Dr. Joe L. Dudley, Sr.
May 9, 1937 — February 8, 2024
Memoriam and Scholarship Fund
Dr. Joe L. Dudley, Sr.
May 9, 1937 — February 8, 2024
Memoriam and Scholarship Fund
The Goler Community Development Corporation was incorporated as a 501(c)(3) organization in 1998 as the development arm of the Goler Memorial AME Zion church in Winston-Salem, North Carolina. The vision was to revitalize the area around the church into a multicultural, mixed-income neighborhood that offers a safe, diverse, affordable community for those seeking the benefits of a downtown urban atmosphere. To date, the organization has developed over 300 units of housing, commercial properties, and urban farming initiatives to address food insecurity, but there is still more to do.
Goler CDC Headquarters
Wake Forest Innovation Quarter Winston-Salem, NC
In order to build a strong and sustainable community, it’s equally important to nurture the individual people so that they have the economic and health-oriented initiatives that allow them to prosper and enjoy their community. To address these issues, we have developed our workforce development program (Techcareers), healthcare (Affordable Care Act), and internet access (Affordable Connectivity Program). Community development is not just one thing but taking on multiple challenges that negatively impact our community.
A 2017 Poverty Study by Forsyth Futures revealed that Forsyth County faced higher unemployment rates in 2014 compared to peer communities. Demographic disparities were evident, with African American residents experiencing almost double the unemployment rates of Hispanic/Latino residents and three times that of White, non-Hispanic residents. Younger residents, especially between 16 to 24, had higher unemployment rates. The study proposed recommendations for local organizations to address job and workforce disparities. Despite economic challenges, the Information & Technology Industry, particularly in Winston Salem, showed significant growth. The North Carolina Department of Commerce projected a 14% increase in IT industry employment by 2026.
However, participants in workforce programs faced barriers like financial hardship, childcare, transportation, housing, and mental health. Affording essential items for education, such as course materials and computers, was a challenge.
The cost of attending North Carolina universities in 2019 was $10,925 annually, with Forsyth Technical Community College’s in-state tuition at $2,199. The region known as “The Carolina Core” boasts economic opportunities, with companies like Hanesbrands and Honda Aircraft calling it home. The Wake Forest Innovation Quarter in Downtown Winston Salem, a rapidly growing hub for innovation, aims to create a diverse environment, offering opportunities for newcomers in the IT industry to contribute to the area’s exponential growth.
By Penelope Green
February 16, 2024 - Joe Louis Dudley, who expanded a kitchen-table business that he started with his wife at the time into one of the largest Blackowned hair care companies in the Southeast, and who founded schools that trained tens of thousands of cosmetologists, died on Feb. 8 at his home in Kernersville, N.C., a suburb of Winston-Salem, He was 86.
The cause was complications of Parkinson’s disease, his daughter Ursula Dudley Oglesby said.
In the 1960s, Joe and Eunice Dudley were newly married and selling S.B. Fuller beauty products door to door in New York City. Mr. Fuller — no relation to the venerable Fuller Brush Company door-to-door enterprise — was a Chicago-based Black businessman who preached a gospel of advancement through hard work and who made millions in the days when women were eager to buy cosmetics in their homes.
Imbibing his training and message, the Dudleys took their door-to-door Fuller venture to North Carolina. And when the Fuller company had manufacturing problems, they began making their own products: scalp creams, oil shampoos and pomades that they mixed at home and poured into old mayonnaise jars.
Mr. Dudley stirred the formulas in steel drums with a spatula the size of a canoe paddle. Ms. Dudley typed the labels, and their children screwed on the jar tops after the products had cooled and set overnight.
The Dudley kitchen, Ms. Dudley said by phone, was not for cooking meals. But they soon moved their operations out of the kitchen. And after a stint in Chicago, where the Dudleys took over the Fuller business, which was floundering, they returned to North Carolina and built their first plant, in Greensboro, adding Fuller products to their own line.
They went on to open Dudley beauty schools in North Carolina, Chicago, and Washington, D.C.
They also bought a radio station, a hotel and a travel agency, and built an event center. Like his mentor, Mr. Fuller, Mr. Dudley was a sales evangelist and a man of staunch Christian faith. He recruited local college students to work for him as well as people down on their luck — those who had been incarcerated or who had problems with drugs.
