Part of the SMT Today Group Part of the SMT Today Group
Who we are and what we do We are SMT Marketing, a team of experienced and diverse individuals who have created a marketing agency which specifically focuses on the electronics industry. Based in the UK, our team love to work with creating and developing new and existing brands. We work closely with the customer getting to know them, their products and target audiences in order to deliver a marketing campaign that supports their requirements and results in a positive return on investment. Using a number of communication channels the web, videos, e-Newsletters, advertisements, customised apps, corporate/product brochures, social media and the electronics industry’s global SMT Today magazine, we work with the customer to develop and communicate their brands and messages in an influential, impressive, engaging and meaningful way.
We’re creative designers, videographers, programmers, thinkers, strategists and, ultimately, business people, who are responsive, flexible, approachable and keen to work with you to develop your marketing strategies to the benefit of all concerned. The best way for us to tell you our story is through the successful projects that we’ve already delivered for our clients.
Upgrade your marketing with the industry experts
The following pages show a brief selection of our work – we hope you like what you see and if you’re interested in finding out what we could do for you and your company, please don’t hesitate to contact us: +44(0)1292 834009 info@smttoday.com www.smttoday.com/marketing
Upgrade your marketing with the industry experts
Part of the SMT Today Group Part of the SMT Today Group
Video Production Our video production services range from corporate communications to promotional and commercial advertising. Whether you are looking to become a long-term client, or have a small project on the go, we can deliver a high-quality, cinematic product that has impact.
Custom Apps Do you have an innovative idea for a mobile phone application? At SMT Today, our talented mobile app developers can help you design, develop and create your idea. Our app development services can turn your vision into a profitable product, regardless of whether you’re looking to create useful Android phone apps or searching for adept iPhone applications.
smttoday.com/marketing
Website Design Having a website is now a basic requirement for every business. These days the competition is fierce so you need to stay ahead of everyone else. At SMT Today we have a team of talented website designers and programmers, who have an in depth knowledge of the industry ensuring that your website not only looks great, but that it gets found.
Branding
Email Marketing Reach thousands of your customers instantly with our email marketing campaigns. Email marketing helps you keep customers and prospects up to date by using attractive, professionallooking email communications.
Design for Print
First impressions mean everything, especially when it comes to your business. Grab the attention of potential clients with eye-catching graphic design for your marketing materials and branding. At SMT Today, our team of creative graphic designers will work closely with you to develop images and graphics that truly reflect your brand.
A well designed piece of print, whether it’s a corporate or product brochure, will always carry a sense of kudos and value. AT SMT Today we will help bring your brand to life.
Tel: 01292 834 009 with Emailthe info@smttoday/marketing Upgrade your marketing industry experts
MS2 molten solder surfactant doesn’t just reduce solder dross in wave soldering machines ..... It eliminates it! Upgrade your marketing with the industry experts
smtmarketing
MS2 Solder Dross Eliminator Background Etek Europe approached us to promote a new supplier’s product, MS2 – a solder dross eliminator chemical. MS2 isn’t a glamorous product, product images were poor, datasheets and supplier brochures were old fashioned and needed revitalised. Our solution We took the existing brand and modernised it. This was followed by creating a dedicated website with clear illustrations designed to demonstrate the return on investment of using the product. A new brochure, fliers and adverts with the clear and distinctive branding were designed, developed and distributed throughout the industry which also supported the marketing of this new product through Etek Europe. www.dross-eliminator.com
smttoday.com/marketing
Upgrade your marketing with the industry experts
www.evolvismt.com Upgrade your marketing with the industry experts
smtmarketing
