Mass Customization Concept Map

Page 1

With

mass customization,

creation takes many forms,

manufacturing is for everyone,

sellers have new platforms,

and

buyers are also creators.

1:

traditional manufacturers

physically get a product made, including coordinating suppliers

an individual or company can complete the design of a product internally, possibly with ideas from an open innovation platform (ex. ideaconnection) or, designs might be sourced from

creator marketplaces, places where creators can go to bid on projects and offer their talents (ex. 99designs)

traditional brick and mortar,

pop-up store, 3rd party distributor, and direct b2b are still options for custom sales, but online stores with

when design is finalized, the product moves to one of three main types of manufacturing

2:

creator-made is when the

designer physically makes the product or sources production locally in his/her community, or abroad (ex. alibaba)

suppliers provide materials / parts to specification (ex. local shops)

community curated.

accomplished via voting on ideas or designs, (ex. quirky, threadless) or via crowdfunding of projects (ex. kickstarter).

custom product specifiers are the most popular

it is important to note, some companies now offer custom api generators which are services that build and embed

custom product specifiers

alternatively, technology now allows designs to be

these are places where creators submit ideas to a larger community for validation before production

both traditional and new options exist for selling custom products

3:

manufacturing coordinators

coordinate the entire process with local suppliers and fabricators to maximize efficiency (ex. ponoko, cloudfab, custommade)

lines are blurred between creator and consumer with mass-customization, and buyers are enabled with:

custom product specifiers these web configurators allow for personalization or small-scale customization of a product (ex. NikeID)

physical scanning and

body molding is on the near horizon (ex. Kinect)

on a company’s website

for individual and small creators, several seller marketplaces exist for creators to sell direct to end users (ex. etsy, quirky). of course, buyers search for custom products or someone to help create them on the previously mentioned creator and seller marketplaces

fabricators use 3D

printing, laser cutting, CNC routing, etc. to make parts to specificiation

This concept map is Š 2011 Carissa L. Carter Profile: about.me/carissacarter Project flow: snowflyzone.com


A landscape of

mass customization:

creation platforms,

manufacturing services,

selling-buying-(creating) tools and methods.

individual or company

Traditional Manufacturers

Traditional Methods

Open Innovation

Creator-made

Custom Product Specifiers Web Configurators

Brightidea spigit OpenIDEO 12inno P&G Connect innovation.ed.gov GE brightidea ideaConnection

Creator Marketplaces CustomMade 99designs Shapeways CollabFinder Brandstack themeforest crowdspring appbackr Cofundos

Community Curated Validation-Voting quirky threadless Pepsi Refresh Social Designer Minted

Validation-Crowdfunding Kickstarter 33needs appbackr Cofundos peerbackers MicroVentures Pozible profounder RocketHub PubSlush Press Indie GoGo

self-coordination of suppliers/fabricators

Manufacturing Coordinators Ponoko CustomMade Shapeways Cloudfab

Suppliers

local shops Artaic custom mosaics fabric on demand Spoonflower Alibaba

Fabricators

local shops MakerBot i.materialise eMachineShop Shapeways fluid-forms Cloudfab Alibaba

Home Inmod Bedding Cedreo interactive roomsbyyou

Footwear Vans NikeiD Puma Mongolian Shoe BBQ selve Clothing Louis Vuitton IamMyDesigner Neighborhoodies Blank Label mens dress shirts indi custom - jeans ThreadTradition Food m&m Candy Cube Isotonix neutroceuiticals chocri custom chocolate bars CocaCola - physical machines Tesco

API generators Cloudfab Ponoko Archetype

Seller Marketplaces Shapeways i.materialize etsy quirky Zazzle

Other LEGO DesignByMe GelaSkins MyKleenexTissue SJC Custom Drums tinyprints stationary Pageflakes iGoogle Pandora Radio Apple Dell fluid-forms Zazzle Volkswagon SouthPak TOMS eyewear

Physical Scanning / Molding Kinect Music Fuze custom earphones Ultimate Ears ear monitors


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