soon as possible.
5.2
Programme Aims and Objectives The aims of the programme are to provide able students already holding a good first degree from an appropriate discipline with: • •
•
A critical understanding of the main themes and concepts of fashion marketing and their application to the international business environment. An appreciation of the need for a cross functional approach to managing fashion businesses in such a fast moving marketplace and therefore the integration of market analysis, product development, buying and merchandising, logistics, promotion and retail and wholesale operations within the fashion industry. A critical awareness and understanding of appropriate management, marketing, financial and organisation tools to support decision making in the fashion industry.
After successfully completing the programme the MSc graduate will be able to:
Apply critical analysis and evaluation of theoretical and problem-solving skills to a discrete set of contexts in fashion marketing. Demonstrate interest and awareness of contemporary creative and commercial trends in the fashion world. Analyse and interpret data pertaining to market trends, supply chain efficiency, marketing management, budget control and company performance. Communicate and present ideas effectively by verbal and written means. Work independently and as part of small groups.
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6
Programme Structure and Delivery
6.1
Programme Structure Full details of the programme structure and award requirements for the MSc International Fashion Marketing appear on the following pages. This document is also available online at: http://www.sml.hw.ac.uk/postgraduate/courseinfo Please note that this document may subject to change over the course of the academic year. You will be notified of any such changes as appropriate.
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Heriot-Watt University – Postgraduate Programme Structure and Programme Notes 1. Programme Code C177-IFM/C175-IFM/C170-IFM
2. Programme Title International Fashion Marketing
6. Programme Accredited by N/A
3. School Management and Languages
4. Type Specialist Departmental
7. QAA Subject Benchmarking Group(s) Management Business and Management
5. Awards MSc, PG Diploma, PG Cert
8. Date of Production/Revision September 2007
10. Arrangement of Courses 9. Composition Semester 1 Course Code & Title 9 courses (including a project/ dissertation) 8 taught courses (8 mandatory)
150
Fashion Business Development
150
Retail Marketing 1
150
150
Retail Marketing 2
150
Fashion Buying & Merchandise Management
Strategic Retail Management
150
Fashion Marketing Communications
150
Retail Logistics
150
Other Campus
x
Collaborative Partner 14. Mode of Delivery Conventional x
Full-time x Part-time (specify) ………………………
Approved Learning Partner Blended
Independent
15, Level of Courses Level 11 x
Mandatory and Optional Courses Starting From Semester 2 Course Code & Title Effort Hours
Product Development (IFM)
12. Mode and Location of Study Home Campus
Effort Hours
Levels 7-10 (UG)
Mixed
11. Awards, Credits & Level
13.
Starting From Semester 2/3 Course Code & Title Effort Hours Dissertation
600
MSc requires 180 Scottish Credit and Qualification Framework credits; at least 165 of which are at Level 11 PG Dip requires 120 Scottish Credit and Qualification Framework credits; at least 105 of which are at Level 11 PG Cert requires 60 Scottish Credit and Qualification Framework credits; at least 45 of which are at Level 11
Duration of Study (months)
Masters
Standard Full-time Part-time 12 24
Maximum Full-time Part-time 24 48
Diploma
9
21
21
45
Certificate
9
21
21
45
16. Collaborative/Approved Learning Partner Course (Please specify details of partner institutions)
Courses not at Level 11 (codes): N/A
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Heriot-Watt University – Postgraduate Programme Structure and Programme Notes 1. Programme Code C177-IFM/C175-IFM/C170-IFM
2. Programme Title International Fashion Marketing
6. Programme Accredited by N/A
3. School Management and Languages
4. Type Specialist Departmental
7. QAA Subject Benchmarking Group(s) Management Business and Management
5. Awards MSc, PG Diploma, PG Cert
8. Date of Production/Revision September 2007
Programme Notes 1. Nominal Pass Mark/Grade • • •
2. Summary of Assessment Methods
Masters: 50 Diploma: 40 Certificate: 40
•
65 % coursework:
•
35 % examination:
3. Re-assessment Opportunities •
At the discretion of the Exam Board students may be permitted the opportunity to resit up to a maximum of three courses from the eight taught courses in order to obtain the required overall average grade to permit progression to the Masters Dissertation or award of a Diploma or Certificate. Resits are not permitted where the overall average mark or grade (of >= 50%, Grade C) has been achieved. The Examination Board has discretion to select the required courses to be re-assessed in keeping with the Degree title. Where courses are assessed entirely by examination or by a combination of examination and coursework the resit will be by examination. For courses where assessment is based solely on coursework, a new assignment will be given. All resits have to achieve a pass at 50% or above for Masters and 40% or above for Diploma or Certificate. Resits will be taken in a PG resit diet which will be scheduled not less than one week after the programme Progression Board. The dissertation may, at the discretion of the Exam Board, be revised and resubmitted where a grade D is awarded (40% - 49%). The dissertation to be resubmitted by January 31st in the year following the first submission. Students will be provided with feedback on the deficiencies in their dissertation but will not receive additional academic supervisory support. The re-submitted dissertation will be required to achieve a grade C or mark of 50% with a maximum grade of C or mark of 55% being awarded.