Evolvi SMT Quality Used SMT Equipment Background Evolvi SMT buy, sell, broker, source and finance used SMT equipment. With a global network of suppliers and customers, Evolvi needed to update its existing website, improve and expand its marketing approach within the industry. Our solution Evolvi’s existing website was re-designed so that all of their available equipment was easy to find and keep up-to-date. Clear calls to action were added providing a direct link to Evolvi’s sales team. In addition, an email marketing campaign clearly illustrated machine availability and Evolvi’s extensive range of services. A dedicated responsive landing page was also added which provided customers with the functionality to inform Evolvi of their equipment needs. As a result, Evolvi’s sourcing division sales increased significantly in the following quarter. www.evolvismt.com
smttoday.com/marketing
Upgrade your marketing with the industry experts
world class divisions cleaning
Fume extraction
imaging
manufacturing
service & support
shopetek
used equipment
Upgrade your marketing with the industry experts
smtmarketing
Etek Europe Supplier of electronic manufacturing equipment, support and services. Background Etek Europe has a strong reputation for being a quality provider of products and services to the aerospace, automotive, defense, medical and European electronic manufacturing industries. Etek needed to update their website to provide users with a clear and easily accessed route to information on all seven divisions, in addition to improving and expanding their marketing reach across the industry. Our Solution Designed and created a new website which clearly guides users through all divisions that make up Etek Europe’s business. The creation of corporate brochures, fliers websites, SEO, product videos, product branding, packaging, email marketing, presentations and social media management. All of which supports Etek’s objectives to incease their presence within the industry. www.etek-europe.com
smttoday.com/marketing
Upgrade your marketing with the industry experts
ETEK Technology event Timisoara Romania 15.10.14 16.10.14
etek-europe.com/events Upgrade your marketing with the industry experts
smtmarketing Etek Technology Event Timisoara | Romania Background Etek Europe is a leading provider of products and services to the European electronics industry. On an annual basis they organise two-day Technology Events which showcases the latest advances in technology/products and provides an opportunity for those in the industry to increase their network and meet with leading suppliers and industry experts. This year, an additional Technology Event was organised in Romania in order to increase Etek’s brand awareness and product offerings in Eastern Europe. Our solution A dedicated website was created for the event which provided potential guests with information on the itinerary, location, accommodation options and the opportunity to register on-line for the event. An email marketing campaign to a targeted audience was also instigated which promoted both the event and Etek Europe. www.etek-europe.com/events
smttoday.com/marketing
Upgrade your marketing with the industry experts
Technical Support
World Class Solutions Etek Training & Repair Centre ...
Upgrade your marketing with the industry experts
smtmarketing Etek Technical Services Training & Repair Centre Background Etek’s Training and Repair Centre is a leading electronics manufacturing training service provider, with a reputation for providing first class training to the electronics industry. They understand the needs of companies to obtain the very best from their personnel and have recently expanded their technical service offerings which needed to be publicised. Our solution A dedicated website was created which clearly illustrated the range of repair and training services available. An email marketing campaign was developed to drive visitors to the website to view the range of extended services and clear calls to action were spread throughout the site to increase enquiries. A brochure and full page advertisement were also designed which helps increase brand awareness across the electronics industry. www.etek-technical-services.com
smttoday.com/marketing
Upgrade your marketing with the industry experts
Inspired Design Precision Engineered Upgrade your marketing with the industry experts
smtmarketing Mossman Tebbs PCB Storage & Handling Background Mossman Tebbs are a manufacturer of quality trolleys and racks for PCB’s and the electronics industry. They are highly respected with a reputation for trustworthiness, competitive pricing and reliability. We were tasked with updating their website and suggesting ways in which they could increase their brand awareness within the industry. Our solution In addition to updating their company logo, we created a modern, new content-managed website which clearly illustrated their range of products. To support this a series of adverts, website banners, product brochures and fliers were designed and delivered which all help to increase Mossman Tebbs’ brand awareness.
