TIP - The Magazine for Growing Professionals

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Message of the Week !

Let’s make it a conversation !

The value of INNOVATION

Innovation is about a mindset and the best way to get the innovation rolling at all times in your business is by having a “fresh set of eyes” into it.

Questions like: 1. why I don't have more customer?

2. Why are my sales decreasing?

Are just a few answers this “fresh set of eyes” will be able to address without the emotional attachment to the business.

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TIP -­‐ THE MAGAZINE FOR GROWING PROFESSIONALS Established 2012 | All Rights Reserved

This magazine is published on a weekly basis in a digital format. We are different from others magazine because we promote entrepreneurship and growing professionals to dare themselves and expand to their next level of achievement. We are breaking through the language and concept paradigms in our lovely island of the Caribbean.

PBSC & TIP does not reflect the opinions of the sponsors, adver$sers and contributors. Ads and offers published in this magazine are responsibility of each adver$sed business. We support DACO Law Number #5, from April 23, 1973

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Leadership As a g&eat leader, you are willing to walk through walls to make your business succeed. Use that same passion for your business to leave an unforge=able mark on this world.

Leadership goes beyond business strategies and delegation teams. Leadership is mainly about communities and movements. Great leaders always make their businesses part of the community instead of making the community part of your business.

Is not hard to notice, how leaders always look for ways to give back more than they receive.

Want to start a movement in your community?

Here are a few

TIP’s on how to:

u Know your value to the community u Always have a transparent message u Master your model u Create a training program everybody can join u Make sure your movement is about a positive impact to the world When creating your message consider these three elements: 1) It is meaningful to the community {add value} 2) Is a memorable message {everybody can remember it} 3) Have a message fun and easy to share by all

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I NNoVation FACTS: -Innovation is not the same as been creative -Innovation starts with an existing good or service to better serve your customer.

-Creative is the process of starting something new, that can or not satisfy the customer needs.

How to create a culture of INNOVATION ① ② ③

④ ⑤ ⑥

Be intentional with your innovation thinking Create a structure for unscripted momentums Step in, and them, take a few steps back {watch the results as they unfold} Identify what is important and measure it Create a powerful and robust recognition system Give your team an innovation symbol, make it last

Did ? u o y Ever consider the problem is not the product or service but how it is presented to the customers. Or, how you and your employees happiness {attitude} is contributing to the effectiveness of the sale? Before you decide to change something, analyze if it really needs fixing. Always, go to the root first and then to the twigs.

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Start - UP Start up’s kickoff strategies, should always begin with the MVP. What exactly is the MVP? As explained by Ries, in his book “The Lean Startup”, a MVP is the “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

The goal of the MVP is to test fundamental business hypotheses and to helps entrepreneurs begin the learning process as quickly as possible. As an example, Ries notes that Zappos founder Nick Swinmurn wanted to test the hypothesis that customers were ready and willing to buy shoes online. Instead of building a websites and a large database of footwear, Swinmurn approached local shoe stores, took pictures of their inventory, posted the pictures online, bought the shoes from the stores at full price, and sold them directly to customers if they purchased the shoe through his website. Swinmurn deducted that customers demand was present, and Zappos would eventually grow into a billion dollar business based on the models of selling shoes online.

Be inspire with more start up stories and strategies with “The Lean Start Up” by Eric Ries

Lean startup is a method for developing businesses and products first proposed in 2011 by Eric Ries. Based on his previous experience working in several U.S. startups, Ries claims that startups can shorten their product development cycles by adop$ng a combina$on of business-­‐hypothesis-­‐ driven experimenta$on, itera$ve product releases, and what he calls “validated learning”.

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