• • • • • • •
4. Award Criteria No of Course Passes 9
Overall Mark/Grade >= 70%,Grade A
Basis of Overall Mark/Grade
Master:
9
>= 50%, Grade C
Average of course marks at first assessments
•
Diploma (Distinction):
8
>= 70%, Grade A
•
Diploma:
8
>=40%, Grade D
•
Certificate:
4
>=40%, Grade D
•
Master (Distinction):
•
18
Other Requirements At least 6 courses at >=60%, (Grade B). No course with grade D, E or F At least 6 courses at >=50%, (Grade C). No course with grade F At least 6 courses at >=60%, (Grade B). No course with grade E or F At least 6 courses at >=40%, (Grade D). No course with grade F At least 4 courses, Degree subject specific at >=40%, (Grade D)
Heriot-Watt University – Postgraduate Programme Structure and Programme Notes 1. Programme Code C177-IFM/C175-IFM/C170-IFM 6. Programme Accredited by N/A
2. Programme Title International Fashion Marketing
3. School Management and Languages
7. QAA Subject Benchmarking Group(s) Management Business and Management
4. Type Specialist Departmental
5. Awards MSc, PG Diploma, PG Cert
8. Date of Production/Revision September 2007
5. Course Choice/Dissertation The programme provides students with a range of learning opportunities to facilitate the return to university study within higher education in the British system, informed by recent developments in research, and designed to encourage the development of professional, transferable skills, and the development of managerial and professional careers upon graduation. Mandatory courses in the programme ensure that students develop the key skills and knowledge appropriate to this level of study, while the range of options, including the dissertation, provides flexibility for students, allowing them to pursue particular interests. The programme has a strong international flavour, resulting from international recruitment, consistent with the School’s expectations that graduates will typically develop footloose careers. On entry into this programme of study, particular attention is paid to the development of scholarship skills, introducing professional development and employability as personal objectives, and encouraging the practice of reflective learning. In the first two semesters of study, students register for a total of seven courses, six of which are compulsory. To progress to the dissertation component of the Master of Science Degree, students must achieve an average of 50% (grade C) in the seven taught courses, with no F grades. For the award of the degree of Master of Science, students must also obtain an average of 50% across all courses plus the dissertation. Students obtaining 60 Scottish Credit and Qualification Framework credits from completing four courses with an average mark of at least 40% are eligible for the award of a Postgraduate Certificate. Students obtaining 120 Scottish Credit and Qualification Framework credits from completing seven courses with an average mark of at least 40% are eligible for the award of a Postgraduate Diploma. Students failing to obtain a grade D in initial course assessments are permitted one further opportunity for reassessment for a maximum of three courses. Any student failing to obtain at least a grade D following re-assessment in the course or whose average mark across the seven taught courses from the first assessment opportunity is less than 50% cannot proceed to the dissertation stage of the Master of Science, but may be awarded a postgraduate certificate or postgraduate diploma as an exit qualification. As part of the School’s mentoring programme, students who are unable to complete a programme of study will be given appropriate advice.
