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EXPLORING
THE DESIGN
“For every expert there is an equal and opposite expert” Introduction Everyone has their own design process, but which one is the best? Throughout history industry experts have tried to nail down what they believe to be the best, easiest and most productive way of going about the design process. Over the last decade or so the introduction of user centered design has dominated the way graduates have been taught, and now work within industry, along with this has been the slow introduction of co-creation where development is collaboratively executed by developers and stakeholders together. But the design industry is changing with evermore pressure from the worlds governments, consumers and environmentalist to create a range of products, services and practices that are more environmentally friendly than ever before, not to mention universal design. Over the next few pages I will attempt to describe in details the main paradigms of each process, my main methodology will be that of and interview which has been recorded and turned into a pedagogic documentary, coupled with my own knowledge of the design
process, and literature from both the internet and published documents. This will allow me to create a more holistic and comprehensive final report detailing different viewpoints and methods from around several sectors within the design industry. I will attempt to conclude this paper with my own views on the future of the design industry looking into how we should go about the process of design, how we should be teaching our graduate students, and touch upon important subjects such as environmental factors, user centered design amongst others. Understanding the changes that have occurred over the last few decades, with respect to academic institutions is important, this allows one to understand how graduates are taught. If you take a look at the academic institutions around the country you will see they are referred to as Art and Design schools, this in itself can strike confusion into many people, because art and design are two separate entities but are perceived to be taught in the same way. Art and design are two very different subjects. Take art for example. The artist; be this a
painter or a sculpture is ultimately the producer and the final judge on it’s fitness for purpose state for the consumer. Artists are not bound by rules and regulations and can create to their hearts content. A designer on the other hand is bound by the marketplace and products they produce have to be ‘fit for purpose’. Whilst the designer is the producer, it is the public who are the consumers. Several years ago the design industry introduced academic courses and teachings that reflected the very nature of the consumer; aesthetics, cognitive behavior, design practice and visual literacy, amongst others. This brought about the birth of what we now call user “centered design”, with the primary focus throughout the design process being that the user is paramount throughout. It seems odd that Art and Design are still bound together after so many years. Admittedly they have some form of relationship with one another, but that is where it ends. Design is a completely different discipline within its own right, and its only sensible that the gap between art and design is broadened. This has already been seen with the introduction of design academies, such as the