smttoday.com/marketing
Upgrade your marketing with the industry experts
smtadvertising Readership audience
42%
29%
SMT Today website sends out over 100,000 subscriber emails every month. A number of these subscriber emails can carry advertiser messages or be sponsored. The SMT Today subscriber list is one of the largest in the electronics manufacturing industry, helping you get your products and services to the key decision makers and influencers. SMT Today emails are an ideal medium for communicating advertising messages
20%
125924 Emails sent in February smttoday.com/advertising
28652 Subscribers
6354
Website Views
Upgrade your marketing with the industry experts
smtadvertising Key dates & deadlines 2014/15 SMT Today is a high quality publication for the USA & European Electronics Industry, with a focus on providing the best content and distribution through the latest technology channels. Below you will find the key publication dates with details of the feature topics, editorial and advertising deadlines. If you require any additional information, please don’t hesitate to contact us at info@smttoday.com or call +44(0)1292 834009
Issue Features Editorial Deadline Advertising Deadline Jan/Feb 2015
Storage & Handling | IPC APEX 2015 – San Diego
2nd Jan 2015
9th Jan 2015
Mar/Apr 2015
Pick & Place | National Electronics Week – Birmingham
13th Feb 2015
20th Feb 2015
May/Jun 2015
2D + 3D Inspection | SMT Hybrid – Nuremberg
3rd Apr 2015
10th Apr 2015
Jul/Aug 2015
Printing vs Dispensing | NEPCON China – Shenzhen
26th Jun 2015
3rd Jul 2015
Sept/Oct 2015
Dispensing + Conformal Coating | SMTAI – Chicago
14th Aug 2015
21st Aug 2015
Nov/Dec 2015
Solderwave + Reflow | Productronica – Munich
2nd Oct 2015
9th Oct 2015
smttoday.com/advertising
Upgrade your marketing with the industry experts
smtadvertising Magazine Inserts
Newsletter advertising
Loose inserts can be inserted into each edition of the magazine, meaning they can run alongside feature sections of SMT Today, including:
SMT Today website sends out over 100,000 subscriber emails every month.
Shows and exhibitions, technology days and product launches. Why advertise this way? Targeted – advertising alongside relevant editorial boosts the impact of your campaign and means you reach an audience who are highly engaged with the content they’re reading.
A number of these subscriber emails can carry advertising messages or be sponsored. The SMT Today subscriber list is one of the largest in the electronics manufacturing industry, helping you get information on products and services to the key decision makers and influencers. SMT Today’s emails are an ideal medium for communicating advertising messages
High impact – stands out from traditional display advertising. Flexible and tactical.
smttoday.com/advertising
Upgrade your marketing with the industry experts
smtadvertising Newsletter AD Guide
Website AD Guide
Print Edition
Top Banner 590 x 100px Side Banner 190 x 267px Footer Banner 284 x 100px
Top Banner 780 x 105px Feature Banner 375 x 140px Side Banner 205 x 280px Event Banner 375 x 311px Footer Banner 240 x 90px
Artwork to be supplied in CMYK print ready PDF at 300dpi. Full page artwork to be supplied with a 3mm bleed all round. Text content to be no less than 15mm from fininshed edge. Double page 420 x 297mm | with 3mm Bleed 426 x 303 Full page 210 x 297 | with 3mm Bleed 216 x 303 Do you require your advert to be designed? Speak to SMT Marketing and our team of designers will create your advert and integrate your company’s message and identity.