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6.2
Course Information Course refers to a unit of study which spans a semester. An overall grade is awarded for each course at the end of the semester in which the course was studied. Students are expected to put in a total effort of 150 hours for each course. These 150 hours include all lectures, tutorials, computing labs, workshops, background reading, writing up notes, coursework, revision and examination for the course. Each course will be assessed in one of three ways: • • •
by coursework; by examination; by a combination of both coursework and examination
At the end of each course an overall grade is awarded: Overall mark of approximately 70% or more Overall mark of approximately 60% to 69% Overall mark of approximately 50% to 59% Overall mark of approximately 40% to 49% Minimum requirement for the award of credit points Performance below the minimum acceptable level for the award of credit points (FAIL)
6.2.1
A B C D E F
Course Outlines Individual course outlines are contained within this section. They give details of the aims, objectives, assessment procedures and key texts for each course taught on the programme. Full course descriptors will be given out at the beginning of each course.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
E11GD
Course Title
Product Development (IFM)
Course Co-ordinator
Dr Jayne Smith
No of lectures per week
3
No of seminars per week
N/A
Course aims
This course is designed to provide an appreciation of the processing route from fibre to garment from both the technical and business viewpoint for the global market.
Course syllabus
Fibre properties, recognition, unique selling points (USPs) and end-uses (including product and market level) Yarn properties, recognition, USPs and end-uses Knitted fabrics and garment construction methods overview of fabric/garment properties, USPs, enduses and recognition of basic structures and construction techniques. Woven fabric structures – properties, end-uses, USPs and recognition. Colouration and finishing of textile fabrics Fabric evaluation, specification and labelling – fibre content, aftercare instructions, colour fastness, dimensional stability, appearance retention, physical properties and specialist testing. The product development process from design to finished product. Garment assembly, appearance and performance requirements of seam construction. A study of seam and stitch requirements in relation to garment and fabric types, covering the characteristics and application of stitches such as the lockstitch, overedge and multi thread chainstitch, plus alternative methods of joining materials together such as ultrasonic and hotplate welding. Garment assembly for different market levels. Components and trimmings type selection and applications. A study of the various interlinings, zips, fastenings, etc. commonly used in garment assembly
Assessment
Coursework (100%)
Key text
TBA
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11RM
Course Title
Retail Marketing 1 (Consumer Behaviour)
Course Co-ordinator
Dr Chris Dodd
No of lectures per week
3
No of seminars per week
N/A
Course aims
Course syllabus
To provide a specific introduction to consumercentred theory and practice within fashion marketing. To enable students to acquire and develop deeper knowledge, understanding and skills related to the consumption of fashion. To assist the development of skills (particularly diagnostic, written, problem solving, communication, presentation and IT skills) through the use of continually assessed fieldwork, presentations and written assignments. To enhance business skills via an understanding of practical applications of knowledge through engagement in critically applied activities (.e.g. survey reports) and the use of guest lecturers from industrial and research backgrounds. To provide a grounding for future fashion marketing activities by emphasising the role of the consumer within contemporary society. Consumption and the Fashion System Individual Consumer Dynamics in Fashion Consumption Group Dynamics in Fashion Consumption Fashion Consumption in Context Informing the Fashion Marketing Agenda
Assessment
Continuous assessment (100%)
Key text
TBA
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11RN
Course Title
Retail Marketing 2 (Branding)
Course Co-ordinator
Ms Colette Lamont
No of lectures per week
2
No of seminars per week
1
Course aims
Course syllabus
To examine the theories and concepts that explain the form and function of brands – generically, and as used within the fashion sector; To critically review the contribution of branding to the achievement of competitive advantage within fashion businesses; To examine the dimensions and activities associated with effective brand creation and development; To critically examine the issues associated with effective brand protection;
To critically review the brand management strategies of fashion firms.
Introduction to Brand Theories and Concepts The nature and characteristics of branding within fashion companies Fashion brands and business growth / development Fashion Brand Extensions, Joint Ventures and Licensing Creating brand personality and positioning Country of origin – impact upon fashion branding activity The fashion brand and the measurement of equity Brand Protection Strategies Brand communication planning
Trends and Management issues in fashion brand management
Assessment
1. Coursework (30%) 2. 3-hour end of course exam (70%)
Key texts
Fernie, J., Fernie, S. and Moore, C. (2003), Principles of Retailing, Butterworth-Heinemann.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11SR
Course Title
Strategic Retail Management
Course Co-ordinator
Professor John Fernie
No of lectures per week
2
No of seminars per week
1
Course aims
Course syllabus
To provide a deep understanding of how strategic management contributes to success in the retail sector. To demonstrate the use of models/theories in the strategic management of fashion retail businesses. To appreciate the importance of organisational alignment to strategic retail management. To develop a range of skills (presentation, group dynamics, communication and analytical) through the analysis of case studies and other seminar material.
