Whistler-Blackcomb RFP (Sept 16, 2016)

2016-2017

MEDIA

KIT

SNOWSPORT MEDIA IS NORTH AMERICA’S ONLY MULTI-PLATFORM SKI MEDIA & PRODUCTION COMPANY THAT REACHES A COMBINED 4 MILLION CANADIAN SKIERS THROUGH OUR PROPRIETARY TELEVISION, DIGITAL & PRINT MEDIA PLATFORMS.

RFP PROPOSAL

Prepared for Whistler-Blackcomb

occasions

Ski Television: 72 occasions - :30 commercial,

rate

/ occasion

sub total

skier impressions

72

$120

$8,640

283,600

1

$12,500

$12,500

321,433

14

$600

$8,400

308,000

14

$1,000

$14,000

1,400,000

national reach

S-Magazine: double-page ad, in the annual issue (oct 2016) national reach

S-Digital: live feed - via big box ads geo-targeted: Nov 22-Feb 28

S-Digital: live feed via social – fb ad. geo-targeted to vancouver & seattle skiers & snowboarders.

rate card value:

$43,540

total impressions:

W-B DISCOUNTED RATE:

$30,478 (30% savings)

2,313,033

WHO IS S-MEDIA?

S-MEDIA PROPERTIES

CANADA’S ONLY NATIONALLY BROADCAST TELEVISION SKI SHOW

S-DIGITAL MAGAZINE (120X) DAILY FROM OCT TO APRIL

CANADA’S LARGEST MAGAZINE WITH A NATIONAL DISTRIBUTION OVER 60,000 CANADA’S LARGEST DATABASE WITH OVER 100,000 EMAIL SUBSCRIBERS

We are storytellers that communicate authentic experiences that appeal to our targeted followers.

S-MAGAZINE PRINT

SKI TELEVISION (12X MAGAZINE SHOWS) We are content creators with expertise in mountain culture, skiing lifestyle and the competitive side of snowsports.

We are creative, strategic experts that provide you with the media channels to share your message, content and voice.

S-MEDIA: SPEAKING TO PRIME AUDIENCES S-Media reaches affluent skiers in key target markets across Canada.

102,382 OUR DIGITAL DATABASE

51% of which are based in GTA

Amount spent annually on skiing by 55% of our audience.

5% spend over $21,000 annually on skiing

Online reach: Close to 40% based in Toronto/GTA, with over 50% based in South-Central Ontario.

65% describe themselves as ‘passionate skiers’, 71% ski over 20+ days each winter

ski

ski

ski

ski

ski

ski ski

ski ski

ski

ski ski

ski

31.3% take one overnight ski vacation per year.

ski ski

of our audience is in the 35-54 age range

60.1%

take two or more overnight ski vacations per year.

EDITORIAL GOAL DELIVER A MULTI-MEDIA PRODUCT, RICH IN LIFESTYLE, DESTINATION AND ASPIRATIONAL CONTENT WITH THE GOAL TO INSPIRE, INFORM AND EDUCATE A HIGH-NET WORTH AUDIENCE OF SKI TRAVELERS.

P: PAUL MORRISON

MULTI MEDIA EDITORIAL CONTENT FEATURES

DESTINATIONS

LIFESTYLE

FASHION

ATHLETE PROFILE

Print, digital, broadcast

Behind-the-scene exclusives from the best ski resorts around the world, including: South America, Canada, USA, Japan and Europe.

Inspirational features that will inspire, educate and motivate.

The latest trends and highend wear.

A close look at athletes’ tales and heroic (and often bizarre) journeys to the top of their sport.

P: DRU KENNEDY

SKI TELEVISION The 2016-2017 lineup included 12 magazine shows (each 30 minutes; 161 airings) on Rogers Sportsnet. Each episode of Ski Television is also available on SnowsportsCulture.com.

Magazine Program

The leader in snow sports television programming, Ski Television’s regular network program that focuses on ski travel, lifestyle and ski improvement continues to service and build on its loyal following in both the magazine show and event programs. For 2016-2017, Rogers Sportsnet has renewed their enthusiasm for Ski Television with additional plays and preferred time slots. The magazine show will continue to provide top-notch ski destination programming.

12

47,266

567,200

*The numbers above were supplied by BBM Canada and represent anticipated 2016-17 ratings based on historical data

S-MAGAZINE

S-MAGAZINE PRINT: 245,000 READERS PER ISSUE S-MAGAZINE DIGITAL: 76,433 DIGITAL IMPRESSIONS The print edition of S-Magazine Annual will published in November, 2016 with a distribution of 60,000 copies that includes direct distribution to our subscriber base, 40,000 Globe and Mail subscribers, 2,000 newsstand locations across Canada and 35,000 readers through Air Canada Lounges. Locations include all Canadian airport lounges, including New York, Los Angeles, Paris, London and Frankfurt.

