Sold By Simmons SELLING GUIDE

Page 1

Home Selling Guide For

Life

The Sold By Simmons Team is a Ramsey TRUSTED Endorsed Local Provider

SCAN HERE

to learn more about the benefits of working with a Ramsey Endorsed Local Provider (ELP)

“When getting help with money, whether it is insurance, real estate, or investments you should always look for a person with the heart of a teacher, not the heart of a salesman.”

—Dave Ramsey

Meet the Team

YOUR FOREVER AGENTS®

The Sold By Simmons Team isn’t just here to help you buy or sell your home. We’re here to help you for life. Our FOREVER agents want to serve you through all times and for all time as your local resource for all of your Colorado real estate needs.

Doug & Tara Simmons

Team Leads | REALTOR® Luxury Collection Specialist (Tara) Certified Negotiation Experts (CNE)

Tara 720-308-6035

Doug 303-618-5759

Team@SoldBySimmons.com

SoldBySimmons.com

Office Address: 2660 E County Line Rd. Suite E Highlands Ranch, CO 80126

Jennifer Lehmberg Broker Associate REALTOR®, GRI Relocation Specialist

972-523-8365

Jen@SoldBySimmons.com

Jill Schilling Broker Associate REALTOR®

702-278-4613

Jill@SoldBySimmons.com

Katie Faith Broker Associate REALTOR®

720-935-8831

Katie@SoldBySimmons.com

Doni Jagodzinski Transaction Coordinator

720-531-5293

Doni@JagzTMS.com

FOLLOW US!

Team Accolades

• Recognized as top agents/team within the Berkshire Hathaway HomeServices Colorado Real Estate brokerage every year since 2013

• Awarded as top agents in the Berkshire Hathaway HomeServices network nationwide.

• 5 Year Legend Award - 2021

• Chairman’s Circle – Diamond - Top ½ of 1% for 2021

• Chairman’s Circle – Platinum - Top 1% for 2017, 2019, 2020, 2022

• Chairman’s Circle – Gold - Top 3% for 2018

• Top 3 Agent or Team in the State of Colorado

First Quarter of 2019 and Fourth Quarter of 2022

• Luxury Collection Specialist

• South Metro Denver Realtor Association (SMDRA) Diamond Circle Club 2012-present

Testimonials

Local knowledge:

Process expertise:

Responsiveness:

Negotiation skills:

“We worked with them to both sell and buy homes in Highlands Ranch. We can’t put into words how great they are to work with and truly feel we’ve not only had the best real estate experience with them, but have also made some new friends. Best, best, best in the biz!

“Sold thousands of dollars over our asking price! Everything in their marketing process was high quality from the sign in our yard to the “highlight” signs in the house. Never had to wait on a phone call or text back. Paperwork was all over the internet. Easy to work with. Wish all of the many Realtors we have worked with in the past would be like them. They made selling our home easy. Excellent and beyond expectations!”

SBS Team Receives Highest Honor 5 Carats
SCAN HERE or visit SoldBySimmons.com to read more testimonials online.

Average Days on Market

The Market: 18 days

Simmons Team: 8 days

Our Innovative Approach to Real Estate

INTEGRITY: We place the utmost importance on attentiveness and communication with our clients and team.

COLLABORATION: We find opportunities to partner with clients, fellow teams and real estate professionals to maximize every opportunity.

INNOVATION: We encourage thinking differently. We make use of the most current technology, ideas and techniques to make certain every discussion is as beneficial as possible.

KNOWLEDGE: We empower our teams to continually develop their skills and expertise through training and seminars so they can serve their clients as best they can.

RELATIONSHIPS: We constantly reach out to our communities in an effort to discover new opportunities and build stronger, more authentic relationships that benefit our clients.

70 70 EVERGREEN CONIFER DENVER INTERNATIONAL AIRPORT
*Statistics from REColorado.com
MONTRÉAL AL S + + Great Reputation A BRAND WITH A The Berkshire Hathaway HomeServices franchise network is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, bringing to the real estate market a definitive mark of trust, integrity, stability, and longevity. It’s the “FOREVER Brand.” LARGEST RealTrends #1 IN THE U.S. 2022 WORLD’S FORBES #1 COMPANIES 2022 WORLD’S FORTUNE #4 COMPANIES 2023 ranked by closed transaction sides
home is one of the most important assets that
people will ever buy. Homes are also where memories are made and
want to
you can trust.”
“A
most
you
work with someone
Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.

HOME. IT’S NOT JUST

TO COMMUNICATE WITH YOU REGULARLY

We pride ourselves on keeping you wellinformed about the progress of the sale of your home.