An introduction to strategic management and its relevance to retailing. Development of mission statements and goal setting. Environmental analysis, environment scanning, scenario approaches – PEST, and Porter’s five forces. Internal analysis – resource-based view, value chain, core competences. Competitive analysis – strategic groups, positioning and re-positioning Strategic choice – diversification or consolidation. International or national’ multi-channel or single channel. Strategic implementation – the 7S framework, measuring and managing performance, the balanced scorecard.
Assessment
1. Coursework (30%) 2. 3-hour end of course exam (70%)
Key texts
Fernie, J., Fernie, S. and Moore, C. (2003), Principles of Retailing, Butterworth-Heinemann.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11RO
Course Title
Fashion Business Development
Course Co-ordinator
Ms Patsy Perry
No of lectures per week
2
No of seminars per week
1
Course aims
To explore key elements of the implementation of retail strategy from an operational perspective, focusing on managing service, sales and security, and to develop an understanding of essential issues in managing creative and competitive retail service operations.
Course syllabus
Assessment
1. Coursework (30%) 2. 3-hour end of course exam (70%)
Key text
Fernie, J., Fernie, S. and Moore, C. (2003), Principles of Retailing, Butterworth-Heinemann.
Introduction to retail operations. Key issues in managing a retail service. Managing customer relationships. Developing customer service skills: o Retail selling o Managing a customer-focused retail sales force. o Retail security – causes of retail crime. o Retail security – prevention of retail crime.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11FM
Course Title
Fashion Buying & Merchandise Management
Course Co-ordinator
Professor Neil Towers
No of lectures per week
2
No of seminars per week
1
Course aims
Course syllabus
To analyse and understand the structure and scope of buying and merchandising functions within fashion organisations. To develop in-depth knowledge and understanding of the management processes that support fashion product development and range building. To critically review the mechanisms for effective supplier selection, negotiation and performance evaluation. To evaluate the contribution of merchandising to the achievement of financial, quality and customer service performance targets. To critically review the contribution of visual merchandising to achieving of product / brand differentiation. To create, develop and evaluate a fashion buying and merchandise plan. Role and function of the fashion buyer and merchandiser. Organisational structures in fashion buying and merchandising. Product prediction: trend analysis techniques, interpretation and evaluation. International sourcing strategies: negotiation and collaboration. Buying offices and networks, domestic and abroad Supplier identification and negotiation. Supplier performance monitoring and evaluation. Merchandise performance analysis - open-to-buy, markdown and margin management. Stock management methods and strategies: financial analysis. Quick response and fast fashion: impact upon buying relationships. Dimensions of effective visual merchandising and store design. Management of retail space - layout planning. Ethical and environmental issues relevant to buying and merchandising.
Assessment
Coursework (100%)
Key texts
Fernie, J., Fernie, S. and Moore, C. (2003), Principles of Retailing, Butterworth-Heinemann. Goworek, H, (2007), Fashion Buying, Blackwell Publishing.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11FC
Course Title
Fashion Marketing Communication
Course Co-ordinator
Ms Patsy Perry
No of Lectures per week
2
No of seminars per week
1
Course aims
To provide a critical understanding of marketing communications theories, concepts and strategies within the fashion sector. To critically review the specific components of marketing communication strategies and processes as applied within the fashion industry.
Course syllabus
Introduction to components of fashion marketing communications. Theoretical frameworks - communications strategies within the fashion industry. The role of marketing communications in consolidating brand position and influencing consumer perception of fashion brands. Advertising in fashion firms. Public relations in fashion firms. Sales promotion & direct marketing in fashion firms. Regulatory & ethical issues in fashion marketing communication. Celebrity endorsement and sponsorship within the fashion sector. Promotional alliances as a component of marketing communications within the fashion sector. Developing an integrated marketing communications strategy in the fashion industry
Assessment
1. Coursework (30%) 2. 3-hour end of course exam (70%)
Key text
Smith, P.R. & Taylor, J. (2005) Marketing Communications: An Integrated Approach, Kogan Page, London, UK. Fernie, J., Fernie, S. & Moore, C. (2003) Principles of Retailing, Butterworth-Heinemann.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11RL
Course Title
Retail Logistics
Course Co-ordinator
Professor Neil Towers
No of lectures per week
2
No of seminars per week
1
Course aims
Course syllabus
To provide a background to the principles of supply chain management and their relevance to retail logistics. To understand the nature of relationships in the retail supply chain in order that students appreciate the cost trade offs to reduce time to market. To appreciate the challenges facing logistics managers in the future. To enhance business skills through the practical applications of knowledge through fieldwork/field visits and guest speakers. The evolution of retail logistics within supply chain management. Relationships in the supply chain – quick response (QR), efficient consumer response (ECR) and collaborative planning forecasting and replenishment (CPFR). Elements of cost in the supply chain – use of direct product profitability (DPP) and activity based costing (ABC) in determining supply chain costs. Managing the logistics mix – inventory, warehousing and transport. Current issues in retail logistics – e-fulfilment, onshelf availability, organising returns.
