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First Facebook Design Contest _ AUTISM is a project by SOCIAL DESIGN POSTER for Associazione Diversamente Onlus. Concept and design: Sergio Olivotti Copywriting: Diversamente Onlus Facebook Group Administrator: Pierangelo Cappai Endorsed by: EIDD - Design for All Europe
“Enhancing the quality of life through Design for All” www.designforalleurope.org Technical sponsors GRAFIMAGE www.grafimage.it
with the contribution of: Dott. Paolo Casu DIVERSAMENTE ONLUS is a NGO that aims to provide the public with a deeper understanding and awareness of the autism (‘Invisible’ disability), and to educate and support families of people affected by autism. Diversamente aims to support in the institutional seats and in the society the spread and the concrete enforcement of the “The chart of autistic people rights” which has been adopted as a formal resolution by the European parliament committee for social affaires in 1996. The association intend to pursue only social solidarity aims through the realisation of educational, sport, social and artistic activities in favour of people with autism and autistic spectrum troubles. http://www.diversamenteonlus.org
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CALL FOR ENTRIES BRIEFS AND RULES
DIVERSAMENTE ONLUS launched the first edition of FaceBook Poster Contest _ Autism. The contest aim to raise awareness on autism issues and underline positive sides of diversity. The Poster Design Contest Autism Group on Facebook reached 790 members, and jury received more than 200 posters.
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The contest, which closed on midnight March the 31th, 2009, aimed to improve social communication and was not lucrative. For this reason, there were no monetary prizes, but “Diversamente onlus� gave a gold, three silver and a bronze medals to the winners.
BANDO DI CONCORSO BRIEF E REGOLE DI PARTECIPAZIONE DIVERSAMENTE ONLUS ha deciso di lanciare la prima edizione del Facebook Concorso per un Poster sull’Autismo, nella speranza che la comunicazione visiva potesse divenire occasione per aumentare la consapevolezza su questa misconosciuta realtà, sottolineando al contempo i lati positivi della diversità. Il gruppo del concorso ha raggiunto su Facebook 790 iscritti, mentre alla giuria sono pervenuti oltre 200 manifesti.
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Il concorso, che si è concluso il 31 marzo 2009, ha dunque avuto come principale obiettivo quello di sensibilizzare al tema mediante lo strumento della grafica di pubblica utilità. Per questo motivo, non ci sono stati premi monetari, benchè “Diversamente onlus” abbia premiato i vincitori con una medaglia d’oro, tre d’argento e una di bronzo.
THE JURY
Reza Abedini was born in 1967 Tehran, Iran, and graduated in graphic design at the school of Fine Arts, 1985. He is a member of Iranian Graphic Designers Society and of Alliance Graphique International (AGI); he is professor at Tehran University; his works were exhibited in many exhibitions around the world; Mr. Abedini has won many awards such as: Special Prize at “China International Poster Biennale” (China 2003); honorable mention at “13 Colorado international poster exhibitions” USA 2003; gold Prize at “Hong Kong International Poster Triennial” (Hong Kong 2004); first prize and gold medal at “8th International Biennial of the Poster” (Mexico 2004); first prize at “The First international Biennale of the Islamic world Poster” (Iran 2004); first prize at “9th Press Festival of Children & Young Adults” (Iran 2005) and many others. He published many books about graphic design and the art of printing.
Benito Cabañas graduated at the Universidad de las Américas of design– Puebla, Mexico. He worked as UNESCO design consultant in Paris. Actually is art director of Abracadabra Agency. He won many awards such as Quorum Award (1999 and 2000), Coup de Coeur Prize
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(2000), and he was mentioned at the 8th International Political Poster Triennial in the city of Mons and in the First International Poster Competition “Anti-AIDS - Ukraine” in Ukraine. He won one of ten places in the Good 50x70 poster project. He made lectures and workshops in over 16 cities within Mexico, France, Romania, Chile, Argentina and Costa Rica. His work has been exhibited on an individual basis in 14 cities within Mexico, Marseilles, Mar de Plata, Bucharest, Santiago, Cluj Napoca and Valencia.
