SMU Look Spring Summer 2022

Page 27

A HYBRID

The pandemic upended the fashion and beauty industry, but retailers are building back better ­— and using technology to do it. Here are two ways that retailers are incorporating digital innovation to blend, enhance and elevate the shopping experience.

Two takes on technology and the future of fashion.

ORIZON by Hailey Rednour and Carey McKellar

SPRING/SUMMER 22 • 25


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