PrimaDonna/Twist Winter 2020 by SOL Lingerie

COLLEC TION FW2 0 R OU N D 1

TABLE OF CONTENT

Trend Alerts & Season Highlights.. ......................................................................................................................p.10 Sophora. . .................................................................................................................................................................... p.12 Madison.. ....................................................................................................................................................................p.16 Hyde Park.................................................................................................................................................................. p.18 Deauville. . ................................................................................................................................................................. p.22 Alara. . .........................................................................................................................................................................p.24 Summer. . ...................................................................................................................................................................p.26 Magnolia...................................................................................................................................................................p.28 PRODUCT OVERVIEW PRIMADONNA FASHION Palace Garden..........................................................................................................................................................p.10 Sophora. . .................................................................................................................................................................... p.12 Madison.. ....................................................................................................................................................................p.16 Hyde Park.................................................................................................................................................................. p.18 Deauville. . ................................................................................................................................................................. p.22 Alara. . .........................................................................................................................................................................p.24 Summer. . ...................................................................................................................................................................p.26 Magnolia...................................................................................................................................................................p.28 PRODUCT OVERVIEW PRIMADONNA TWIST FASHION First Night. . ...............................................................................................................................................................p.36 Piccadilly ................................................................................................................................................................ p.40 Wild Rose. . ................................................................................................................................................................ p.42 Covent Garden. . ......................................................................................................................................................p.44 I Do. . ...........................................................................................................................................................................p.46 Soho Night...............................................................................................................................................................p.48 East End................................................................................................................................................................... p.50 Notting Hill...............................................................................................................................................................p.54 Star.............................................................................................................................................................................p.56 PRODUCT OVERVIEW PRIMADONNA SPORT The Gym.. ................................................................................................................................................................. p.60 The Game................................................................................................................................................................. p.62

MAGAZINE

XL-POSTER

TREND ALERT & SEASON HIGH LIGHTS PRIMADONNA

CHECKS ARE BACK

RUST IS IN!

They’re all over Instagram: checks in every conceivable style.

Don’t miss out. Rust shades are an absolute must this fall.

Madison got an extreme make-over to ‘check that box’ (pun intended).

Earth tones are very fashionable and considered to be the new nudes. No better series to bring in this color than our icon Deauville.

WARM SUNSET COLORS AW20 is exceptionally colorful, with warm fall hues like orange, rust, pink, rich red taking center stage. Sensual newcomer to the PrimaDonna collection, Sophora, takes the lead early in the season in a gorgeous raspberry.

TREND ALERT & SEASON HIGH LIGHTS PRIMADONNA TWIST

TRENDING COLOR: DEEP TEAL Like earth tones, youâ&#x20AC;&#x2122;ll see this blue-green hue everywhere this fall. A warm fall color that is a perfect match with ocher yellow, bordeaux red, rust brown, and the other trend colors of the season.

ANIMAL PRINTS Animal prints are the new black! They are everywhere in fashion for a few seasons now and they are here to stay. Leopard is still hot, but reptile prints are claiming their spot on the fashion stage. Fun, fashionable and so PrimaDonna Twist!

PRIMADONNA-COLLECTIE AW20: FASHIONABLE STREET STYLES AND LUXURY HIGH FASHION Imagine making your way to work in your finest business attire in the morning, clubbing in your best party dress by night, and enjoying a luxurious afternoon tea in an over-the-top outfit on your day off. When it comes to inspirational fashion capitals, London takes the cake. From high fashion to cool street style, the city is an incredible melting pot of styles and influences. This inspired our designers to create the latest PrimaDonna winter collection.

LONDON CALLING

PrimaDonna captivates with luxury lingerie that exudes chic London neighborhoods like Westminster, Bloomsbury, and the South Bank, the cultural heart of the city.

PrimaDonna Twist takes you to the edgy rock â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; roll side of London, inspired by fashionable neighborhoods like Soho Night, Notting Hill, and Covent Garden.

Elegant materials such as satin and lace, artistic styles, and feminine details create a luxurious and fashionable look.

Think floral and animal prints, checks, lace, and velvet. A cool mix of British extravagance and highend fashion.

PR I MA D O N N A COLLEC T ION FW2 0 RO UN D 1 9

THE COLLECTION PRIMADONNA - R1

TIMELESS ELEGANCE

VIBRANT SEDUCTION

Palace Garden CHB

Sophora FRB

• From oriental chic to a bold reptile print

• Light and elegant tattoo look

• Printed voile and Spanish embroidery with an impeccable fit

• Now in pink: vibrant and on-trend

Madison CRB

Hyde Park SBA & GCT

Palace Garden RPT

• Ultimate comfort in on-trend power look

• C obblestone print adds an urban edge

• From oriental chic to a bold reptile print

• All briefs got an update

• M ust-have: balcony with feminine half-cup effect

Deauville CNM

• Our icon in the trend color of the season • Cinnamon color looks great on pale winter skins