Employees were required to open savings accounts, and sales meetings often began with a song. It was Mr. Dudley’s practice to recast pop tunes into Dudley cheers, as he did with the Donna Summer disco hit “Bad Girls”: Now Dudley folk know how to build Know how to build
And they get it done with the strength of will
With the strength of will
We didn’t come to Kernersville to be sitting down
To be sitting down
We came to be the talk of the town
We’re bad Dudley
Bad Dudley
We are big bad Dudley Beep, Beep
Uh hum
Toot, Toot
Mr. Dudley had set himself a goal of being a millionaire at 40, which he achieved. Over decades, the company’s annual sales reached $40 million.
The comedian Chris Rock once made a pilgrimage to the Dudley factory in Kernersville while making “Good Hair,” a 2009 documentary. He had set out in the film to investigate the mysteries and rituals of Black hair care — and the onerous standards of beauty and race — to answer one of his young daughter’s questions, “Why don’t I have good hair?”
The Dudley Company headquarters was a hub for Black beauty products, and Mr. Rock went there to learn in particular about relaxer, the powerful
hair straightener. He was aghast at the economics: a 7,000 pound vat of relaxer, he was told, was worth $18,000.
“If you make enough Black women happy,” Mr. Rock declared in the film, as the camera panned to the Dudley mansion, “you can live like a king.”
“Lafayette
Jones, chairman emeritus of the American Health and Beauty Aids Institute, an association of Black manufacturers, said by phone that Mr. Dudley had
been “a leader among Black hair care royalty.”
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Joe Louis Dudley, named for the boxing legend, was born on May 9, 1937, in coastal Aurora, N.C., the fifth of 11 children. His parents, Clara (Yeates) and Gilmer Dudley, were farmers who raised tobacco and sweet potatoes. Their family of 14, which included Joe’s grandfather Ballam Dudley, who had been born into slavery, lived together in a crowded three-room farmhouse. Joe, who stuttered, was held back in first grade at school after his teachers had labeled him, using the cruel jargon of the times, “mentally retarded.”
“Prove them wrong, Joe,” his mother encouraged him, as he often recalled. “Prove them wrong.”
He studied business administration at the Agricultural and Technical College of North Carolina (now North Carolina A&T State University), a historically Black college. It took him six years to graduate because he was also working for a time in a poultry factory.
Later, living in Brooklyn with an aunt, he saw a smart-looking young man selling beauty products in the neighborhood one day. Intrigued, he bought a $10 kit from the man’s company, which
turned out to be S.B. Fuller, and began selling himself.
It was challenging at first because Mr. Dudley still stuttered. Sympathetic housewives taught him how to pronounce the product names, and he practiced at night in front of a mirror until he overcame his impediment. He met Eunice Mosley, a fellow Fuller salesperson, and they married in 1961.
Lafayette Jones, chairman emeritus of the American Health and Beauty Aids Institute, an association of Black manufacturers, said by phone that Mr. Dudley had been “a leader among Black hair care royalty.”
In addition to his daughter Ms. Oglesby, Mr. Dudley is survived by his son, Joe Louis Dudley Jr.; another daughter, Genea Dudley Gidey; his siblings, Elsie Little and William, Cornelius, Mardecia, MacArthur and George Dudley; and three grandchildren. He and his wife divorced amicably in 2000 and remained business partners.
Mr. Dudley won the Horatio Alger Award in 1995, an annual honor given in Washington to, as the organization notes, “leaders who have triumphed over adversity.” Quincy Jones, the music producer, and Don Shula, the longtime coach of the Miami Dolphins, were also given the award that year.
In 2007, a section of the Kernersville factory, where the Dudley company manufactured 90 percent of its products, was damaged in a fire, and then the recession hit. With the help of Ms. Oglesby, a Harvard-trained lawyer, the Dudleys restructured and downsized, and Ms. Oglesby became president and chief executive of the newly-formed Dudley Beauty Corp. At his death, Mr. Dudley was still working. Ms. Dudley has no plans to retire.
Penelope Green is a reporter on the Obituaries desk and a feature writer. https://www.nytimes.com/2024/02/16/ business/joe-louis-dudley-dead. html?smid=nytcore-ios-share&referringSource=highlightShare
The Dr. Joe L. Dudley Sr. Legacy Project is currently underway to document the legacy and lifetime impact of legendary businessman, hair-care entrepreneur and humanitarian Joe Louis Dudley, Sr., Co-Founder of the DudleyQ+ brand along with his wife, Dr. Eunice Dudley. He was labeled mentally retarded, and suffered a speech impediment but his mother, never stopped believing in him. In 1957 he invested $10.00 in a Fuller Products sales kit and began selling beauty products. From that humble beginning, he and his wife created a company bringing in over $35 million a year. Over the years he has trained, mentored and impacted the lives of thousands of successful men and women.