Pierangelo Cappai President and founder of NGO Diversamente, he always dedicated to volunteer activities. He teaches at the Hotel Institute of Monserrato near Cagliari.
Pietro Corraini born in Mantova in 1981, he graduated in Industrial Design at the Politecnico of Milan. He is a graphic designer and director of a magazine called “Un Sedicesimo”. He also teaches and runs the Corraini bookshop/office in Milan with his wife Ilaria. In 2006 published “Manuale di immagine non coordinata” with Stefano Caprioli.
Marta Delfino born in Savona (Italy), graduated at ISIA University of Graphics and Communication Urbino. She’s currently working as graphic designer free lance for many Italian events agency. She’s also teaching graphics and communication at Graphic Institute “Mazzini” in Savona (Italy).
Francesco Dondina teaches “elementi visivi del progetto” at
Politecnico of Milan; had published “ Segni e Sogni” (Edizioni Charta)
and “Bob Noorda. Una vita nel segno della grafica”; worked for Giorgio Armani, Franco Moschino, Gianfranco Ferrè, Krizia, Valentino. He edited the image for Sound Festival in Milan from 1987 to 1990 and cooperated with the Trident Agency working for Italian and international artists such as Joan Baez, Laurie Anderson, Brian Eno, Joe Cocker, Pino Daniele, Jovanotti, Eros Ramazzotti. He designed the image of many exhibitions and events for the municipality of Milan including the permanent collections of the Castello Sforzesco, and Trivulzio Arazzi The Flemish and Dutch Paintings. Since 2003 he is art director at Italian Photography, gallery of contemporary art. Since 2007 he is art director at San Raffaele Editor and MoMA Design Series.
Yossi Lemel born in Jerusalem, is partner in the Lemel-Cohen creative advertising agency in Tel-Aviv. His works are exhibited in the permanent collections of the Victoria and Albert Museum, London; the Musee de la Publicite, Palias du Louvre, Paris; the Neue Sammlung, Munich and the Museum fuer Kunst und Gewerve, Hamburg. Mr. Lemel has won many awards such as: the 2002 Korean Poster Biennial Grand Prix; the 1998 Promax Gold Medal, Canada; the 2002 Mexico Poster Biennial Gold Medal; the 2002 Brno Graphic Design Biennial Silver Medal, Critic’s Award and Mayor’s Prize, Czech Republic, and many others.
Luba Lukova
is an internationally renowned Bulgarian artist and designer working in New York. Her posters are included in the
permanent collections of the Museum of Modern Art, New York; the Library of Congress, Washington, DC; and Bibliotheque Nationale de France. Lukova has won many awards including: Icograda Excellence Award; Honor Laureate at Colorado International Invitational Poster Exhibition; Best of Show at HOW magazine International Design Competition. A new book about her work “Speaking with Images” will be published in 2009 by Clay & Gold.
Massimo Vignelli president of Vignelli Associates, New York; past president of the AIGA; vice president of The Architectural League of New York; Mr. Vignelli received many international awards, such as: seven Honorary Doctorates in Fine Arts; the 1982 Art Directors Club Hall of Fame; the 1983 AIGA Gold Medal; the 1985 USA President’s Design Excellence Award, and many others. Vignelli worked as a glass designer for Venini from 1953. From 1958 until 1960 taught at the Chicago Institue of Design. In the 60’s Vignelli joined Bob Noorda founding Unimark International, a design consultancy. In 1965 Massimo Vignelli and his wife Lella moved to New York American Airlines, Bloomingdale’s, Cinzano, Lancia, United Colors of Benetton, Ford Xerox, International Design Center New York, Sisley, Ducati, Bilbao Guggenheim, Trenitalia. Vignelli designed in 1972 the new signage system for the New York subway. With his wife and “mentore” Lella, Vignelli always thought that design should be “total design” and so worked also as fashion, industrial and interior designer (for Poltronova, Casigliani, Knoll, Poltrona Frau).
