Business profile: Deya Brewing
Deya Brewing Deya Brewing is very much a family affair, with founder Theo Freyne joined at the helm by his parents Aidan and Reg [Regine]. Back in 2015 when the business was launched, Theo, fresh from completing his Masters in Brewing and Distilling, had a vision to bring American-style hoppy beers to Cheltenham, along with a taproom that would serve as a unique destination for the local community. The beers hit their mark, and alongside the stunning branding, which is created by inhouse artist Tom Hobson, Deya has expertly carved out its niche in the local market and beyond. Both the beers and the artwork are now synonymous with the brewery. And with a newly expanded taproom operation and a thriving webshop, Deya has weathered the challenges of the last 12 months and come out the other side with a healthy business on the cusp of further expansion. A new canning line and increased capacity are on the cards, but Theo is maintaining the razor-like focus on the hoppy styles he produces that is the essence of what Deya is all about. Caroline Nodder from Independent Brewer spoke to Theo at the start of June to find out more about his journey so far, some of the challenges he has faced, and his plans for the future…
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Summer 2021 | SIBA Independent Brewer | www.siba.co.uk