SOCIAL MEDIA

COLUMN DIGITAL

A L E X S O U T H Whether you’re looking to set up your own business or simply showcase your plumbing skills it’s essential to stay on top digitally and across social media.

A

lot has changed in the last year but even more so in the last decade, with social media and a strong digital presence acting as the best tool to help you and your business grow.

So, how can you take advantage of this new opportunity to develop your business and build your brand?

DIGITAL PRESENCE

Make sure that you have a website and an online presence.

A simple website combining the following features will act as the foundation for your business and a channel for you to reach new customers.

IMAGES

When working on a job make sure you take a good quality photo of your handywork so that you can advertise it across social media and include it on your website.

SOCIAL MEDIA

Create separate accounts for your business across all platforms so that customers know exactly who they’re reaching out to.

Separating your accounts will create a positive and professional image to both new and existing customers, whilst giving you a separate space to promote your business.

CONTACT

Make sure the contact information on your website and social media is easily accessible for customers. Include a professional email address, social media handles and telephone numbers.

For social media use in-app features to register your email address, contact number and web address to cover all bases.

96%

of small UK businesses use social media to help promote their business and reach new customers (Social Media Examiner, 2017).

41%

of local businesses depend on social media to increase revenue (eMarketer, 2016).

¼

Online purchases represent more than a quarter of all UK retail sales (Office for

National Statistics, 2021).

“STAY CONNECTED”

USEFUL RESOURCES

Neil Patel, Brian Dean, Simplilearn

r/socialmedia, r/socialmediamarketing, r/smallbusiness

@garyvee, @grantcardone, @entrepreneur