1 minute read
Fall Beverages
by Sodexo
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks a week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Find some great animated videos in the digital assets section on Retail Ranger. They’re really fun and will grab your guests’ attention. Play them on your café screens to promote the products and grow your sales!
SEPTEMBER 3 – OCTOBER 14
DECEMBER 3 - JANUARY 6
WHAT THE FANTA
THE WHY
#What the Fanta Mystery Flavor will surprise and delight our consumers with a delicious, fruit-forward indulgent Fanta flavor… but we’re keeping the actual flavor a secret for consumers to discover themselves! This program will use mystery and curiosity to drive trial and repeat with Gen Z, delivering delicious drinks along with a playful, interactive mystery element. Fanta will drive buzz and excitement with a new LTO flavor.
REASONS TOBELIEVE
• Tested as #1 incremental indulgent flavor with gen pop and Fanta drinkers*. • Flavor / Color mismatch will heighten mystery, encourage Gen Z to repeat and share with friends. • 360º National Marketing Plan to include POP, Radio, Sampling/Experiential, PR, Digital, Influencers and
Social (Find clues #WhatTheFanta).
PRODUCT HIGHLIGHTS
• Fruit flavor • Zero sugar and calories • Caffeine free
Legal Line & Catchphrase
Taste the Unknown. Find clues to solve the mystery flavor at #WhatTheFanta
* Nielsen BASES VRS report, May 21
Classified - Confidential