Follow the Steps Below to View the Joe L. Dudley, Sr. Legacy Project
1. Go to www.JoeLDudleySr.com
2. Select the desired subscription level; Silver($10 per mo.to view the interviews), Gold($25 per mo. to hear his speeches) or Platinum($50 per mo. includes marketing on Social Media)
3. Create your account.
4. enter your billing information.
5. View the project!
Register to be a part of the project at: https://www.Every.Black/Register
From 1967 through 2008, Joe L. Dudley, Sr. & Eunice Dudley led Dudley Products Company to be listed in the top 50 in Black Enterprise Magazine’s Top 100 Black Owned Businesses. During this time, Dudley Cosmetology University in Kernersville, NC and 4 strategically located schools in the Dudley Beauty School System (DBSS) were created. Through dedication, hard work and persistence, they helped take the DudleyQ+ Brand to a respected and world renowned position in the Beauty Industry.
In June 2008, Joe & Eunice restructured the company and turned it over to their daughter, Ursula Dudley Oglesby who began Dudley Beauty Corp, LLC. Their son, Joe Dudley Jr., is President of Dudley Direct, LLC and is an author, speaker and entrepreneurship coach. Daughter Genea Dudley Gidey, is President of Balance Day Spas offering massages, facials, nail care and waxing.
- Joe L. Dudley, Sr. had a major impact on the success of the individuals listed below.
Betty Clawson
School Director at Dudley Beauty College
Chicago, Il
Tim Johnson Founder and CEO of Tim Johnson International Raleigh NC
Miki Wright
Host of the Beauty SuperStars Talk Podcast & Salon Business Coach
Raleigh NC
Additional Interviewees for the Dr. Joe L. Dudley Legcay Podcast include the following:
Ben Adams
Bertha Adams
Marcus Alexande
Ollie Alexander
Annyck Alexandre
Roxana M. Alston
David Anderson
Horace Anderson
Rudy Artis
Dr. Willie Bailey
Charmon Baker
Anthony Barber
Micheline Barber
Mrya Bean
Bernard Bell
R. M. Bell
Valerie Benton Smith
Ebony Blount
Malcolm Boney
Matthew Boney
Sabrina Boykin
Donald Bradley
Patric Bradley
Andrew Suber Brown
Busta Brown
Dwight Brown
John Brown
Patricia Brown
Terri Brown
Trina Brown
Cardes H. Brown Jr.
Nanette Buchanan
Deanna Bailey Burton
Rudolph Byars
Chuck Byrd
Damian Caldwell
Dorian Carter
Martin Casey
Tami Charles
Donevan Cherry
Richard Chong
Larry Clark
Sheri Clawson
Terrie Clawson
Deirdre Clay
Kevan Cooper
Margaret J. Cortez
Sharon Chaquan Cox
Gwendolyn Coxum
Liteta Croom
Dana Crosby
Randy Currance
Tameran Davenport
Preston Davis
Marvin Dawson
James Dean
Alfred Dudley
Cornelius(CC) Dudley
Dr. Eunice Dudley
William Dudley
Genea Dudley-Gidey
Joe Dudley Jr.
Joe L. Dudley, Sr.
Ursula Dudley-Oglesby
Martin P. Dunkerton
Marcus Eldridge
Acquilla Faye McCoy
Denzel Fleming
Machon Fogle
Louvina R. Ford
Chip Foust
Michelle Foust
Linda French
Abay Gidey
Sabrina Gilleylen
Tyler Gilleylen
Donovan Gordon
Patti Gordon
Della Grady
Denise Granberry
Denise Green
Tyrone Green
Kim Gregory
Lorenzo Griffin
San Griffin
Ashani M. Hamilton
Takeisha Hannor
Andrel Harris
Dr. Quincey Hawley
Anna H. Harris
Joanie Hayes
Scottie Hayes
Sheila Hayes
Willie Haynes
Eugene Haynesworth
Dr. Mildred Henry
Tammy Herod
Annie Higgins
Carnela Renée Hill
Dr. JB Hill
Rev. Jim Holley
Monique Holmes
William Hubbard
James Yancey Hunter
Kim Hunter
Maurice Irving
Charity Jackson
Audrey Jean Williams
Maria Jenkins
Charisma Jewels
Larry Johnson
Dr. Willie Jolly
Crystal Jones
Dorothea Jones
Gary Jones
Lance Jones
Laska Jones
Lella Jones
Mark Jones
Dr. Robyn Joppy
Deborah King
Joe Knight
Alfred Kowo
Adrian Lacey
Ishmael Lateef
Nellie Lee
John Lennon
Jarad Lewis
Rainer Lind
Arthur Lockhart
Dr. Debbie Bartlett Journalist, Author, Media Mogul and Former Dudley Beauty College Educator Nassau, Bahamas
Toni Love
Bridgette Mack
James Mahone
Dr. DaBeth Manns
Patricia Mathis
Dawn Mauney
Teon Mauney
Andread Mayers
Melanie McClain
Shelly McClain
Samuel McCrea
Bertha McCrimmon
Dr. Rita McGuire
Maurice McIntosh
Tamara McIntosh
Jackie Nettles Mclean
Mary McNeill
Betty MeKonnen
Robert Melvin
Stephen Middleton
Tammy &Tamia Mills
Lynda Monroe
James Montague
David Moore
Harvey Moore
Janice Moore
Gerard Morrison
Doris Mosley
Audrey Muhammad
Keya Neal
Quinton Nettles
Rhonda Newton
Mark Oglesby, Sr.
