Spring 2022 Independent Brewer Magazine

Page 86

Gold members

CROXSONS CELEBRATES A REMARKABLE ANNIVERSARY THIS YEAR AMID STRONG SIGNS OF RECOVERY ACROSS THE SECTOR 2021 seemed to be very much a game of two halves for the sector. The first half was pretty much the same as 2020, while the second half was a long-awaited, yet tentative emergence from pandemic restrictions with the green light given to hospitality to kick-start trading - music to the ears of the country’s independent brewers! Clearly with the onset of new Covid-19 strains, such as the Omicron variant, we’re not out of the woods just yet, but certainly as we enter 2022, the indications are looking promising for a return to equilibrium for the business community at large. As we always say in our news, to our long-standing customers, thank you for your ongoing custom; your patronage is always appreciated. And for those of you who have recently become a Croxsons’ customer, welcome and thank you for your

business and trust in us. We will endeavour to support you through thick and thin and provide you with the service you need to thrive, irrespective of the challenges faced. I hope you enjoy reading our update. There is a real buzz in the Croxsons camp this year… maybe reaching our 150th anniversary might have something to do with it! As ever, we are always delighted to hear from SIBA members, particularly with assistance in diversification and the need to improve efficiency and profitability. If you are considering your options, don’t forget that Croxsons can provide all types of primary packaging, designed by an award-winning design team to help maximise your brand in a unique and distinctive way. Please contact us to discuss your ideas.

CHANGES AT THE HELM Before the end of 2021 and as part of Croxsons’ succession planning, Tim Croxson, previously the COO, took up the position of CEO, in place of his father, James Croxson, who stepped aside to concentrate more on developing the company’s international concerns. In taking the business forward and increasing its market share, both James and Tim, who represent 4th and 5th generations of the Croxson family respectively, enjoyed a fruitful partnership together over the past 20 years. Tim Croxson added: “Moving into the CEO seat at Croxsons is really a natural progression for both James and I. Our combined strengths and the team we have built around us, have helped put the company into an incredibly strong position. “As an ardent and often vocal supporter of SIBA and its members, I very much look forward to further developing our excellent relationships, while personally continuing to provide the familiar face of Croxsons, working alongside a strong team to deliver mainstream advice and support whenever required.”

86

Spring 2022 | SIBA Independent Brewer | www.siba.co.uk


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Articles inside

Supplier news Updates from SIBA’s Supplier Associate Members

19min
pages 91-99

Gold Members Croxsons and Vigo

10min
pages 86-89

Brewery news The latest from our Brewing Members around the UK

20min
pages 75-85

BeerX UK preview Get ready for SIBA’s flagship event this month

6min
pages 69-73

Supplier viewpoint As iconic brewery Tetley’s turns 200, WPA Pinfold’s Myles Pinfold asks if history could be repeating itself

4min
pages 67-68

Competitions and judging update

12min
pages 59-63

Brewer's viewpoint Robert Middleton

4min
pages 65-66

Technical focus Brewlab’s Dr Keith Thomas offers advice on effective tasting techniques

4min
pages 57-58

Business advice Legal, brand & marketing and intellectual property

11min
pages 51-55

Meet the retailer A profile of award-winning independent bottle shop and hot sauce haven Hop, Burns & Black

19min
pages 42-49

Meet the regions Regional SIBA directors Andrew Hayward from the South East and Darren Batten from the South West

4min
page 41

That's what he said Emmie Harrison-West

4min
page 19

Sustainability profile Focusing on the pioneering work of Duration Brewing in rural Norfolk

19min
pages 22-29

SIBA news All the news from SIBA HQ

13min
pages 9-15

Taproom focus Featuring the taproom at Stroud Brewery

2min
page 31

CEO’s update James Calder is looking forward to BeerX UK

2min
page 7

Business profile We meet Nadir Zairi the MD of Salt Beer Factory

18min
pages 32-39

SIBA membership update Learn more about

5min
pages 20-21

Chairman’s comment Roy Allkin

4min
page 8
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