The Phygital Artifact_ a path of hyperlinks towards a hybrid exploration
Final Thesis 2020
MaCA (Máster Universitario en Comunicación Arquitectónica), ETSAM
Tutors: María Goicoechea de Jorge, Natasa Lekkou
The thesis is about the phygital artifact in social media, focusing on Instagram as a platform that can be perceived as a new art gallery. The term “phygital” examines the hybrid state of an artifact that belongs to both worlds, existing with its own materiality physically, but at the same time is being subjected to a post-digitalization process, operating in a realm of pure imagination and endless possibilities. It is examined how young creators represent digitally their physical artifacts on Instagram, as they overpass the limits of a simple photo or video by experimenting with new 3D and AR tools.