TO GET YOU TOP DOLLAR

We will focus all of our efforts on obtaining the highest realistic price with the least amount of hurdles, while best representing your financial interests and defending your equity.

TO MEET YOUR TIMETABLE

As the saying goes, “timing is everything.” Our goal is to exceed your expectations with regard to price, terms, and time.

TO PROVIDE YOU WITH UP-TO-THE-MINUTE MARKET TRENDS & FEEDBACK

Market updates will give you an in depth look at the ever changing real estate market in your neighborhood. We also poll every buyer’s agent that shows your home to gather important feedback on how your home showed compared to others in similar price range.

Commitment OUR SELLING
WHERE MEMORIES ARE MADE, IT’S WHERE LIFE IS LIVED.
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME. Source: National Association of REALTORS® 2021 PROFILE OF HOME BUYERS AND SELLERS

Strength In Listing Syndication

Most consumers use the internet to search for their new home. To get your property extensive online exposure and attract competitive buyers, every Berkshire Hathaway HomeServices Colorado Real Estate listing is ready to be viewed on our brokerage websites, the Multiple Listing Service (MLS), and the most popular real estate sites and apps available. We don’t compete with other companies—we work together. By doing so, we bring buyers from all sources to your doorstep and market your home more effectively.

BHHScore.com BHHS.com

The Sold By Simmons Team

Marketing Plan:

• Master Market Analysis (MMA)

• Multiple Listing Service (MLS) + IDX Feed

VS

• Online Exposure via Targeted Digital Marketing

• Professional High Definition Photography

• 3D Property Tour

• Drone Photography with Aerial Images

• Individual Property Website

• Berkshire Hathaway HomeServices Yard Sign

• Social Media

• Virtual Brochure

• Consultation & Staging

• Coordinated Open House Event

• Professional Showing Service with Buyer/Realtor Survey

• Home Highlight Cards

• Local Print Advertising

• Secure Electronic Lockbox

• Appraiser Communication

• Pre-Inspection

• Presentation of Offers + Buyer Vetting

• Reverse Prospecting

• Referral and Relocation Services

• Networks & Affiliations

• Seller Home Warranty

• Full Time Transaction Coordinator

• Alternative Selling Solutions

Traditional Marketing Provided by Most Real Estate Agents:

• Comparative Market Analysis (CMA)

• Pricing

• MLS

• Internet Marketing via IDX Feed

• Basic Photography

• Company Website

• Manual Lockbox

• Showing Service

• For Sale Yard Sign

Customized Home Marketing System

With the Sold By Simmons Team, our proactive, broad marketing approach goes far beyond simply putting a sign in your yard.

By trusting in us, you can be sure we will leverage every available resource to attract qualified buyers. Our Home Marketing System is customized to your home’s unique features and is an investment in your success.

Professional High Definition Photography

High-quality photography are what brings the story of your property to life. We will hire a professional photographer who specializes in high-definition real estate photography.

Drone Photography with Aerial Images

Drone photography will also be used to capture aerial images to highlight features on properties with unique locations, large yards, views, backing to open space, etc.

3D Property Tour

3D property tours are critical tools for an effective selling strategy. With a 3D virtual tour, home shoppers can virtually “walk through” your home from anywhere, anytime, generating higher engagement and interest.

Master Market Analysis (MMA)

While both the CMA & MMA provide an estimate of value, the MMA goes more in depth by taking a closer look at the comparable properties and makes value adjustments based on property features. The MMA will also provide insight on how we can enhance the value of your home.

Multiple Listing Service (MLS) + IDX Feed

We enter your home’s information into the MLS, with photos and details available to virtually every Colorado REALTOR®, our Global Network, and homeshoppers online.

Consultation & Staging

Upon request and availability, Your Forever Agent® can coordinate a professional stager to visit your home to assist with furniture placement as well as maximizing the living space to fit the needs of a variety of visitors.

Professional Showing Service with Buyer/Realtor Survey

We can accept showing requests for extended hours, seven days a week, helping to get every possible potential buyer into your home. After EVERY showing, our team sends a survey to the showing agent for feedback.

Individual Property Website

We will create a website dedicated specifically to your property, which will give all web users pertinent information about your home as well as our contact information for all potential buyers.

Local Print Advertising

From listing postcards to brochures, ads, and more, we create eye-catching communications to market your property to the local community.

Home Highlight Cards

We use home highlight cards to bring attention to key features of your home that may not be readily visible when showing a house or hosting an open house.

Social Media

We utilize social media sites such as Facebook and Instagram. Your home is instantly visible to thousands of potential buyers.

Pre-Inspection

Having a qualified inspector preinspect property to identify any red flags or deal breakers that could come up and jeopardize the buyer. (Additional fee’s may apply)

Appraiser Communication

We are always in contact with the appraiser to ensure value and the transaction is on track.