Assessment
1. Coursework (30%) 2. 3-hour end of course exam (70%)
Key text
TBA
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Course Code
C11IF
Course Title
Dissertation
Course Co-ordinator
Professor Neil Towers
No of lectures per week
1
No of seminars per week
N/A
Course aims
To provide a critical understanding of the research process in terms of qualitative and quantitative methodologies and their application to an in-depth topic in the fashion industry.
Course syllabus
Formulating a topic Analysing and critically reviewing literature on the topic Research design and data collection methods Analysing and presenting data Writing a research proposal Presenting a research proposal Writing a dissertation
Assessment
Dissertation (100%)
Key text
TBA
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Table 1: Assessment Scheme Semester 1 Course
Method of Assessment Coursework
Product Development
100%
Retail Marketing 1
Continuous assessment (100%) 70% 30%
Retail Marketing 2 Strategic Retail Management
30%
Semester 2 Course
Exam
70%
Method of Assessment Coursework
Exam
Fashion Business Development
30%
70%
Fashion Buying and Merchandise Management
100%
–
Fashion Marketing Communications
30%
70%
Retail Logistics
30%
70%
Summer Months Course
Method of Assessment Coursework
Dissertation
6.3
Exam
100%
Timetabling and location of lectures Timetables will be made available at the beginning of each term on the Postgraduate noticeboard in EsmĂŠe Fairbairn Building. Students will also be advised of any guest lectures and site visits as they are arranged. Attendance at these is compulsory and their content is examinable. Timetables are also available online at: http://www.sml.hw.ac.uk/postgraduate/timetable
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
6.4
Assessment 6.4.1 Coursework Course staff will advise students of the format of any coursework set (e.g. essay, group project, oral presentation), the due date for submission of the coursework and the date set for returning the marked coursework. All work must be well presented, word-processed and should include a cover sheet with the following information clearly marked:
MSc in International Fashion Marketing Title of coursework/project Student’s name and enrolment number Date Course Title and Course Code Lecturer’s name
Any variation in the procedure outlined below will be notified to students by the Programme Director. Submission Procedure Coursework must be submitted to the School Office in Mary Burton Building (MB 1.23). Students must complete a Coursework Submission Form and have it signed and receipted by a member of staff in the School Office. Students should retain the receipt and a copy of their coursework until it has been marked. The office is open at the following times: Monday - Thursday Friday
9.30am - 12.30pm (Closed am)
&
1.30pm - 4.45pm 1.30pm - 4.30pm
Coursework will not be accepted outside these hours. Late Submission Coursework submitted after the due date must also be submitted to the School Office. A Late Coursework Submission Form must be completed and submitted with the coursework. Students should retain the receipt. A second copy of the Late Coursework Submission Form and any medical certificates or supporting documentation should be submitted to Jessica Forbes in room EF13. Coursework submitted after the due date for submission but prior to the date set for return of the coursework will be marked. However, it will be subject to a penalty deduction of 30% of the awarded mark. All Late Coursework Submission Forms will be reviewed by the Postgraduate Mitigating Circumstances Committee along with any medical certificates and supporting documentation. The Committee will have discretion to waive the penalty and reinstate the full mark or reduce the penalty in the light of circumstances. The Committee has absolute discretion in this matter and prior opinions will not be available in any circumstances.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Coursework not submitted by the date set for the return of marked coursework will not be marked. The following is a guide to the types of reasons considered acceptable or unacceptable with regard to late submission of coursework: Acceptable reasons • significant medical problems • significant problems of a personal nature (e.g. family emergency) • compassionate grounds (e.g. family bereavement) • major computer problems (e.g. failure of university IT systems, such as network or server failure) N.B. In all cases students must provide suitable documentary evidence to support such reasons.