Mary Overton
Rev. Elliottt Parker
Carlos Parks
Rev. Dr. Joseph Parks
Cassandra Pickett
Dina Piersawl
Felicia Pollard
Tom Pope
Zsajuan Powe
Tasha Powell
Dr. Dre A. Ramseur
Rogers Ray
John and Rosie Raye
Asim Razzak, Jr.
Asim Razzak, Sr.
Randolph Reid
Cheryl Robinson
Johnny Robinson
Recardo Robinson
Dr. Jimmy Davies Founder, Every.Black LLC and the Dr. Joe L. Dudley, Sr. Legacy Project Durham, NC
LaFania Rolling
Marjorie Rorie
Shiron Sanders
Charlie Scott
John Scroggins
Karen Shabazz
Monte Sharrod
Patricia Shields
Wanda Short
Bradford Simmons
Tanya Simmons-Reid
Darrell Slade
Randall K. Smith
Rev. Wayne Smith
Charles Stewart
George Stringer
Mildred Summerville
Gloria Talbert
Sam Tate
Chris Taylor
Phil Taylor
Sherry Taylor
Camille Terrell
Raymond Terry
Jacquelyn Thomas Zander Thomas
Ann Turner
Pamela Turner
Natalie Vaughn
James Walker
Terrence Walker
Angela Wall
Edward Wallace
Shammah Waller
Diane Washington
Elliott Washington
Charles Welch
Dr. Joe White
Maxine White
April Toliver Wilkins
Deborah Williams
Kenneth Williams
Lartisa Williams
Roy Williams
Tawana Williams
Willie Jean Williams
James Willis
Shaletta Wilson
Sharon Hill Withers
Michael Woods
The Dr. Joe L. Dudley, Sr. Advocates and or Legacy Project Interviewees
Subscribe to the podcast at www.JoeLDudleySr.com to hear his speeches and see how he has interacted with the people listed below.
The Dr. Joe L. Dudley, Sr. Advocates and or Legacy Project Interviewees
Subscribe to the podcast at www.JoeLDudleySr.com to hear his speeches and see how he has interacted with the people listed below.
By Dr. Jimmy J. Davies, Founder of Every.Black
One of largest undertakings of my 35 year professional career as a technology educator began on a seemingly normal Sunday afternoon at the North Carolina home of humanitarian, legendary businessman, hair-care entrepreneur and Horatio Alger award winner Dr. Joe L. Dudley, Sr. He and his wife Eunice Dudley founded the renowned DudleyQ+ brand. I had been to his home a hundred times before but on this particular day, I realized something that had never dawned on me before.
For over 60 years, Dudley accumulated recordings of his business meetings, speeches, conferences, award ceremonies, graduations and recordings of his mentor SB Fuller, founder of the Fuller Products Company. The recordings are on cassette tapes, VHS, Beta and 3/4 inch video, DVDs and even reel to reel film. The items needed to be converted to a digital format to preserve them over time. I asked Dr. Dudley if I could undertake the project and
he agreed. That was the birth of The Dr. Joe L. Dudley, Sr. Legacy Project.
With the help of dozens of volunteers, we began cataloging over 3,000 historical recordings, awards and photographs. To date, we have interviewed over 250 men, women and children that had worked with or have been impacted by having an association with Dr. Dudley. Without exception, every person interviewed shared a story about an exceptional man making a difference in their lives and more often than not, that difference was life changing.
On February 8, 2024, Dr. Joe L. Dudley, Sr. passed away. Looking back over the years of working on his legacy project, the impact of it has truly hit me with a somber but grateful heart. Saddened by his loss but grateful for the gains of knowing and learning about him and the so many lives he’s touched along his way.