Presentation of Offers + Buyer Vetting

As offers are received on your home we will vet them on your behalf to provide all information to make sound decisions. Along with the reviewing of contract offers, we will require Pre-Approval letters from buyer’s lenders, or proof of funds. We take it a step further and make every attempt to personally speak with lenders directly to ensure their confidence in the buyer’s ability to obtain the loan and close on time.

Alternative Selling Solutions

New technology and new programs have created alternative selling solutions that might be worth exploring for some homeowners. These programs are a “spin” on traditional real estate sales. Our team stays on top of what these other solutions are and will present them to you so that you can make the best decision for your individual situation.

Online Exposure via Targeted Digital Marketing

Your home will be shown thousands of times across social media, mobile applications, and online sites to highly targeted people that are in the market to buy real estate within a specific radius of your home. On top of that, you will receive regular reporting that shows how many views, likes, clicks, and comments you’ve received.

Coordinated Open House Event

It’s not just about putting Open House signs up the day of the event. With enough notice, our team will use direct mail, door knocking, and social media to build excitement for your open house so we get potential buyers in the door.

Virtual Brochure

Digital advertising is the next generation of marketing. We use QR Codes at the top of your For Sale Sign to direct buyers to your single property website giving potential buyers more features about your home than the standard property brochure.

Secure Electronic Lockbox

The industry’s most secure and reliable lockbox. With this technology, we’ll be able to track who is in your home, when they arrived, and when they locked up.

Seller Home Warranty

Offers protection against costly repairs to sellers while the home is listed.

OUR GOAL IS NOT TO SELL MORE HOMES, BUT TO MARKET HOMES FOR MORE!

Yard Sign

The Berkshire Hathaway HomeServices yard sign in front of your home makes an immediate impression on home buyers. The world-renowned Berkshire Hathaway name represents a definitive mark of trust, integrity, stability, and longevity.

Referral and Relocation Services

Colorado Real Estate offers a full-service, nationally recognized relocation department that assists families and professionals moving to Colorado—giving your home more exposure to potential buyers moving to Colorado.

Constant Contact

We contact you regularly to give you an update on the marketing of your home and answers to any questions you may have. Feel free to call, text or email us anytime and you can expect a prompt response.

Full Time Transaction Coordinator

Our Transaction Coordinator has a background in real estate compliance and is our third set of eyes ensuring the transaction is in order and protected.

Reverse Prospecting

We match potential buyers that are searching for homes online that have saved searches that match the details of your home.

Networks & Affiliations

We use both personal and professional networks to keep your home top of mind.

Some services may not be available for all properties. Talk with your agent about your preferences and what makes the most sense for your property given local market customs and condiitions.

Key Market Factors

HOW LONG DOES IT TAKE TO SELL A HOME?

When marketing any type of real estate, you only have one chance to make the right first impression. Your initial market price is critical to creating an effective strategy and will set the tone for how the marketplace will judge your property. A home that is priced correctly will attract more potential buyers, minimizing the length of time it remains on the market.

Key market factors that will affect your final price and time on market:

CONDITION:

The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of roof, plumbing, carpets and paint all relate to condition.

LOCATION:

The better the location, the higher the acceptable price. School districts, high or low traffic, views, accessibility all need to be considered in determining the value of your home’s location.

MARKET:

Recession, inflation, interest rates, competition and the public’s overall perception of the economy all determine whether it is a Buyer’s or Seller’s Market.

Pricing directly impacts how many buyers will consider your property. It is critical to be positioned correctly when you first come on the market.

Pricing Guidelines

WHAT OTHER AGENTS ARE AFRAID TO TELL YOU

y What you paid for your home does not affect its value today.

y The amount of money that you need to get out of the sale does not affect its value.

y An appraisal does not always indicate what your property is worth on the open market.

y A Zestimate is not an appraisal or professional estimate of your home’s value. It’s an auto-generated figure created by mathematical algorithms and is often inaccurate.

Did you know that the former Zillow CEO sold his own home for 40 percent less than the Zestimate?

How We Determine Price

MASTER MARKET ANALYSIS (MMA)

An MMA is more in-depth than a traditional CMA. We prepare a detailed analysis including information on recently sold, active, and market rejected listings. Our team will go a step further and make value adjustments based on features (or lack of) on the comparable properties to determine best pricing!

STATISTICS

We will provide you with a statistical overview of the history of the market to help give you confidence in your pricing decisions.

Benefits of Proper Pricing

• FASTER SALE. When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to higher sales price and lower carrying costs.