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where they specialized in developing corporate logos and corporate images for many firms and institutions, such as: Knoll International,
DESIGN IS FREEDOM
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The need for a renewed attention to the topic of social graphic design is very urgent in today’s society. A conscious return to this specific field of application in visual design would fill the gap that often stands between institutions and civil society, by helping to awake a strong social consciousness. In the Babel of messages, overloading is often the main risk. The guide-voice may be inaudible or unintelligible, and info that really matter may be omitted or put aside. However, if, as Sartori says, “every increase of demo-power should yield to an increase in the demo- knowledge“, languages, and first of all communication-design, become essential to enable a proper exercise of participatory practice. Today more than ever, graphic design has to dare, and to be self-aware: You cannot be disengaged, and still conceive the art of communication. Graphic messages can reach many people, and have a great impact on the community. Pieracini, for example, stated “when the information is manipulated, the designer should simply decline the job offer”. This sense of social, “ethical mandate” should be encouraged and strengthened. With this aim, we exploited the Net, and proposed a poster design contest, focused on a social subject. We hope this will spread the fruitful seeds of doubt and design ethic. As A.G.Fronzoni once said: “Those who do not design have already chosen to be designed.” That’s the reason why we decided to support through the poster contest the noble work of the Association DIVERSAMENTE Onlus, and with widest aim of opening our minds to an horizon of expression, which does not stop at our little courtyard, but valorises diversity through the “dialogoi”. A different culture is possible: it’s up to us to recognise that it currently exists in our minds, in our words, and in our daily choices. Sergio Olivotti
IL PROGETTO GRAFICO RENDE LIBERI (E CONSAPEVOLI).
Oggi più che mai il graphic design necessita di coraggio e coscienza: non è possibile concepire il mestiere della comunicazione con disimpegno. Nella grafica di pubblica utilità l’immagine si fa portatrice di un messaggio potenzialmente in grado di incidere sulla vita di molte persone, di un’intera comunità. Per questo “quando l’informazione viene manipolata, il grafico deve semplicemente rifiutarsi di lavorare” (Pieracini). Questo senso del “mandato etico” va stimolato e rafforzato. È in quest’ottica che si è pensato di sfruttare un nuovo media, internet, per proporre un concorso di grafica a tema sociale, nella speranza di contribuire con ciò a diffondere il seme fecondo del dubbio e del senso etico del progettare, perché come sosteneva A.G.Fronzoni: “Chi non progetta ha già scelto di essere progettato”. È con questo spirito che è nato il concorso, con l’obiettivo specifico di aiutare l’Associazione Diversamente Onlus nei suoi nobili fini, e quello più generale di aprire le menti ad un orizzonte espressivo che non si fermi al nostro piccolo io ma valorizzi le differenze attraverso il metodo del “dia-logoi”, cioè l’incontro delle diversità. Perché un’altra cultura è possibile: dipende da noi riconoscere che è già qui contenuta nel nostro abito mentale, nella nostre parole e nei nostre scelte quotidiane. Sergio Olivotti
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L’esigenza di una rinnovata attenzione critica al tema della grafica di pubblica utilità e della grafica sociale è quantomai urgente nell’odierna società. Un ritorno consapevole a questo specifico campo di applicazione del graphic design colmerebbe il fossato che spesso si erge tra istituzioni e società civile contribuendo a risvegliare una forte coscienza sociale. Nella babele dei messaggi della contemporaneità il rischio è spesso quello dell’overload (McLuhan) dove la voce guida delle istituzioni o dei cittadini può risultare inudibile o incomprensibile e dove le informazioni che davvero contano sono omesse o poste in disparte. Se tuttavia, come afferma Sartori, “a ogni incremento di demopotere dovrebbe corrispondere un incremento del demo-sapere”, i linguaggi comunicativi, e quello del design della comunicazione di pubblica utilità in primis, diventano fondamentali per consentire un corretto esercizio della pratica partecipativa.
