Marie Jo and L'Aventure Fall 2020 by SOL Lingerie

FW20

ROUND 1

TABLE OF CONTENT MARIE JO

Trend alerts & Season Highlights

MARIE JO Lâ&#x20AC;&#x2122;AVENTURE COLLECTION FW20 ROUND 1 The Collection

Styles overview

The Collection

Pricing 42

Styles overview

Styles in the spotlight

Design FW19 learnings

Tom 43

Pricing 10

Helmut 46

Styles in the spotlight

Salvador 50

Sylvia 12

Henry 52

Avero 16

William 56

Ely 19

Alexander 58

Jane 23

Christopher 61

MARIE JO COLLECTION FW20 ROUND 1

Judith 25 Amber 28

MAGAZINE XL POSTER

MARKETING SUPPORT

Anna 30

KADANZA 68

Phoebe 34

CAMPAIGN CALENDAR

POS SUPPORT FW20

LABELS & PATENTS

INT

TREND ALERT & SEASON HIGHLIGHTS FW20

CHECKERED PATTERNS

ALL KINDS OF ANIMAL PRINTS

BAROQUE PRINTS AND EMBROIDERIES

VERY INTENSE AND WARM COLORS

GLOSSY FABRICS

MARIE JO COLLECTION FW20 round 1

THE COLLECTION MARIE JO FW20 - ROUND 1

EVERYDAY ELEGANCE

FASHION TREND

SURPRISING

SENSUAL

FESTIVE & GIFTING

SYLVIA • Glossy golden fabric • With an original matte print • Most extensive series

AVERO

ELY

• Iconic daisies with high-gloss yarn finish • Trendy shimmery bronze colour • Sparkling shiny check pattern fabric • New push-up style available now

• With a vintage twist • Guipure lace in bold black by Atelier Leveau (FR) • Combined with checked print with lurex thread by specialist ESF (FR)

SYLVIA

JANE

JUDITH

• Glossy blue fabric • With an original matte print • Most extensive series

• Popular series • Elegant and bold lazurite blue colour • Push-up: must-have

• Warm red hue • Original mix of materials & colours • Floral embroidery created by specialist Potencier (FR) • Sheer underwire bra: utterly sensual

ANNA

AMBER

• In stylish Black or fresh Pink semi-sheer striped fabric • With delicate Leavers lace co-created with Corentelle (FR) • The transparent triangle bra: ultrafeminine must-have

• Floral embroidery in stylish pink, eggplant, and orange by Forster Rohner (SW) • Deep and rich green which flatters all skin tones • Push-up: must-have

PHOEBE • Luxury series for special occasions • Shimmery embroiderie by Inter-Spitzen (SW) • Stylish khaki color • Deep plunge wire bra: must-have

STYLES OVERVIEW MARIE JO

BRAS

SEAMLESS NON-PADDED

EVERYDAY ELEGANCE

SYLVIA

EVERYDAY ELEGANCE

AVERO

FASHION TREND

ELY

FASHION TREND

JANE

SENSUAL

JUDITH

SURPRISING

AMBER

EVERYDAY ELEGANCE

ANNA

FESTIVE & GIFTING

PHOEBE

FULL CUP NON-PADDED

BALCONY NON PADDED

TRIANGLE / IMAGE BRA

HEART SHAPE

BOTTOMS

PADDED BALCONY WITH SEAM

PADDED BRABALCONY

PUSH-UP

RIO BRIEFS

FULL BRIEFS

SHORT

HOTPANTS

ITALIAN BRIEF

THONG

LUXURY THONG

LOW WAIST BRIEF

DESIGN FW19 LEARNINGS

WHAT WILL WE STOP? AVOID OVERLAP WITH STAYERS: •• in styles

WHAT WILL WE CONTINUE TO DO?

•• Bring fewer, deep ‘daily elegance’ families that are commercially strong:

WHAT WILL WE START DOING?

•• Bring more ‘surprising’ families

•• in colours •• Bring ‘sexy’ family at mainstream MJ price point

AVOID OVERLAP BETWEEN MJ & LAV

PRICING MARIE JO

AVERO B

ELY

AMBER

ANNA

SYLVIA

JANE

GLORIA

JUDITH

AVERO

JANE

PHOEBE

HIGH END

ENTRY PRICE

Reference price for the padded bra - heartshape in DE

Reference price for the full cup wire bra in DE

Reference price for the padded bra - round shape in DE

STYLES IN THE SPOTLIGHT MARIE JO

DEEP PLUNGE TRIANGLE LOOK

MAXI PUSH-UP A-D

• •

• • • •

•

Stunningly sheer Combination with tulle on the cups for a transparent and sexy look Power tulle on the back panel for extra support

DEEP PLUNGE UNDERWIRE BRA

BALCONY HALF PADDED

• •

•

• • •

Style inspired by the Gala fit Elastic lace in the uppercups ensures a perfect fit Gives your breast a natural, subtle curve. Underwire band construction stabilizes the bra Side cups with double tulle, which centers the breast

• •

Maxi push-up with heart-shaped neckline Good support due to higher underarm Introduced with Undertones Great fit confirmed by retail partner and consumer

Ideal compromise between padded and non padded: looks of a sensual balcony, but not transparent The padding gives extra support New in Sylvia: undercup also in the shiny printed fabric: same fit as usual but different look

SYLVIA

INT

SYLVIA

INT

EVERYDAY ELEGANCE

SYLVIA MATERIAL • The matt print on glossy fabric is what makes Sylvia a real eyecatcher. • The stunning satin fabric is produced by Belgian manufacturer Liebaert. • The lace adds the finishing touch to this elegant lingerie series.

OUR MARIE JO STYLES • With five bras and four briefs, Sylvia is our most extensive lingerie series this fall. • This series offers something for all women: A classic underwire bra, a padded balcony bra, a push-up bra, a heart-shaped bra, and a bra with semi-vestan cups. • The Rio briefs, high-waist briefs, thong, and deluxe thong complete the series.

REASON TO BUY - GSS INT

• With a subtle play of matt and shine in an elegant sand color, Sylvia is a subtle yet luxurious series that can be endlessly combined. • This is elegant lingerie for any time of day!

REASON TO BUY - VEL • Navy blue looks less harsh against the skin than classic black. • The color is timelessly elegant and the subtle shine of the fabric with the matt print exudes pure class. • Elegant lingerie for any time of day!