Unacceptable reasons • minor computer problems (e.g. lost /damaged files, printer breakdown) • unverifiable travel difficulties • running out of time • other assignments due • temporary lack of availability of key resources required for the completion of the work N.B. It is students’ responsibility to ensure they plan and manage their workload in order to complete and submit coursework by the deadline set.
Non-submission Non-submission of coursework must also be intimated to the School Office. Students will be asked to complete a form and supply any medical certificates or supporting documentation for non-submission.
Return of Coursework When the coursework has been marked, you will be given a Coursework Feedback Form indicating its grading against various criteria and written comments. Your coursework itself may be retained for inspection by the External Examiner and returned only after the Examination Board meeting in May. Any grades given to you prior to their meetings should be considered as provisional and subject to confirmation by this Board.
6.4.2 Examinations Examination Diets Full-time students in attendance at the University are entered automatically, without fee, for the examinations of courses in which they are registered.
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The MSc in International Fashion Marketing has two diets of examinations, plus a resit diet: Semester 1 assessment Semester 2 assessment
6th December– 17th December 2010 26th April 2011 – 20th May 2011
Resits
June 2011 (To Be Confirmed)
The Programme Director will inform students of the exact dates, times, and locations for all exams in due course. The resit diet normally takes place in the first half of June. It is ultimately the student’s responsibility to ensure they have the correct times and locations for the exams they are sitting.
6.5
Reassessment Students may resit up to three courses. In the case of courses examined by a combination of examination and coursework, the reassessment will be based on the regulations in the Course Descriptor. For details of reassessment for the MSc International Fashion Marketing, please refer to the programme structure and programme notes in Part A, Section 6.2 of this handbook
6.6
MSc Dissertation To obtain the MSc degree, students must successfully complete a dissertation. Students will be advised that they have successfully completed the diploma stage of the programme and can then proceed to the dissertation stage. To be able to proceed to the dissertation a student must have successfully passed all the taught courses with an average mark of 50%. This decision to proceed will be made at a Progression Board, which will be held after the Semester 2 examinations May. Students will receive specific detailed information on the format, structure and sourcing of ideas for dissertation projects as well the requirements for preparing, writing and submitting their dissertations during the taught programme. Specific training in research methods as well as detailed assistance with choosing and defining topics will be given usually through Semester 2.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
During Semester 1 all students will receive a separate booklet detailing the structure, formatting and style to be adopted in their dissertation as well wider helpful guidance on completing a dissertation. The aim of the MSc dissertation is to enable students to undertake independent research into a topic that is relevant to the practical pursuit of their subject. While students are not required to make a new and significant contribution to knowledge in the area chosen, they are expected to show evidence of independent enquiry and investigation. The general learning outcomes of the dissertation course are as follows: Understanding, Knowledge and Subject-Specific Skills • • •
To demonstrate a critical awareness of the relevance of current theory to the practical concerns of practitioners; To show a solid understanding of specific issues and problems facing practitioners ; To display an ability to resolve and understand such problems through the application of appropriate theoretical frameworks.
Cognitive skills, Core skills and Professional Awareness • • • • • •
6.6.1
To reflect critically on the relationship between theory and practice; To gather and sort data from a variety of written and electronic sources; To review, organise and evaluate evidence and reflect and comment critically on it; To present a clear and coherent argument on a specialised topic To use information gathered from a wide variety of appropriate sources to support and substantiate claims; To work independently to a set deadline.