The digital edition of S-Magazine is Canada’s first magazine to fully integrate digital along with professionally produced video content for a richer and more interactive experience. Additionally, S-Magazine feature articles were distributed to S-Media’s 22,000+ digital database, along with bonus circulation.

In 2016-2017, S-Magazine will continue to focus on aspirational snowsports lifestyle.

DISTRIBUTION Globe & Mail: Toronto Globe & Mail: Ottawa Globe & Mail: Vancouver Globe & Mail: Calgary Globe & Mail: Montreal Direct mail subscribers Air Canada Lounges ViaRail Lounges Newsstand

17,500 5,500 8,500 4,300 4,500 13,189 5,000 1,250 2,000

Total: 61,739

SNOWSPORTSCULTURE.COM WEBSITE RE-FRESH COMING IN 2016!

S-Media’s site snowsportsculture.com is Canada’s only fully integrated snow sports website that features video, competition news, blogs and resort destination information. Naturally, the website has heavy usage from October to April, tapering off to lower traffic volumes in the off-season.

Based on www.alexa.com traffic rankings, snowsportsculture.com combined with the skitelevision.mobilerider.com video player have the best traffic ratings of any ski media company in Canada.

#1 SKI MEDIA WEBSITE IN CANADA* Over 230,000 Canadian Skiers have visited www.snowsportsculture.com!

* Based on www.alexa.com traffic rankings, www. snowsportsculture.com have the best traffic ratings of any ski media company in Canada.

S-DIGITAL MAGAZINE

Largest ski editorial team S-Media’s digital magazine distribution includes fully-integrated media, along with video content, unique travel and ski editorials authored by some of Canada’s most influential ski bloggers, writers and photographers. The Daily Descent – relaunching in October 2016 – offer daily themes from physical preparation for the ski season, travel tips, snowsports recaps, inspiration photography, as well as blogs and op-eds to engage the ski community. * Emails Scheduled: 120 * Email list size: 22,380 * Average open rate: 20% The open rate is 15% better and click through rate is 85% better than industry standard.

SOCIAL MEDIA S-Media’s social media reach increases each season and saw huge growth in our Facebook user engagement totals up this year by 201% year over year. The 2015-16 season saw the launch of new platforms that engaged with viewers and followers. S-Media followers got behind the scenes insights from the S-Media TV hosts, star athletes and the photographers and producers. YouTube continues to be our strongest channel with continued growth year over year and this year was no different which resulted in a total of 25,000 hours of video Ski Television video content being consumed.

+201% USER ENGAGEMENT

THE OPPORTUNITIES CONTENT MARKETING CAMPAIGNS

Integrated media campaigns that leverage our distribution network and provide clients with compelling content produced by S-Media that tells their stories and ties to their brand.

STRATEGIC ADVERTISING CAMPAIGNS

FEATURE SPONSORSHIPS AND BILLBOARDING

Advertising opportunities that include print, TV and digital options and speak directly to the core audience clients want to communicate with.

Opportunities for category-exclusive presence within S-Media’s television, print and digital properties.

SOCIAL MEDIA CAMPAIGNS

Content creation for social media and digital distribution.

P: GRANT GUNDERSON

A LA CARTE ADVERTISING OPTIONS TELEVISION

MAGAZINE

SNOWSPORTSCULTURE.COM

E-NEWS

$120

$7,200

$600/week, per ad: big box

Per regional commercial occasion, minimum purchase of 72 occasions.

Per full page advertisement, includes print and digital distribution (20% premium for IFC/OBC).

$800/week, per ad: leaderboard

$1,000 Per e-blast (exclusive) leader board

$1,000/week, digital pre-roll (up to :30)

$1,000 Per content marketing e-blast

$1,500/week, site wrapping

P: ADAM STEIN

CANADIAN SKI COUNCIL

LARGEST DIGITAL SKI AND SNOWBOARD AUDIENCE IN CANADA OVER 275 THOUSAND UNIQUE VISITORS TO WWW.SKICANADA.ORG OVER 1.3 MILLION PAGEVIEWS AT WWW.SKICANADA.ORG 82,000 EMAIL SKIER SUBSCRIBER DATABASE

CANADIAN SKI COUNCIL The Canadian Ski Council a central body that is responsible for the implementation of promotions and marketing of skiing and snowboarding on the industry’s behalf.

The goal of the Canadian Ski Council is to increase participation in recreational snowboarding, alpine and cross-country skiing in Canada.

Through a unique partnership, S-Media provides unique content and content support for CSC’s www.skicanada.org website as well as their weekly newsletter, giving our advertising and content partners access to the largest ski and snowboard digital audience in Canada.

WWW.SKICANADA.ORG

E-NEWS

$1200/week, per ad: big box

$2,000 Per e-blast (exclusive) leader board

$1600/week, per ad: leaderboard $2000/week, digital pre-roll (up to :30)

$2,000 Per content marketing e-blast

FOR FURTHER INFORMATION: MARK BOXER CEO, Celery Media 416-464-0199 / markb@celerymediasolutions.com

P: GRANT GUNDERSON