Glossy Sand - GSS

Velvet Blue - VEL

PRICE & DELIVERY DATE

EVERYDAY ELEGANCE

Velvet Blue - VEL

Glossy Sand - GSS

SYLVIA

• Glossy fabric • Original matte print • Most extensive series

• Glanzende stof • Originele matte print • Meest uitgebreide serie

• Tissu chatoyant • Imprimé mat original • Série la plus complète

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0102465

0102466

0102467

EUR: B-E 70-90 FR: B-E 85-105 UK: B-E 32-40

EUR: A-D 70-85 / E 70-80 FR: A-D 85-100 / E 85-95 UK: A-D 32-38 / E 32-36

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: A-C 70-85 / D 65-80 FR: A-C 85-100 / D 80-95 UK: A-C 32-38 / D 30-36

full cup wire bra

balcony padded with seam

padded bra - heart shape

• Glänzender Stoff • Originelles mattes Muster • Umfangreichste Serie

push-up

.....................................

0102469

0502460

0502461

0602460

EUR: B 70-85 / C-E 65-85 / F 65-80 FR: B 85-100 / C-E 80-100 / F 80-95 UK: B 32-38 / C-E 30-38 / F 30-36

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44

padded bra - balcony

rio briefs

full briefs

thong

UK: XS-XL

.....................................

COMBINE WITH C O LO R ST U D I O

0602461

luxury thong EUR: 36-44 FR: 36-44 UK: XS-XL

..................................... .....................................

AVERO

INT

EVERYDAY ELEGANCE

MATERIAL • For the first time, the checks of Avero are in a shiny version. • The daisies are finished in a two coloured yarn, which pairs beautifully with the bronze-colored fabric. • The fabric was created by Liebaert, the Belgian family business with which Marie Jo has been working for years. • The embroidery was created by Swiss embroidery specialist Forster Rohner, a coveted partner of haute couture brands like Chanel, Dior, and Vuitton.

AVERO

OUR MARIE JO STYLES • Avero is available in the familiar Marie Jo styles, with special attention to the new push-up style.

REASON TO BUY • Bronze is a trending color this fall. Avero was given a chic makeover in shimmery bronze. • This lingerie will make you shine every day! With a proven fit and all-day comfort.

Bronze - BRO

PRICE & DELIVERY DATE

INT

EVERYDAY ELEGANCE A LWAY S AVA I L A B L E I N

Bronze - BRO

White - WIT

Natural - NAT

Caffé Latte - CAL

Black - ZWA

Pearly Pink - PEP

AVERO

• Iconic daisies with high-gloss yarn finish • Trendy shimmery bronze • Sparkling shiny check pattern fabric • New push-up style available now

• Iconische madeliefjes met een glanzende finish • Trendy glinsterende bronzen gloed • Glimmende stof met ruitjespatroon • Nieuw push-upmodel verkrijgbaar

• Marguerites caractéristiques aux fils scintillants • Éclats de bronze tendance • Tissu à carreaux aux accents chatoyants • Nouvelle coupe push-up disponible dès maintenant

0100410

0100416

0100419

0200417

EUR: B-C 75-90 / D-E 70-90 FR: B-C 90-105 / D-E 85-105 UK: B-C 34-40 / D-E 32-40

EUR: A 70-85 / B 70-90 / C-D 65-90 / E 65-80 FR: A 85-100 / B 85-105 / C-D 80-105 / E 80-95 UK: A 32-38 / B 32-40 / C-D 30-40 / E 30-36

EUR: B-D 70-90 / E 70-85 FR: A 85-105 / E 85-100 UK: A 32-40 / E 32-38

EUR: A 70-80 / B-C 70-85 / D 65-80 FR: A 85-95 / B-C 85-100 / D 80-95 UK: A 32-36 / B-C 32-38 / D 30-36

seamless non padded bra

padded bra - heart shape

.....................................

padded bra - balcony

.....................................

• Ikonische Gänseblümchen aus Hochglanzgarn gefertigt • Topmodische schimmernde Bronze • Funkelnd glänzender Karo-Stoff • Jetzt neues Push-up-Modell erhältlich

push-up

.....................................

0500410

0500411

0500412

low waist briefs

0500415

full briefs

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

0500416

0600410

0600413

EUR: 36-44 FR: 36-44

EUR: 36-44 FR: 36-44 UK: XS-XL

shorts

.....................................

COMBINE WITH C O LO R ST U D I O

thong

UK: XS-XL

hotpants

.....................................

ELY

INT

FASHION TREND

MATERIAL • A stylish checked fabric with lurex thread and sophisticated guipure lace give Ely a cool, retro twist. • The checked fabric is a design by the French brand ESF, which specializes in woven fabrics for lingerie and bath linens. • In short: French design down to the last detail. The guipure lace is by Leveaux, a French embroidery studio based in Calais.

ELY

OUR MARIE JO STYLES • The balcony bra with distinct guipure lace on the top and stylish checks on the bottom is the undisputed star of this fashionable series. • Also special attention for the balcony with vertical seam.

REASON TO BUY • Checks are trending this season. Ely combines a chic checked print with beautiful black guipure lace for a stylish look with a retro twist. • This eye-catcher will make black classics (like Avero and Pearl) really stand out!

Black - ZWA

PRICE & DELIVERY DATE

INT

FASHION TREND

ELY

Black - ZWA

• Vintage twist • Guipure lace in bold black by Atelier Leveau (FR) • Checked woven fabric with lurex thread by specialist ESF (FR)

• Vintage twist • Guipurekant in stoer zwart van het Atelier Leveau (FR) • Geruite geweven stof met lurexgaren van de specialist ESF (FR)

0102432

0102433

balcony vertical seam

padded bra - heart shape

EUR: B-E 70-85 FR: B-E 85-100 UK: B-E 32-38

EUR: B-C 70-85 / D-E 65-85 / F 65-80 FR: B-C 85-100 / D-E 80-100 / F 80-95 UK: B-C 32-38 / D-E 30-38 / F 30-36

balcony horizontal seam

.....................................

• Touche vintage • Audacieuse dentelle guipure noire signée Atelier Leveau (FR) • Tissu à carreaux avec Lurex réalisé par le spécialiste ESF (FR)

• Vintage-Touch • Guipure-Spitze in kühnem Schwarz vom Atelier Leveau (FR) • Karostoff mit Lurexgarn vom Spezialisten ESF (FR)

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EUR: A 70-85 / B-C 70-90 / D 65-90 / E 65-80 FR: A 85-100 / B-C 85-105 / D 80-105 / E 80-95 UK: A 32-38 / B-C 32-40 / D 30-40 / E 30-36

EUR: B-D 70-90 / E 70-85 FR: B-D 85-105 / E 85-100 UK: B-D 32-40 / E 32-38

.....................................

0502430

0502433

0602430

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

shorts

padded bra - balcony

.....................................

thong

.....................................

NOTES...................................................................................................................................................................................................................................................................................................................... ....................................................................................................................................................................................................................................................................................................................................... ....................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................ ........................................................................................................................................................................................................................................................................................................................................ ........................................................................................................................................................................................................................................................................................................................................

