2 minute read
Digital Assets
by Sodexo
Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.
Animated Videos Social Media Videos
Creating Excitement
LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.
Instagram Examples
Buy 1 Get 1 Free Today in the Cafe at 2pm.
YOUR LOGO
Your Story Close Friends Send To
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Customizing Your Social Media Videos
Use these social media videos in your stories or posts to create engagement.
Facebook Stories Examples
Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
Add a sticker
POLL FEELINGS 4:49PM
Privacy Share to Story Add a sticker
FEELINGS
Privacy Stickers
Text
Draw
Effects
Mute
Trim
Tag People
Boomerang
POLL LOCATION
Share to Story
Add locations, #hashtags, stickers and more
These are easy ways to maintain relevance and create engagement for your guests.
Add a Poll
Polls create interaction and give you the ability to learn more about your guests’ preferences.
CLICK HERE TO WATCH A VIDEO ON ACCESSING THESE DIGITAL ASSETS
Example
Add comment...
Add Music and More
Add music and text to your TikTok posts.
DIGITAL ASSETS
Good News! We Created All The Tools You Need To Get Started!
Our digital asset resources help you communicate current Limited Time Offers to your guests. Use these resources to promote your LTOs with animated videos for your digital menu boards and social media platforms.
You’ll find this helpful guide for promoting LTOs on social media posted under the Promotions & LTOs tab on Retail Ranger at us-retailranger.sodexo.com.