THE MEDIUM IS THE MESSAGE (?) COMMUNICATION DESIGN IN THE FACEBOOK AGE
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As every innovation in the communication field, the technological revolution led by Internet is an opportunity for metamorphosis, and for a change in forms, and consequently in contents. Communication systems in the Internet Age evolve, take on an anthropo-genetic challenge, forging a new man, the “homo videns”, who communicates and grows through bits exchanges. Thus, the visual-designer becomes the information-designer, and the world wide web becomes the ground where to practice a new culture, with ethical awareness. The Poster Design Contest about Autism wants to test the potential of Facebook, as a new medium. Launching a graphic contest on Facebook is an opportunity to test the potential of this communication mean. Facebook allows immediate access to an endless number of users; direct contact with worldrenowned jurors, and a switch from the classical delivery “in a sealed and anonymous envelope” to a more democratic public sharing of the works, which can be commented by each group member. The results of the competition depend on both the advantages and the disadvantages of Facebook. Everybody can join the group, and express him/herself. Thus, some graphic design neophytes also participated to the competition, and, with a strong feel for the item, they brought an alternative point of view into the debate. The possibility to comment other’s works was constructive, especially for the younger participants. We learned that virtual communication should be responsible, not to offend other people’s sensitivity, and that a debate should be constructive, to grow further. Any discussion ideally shows competence, compassion, and courage. In short, the contest has been a tool to raise attention about autism, to face the issue, and to steer discussion and support. Thus, we succeeded, and Facebook has proved to be an interesting and effective way run the contest.
IL MEDIUM È IL MESSAGGIO (?) IL DESIGN DELLA COMUNICAZIONE NELL’ERA DI FACEBOOK La rivoluzione tecnologica legata all’avvento di internet costituisce, come sempre ogni forma di innovazione delle tecniche comunicative, una occasione di metamorfosi e di cambiamento radicale dei linguaggi e, conseguentemente, dei contenuti. I sistemi comunicativi nell’era di internet si evolvono, assumono una connotazione antropogenetica forgiando un nuovo uomo, l’homo videns, che comunica e si educa mediante interscambi di bit di informazione digitale. In questo contesto, il ruolo del visual designer diventa quello di designer dell’informazione e dell’emozione e il mondo del world wide web diventa il terreno ove praticare con consapevolezza e correttezza etica la cultura del progetto.
Insomma, se il concorso voleva essere il pretesto per parlare di autismo, per confrontarci sul tema, per suscitare un dibattito ed un interesse, credo di poter affermare che ci siamo riusciti e che facebook si sia dimostrato un curioso ed efficace mezzo per farlo.
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L’istituzione di un concorso di grafica sull’autismo interamente su Facebook è stata l’occasione per verificare le potenzialità del mezzo informatico. Nello specifico Facebook ha permesso di accedere immediatamente a un bacino d’utenza sterminato, di contattare una giuria di fama mondiale, di passare dalla classica modalità di consegna “in busta chiusa ed anonima” dei concorsi di grafica ad una più democratica ostensione dei lavori ora sottoposti al commento ed alla crtitica (costruttiva) degli altri appartenenti al gruppo. Ed i risultati del concorso sono emblematici dei limiti e dei vantaggi del nuovo mezzo. La partecipazione al gruppo è stata lasciata deliberatamente aperta, per non togliere preventivamente a nessuno la possibilità di esprimersi. Ciò ha fatto sì che al concorso abbiano partecipato anche neofiti della grafica comunque molto sensibili al tema e capaci di offrire un contributo alternativo al dibattito. Il fatto di poter commentare le opere altrui è stato molto educativo soprattutto per i più giovani partecipanti, che hanno imparato che nella comunicazione virtuale si deve camminare con piedi leggeri per non offendere la sensibilità altrui, e che una discussione deve essere sempre finalizzata all’evoluzione e non alla distruzione, a far progredire noi e gli altri. Poichè ogni discussione (progettuale o no) dovrebbe sempre essere affrontata con competenza, compassione, coraggio.