GROUPING SUGGESTIONS MARIE JO

Sylvia GSS

Avero BRO

Pearl NAT

Ely ZWA

Jane ZWA ICON

FASHION TREND

MATERIAL • Jane combines floral embroidery with a semi-matt microfiber fabric. • The microfiber fabric is mainly found in the padded cups and briefs. • The embroidery is a creation of Leveaux, a family-run French embroidery studio that has been in business for generations.

JANE

OUR MARIE JO STYLES • Jane is available in the same styles as the SS19 collection. • The Jane push-up bra has been a best-seller for years and a must-have in every lingerie drawer, especially when paired with the deluxe thong.

REASON TO BUY • Elegant with an impeccable fit, Jane exudes pure power in this bright blue hue. • Lazurite blue is a popular winter trend that pairs beautifully with warm fuchsia tones (such as Anna in Barolo and Judith in Red).

Lazarute - LAZ

PRICE & DELIVERY DATE

INT

FASHION TREND A L S O AVA I L A B L E I N

JANE

A LWAY S AVA I L A B L E I N

Lazuriete - LAZ

Black - ZWA

Natural - NAT

Dune - AMB

• Popular series • Elegant and bold lazurite blue • Push-up: must-have

• Populaire serie • Elegant en gewaagd lazurietblauw • Push-up: een musthave

• Série populaire • Bleu lapis-lazuli frais et élégant • Must-have : push-up

• Beliebte Serie • Elegantes und kühnes Lasuritblau • Push-up: ein Must-have

0101332

0101336

0101337

0101339

EUR: B-D 70-85 FR: B-D 85-100 UK: B-D 32-38

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: A-B 70-85 / C-D 65-85 / E 65-80 FR: A-B 85-100 / C-D 80-100 / E 80-95 UK: A-B 32-38 / C-D 30-38 / E 30-36

EUR: B 70-85 / C-E 65-85 / F 70-80 FR: B 85-100 / C-E 80-100 / F 85-95 UK: B 32-38 / C-E 30-38 / F 32-36

balcony horizontal seam

padded bra - heart shape

.....................................

push-up removable pads

.....................................

padded bra - balcony

.....................................

0501330

0501333

0501336

0601330

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

Italian briefs

.....................................

full briefs

.....................................

thong

.....................................

0601331

luxury thong EUR: 36-44 FR: 36-44 UK: XS-XL

.....................................

SENSUAL

MATERIAL • Judith is a delightful mix of materials and colors. • The French embroidery specialist Potencier created the floral embroidery. • This studio has 135 years of experience and expertise.

OUR MARIE JO STYLES

JUDITH

• The sheer underwire bra, inspired by Gala, creates naturallooking cleavage. • The new underwire triangle bra with padding is modern and feminine. • Also the push-up with removable cookies is here available!

REASON TO BUY • Judith is fiery and feminine lingerie in warm red with a bold floral print. • This is ultra-feminine lingerie with an impeccable fit.

Red - SRE

PRICE & DELIVERY DATE

INT

SENSUAL

JUDITH

Red - SRE

• Warm red hue • Original mix of materials & colours • Floral embroidery created by specialist Potencier (FR) • Sheer underwire bra: utterly sensual

• Warme rode tint • Originele mix van materialen en kleuren • Gebloemd borduurwerk van de specialist Potencier (FR) • Doorschijnende bh met beugel voor een sensuele stijl

• Rouge chaleureux • Association inédite de plusieurs matériaux et couleurs • Broderies florales créées par le spécialiste Potencier (FR) • Soutien-gorge transparent à armatures : la féminité incarnée

• Warmer Rot-Ton • Origineller Material- und Farbmix • Blumenstickerei vom Spezialisten Potencier (FR) • Durchsichtiger Bügel-BH: äußerst sinnlich

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EUR: B-D 70-90 / E 65-90 / F 65-85 FR: B-D 85-105 / E 80-105 / F 80-100 UK: B-D 32-40 / E 30-40 / F 30-38

EUR: A-D 70-85 / E 70-80 FR: A-D 85-100 / E 85-95 UK: A-D 32-38 / E 32-36

EUR: A-B 70-85 / C-D 65-85 / E 65-80 FR: A-B 85-100 / C-D 80-100 / E 80-95 UK: A-B 32-38 / C-D 30-38 / E 30-36

EUR: B-E 70-85 / F 70-80 FR: B-E 85-100 / F 85-95 UK: B-E 32-38 / F 32-36

full cup wire bra

balcony padded with seam

.....................................

push-up removable pads

.....................................

0502440

0502442

0602440

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

hotpants

.....................................

padded bra - balcony

.....................................

thong

.....................................

GROUPING SUGGESTIONS MARIE JO

Avero SCA MULTISE ASON

Sylvia VEL

Judith SRE

Jane LAZ

SURPRISING

MATERIAL • Flower power! Stunning floral embroidery in flashy pink, eggplant, and orange on a dark green fabric. • The embroidery was created by Swiss embroidery specialist Forster Rohner.

OUR MARIE JO STYLES

AMBER

• The push-up is a distinct style that accentuates your curves and creates irresistible cleavage. • The heart-shaped style is perfect for those who love a more natural look.

REASON TO BUY • Amber is an eye-catcher in both window displays and lingerie drawers. • The bright and flirty floral embroidery, the stylish green color, and the elegant straps make this series irresistible.

Jungle - JGL

PRICE & DELIVERY DATE

INT

SURPRISING

AMBER

Jungle - JGL

• Floral embroidery in stylish pink, eggplant, and orange by Swiss Forster Rohner • Deep and rich green which flatters all skin tones • Push-up: must-have

• Gebloemd borduurwerk in stijlvol roze, aubergine en oranje van het Zwitserse Forster Rohner • Donkere en rijke groene kleur die bij iedere huidskleur staat • Push-up: een musthave

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0102367

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: A 70-80 / B-C 70-85 / D 65-80 FR: A 85-95 / B-C 85-100 / D 80-95 UK: A 32-36 / B-C 32-38 / D 30-36

padded bra - heart shape

• Broderie florale aux accents roses, aubergine et orange, par l’atelier suisse Forster Rohner • Somptueux vert bouteille qui sublime toutes les carnations • Must-have : push-up

push-up

.....................................

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EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

• Blumenstickerei in modischem Pink, Aubergine und Orange vom schweizerischen Forster Rohner • Tiefes, sattes Grün, das allen Hauttönen schmeichelt • Push-up: ein Must-have

shorts

thong

.....................................

ANNA

INT

EVERYDAY ELEGANCE

MATERIAL • Anna delights with a mix of delicate Leavers lace and semi-sheer striped fabric. • For the lace, Marie Jo’s designers partnered with French specialist Codentel to create Dentelle de Calais. • The light striped fabric is a Belgian design by Liebaert.

