Kinetic Window Displays by Selvia Novita

Kinetic Window Displays The Exploration of Kinetic Art

Selvia Novita Year: 2 - Unit 2B Drs 01 â&#x20AC;&#x201C; Kinetic Art Project Title: Kinetic Window Display - The Exploration Of Kinetic Art

This portfolio illustrates the development of the second part of my project. Its theme is “Kinetic Windows Displays”, specifically in terms of Fashion. This project is driven by the movement of the human body as a representation of the mechanism. The first part of the project, ‘Wings’, was a moving mannequin inspired by the shoulder movement of humans. After developing my research of the movement of the human body, the second part of the project focuses particularly on the movement of the human hand, by creat¬ing a drawing machine. This project also called for further research on fashion, for example the process of making a cutting pattern. This project highlights two main points - with the advancements in technology, it is now possible for machines to make the tailor’s job eas¬ier. However, at the same time, the hand based movement also reminds individuals of the importance and quality of hand-made items. This project places these hand drawing mechanisms on window displays in the Portabello Market in London. These mechanisms are designed to enhance existing Window displays and attract user attention to the displays, and consequently creating interest for the stores in the market. Portabello Market is widely renowned as one of the world’s most famous antique and vintage markets, which reinforces the appreciation of how everything in the past was handmade, creating a stronger connection.

“Portobello Road, located in a street in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London, is known as the world’s largest antiques market”

“Portobello Road Goes Straight Through the Heart of Notting Hill, The Trendy Area of London Made Famous by The Film Notting Hill”

Site Analysis

Street Performance in Portobello Market

Photography Studies of Portobello Market

Sketch of Situation and Movement of People in Portobello Market

The Movement on Portobello Market Road

6 AM

9 AM

12 PM

The Movement of People in Po

ortobello Throughout The Day

3 PM

6 PM

9 PM

2A Project

My 2a project initially started as a construction project of kinetic art and space. My project and other kinetic artistsâ&#x20AC;&#x2122; works tend to be generally inspired by the renowned kinetic artist Theo Jansenâ&#x20AC;&#x2122;s mechanism. In developing my own mechanism for the sake of the project, I started to realize the similarity of Theo Jansenâ&#x20AC;&#x2122;s mechanism to that of wings. Furthermore, I began to realize that the mechanism of a wings in general are is closely related to that of the human shoulder, hence my exploration and focus on human shoulder movements. To relate back as to how this mechanism can be used in Portobello, I have placed a focus on the window displays of fashion stores. Presently, most fashion window displays use static mannequins to display products. This inspired me to create something that can have a high potential to catch the attention of shoppers, i.e. by using kinetic. Implementing moving mannequins is the final result.

Theo Jansen The Strandbeest Since 1990 Theo Jansen has been occupied with the making of a new nature. Not pollen or seeds but plastic yellow tubes are used as the basic material of this new nature. He makes skeletons which are able to walk on the wind. Eventually he wants to put these animals out in herds on the beaches, so they will live their own lives

Sketch of Design Development of The Mechanism

Auto CAD Drawing of the Plan, Section, Elevation and 3D view of the mechanism

The Model of Design Development of The Mechanism

“My attraction to fashion was very instinctive, and had to do with my excitement about anything to do with the body and the female form, which to me represents power and magic, It›s the ultimate symbol.” Hussein Chalayan

During the initial site analysis, I was very intrigued with the concept of window displays, especially concerning that of the fashion industry. Hence, I started exploring the influence of kinetic art and sculptures on fashion window displays. in order to carry on a thorough investigation, I researched clothes structure of two famous British artists – Marchesa and Hussein Chalayan. Additionally, i also did research on how other famous designers used kinetic art or sculpture to enhance their window displays. Rather Just attach the mechanism into the mannequin directly, I tried to think how it feels to wear this mechanism and the idea to create all mannquein structure by the mechanism itself is more attractive to cath people attention as it will be different from other mannequin as it will be making some movement.

Fashion Studies on Clothing Structure

Sketch Studies of Shoulder Movements

Rather than just attaching the mechanism on to the mannequin, i began imagining the feeling of wearing the mechanism. I then explored the idea of creating mannequins with structures that incorporates the mechÂŹanisms i have investigated. The reason being is that i beÂŹlieve such a design will be an attention grabber for cosÂŹtumers, especially when kinetic movement is added to the mechanism.

Design Ideas

Design Ideas on Window Display

â&#x20AC;&#x153;As the exploration continues.......

2B Project

The Metamorphosis of Hum

manâ&#x20AC;&#x2122;s Arm into Mechanism

The Metamorphosis of Hum

manâ&#x20AC;&#x2122;s Hand into Mechanism

As I conducted further research regarding the human body, I was able to translate a humanâ&#x20AC;&#x2122;s body moveÂŹment into mechanisms. For example, as a part of my research the shoulder movement can be transformed into a wing mechanism, and the hand movement also can be transformed into a claw mechanism. This project therefore explores what is inside our body and how it works, and illustrates it by creating a new mechanism.

The Movement of Human Body â&#x20AC;&#x2DC;naked silhouette alphabetâ&#x20AC;&#x2122; courtesy of Anastasia Mastrakouli

The Metamorphosis of Human Body Movement into Mechanism

Artist of Inspirations

Looking at some Artist inspira¬tions to develop my mechanism, I researched a few artists who have created drawing machines. The reasoning of why i look further into this because i want to develop my ideas of objects being “Handmade” in fashion world

“All is Full of Love” Bjork by Chris Cunningham

Inspired by the Street Performance, Window Display in Portobello Market, Fashion Hand-made and Drawing Mchine reminds me of something from ho

ome called â&#x20AC;&#x153;Tukang Jahit Kelilingâ&#x20AC;? - Travelling Tailor.

Drawing and Cutting Pattern Fashion Research and Studies

Looking at some inspiration also brings me to re¬search and learn more how to make a cloth. With that idea of “handmade”, i take a look at some sample of how to make a cutting pattern and how to draw it. Displayed here is some research i found, regarding how to draw and put the measurement to create a cloth.

Cutting Pattern Studies

My learning process doesnt stop only on finding how to draw a cutting pattern. I tried to learn and create my own cutting pattern which is shown on the photos,

Cutting Pattern Studies

Sample of Cutting Pattern Studies

Savile Row (pronounced /ˌsævɪl ˈroʊ/) is a street in Mayfair, central London, known for its traditional men’s bespoke tailoring.

Photography Studies of Window Displays at Savile Row

Mechanims Development and Design Ideas

Design Ideas - Drawing Pattern Machine on Table

The Movement of Development Mechanism

Design Ideas - Drawing Pattern Machine on Table

Design Ideas - Hanging Drawing Pattern Machine

Design Ideas - The Movement of The Mechanism

Process of How The Mechanism Works

Design Ideas on Window Display

Illustration - Design Ideas on Window Display on The Site