smttoday.com/advertising
Upgrade your marketing with the industry experts
smtadvertising Advertising Rates USD
Print advertising rates Bi monthly 1 Issue 3 Issues 6 Issues Double page spread $8500 $7500 $7000 Full page $5000 $4200 $4000 Back cover $6300 $5500 $5000 Inside back cover $6000 $5300 $4700 Inside front cover $6000 $5300 $4700
Online banner rates Placement Top banner (780 x 105px) Feature banner (375 x 140px) Side banner (205 x 280px) Event banner (375 x 311px) Footer banner (240 x 90px)
Monthly $600 $420 $500 $680 $340
6 Months $500 $370 $420 $620 $290
1 Year $420 $340 $370 $500 $250
6 Months $680 $430 $300
1 Year $600 $350 $250
eNewsletter banner rates Advert placement Top banner (650 x 100px) Side banner (190 x 267px) Footer banner (310 x 100px)
smttoday.com/advertising
Monthly $850 $500 $340
Upgrade your marketing with the industry experts
smtadvertising Advertising Rates EURO
Print advertising rates Bi monthly 1 Issue 3 Issues 6 Issues Double page spread €6300 €5500 €5000 Full page €3700 €3000 €2700 Back cover €4500 €4000 €3700 Inside back cover €4400 €4000 €3500 Inside front cover €4400 €4000 €3500
Online banner rates Placement Top banner (780 x 105px) Feature banner (375 x 140px) Side banner (205 x 280px) Event banner (375 x 311px) Footer banner (240 x 90px)
Monthly €440 €320 €370 €500 €250
6 Months €380 €270 €320 €450 €220
1 Year €315 €250 €270 €370 €190
6 Months €500 €315 €220
1 Year €440 €250 €190
eNewsletter banner rates Advert placement Top banner (650 x 100px) Side banner (190 x 267px) Footer banner (310 x 100px)
smttoday.com/advertising
Monthly €630 €380 €250
Upgrade your marketing with the industry experts
smtadvertising YOUR BUSINESS
Leading the way
Header banner - 780 x 105px
$600 p/m
PROMOTE YOUR EVENT Leading the way Events Banner - 375 x 311px
Free press and white paper submissions and distribution.
$680 p/m
YOUR BUSINESS
YOUR BUSINESS Leading the way
Footer banner - 240 x 90px $350 p/m
Leading ding di din g the he e way Side banner - 205 x 280px
$500 p/m
Upgrade your marketing with the industry experts
smtadvertising YOUR BUSINESS
Leading the way
Header banner - 780 x 105px
€440 p/m
PROMOTE YOUR EVENT Leading the way Events Banner - 375 x 311px
Free press and white paper submissions and distribution.
€500 p/m
YOUR BUSINESS
YOUR BUSINESS Leading the way
Footer banner - 240 x 90px €250 p/m
Leading ding di din g the he e way Side banner - 205 x 280px
€370 p/m
Upgrade your marketing with the industry experts
Email Marketing
smtmarketing
Upgrade your marketing with the industry experts
smtmarketing
Design for Print
Design for Print Design, personality and ethos are vital factors in generating brand loyalty
Corporate brochures
Advertising
Your corporate brochure may well be the first contact potential clients have with your company. It needs to make impact, create a positive impression and engage the reader. Getting it right is critical and something we are highly experienced in.
Your advertising material whether it’s a graphic, flier, banner or corporate invite, it’s important to promote your message directly to your potential and existing clients while delivering your company’s identity, ethos and personality. The SMT marketing team have the skills to deliver your project on time and within budget.
Upgrade your marketing with the industry experts
smtmarketing
Branding
Branding Branding is your company’s lifeblood and it should represent you company values and personality. Design, personality and ethos are vital factors in generating brand loyalty and getting potential customers to choose your company over your competitors.
Upgrade your marketing with the industry experts
smtmarketing
App Development
Custom Apps Mobile applications have a multitude of benefits for your business internally for your employees and externally with your customers Consumer
14
Apps developed for the Public/Consumer are normally developed to assist in sales and marketing, customer service or as a venture based on an app idea, like a game or utility application created to make money from advertising revenue. Enterprise The enterprise app development space opens up opportunities for businesses to greatly improve efficiency and productivity. Enterprise apps can help your business by connecting your employees and remote workers directly to your internal systems, either speeding up the retrieval of information or providing the ability to send information directly to your CRM or other backend system. Enterprise apps can also help digitise current paper based systems, making them more secure and resilient.
Upgrade your marketing with the industry experts