OUR MARIE JO STYLES • The sheer underwire triangle bra is an absolute gem.

ANNA

• Ultra-feminine, youthful, and modern, this is the perfect little black bra! • This comfortable full-coverage bra is timelessly elegant.

REASON TO BUY - ZWA • Black lingerie is chic and timeless.

REASON TO BUY - BRD • Brighten up your fall wardrobe with lingerie in fuchsia pink: feelgood lingerie at its finest!

Barollo Red - BRD

Black - ZWA

PRICE & DELIVERY DATE

INT

EVERYDAY ELEGANCE

ANNA

Black - ZWA

Barollo Red - BRD

• In stylish Black or fresh Fuchsia Pink semi-sheer striped fabric • With delicate Leavers lace cocreated with French Corentelle • Sheer underwire triangle bra: must-have

• Semi-transparante gestreepte stof • Tissu rayé semi-transparent en in stijlvol zwart of fris Fuchsia Pink noir élégant ou fuchsia pétillant • Met fijn Leaverskant gemaakt in • Délicate dentelle Leavers créée samenwerking met het Franse avec l’atelier français Corentelle Corentelle • Soutien-gorge triangle transparent • Doorschijnende triangel-bh met à armatures : must-have beugel: een musthave

• Halbdurchsichtiger, gestreifter Stoff in stilvollem Schwarz oder frischem Fuchsia • Mit zarter, gemeinsam mit dem französischen Corentelle entwickelter Leavers-Spitze • Durchsichtiger Bügel-Triangel-BH: ein Must-have

0102420

0102424

0102426

0102429

EUR: B-E 70-90 / F 70-85 FR: B-E 85-105 / F 85-100 UK: B-E 32-40 / F 32-38

EUR: B-C 70-90 / E 70-85 FR: B-C 85-105 / E 85-100 UK: B-C 32-40 / E 32-38

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: B 70-85 / C-E 65-85 / F 65-80 FR: B 85-100 / C-E 80-100 / F 80-95 UK: B 32-38 / C-E 30-38 / F 30-36

full cup wire bra

triangel bra

padded bra - heart shape

padded bra - balcony

.....................................

0502420

0502421

full briefs

thong

0602420

0602421

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

luxury thong

.....................................

GROUPING SUGGESTIONS MARIE JO

Avero PEP ICON

Amber JGL

Anna BRD

FESTIVE & GIFTING

MATERIAL • The opulent lurex yarn embroidery and the subtle shine of the khaki fabric gives Phoebe a luxurious and distinct look. • The embroidery was created by Swiss embroidery specialist Inter-Spitzen and the fabric was produced in Belgium by Liebaert, a family business with which Marie Jo has worked for years.

PHOEBE

OUR MARIE JO STYLES • Phoebe is a luxurious line of three bras and three briefs. • The plunging underwire bra resembles a stylish triangle cut and is a must-have this season. • Flirty and sheer with elegant embroidery on the cups, this bra is perfect for parties!

REASON TO BUY • Khaki is a popular color this season. • This olive-green hue flatters all skin tones and is the perfect alternative to black. • Luxurious and feminine, Phoebe is the perfect lingerie to give and receive!

Olive Green - OLG

PRICE & DELIVERY DATE

INT

FESTIVE & GIFTING

PHOEBE

Olive Green - OLG

• Luxury series for special occasions • Shimmery embroidery by Swiss Inter-Spitzen • Stylish khaki color • Deep plunge wire bra: musthave

• Luxe serie voor speciale gelegenheden • Glinsterend borduurwerk van het Zwitserse Inter-Spitzen • Stijlvol kaki • Laag uitgesneden bh met beugel: een musthave

• Série luxueuse idéale pour les occasions spéciales • Broderies scintillantes conçues par l’atelier suisse Inter-Spitzen • Ton kaki tendance • Must-have : soutien-gorge à armatures et décolleté profond

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0102456

EUR: A 70-85 / B-C 70-90 / D-E 70-85 FR: A 85-100 / B-C 85-105 / D-E 85-100 UK: A 32-38 / B-C 32-40 / D-E 32-38

EUR: A-D 70-85 / E 70-80 FR: A-D 85-100 / E 85-95 UK: A-D 32-38 / E 32-36

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

image bra

balcony padded with seam

.....................................

padded bra - heart shape

.....................................

0502450

0502451

0602450

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

full briefs

.....................................

• Luxus-Serie für besondere Gelegenheiten • Schimmernde Stickerei vom schweizerischen Inter-Spitzen • Modische Khaki-Farbe • Bügel-BH mit tiefem Ausschnitt: ein Must-have

thong

.....................................

GROUPING SUGGESTIONS MARIE JO

Anna ZWA

Phoebe KKI

Pearl ZWA ICON

MARIE JO Lâ&#x20AC;&#x2122;AVENTURE COLLECTION FW20 round 1

THE COLLECTION MARIE JO L’AVENTURE FW20 - ROUND 1

SPORTY CHIC

FASHION TREND

TOM • With the iconic raised dots • Subtle animal print designed by Roccle (FR) • Pearly shiny fabric produced by Brugnoli (IT)

SALVADOR • Adventurous series for women who love bold design and clean looks • Intense blue color • Suits all skin tones

HELMUT • Comfortable, super-soft fabric of Italian origin • Combined with French design lace • Cinnamon color looks great on pale winter skins

HENRY • Available in fiery red or subtle grey • Chic check print on fine tulle with flirty raised dot flocking co-created with Atelier Roccle (FR) • Modern take on the classic Prince-de-Galles look • Check out the transparent, long sleeved body

CHRISTOPHER

ALEXANDER

• Smooth, sleek lingerie • Timeless black microfiber of italian origin • With subtle white contrasts in the stitching • Trendy straps designed by innovative embroidery specialist Ritex (IT)

• Edgy animal print-inspired embroidery by by Forster Rohner (SW) • Khaki and black: a great match • Check out the gold-coloured details

WILLIAM • Fashionable animal print on shimmery khaki fabric • Edgy lingerie with a soft, feminine twist • Studs on the straps