Supervision Arrangements. Students will be allocated an academic supervisor who will provide students with general guidance and support in completing their dissertation. Wherever possible the academic supervisor will have a detailed knowledge of the topic area but due to the need to balance academic supervisor workloads this will not always be possible. As all academic supervisors have extensive knowledge of the research process this will not disadvantage any student. The supervisor will agree an overall schedule of work with students and will establish how frequently meetings will be required. General policy is that the student will have up to five meetings with their supervisor through the dissertation period. The supervisor will keep a written record of all meetings, normally using the “Record of Supervision Meeting” form which can be found at www.sml.hw.ac.uk/postgraduate/dissertations Where supervision is carried out remotely (e.g. by email) evidence of supervision will take the form of email correspondence between supervisor and supervisee.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Supervisors are asked to aim to reply to any correspondence relating to dissertations (including e-mail correspondence) and to return comments on submitted work within a week of receipt. Students should recognise academic staff may be away for extended periods whilst attending conferences, other academic duties, undertaking their own research and holidays. Students are responsible for making themselves aware of when their academic supervisors will be away from the University. Supervisors will only use Heriot-Watt e-mail accounts for correspondence with students. It is the student responsibility to ensure their e-mail account is available to meet all necessary file transfers. At all times it is the responsibility of the student to maintain adequate contact with their supervisor and to keep their supervisor informed of their progress. During the writing process students can expect supervisors to normally read up to two draft chapters, once. Supervisors are not required to read successive drafts of the same part. Students required too resubmit their dissertation after an initial briefing with their academic supervisor of the specific areas to be improved will not receive any additional supervision. Neither will supervisors be required to read any further chapters. Resubmitted dissertations will receive up to a maximum of grade C or 55%. Students requiring too resubmit their dissertation will be required to pay an additional fee to the University.
6.6.2
6.6.3
Schedule for Preparation and Submission. Preparation for the dissertation will normally take place during the second Semester. The summer semester will be the time when intensive research, data collection, analysis and writing will take place. Students will be advised by their Programme Director of the specific stages and milestones in taking their initial ideas and forming these into research questions and methods of investigation. Once the subject area has been agreed and a supervisor allocated the student will complete a formal Dissertation Proposal form. This form is available online at http://www.sml.hw.ac.uk/postgraduate/dissertations. Whilst the emphasis within a specific topic may change students should not change their topic without the permission from their supervisor.
Ethics At the proposal stage students should also read the School’s Policy on Ethical Aspects of Research for Postgraduate Dissertations (http://www.sml.hw.ac.uk/postgraduate/dissertations) and confirm this policy by ticking the appropriate box on the Dissertation Proposal Form. Students and supervisors will also be required to complete a University “Application to School Ethics Committee for Ethical Approval for a Research Project�. Students will also have to obtain approval under the Disclosure Scotland procedures if research will involve students interacting with individuals or groups under the age of 18 or other designated vulnerable or at risk individuals or groups
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
6.6.4
6.6.5
Overview of a Dissertation Length The dissertation should normally be between 12,000 and 15,000 words in length, although those dissertations dealing with numerical analysis may be permitted a lower level. The Programme Director or academic supervisor will provide you with specific guidance. Students whose dissertations vary by a margin of 10% will be required to re-submit their work and to express themselves within the stipulated limits. Appendices are not included in the word count but should not be excessively long. The word count should be on the title page.
Order of Parts: The dissertation should observe the following order of parts (although all may not apply in each dissertation. 1.
Title page (containing: title, students’ name, year of graduation, supervisors’ name, word count and the following wording: “Dissertation submitted in partial fulfilment of the requirements for the degree of MSc at Heriot-Watt University”.) 2. Abstract (a summary of the main arguments and conclusion, not to exceed one page) 3. Dedication or Epigraph (optional) 4. Table of contents 5. List of illustrations (plates, figures, maps and tables, in that order) 6. List of Abbreviations 7. Acknowledgements (of all help received during the preparation of the dissertation) 8. Text (including introduction) 9. Conclusion 10. Bibliography 11. Appendices (only relevant supporting information)
6.6.6
Submission deadlines The deadline for the submission of the dissertation will be advised by the Programme Director. The normal time for the submission will be in the last week of August. In order to manage the intake of dissertations at the School Office each programme will be allocated a separate date and time during that week for dissertations to be submitted. Students will be advised of the submission date no later than the end of Semester 1. If students wish to graduate at the November graduation ceremony, they must submit their dissertation during this period in August. This deadline must be strictly observed. Dissertations which are submitted late will suffer a penalty of 30% of the mark awarded. In exceptional personal circumstances the Programme Director may agree a later submission date. However, it is vital that you advise and gain the approval of the Programme Director at the time the ‘exceptional event’ occurs (see policy on late submission). Exceptional circumstances do not include: printer failure, corruption to data files or discs, delays in getting data due to holidays. The Examination Board will not consider any extenuating circumstances not previously advised to the Programme Director.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
Students requesting an extension will be asked to provide documentation to support their request (e.g. a medical certificate). For a list of acceptable extenuating circumstances see earlier section on Request for Extension. It is the responsibility of students to ensure that they schedule their work in such a way that they are able to submit by the deadline. The time required for final checks, proof-reading, printing and binding should not be underestimated. Students will usually provide a minimum of two bound copies of their dissertation as well as an electronic copy on a CD. All copies of the dissertation must be submitted to the School Office and not to their academic supervisor. Students must also complete a Dissertation Submission Form and have it signed and receipted by a member of staff in the School Office. Students should retain the receipt and a copy of their coursework until it has been marked. Submitted copies of the dissertations can not normally be returned to students. Students undertaking company sponsored projects will be expected to provide an additional copy of their dissertation for the company; this is in addition to the minimum two copies.