Armando Milani (non-competing poster)
THE WINNERS
1) Gianluca CANNIZZO gold medal “Diversamente NGO” 2) Letizia GUAGNINI Sergi RUCABADO Andrew LEWIS silver medals POSTER DESIGN CONTEST AUTISM
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3) Frank ARBELO bronze medal The Jury also mentioned: Danyal FALLAH (for his originality, creativity and skills using visual communication to convey emotions) The NGO Diversamente mentioned: Mattia MORESCHI (for the strong emotions evoked in the members of NGO) The others in the top-list: Gabriel Rivera Pietro Paciullo Mehdi Pourian David Criado Kianoosh Gerami Andrea Ferrando
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Gianluca Cannizzo Italy
GOLD MEDAL
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Andrew Lewis Canada
SILVER MEDAL
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Letizia Guagnini Italy
SILVER MEDAL
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Sergi Rucabado Spain
SILVER MEDAL
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Frank Arbelo Cuba
BRONZE MEDAL
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Danyal Fallah Iran MENTIONED BY THE JURY
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Mattia Moreschi Italy MENTIONED BY NGO DIVERSAMENTE
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David Criado Spain
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Kianoosh Gerami Iran
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Andrea Ferrando Italy
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Gabriel Rivera Mexico
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Mehdi Pourian Iran
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Pietro Paciullo Italy
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Donato Pavesi Italy
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Alessandro Schiavone Italy
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Anita Wasik Poland
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Adrienne Smith United States
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Danyal Fallah Iran
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Carolina Gonzalez Mexico
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Rhys Holland Australia
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Valeria Maselli Italy
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THE AUTISTIC SPECTRUM
EACH PERSON IS UNIQUE to find out more visit www.diversamenteonlus.org
Adam Furness Ireland
1+1=2
larger than normal.
Nicola Martini Italy
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Andrea Porcu Italy
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Alice Paolo Bernacca Italy
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Armin Milani Iran
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Armin Milani Iran
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Didem Dayi Turkey
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Susana Machicao Bolivia
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Susana Machicao Bolivia
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Frank Arbelo Cuba
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Sergi Rucabado Spain
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Carol Matthews-Nicoli United States
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Christian Avenda単o Colombia
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Cory May United States
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Rosaria Rinaldi Italy
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Dennis Spearman Greece
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Dimitris Arvanitis Greece
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Dimitris Kanellopoulos Greece
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Irek Kuriata Poland
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Vincenzo Valerio Fagnani Italy
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Maria Adinolfi Italy
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Luca Trinchero Italy
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Manuel Stroppa Italy
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Anna Notara Koutroumpaki Greece
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Neda Zarfsaz Iran
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Neda Zarfsaz Iran
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Osvaldo Gaona Mexico
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Osvaldo Gaona Mexico
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Gabriel Rivera Mexico
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Elisa Bonelli Italy
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Sara Rapetto Italy
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Elisa Lollini Italy
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Martina Avolio Italy
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Valeria Ciocchi Italy
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Agnese Bruno Italy
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Juliana Velez Colombia
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Maria Adinolfi Italy
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Maria Adinolfi Italy
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Mohammad Ardalani Iran
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Fratzeska Chanioti Greece
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Armando Milani Italy non-competing poster
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Sergio Olivotti Italy non-competing poster
ACKNOWLEDGEMENTS RINGRAZIAMENTI
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The members of the jury:
Who believed in this project and helped us:
Reza Abedini Benito Cabanas Pierangelo Cappai Pietro Corraini Marta Delfino Francesco Dondina Yossi Lemel Luba Lukova Massimo Vignelli
Massimo Pitis Pete Kercher Franco Sgueglia Erika Bozzano Mara Campana Mauro Crovo Armando Milani Maurizio Milani Marina Córdova Alvéstegui Agnese Bruno
That’s all folks!