STYLES OVERVIEW MARIE JO Lâ&#x20AC;&#x2122;AVENTURE

BRAS

SOFT BRA WIRELESS

SPORTY CHIC

TOM

FASHION TREND

HELMUT

FASHION TREND

SALVADOR

SPORTY CHIC

HENRY

FULL CUP NON-PADDED

BALCONY NON PADDED

BALCONY PADDEDWITH SEAM

HEART SHAPE

BOTTOMS

ROUND SHAPE

PADDED BRABALCONY

PUSH-UP

RIO BRIEFS

FULL BRIEFS

SHORT

HOTPANTS

ACCESSORIES

ITALIAN BRIEF

THONG

ACCESSORRIES

only in black

FASHION TREND

WILLIAM

SPORTY CHIC

CHRISTOPHER

FASHION TREND

ALEXANDER

PRICING MARIE JO Lâ&#x20AC;&#x2122;AVENTURE

HELMUT

WILLIAM

CHRISTOPHER

HENRY

SALVADOR

ALEX ANDER

TOM

OWEN

HIGH END

ENTRY PRICE

Reference price for the full cup wire bra in DE

Reference price for the padded bra - balcony in DE

STYLES IN THE SPOTLIGHT MARIE JO L’AVENTURE

THREE-PIECE UNDERWIRE BRA • • •

DEEP PLUNGE UNDERWIRE BRA • • • • •

Extra side panel for more support Multifunctional linings gives your breast extra support and curves Back panels exist of several materials

BRA WITH HORIZONTAL SEAM

• • •

The construction on the bands gives a good fixation during day-to-day activities Gives your breast a natural, subtle curve Double lining in the lower cup gives extra support

SPORTY CHIC

MATERIAL • Tom delights with a subtle animal print on shimmery fabric. • The print is a French design by Roccle. • This fabric was produced in Italy by Brugnoli according to the strict quality standards of Marie Jo L’Aventure.

OUR MARIE JO STYLES • This season’s stayer series features all of the familiar styles.

TOM

REASON TO BUY • Looking for a smooth series in light colors with an elegant twist? Then look no further! The impeccable bras and briefs in the Tom series were given a chic update with a pearly shine. Note the chic and shimmery raised dots on the straps. A true gem!

Pearled Ivory - PIV

PRICE & DELIVERY DATE

INT

SPORTY CHIC

TOM

A LWAY S AVA I L A B L E I N

Pearled Ivory - PIV

Charcoal - CHB

White - WIT

Natural - NAT

Caffé Latte - CAL

Scarlet - SCA

• With the iconic raised dots • Met de iconische nopjes • Pois iconiques • Subtle animal print designed by • Subtiele dierenprint ontworpen • Imprimé animal subtil signé Roccle (FR) door Roccle (FR) Roccle (FR) • Pearly shiny fabric produced by • Parelachtige glanzende stof • Tissu chatoyant nacré produit van Brugnoli (IT) par Brugnoli (IT)

• Mit den ikonischen Punkten • Subtiles Tiermuster-Design von Roccle (FR) • Perlglanz-Stoff von Brugnoli (IT)

0120821

0120826

0220827

0120829

EUR: D-E 70-90 / F 70-85 FR: D-E 85-105 / F 85-100 UK: D-E 32-40 / F 32-38

EUR: A 70-85 / B-D 70-90 / E 70-80 / F 65-80 FR: A 85-100 / B-D 85-105 / E 85-95 / F 80-95 UK: A 32-38 / B-D 32-40 / E 32-36 / F 30-36

EUR: A 70-80 / B-C 70-85 / D 65-80 FR: A 85-95 / B-C 85-100 / D 80-95

EUR: A 70-85 / B 70-90 / C-D 65-90 / E 65-85 / F 70-80 FR: A 85-100 / B 85-105 / C-D 80-105 / E 80-100 / F 85-95 UK: A 32-38 / B 32-40 / C-D 30-40 / E 30-38 / F 32-36

full cup wire bra

padded bra - heart shape

.....................................

push-up UK: A 32-36 / B-C 32-38 / D 30-36

.....................................

padded bra - balcony

.....................................

0520820

0520822

0520823

0620820

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

hotpants

.....................................

shorts

thong

.....................................

HELMUT

INT

FASHION TREND

MATERIAL • Helmut delights in a new fall color: Cinnamon, a warm rusty brown. • The combination of soft micromodal fabric of Italian design and distinct French lace is stunning in this new trend color.

OUR MARIE JO STYLES • Helmut is available in the same styles as the spring-summer 2020 collection.

HELMUT

• Only the body has been omitted this season.

REASON TO BUY • Warm Cinnamon is a popular color this fall. • It warms up pale winter skin and is perfectly on-trend! • Supremely soft and comfortable for lazy days.

Cinnamon - CNM

PRICE & DELIVERY DATE

INT

FASHION TREND

HELMUT

Cinnamon - CNM

• Comfortable, super-soft fabric • Superzachte, comfortabele of Italian origin stof uit Italië • Combined with French design • Gecombineerd met Frans lace kantdesign • Cinnamon color looks great on • De kaneelkleur staat goed bij pale winter skins de blekere winterhuid

• Tissu ultra-doux super confortable de confection italienne • Dentelle française design • Coloris cannelle doux sur les teints hivernaux

• Bequemer, superweicher Stoff italienischer Herkunft • Kombiniert mit französischer Spitze • Die Farbe Zimt sieht auf winterlich hellen Hauttönen großartig aus

0121990

0121994

0121996

0121999

EUR: B-E 70-90 FR: B-E 85-105 UK: B-E 32-40

EUR: XS-L FR: XS-L UK: XS-L

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: B 70-85 / C-E 65-85 / F 65-80 FR: B 85-100 / C-E 80-100 / F 80-95 UK: B 32-38 / C-E 30-38 / F 30-36

.....................................

full cup wire bra

soft bra wireless

.....................................

padded bra - heart shape

.....................................

padded bra - balcony

0521990

0521991

0521994

0621990

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: 36-44 FR: 36-44

rio briefs

.....................................

full briefs

.....................................

Italian briefs

thong

UK: XS-XL

.....................................

COMBINE WITH C O LO R ST U D I O

GROUPING SUGGESTIONS MARIE JO Lâ&#x20AC;&#x2122;AVENTURE

Tom PIV

Helmut CNM

Tom CAL ICON

SPORTY CHIC

MATERIAL • Salvador combines a soft, opaque fabric with transparent tulle. The high-quality opaque fabric was designed in Italy. • The delicate striped tulle was created by a Slovenian fabric specialist, Inplet.

OUR MARIE JO STYLES

SALVADOR

• Salvador is available in the same impeccable styles as the springsummer 2020 collection, with the exception of the full-coverage underwire bra. • This season’s undisputed eye-catcher is the stylish triangle bra in striped tulle.

REASON TO BUY • Do you love bold design and a sleek look? Then Salvador is for you! • Deep blue is the perfect addition to your lingerie drawer and looks softer against the skin than black.