Dr. Joe L. Dudley, Sr. and Dr. Jimmy J. Davies
I am sure that his impact on the world will continue just like the ripples that are continuously made when a pebble is thrown into a pond. To give you a better perspective, Dr. Joe L. Dudley, Sr. was a mountain cast into an ocean and caused a tsunami. Now, it is up to each of us to pay it forward by continuing to make ripples, waves and even tsunamis of our own. Thank you Dr. Joe L. Dudley, Sr. and may the LORD bless you, smile upon you and give you his peace.
The Dr. Joe L. Dudley, Sr. project is available to the public on a podcast at www.JoeLDudleySr.com allowing anyone to see the photographs, learn from his fiery speeches and view the inspirational interviews.
Join Tony Jackson, “The Real Money Coach,” on your journey to financial wellness. With a proven track record and licenses in over 24 states, Tony is dedicated to empowering individuals with the financial literacy needed to live their desired lifestyle.
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WHEREAS, Dr. Joe L. Dudley, Sr. was a very caring friend of the National Beauty Culturists’ League lncorporated, and faithfully inspired, and gave of his time, energy, and financial support with words of encouratement and wisdom for many years.
WHEREAS, the passing of Dr. Joe L. Dudley, Sr., leaves a void that can’t be filled.
WHEREAS, as the President of the National Beauty Culturists’ League lncorporated, I will always remember the friendship established with him. THEREFORE, be it resolved that the National Beauty Culturists’ League lncorporated hereby proclaim our friend as one who gave of his time and energies in performing the good deeds, and
faithfully matriculated to establish himself to a higher level of spiritual growth. Be it known that I am thankful, and grateful to Almighty God for his dedication to individuals in the beauty industry.
BE it resolved that I now extended to this family, loved ones, and friends of Dr. Joe L. Dudley Sr., for his dedication, this Resolution, and that they will retain their faith in Jesus Christ for all believers.
Resolved that his soul repose in peace for his resurrection with Jesus christ given to him this day in February 2O24, in the year of our lord and Savior.
Visit Save25LoganCircle.Com
Founded in 1919, with the inspiration gained from the remarkable history of Madam C.J. Walker, the organizers of NBCL, began to focus on the future by establishing the institute of Cosmetology providing training and opportunity for the next generation of Beauty Professionals. Including Barbers, Cosmetologists, Trichologists, Nail Techs, Make-up Artists and more. In 1947, NBCL purchased its headquarters mansion at 25 Logan Circle NW, in prime Washington DC real estate, for $27,000 and is now valued at $3.5 million.
Visit BlackBeautyLegacy.Org
Join the movement to celebrate the contributions of many in the Black beauty industry. The mission of the Black Beauty Legacy organization is committed to illuminating the rich heritage and profound impact of its founding in 1981 and guided by the legacy of its iconic AHBAI Health & Beauty Institute’s Proud Lady symbol.
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Founder of FraserNet, Author, Entrepreneur, Speaker
Dr. George C. Fraser is a Cleveland-based author, entrepreneur, and speaker focusing on improving networking skills, building wealth, and improving diversity and inclusion. In 2011 Fraser was inducted into the Minority Business Hall of Fame and Museum. He has been awarded over 350 awards and citations from around the world including 3 Honorary Doctorates, a Chaplaincy, and an Ambassadorship. He has put on the popular PowerNetworking Conference for over 23 years…selected by Forbes Magazine as one of “The Top 5 Conferences Not to be Missed by Entrepreneurs”.
FraserNet, Inc. is an “award-winning” 32-yearold global leadership network of 91,000 Black professionals, business owners, and community leaders. The goals of FraserNet are to;
• Help Black people build wealth that can be transferred inter-generationally.
• Help Black people become the #1 employer of Black people in the 21st century.
• To facilitate building a global network of Africans throughout the diaspora whose focus is personal and business excellence and using it to build partnerships, joint ventures, and strategic alliances.
FraserNet Vision
To lead a global networking movement that brings together diverse human resources, to increase opportunities for people of African descent. Mission: To produce products and services that teach and promote excellence and effective networking to facilitate business-to-business, business-to-consumer, mentoring, and role modeling for people of African descent.
In 2016 created/developed and then launched in 2019 WINDS; Wealth Building Centers and Curriculum, a faith-based and organizational initiative to provide Black people with financial education.
After 2019 he launched FraserNation, visit www. onefrasernation.com
Specialties: keynote speaking on effective networking, diversity and inclusion, and economic and business development specifically in the Black Community.