6.6.7
Costs Students need to be aware that with the exception of projects supported by companies they will receive no financial support for expenses incurred in obtaining data for their projects from the University. In planning their dissertations students need to be aware that the University cannot provide travel, data processing, mailing, telephone or specific requests for specialist reports. Where students are undertaking a company supported project either obtained by the University or themselves they will not usually be paid although they may be able to claim travel and accommodation costs where prior agreement with the company has been obtained. The student has the responsibility to ensure that any expenditure has been approved before it is incurred.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
6.7
Resources 6.7.1
Relevant Journals The University Library has a large collection of specialist journals in the field of marketing and retail management. Many journals are now purchased electronically and students can download articles from these databases. Journals which are particularly relevant to this programme are: • • • • • •
International Review of Retail Distribution and Consumer Research International Journal of Retail & Distribution Management (electronic) Journal of Fashion Marketing and Management (electronic) Journal of Marketing Management European Journal of Marketing (electronic) Service Industries Journal
Other journals which will be useful for specific courses include:
British Journal of Management Business Week Business Strategy Review European Journal of Purchasing and Supply Management Fortune International Journal of Physical Distribution and Logistics Management Harvard Business Review Journal of Consumer Behaviour Journal of General Management Journal of Management Studies Journal of Product and Brand Management (electronic) Strategic Management Journal
A full list of journals can be found at http://www.hw.ac.uk/library/journals.html
6.8
Guest Speakers There will be a number of guest speakers over the course of the year who will discuss a diverse range of issues relating to international fashion marketing and associated areas. Most of these speakers are senior executives with wide experience of retailing and fashion marketing. The lectures are considered part of the programme and examinable, therefore attendance is compulsory. The guest speakers will give students an insight into current approaches, practices and techniques being applied within retail /fashion marketing. We are still finalising dates with guest speakers and will provide further details in due course.
6.9
Site Visits It is hoped to organise site visits over the course of the year. Students will have the opportunity to see best practice in action and to have useful discussions with retailers and fashion marketers. Further details will be provided in due course.
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MSc International Fashion Marketing Postgraduate Handbook 2010 - 2011
6.10 School Referencing Policy Referencing sources of information is an important aspect of all academic work and a key criterion in the assessment of coursework. In order to further aide our students to submit correctly cited academic work, SML has adopted the Harvard Style as its standard mode of referencing. All assessed coursework should adhere to this style of referencing. Heriot Watt's Library has produced a comprehensive guide to the Harvard Style, which can be accessed here: http://www.hw.ac.uk/library/guides.html. The Library also runs a series of Workshops designed to help all students maximise their academic potential and get the most out of the University's extensive resources. It is strongly recommended to all SML students that they utilise the excellent Learning and Teaching support services provided by the Library. If you are in doubt about how to compile your reference list or cite sources of information in the body of your written work, you may want to look at some learned journals in the library or ask an academic member of staff for advice.
6.11 VISION Programme materials will be made available through the University’s virtual learning environment called VISION (http://vision.hw.ac.uk). Students can access VISION through any web browser using their PC username and password provided to them at enrolment.
END OF PART A
All students are required to familiarise themselves with both Part A and Part B of the Postgraduate Handbook. Part B of the Handbook is produced by the University and is shared by every programme within the School of Management and Languages. This section contains important information about rules and regulations of Heriot Watt, including examination and assessment procedures in addition to information about Student Services and life on campus.
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