Royal - ROY

PRICE & DELIVERY DATE

INT

SPORTY CHIC

SALVADOR

Royal - ROY

• Adventurous series for women • Avontuurlijke serie voor who love bold design and clean vrouwen die van gewaagde looks designs en strakke looks houden • Intense blue color • Intens blauwe kleur • Suits all skin tones • Voor alle huidskleuren

• Série audacieuse pour celles qui aiment les lignes pures et les designs inédits • Bleu intense • Convient à toutes les carnations

0121894

0121896

0121899

EUR: A-D 70-85 FR: A-D 85-100 UK: A-D 32-38

EUR: A 70-85 / B-D 70-90 / E 70-85 / F 70-80 FR: A 85-100 / B-D 85-105 / E 85-100 / F 85-95 UK: A 32-38 / B-D 32-40 / E 32-38 / F 32-36

EUR: A 70-85 / B 70-90 / C-D 65-90 / E 65-85 FR: A 85-100 / B 85-105 / C-D 80-105 / E 80-100 UK: A 32-38 / B 32-40 / C-D 30-40 / E 30-38

soft bra wireless

padded bra - round shape

.....................................

• Abenteuerliche Serie für Frauen, die kühnes Design und klare Looks lieben • Intensives Blau • Passt zu allen Hauttönen

padded bra - balcony

.....................................

0521890

0521891

0521892

0621890

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

full briefs

.....................................

hotpants

.....................................

thong

.....................................

HENRY

FASHION TREND

MATERIAL • A stylish Glen plaid print on tulle with flirty, raised dot flocking describes Henry in a nutshell. • The designers of Marie Jo L’Aventure collaborated on this original print with French studio Roccle.

REASON TO BUY Lingerie for fashionistas! Checks are hot this fall, and the flirty raised dots and tulle add an edgy twist to this series.

OUR MARIE JO STYLES

HENRY

• Henry consists of a wide range of bras and briefs, including a light underwire bra, a bra with semi-vestan cups, a heart-shaped bra, a padded balcony bra, Rio briefs, shorts, and a thong. • The sheer long-sleeved body makes a real fashion statement and pairs perfectly with your favorite bras.

REASON TO BUY • Bold and stylish • Henry in Barollo Red is a real eye-catcher.

Barollo Red - SRE

Black - ZWA

PRICE & DELIVERY DATE

INT

FASHION TREND

Black - ZWA

HENRY

Red - SRE

• Available in fiery red or subtle grey • Chic check print on fine tulle with flirty raised dot flocking co-created with Atelier Roccle (FR) • Modern take on the classic Prince-de-Galles look • Check out the transparent, long sleeved body

• Verkrijgbaar in vurig rood of subtiel grijs • Chique ruitprint op fijne tule met nopjes, gemaakt in samenwerking met Atelier Roccle (FR) • Moderne interpretatie van de klassieke Prince-de-Galleslook • Bekijk ook de transparante body met lange mouwen

• Disponible en rouge flamboyant ou en gris délicat • Imprimé à carreaux chic sur un tulle raffiné rehaussé de pois espiègles – créé avec Atelier Roccle (FR) • Carreaux Prince-de-Galles revisités • Pièce phare : le body transparent à manches longues

• Erhältlich in feurigem Rot oder dezentem Grau • Elegantes Karomuster auf feinem Tüll mit verspielter Punktbeflockung - in Zusammenarbeit mit Atelier Roccle (FR) entwickelt • Moderne Variante des klassischen Prinz-de-GallesLooks • Sehen Sie sich auch den transparenten, langärmeligen Body an

0122040

0122045

0122046

0122049

EUR: B-D 70-90 / E 70-85 FR: B-D 85-105 / E 85-100 UK: B-D 32-40 / E 32-38

EUR: A-D 70-85 / E 70-80 FR: A-D 85-100 / E 85-95 UK: A-D 32-38 / E 32-36

EUR: A 70-85 / B-C 70-90 / D 65-90 / E 65-85 / F 65-80 EUR: B 70-85 / C-E 65-85 FR: A 85-100 / B-C 85-105 / D 80-105 / E 80-100 / F 80-95 FR: B 85-100 / C-E 80-100 UK: A 32-38 / B-C 32-40 / D 30-40 / E 30-38 / F 30-36 UK: B 32-38 / C-E 30-38

full cup wire bra

balcony padded with seam

padded bra - heart shape

padded bra - balcony

.....................................

0522040

0522043

0622040

0822040

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

EUR: XS-L FR: XS-L UK: XS-L

rio briefs

shorts

thong

body

.....................................

GROUPING SUGGESTIONS MARIE JO Lâ&#x20AC;&#x2122;AVENTURE

Salvador PEP

Henry SRE

Henry ZWA

FASHION TREND

WILLIAM MATERIAL • William captivates with a stylish animal print designed by French studio Roccle on a soft, shimmery fabric in khaki green. • Did you notice the cool studs on the straps?

OUR MARIE JO STYLES • The three bras and three briefs in this series offer something for every woman: a comfortable underwire bra, a heart-shaped bra, a padded balcony bra, Rio briefs, hotpants, and a thong. • The briefs have a delicate finish for a seamless fit, making them invisible under any outfit!

REASON TO BUY • Animal prints are here to stay, and this khaki version on the Alexander looks stunning in display windows and is a bold combination with Helmut Cinnamon. • Fashionable lingerie!

Reptile - RPT

PRICE & DELIVERY DATE

INT

FASHION TREND

WILLIAM

Reptile - RPT

• Fashionable animal print on shimmery khaki fabric • Edgy lingerie with a soft, feminine twist • Studs on the straps

• Trendy dierenprint op glanzende kaki stof • Stoere lingerie met een zachte, vrouwelijke twist • Studs op de bandjes

• Imprimé animal tendance sur un tissu kaki chatoyant • Lingerie audacieuse et féminine • Bretelles ornées de clous

0122020

0122026

0122029

EUR: B-E 70-90 / F 70-85 FR: B-E 85-105 / F 85-100 UK: B-E 32-40 / F 32-38

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: B 70-85 / C-E 65-85 / F 70-80 FR: B 85-100 / C-E 80-100 / F 85-95 UK: B 32-38 / C-E 30-38 / F 32-36

.....................................

full cup wire bra

padded bra - heart shape

.....................................

padded bra - balcony

0522020

0522022

0622020

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

hotpants

.....................................

• Modisches Tiermuster auf schimmerndem Khaki-Stoff • Ausgefallene Dessous mit einem weichen, femininen Touch • Träger mit kleinen Nieten besetzt

thong

.....................................

INT

FASHION TREND

MATERIAL • Embroidery with a nod to the animal print trend adds a unique touch to Alexander. Swiss embroidery specialist Forster Rohner created this original design.

OUR MARIE JO STYLES • Alexander is available in the same styles as the summer 2020 series.

ALEXANDER

• The only difference is the padded bra, which was smooth in the summer and now has embroidery on the cups.

REASON TO BUY • Make a fashion statement with lingerie in a trendy animal print! • Khaki and black are a match made in heaven, and the goldcolored details add extra allure.