• MORE CONVENIENCE. It takes a lot of time and energy to prepare your home for showings by keeping the property clean, making arrangements for children & pets and generally altering your lifestyle. Proper pricing shortens market time.

• INCREASED SHOWING ACTIVITY. When Buyer’s Agents are excited about a property and its price, they make extra efforts to arrange showings of the property for their clients before it’s too late.

• BETTER RESPONSE FROM ADVERTISING. The number of Buyer inquiry calls increases and are more readily converted into showing appointments.

• HIGHER OFFERS. When a property is priced right, buyers are much less likely to make a low offer for fear of losing out on a great value.

The Home Selling Process

FROM START TO FINISH

Consult with Your Forever Agent®

Consultation Get Pre-Qualified for your Next Home Analyze your Needs

Prepare Home for Sale Sign Listing Paperwork

MARKET HOME Property Goes Active on the Market

Receive Offer(s)

Review & Negotiate Offer(s)

UNDER CONTRACT

Buyer Next Steps

Sign Disclosures

Costs Associated with Selling a Home

• Paying off current loan

• Pro-rated taxes, utilities, and county filing taxes

• Buyer’s closing costs negotiable

• Title insurance

Home Inspection

Review Title Insurance and HOA Documents Remove Contingencies

Obtain Insurance

Appraisal

Obtain Loan Approval

CLOSE ON YOUR HOME

Attend Closing

Sign Paperwork

Hand Over Keys

SOLD!

Real estate is more than a single transaction, it’s a relationship for life. Your Forever Agent® will continue to provide ongoing advice and assistance for your real estate journey.

• Negotiate inspection items

• Closing fee

• Sales commission

MYTH #1:

It doesn’t matter which real estate agent you list your home with.

Common Real Estate Myths Solved!

TRUTH: It is critically important which agent you select to market and sell your home. It’s important to have an agent with the education, experience, and know -how to anticipate problems, avoid them, and be able to handle them quickly and in a professional manner should they occur.

MYTH #2: The Sold By Simmons Team sells a lot of real estate. Perhaps they’re too busy to pay attention to my listing.

MYTH #3: You should select the real estate agent that suggests the highest price.

MYTH #4:

Brokers who “discount” commissions can do an adequate job of selling your home.

MYTH #5:

I need to redo my kitchen and bathroom before selling.

TRUTH: Our team is very busy doing all of things that will get the best results for you and we have assembled a top notch staff to assist us with the routine (but critically important!) details in order to free up our time to devote attention you require to sell your home successfully.

TRUTH: This is the oldest trick in real estate sales! Some agents will agree to list the house at an unrealistically high price just to satisfy the seller and get the listing, but after a few weeks start telling the seller that a price reduction is needed. Always select an agent based on his/her credentials. Market value is a separate issue.

TRUTH: Watch out, you get what you pay for! Ask yourself, does the discount broker have a staff to personally attend to your specific needs or will you be subjected to working with a part timer in a call center? Will your home receive less attention and fewer showings from Buyer’s agents due to the discount broker’s reputation? Does he/she have the expertise to guide you through problems that may develop during the sales process? Are there “hidden” fees to look out for?

TRUTH: While kitchens and bathrooms can increase the value of a home, you may not get a large return on investment. Minor renovations, may be the way to go. New counter tops, fresh neutral paint or new appliances may be just the kind of bait you need to reel in a buyer. Together, we will check out comparable listings in your neighborhood and see what work you need to do to compete in the market.

SOLD BY SIMMONS TEAM

Gives Back!

We are proud of our commitment to giving back to our Colorado community! A portion of EVERY sale is donated to the non-profit organization COLORADO1000.

SCAN HERE

Learn more about CO1000.

We Are Dedicated To Serving And Giving Back To Our Community Heroes

If you are a member of one of these “Hero” groups, please let your Sold By Simmons Team agent know.

It’s our way to say THANK YOU for the service that you provide!

Teachers Police Officers Nurses Firefighters & First Responders Military (Active & Veterans)
Winter 2023: Honor Bell Foundation $52,625 Summer 2022: Hopekids Colorado $50,125 Past Beneficiary: Camp Wapiyapi $1,000 Past Beneficiary: Hide In Plain Sight $1,000 Winter 2022: Dry Bones Denver $45,726 Summer 2021: Bullying Recovery Center $40,281 Winter 2021: Kenzi’s Causes $27,783 TOTAL FUNDS RAISED FOR CHARITY:
©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity. Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products or services is for informational purposes only. INTEGRITY. COMMITMENT. SERVICE. Thank you for allowing us the opportunity to serve you. SoldBySimmons.com 2660 E County Line Rd. Suite E, Highlands Ranch, CO 80126

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