Camouflage - CFL

PRICE & DELIVERY DATE

INT

FASHION TREND

ALEXANDER

Camouflage - CFL

• Edgy animal print-inspired • Stoer borduurwerk met • Broderie produite par l’atelier embroidery by Swiss Forster dierenmotief van het Zwitserse suisse Forster Rohner et Rohner Forster Rohner rappelant un imprimé animal branché • Khaki and black: a great match • Kaki en zwart: een geweldige combinatie • Kaki et noir : une magnifique • Check out the gold-coloured association details • Bekijk ook de goudkleurige details • Détails dorés

0121985

0121987

0121989

EUR: A-D 70-85 / E 70-80 FR: A-D 85-100 / E 85-95 UK: A-D 32-38 / E 32-36

EUR: A-C 70-85 / D 65-80 FR: A-C 85-100 / D 80-95 UK: A-C 32-38 / D 30-36

EUR: B 70-85 / C-E 65-85 / F 70-80 FR: B 85-100 / C-E 80-100 / F 85-95 UK: B 32-38 / C-E 30-38 / F 32-36

balcony padded with seam

push-up

.....................................

padded bra - balcony

.....................................

0521980

0521982

0621980

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

hotpants

.....................................

• Ausgefallene, von Tierprints inspirierte Stickerei vom schweizerischen Forster Rohner • Khaki und Schwarz: eine perfekte Kombination • Beachten Sie die goldfarbenen Details

thong

.....................................

INT

SPORTY CHIC

MATERIAL • Christopher’s lovely microfiber fabric is a high-quality Italian design. • The white stitching on the top of the black cups and back add a beautiful yet subtle accent. • The straps with black-and-white checks are real eye-catchers and perfect for both fall and spring outfits.

CHRISTOPHER

• They were produced by Ritex, an innovative Italian embroidery specialist.

OUR MARIE JO STYLES • The three-piece, full-coverage underwire bra is extremely comfortable thanks to the soft lining. • The ingenious fit centers the breasts to create a beautiful rounded shape. • The body in this series has a light body-shaping effect for a streamlined waist.

REASON TO BUY • Smooth, comfortable, and stunning in timeless black, Christopher is the perfect everyday lingerie. • The unique straps add a stylish, graphic element.

Black - ZWA

PRICE & DELIVERY DATE

INT

SPORTY CHIC

CHRISTOPHER

Black - ZWA

• Smooth, sleek lingerie • Timeless black microfiber of italian origin • Subtle white contrasts in the stitching • Trendy straps designed by innovative embroidery specialist Ritex (IT)

• Gladde, strakke lingerie • Tijdloze zwarte microvezelstof uit Italië • Subtiel wit in de stiksels voor het contrast • Trendy bandjes ontworpen door de innovatieve borduurwerkspecialist Ritex (IT)

• Lingerie lisse et sobre • Tissu microfibre de fabrication italienne en noir intemporel • Coutures blanches pour une touche de contraste • Bretelles tendance imaginées par le spécialiste de la broderie avant-gardiste Ritex (IT)

0122030

0122036

0122039

EUR: B-E 70-90 / F 70-85 FR: B-E 85-105 / F 85-100 UK: B-E 32-40 / F 32-38

EUR: A 70-85 / B-D 70-90 / E 70-85 FR: A 85-100 / B-D 85-105 / E 85-100 UK: A 32-38 / B-D 32-40 / E 32-38

EUR: B 70-85 / C-E 65-85 / F 70-80 FR: B 85-100 / C-E 80-100 / F 85-95 UK: B 32-38 / C-E 30-38 / F 32-36

.....................................

full cup wire bra

padded bra - heart shape

.....................................

• Glatte, elegante Dessous • Zeitlose schwarze Mikrofaser italienischer Herkunft • Subtile weiße Kontraste in der Stickerei • Modische Träger entworfen vom innovativen Stickereispezialisten Ritex (IT)

padded bra - balcony

0522030

0522031

0522033

0622030

EUR: 36-46 FR: 36-46 UK: XS-2XL

EUR: 36-44 FR: 36-44 UK: XS-XL

rio briefs

.....................................

shapewear high briefs

.....................................

shorts

thong

.....................................

0422036

body

EUR: B-E 70-85 FR: B-E 85-100 UK: B-E 32-38

.....................................

GROUPING SUGGESTIONS MARIE JO Lâ&#x20AC;&#x2122;AVENTURE

William RPT

Christopher ZWA

Alexander CMF

MARKETING SUPPORT LEARNINGS WHAT WILL WE CONTINUE TO DO? INSPIRE WITH MAGAZINE / LEAFLET

DRIVE TRAFFIC TO STORE

To be distributed where our consumers are, either in store, by mail or in nearby high traffic locations (such as hairdressers, doctor’s offices, clothing stores, local stores, ...).

•• Digital Media campaigns are focused on discovering the new collection and lead to a landing page with brand movies and store locator

•• Shows all families

•• All our press files highlight the importance of lingerie styling and reference our retail partners. https://pressroom.mariejo.com/

•• Available on Kadanza so that the RP can use it on their communication platforms (newsletters, website, folder,…)

WHAT WILL WE IMPROVE?

CONTINUOUS ACTIVATION OF ICONS •• More Campaign visuals to keep our icons modern, new and attractive •• Integrated in all material: seasonal POS, magazine, newsletters, social media, .. •• Visual merchandising suggestions combined with our fashion series

•• Newsletters highlight the importance of lingerie styling and redirect to the store locator

•• Dedicated icons salesbook

•• Available on our brand website

BETTER THEMED CAMPAIGN CALENDAR

•• In BE & NL they will be directly distributed to large offices in big cities via the Work Perk.

•• More integration of consumer insights into our marketing campaigns.

•• Dedicated sell-out activations as from April - June 2020

This way, we get their attention and attract them with content, topics and products that are relevant to them at a certain moment.

ENGAGE THROUGH STORY-TELLING: •• 100 years of Craftsmanship & Design – our tribute to women

IMPROVE KADANZA to provide relevant, easy-to-use content to our retail partners: •• As of February 2020 Kadanza will be mobilefriendly and have a clearer, easy-to-navigate structure

PAID MEDIA CAMPAIGNS •• +30% higher media investment on lingerie •• Both print campaigns and digital (targeted) campaigns •• Only premium institutional ads (no advertorials) on best positions in monthly glossies

BRAND WEBSITE WILL BECOME MORE INSPIRATIONAL •• We will use our campaign images and videos more prominently on our brand website, in order to have a 360° activation.

KADANZA OPTIMIZATION

OBJECTIVE: Provide retail partners with relevant, easy-to-use content which they can use on their communication platforms (newsletters, website, folder,…)

CONTENT: Provide retail partners with relevant, easy-to-use content which they their communication platforms (newsletters, website, folder,…)

NEW SINCE SS2020

1. CAMPAIGN IMAGES & VIDEO

7. MAGAZINE PDF & COPY IN NL DE FR ENG NEW SINCE SS2020

2. E-COM IMAGES, PRODUCTDESCRIPTIONS, EAN-CODE & FABRICS

8. LEAFLET

NEW SINCE SS2020

3. PACKSHOTS

9. READY-MADE SOCIAL POSTS & INFLUENCER POSTS

TO COME FOR AW2020

4. STILLS

10. NEWSLETTER GRAPHIC & COPY

5. LOGO’S

6. PRESSFILES 63

CAMPAIGN CALENDAR FW20

AUG

CONSUMER RELEVANT THEME

SEP

EARLY SEASON ELEGANCE

AUTUMN VIBES

BACK-TO-WORK IN STYLE Showing off your summer tan in bright colors.

PREPARING FOR FALL It’s time to introduce matching fall colors.

PAID

OCT

FW20 LINGERIE LAUNCH FASHION TRENDS

DISCOVER THE EXCITING FASHION TRENDS FOR FALL Get your lingerie drawer fall proof.

OWNED

NOV

EARNED

DEC

LOUNGE

WINTER BOOST

LUXURY

RELAXING FALL DAYS Get cozy in soft and supercomfy loungewear.

WINTER BOOST Fight the winter blues with ultra-feminine lingerie that will brighten up days.

READY FOR THE FESTIVE SEASON The perfect time for more high-end and glamorous sets.

100Y BLACK & GOLD

LET’S CELEBRATE TOGETHER Marie Jo ends the festive year with two party proof limited editions.

HIGHLIGHTED PRODUCTS JUDITH

JANE

AVERO

SYLVIA

ELY

HENRY

HELMUT

TOM

ANNA

PHOEBE

WILLIAM

JANE

AVERO

HIGHLIGHTED STAYERS MJ AVERO SCA

PEARL PNE

JANE ZWA

PEARL NAT

AVERO NAT

PEARL ZWA

JANE ZWA

PEARL ZWA

JANE ZWA

HIGHLIGHTED STAYERS LAV TOM SCA

TOM CAL

TOM ZWA / NAT

TOM CAL

TOM ZWA

TOM ZWA / NAT

TOM SCA

MEDIA PRINT MEDIA DIGITAL MEDIA PR MEDIA OWNED

POS OVERVIEW

POSTERS

LEAFLETS

Families: Avero BRO - Avero GLD (R2) / Anna ZWA - Sylvia VEL / Jane LAZ - Henry ZWA / Tom PIV - Henry ZWA 78 x 118 cm

FLIP DISPLAY All families

WINDOW STICKER Eli ZWA

TOTEM Eli ZWA + Henry ZWA

30 x 42 cm

BRONZE PACKAGE 4 large R/V posters 50 magazines 125 leaflets 0Z0PACKW20000

125 ex.

SILVER PACKAGE 4 large R/V posters 150 magazines 250 leaflets 1 flip display 0Z0PACKW20000

250 ex.

GOLD PACKAGE

N SIG DE FINAL T NO

4 large R/V posters 300 magazines 375 leaflets 1 flip display 1 window sticker 0Z0PACKW20000

PLATINUM PACKAGE 7 large R/V posters 500 magazines 500 leaflets 1 flip display 1 window sticker 1 totem 0Z0PACKW20000

Information is non-contractual and subject to change.

375 ex.

N SIG DE FINAL T NO +3 extra posters: Sylvia GSS - Gloria ZWA Salvador ROY - Tom CHK

500 ex.

William RPT - Avero PEP

POS OVERVIEW

MAGAZINE A4 50 ex. 0Z0BRCHW20000

INT

Families: Eli ZWA Henry ZWA 0Z0XLPOW20A000

XL POSTERS RV 120 X 180 cm

Campaign theme R/V PrimaDonna / Marie Jo

N SIG AL E D FIN T NO

0ZZDECOW20000

Information is non-contractual and subject to change.

MAGAZINE

LEAFLET

OBJECTIVE:

To be distributed to consumers to inspire them, either in store, or either by mail or in in nearby stores where our consumers are (hair dresser, doctor’s office, pret-à-porter stores, local stores, …)

To drive traffic to store

Available on Kadanza so that the RP can use it on their communication platforms (newsletters, website, folder,…)

CONTENT: •• All fashion series will be covered and main stayer series will be added •• Language versions ··

MJ: Multilanguage version

•• Style overview with packshots to make it more attractive and visual for consumers NEW from SS20

To be distributed to consumers by RP via post, in giftboxes, … Available on Kadanza so that the RP can use it for their communication platforms (newsletters, website, folder,…)

CONTENT: •• Best sold series with available campaign images •• All categories covered: ··

MJ: Marie Jo, Marie Jo L’Aventure and Marie Jo Swim

•• New since SS20 - feedback will be gathered after delivery to RP

•• Delivered to RP at the beginning of the season

LABELS & PATENTS

SUSTAINABLE AND SAFE LINGERIE The quality of our lingerie is legendary. Colors and elasticity can withstand frequent washing. We only use sustainable resources. All our lingerie and resources comply with the Oeko-tex and REACH legislation.

The Oeko-tex standard 100 label (class 2) ensures that our products are free of harmful substances and allergens.

REACH wants to expand knowledge about chemical substances and their risks. The harmful substances in a product need to be registered and communicated to the employees and to the consumer.

We work with European suppliers as much as possible. Our lace finds its origin in France, the embroidery in Switzerland or Italy. Innovative microfibers come from Belgium. Sourcing close to our cutting facility is better for the environment. In addition, many of our suppliers are making ecological efforts, such as investing in their own water purification systems. The paper we use for our brochures and labels is FSC certified. This means that the paper comes from responsible sourcesâ&#x20AC;&#x201D;environmentally appropriate, socially beneficial, and economically viable.

PATENTED WIRES Underwiring covered in a patented combination of three types of materials, also used in the car industry. This prevents the wires from poking through the material, while ensuring a soft, flexible, and comfortable fit. The same standards are demanded from all our suppliers, so we can guarantee our customers that our lingerie is produced under the best possible conditions for mankind and the environment.

SA8000 The SA8000 label is the worldwide leading certificate for corporate social responsibility with strict criteria in terms of child labor, forced labor, health and safety, freedom of association, discrimination, disciplinary procedures, working hours, salary, and management. Van de Velde was one of the first Belgian companies to carry this label. The same standards are demanded from all our suppliers, so we can guarantee our customers that our lingerie is produced under the best possible conditions for mankind and the environment.

AWARD-WINNING LINGERIE The first Marie Jo swimwear collection won the Mare di Moda award. Our Marie Jo lingerie collection won the German Sterne der WĂ¤sche award two years in a row.