SOPHISTICATED LUXURY

• Printed voile and Spanish embroidery with an impeccable fit

Summer SAF

Alara ZWA & PNE

• B est-selling series in fashionable fall colors

• Delicate embroidery with strong support

• F eminine and comfortable deep plunge

LIGHT & DARING

• Light and airy fabrics

STYLES OVERVIEW PRIMADONNA - R1

BRAS

TIMELESS ELEGANCE

LIGHT & DARING

VIBRANT SEDUCTION

FULL CUP

COMFORT BRA

BALCONY DEEP PLUNGE

SOFT BRA

B-I CUP

D-G CUP

VIBRANT SEDUCTION TIMELESS ELEGANCE

PADDED BRA HEART SHAPE

SEAMLESS NON PADDED

RIO BRIEFS

RIOFULL BRIEFS BRIEFS

FULL BRIEFS HOTPANTS

HOTPANTS SHORTS

SHORTS THONG

LUXURY THONG THONG

ACCESSORIES

BODY BODY

C-H CUP

C-G CUP

B-I CUP

C-G CUP

C-F CUP

SOPHORA FRB C-G CUP

MADISON CRB C-G CUP

C-F CUP

HYDE PARK C-G CUP

C-F CUP

ALARA C-H CUP

SUMMER B-I CUP

C-G CUP

DEAUVILLE CNM B-J CUP

TIMELESS ELEGANCE

PADDED BRA BALCONY

C-H CUP

D-H CUP

C-F CUP

MAGNOLIA B-J CUP

BALCONY TULIP SEAM

BODIES

PALACE GARDEN

C-I CUP VIBRANT SEDUCTION

BALCONY VERTICAL SEAM

BOTTOMS

C-G CUP

C-F CUP

DESIGN LEARNINGS

WHAT WE IMPROVED • More distinctive segments. Back to the roots of the real PrimaDonna seduction (strong colors, strong embroideries)

WHAT WE ACCELERATED? • Clear differentiation between PrimaDonna and PrimaDonna Twist

• Fun factor in PrimaDonna Twist (the twisted feeling)

• Update Briefs stayers

• Not too much of the same offer: brown in PrimaDonna, prints in PrimaDonna Twist • Modernization of the brand through new styles, the lab, ….

PRICE RANGE

SOPHORA

MADISON

HYDE PARK

ORL ANDO

PAL ACE GARDEN

SUMMER

DEAUVILLE

AL ARA

BELGRAVIA

DOLCE VITA

HIGH END

ENTRY PRICE

OUR NEW STYLES OF THE SEASON

HYDE PARK

MADISON ALL BRIEFS GOT A MAKE-OVER.

BALCONY BANDEAU MODEL: •• The balcony bra with sheer tulle above the cups has a feminine half-cup effect. •• The satin trim adds a chic touch. •• Popular style, known from series such as Atlantis

•• ultra-feminine thong with extra-high cut and lots of lace at the waist. BRALETTE •• in full checks with feminine stretch lace on the upper cups and straps •• Stylish cut with an extremely comfortable fit

DELUXE THONG: •• with a print on the front and back

•• Same cut as the I Do bralette, available in the wide range of Madison sizes!

•• front panel features feminine embroidery.

P A L AC E G A R D E N XL

VIBRANT SEDUCTION

PALACE GARDEN From oriental chic to bold reptile print

MATERIAL

IMPOSSIBLE TO CHOOSE

•• Printed voile with an impeccable fit, like the popular Madame Butterfly series.

•• Palace Garden is available in two colors with an entirely different look.

•• The voile fabric and the stunning colors continue onto the straps.

•• Charcoal is a mix of flowers in warm sunset colors on a dark background. Oriental-chic at its best!

•• Spanish embroidery from our permanent supplier Iebosa. •• A ll briefs (including the thong and the deluxe thong) are lined to create a total look with the bras. •• T he lace on the briefs ensures no visible lines.

•• Reptile is a stylish print that combines dark green and shades of ocher for a feminine, edgy look. •• Three different cuts (with three-piece cups, padded cups, and a deep plunge) that can be mixed and matched with four deluxe briefs and one elegant body.

CHA Charcoal

RPT Reptile

P A L AC E G A R D E N

VIBRANT SEDUCTION

Charcoal - CHB

Reptile - RPT

FULL CUP WIRE BRA 0163210 EUR: B 85-110 / C 75-105 / D-H 70-105 / I 75-95 FR: B 100-125 / C 90-120 / D-H 85-120 / I 90-110 UK: B 38-48 / C 34-46 / D-H 32-46 / I 34-42

PALACE GARDEN

DEEP PLUNGE BALCONY 0163214 EUR: D 75-85 / E-F 70-85 / G 70-80 FR: D 90-100 / E-F 85-100 / G 85-95 UK: D 34-38 / E-F 32-38 / G 32-36

PADDED BRA - BALCONY

BODY

0263212 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 / H 70-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 / H 85-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38 / H 32-38

0463212 EUR: C-F 80-95 FR: C-F 95-110 UK: C-F 36-42

.................................................................................................

RIO BRIEFS

FULL BRIEFS

THONG

LUXURY THONG

0563210 EUR: 38-48 FR: 38-48 UK: S-3XL

0563211 EUR: 40-52 FR: 40-52 UK: M-5XL

0663210 EUR: 38-46 FR: 38-46 UK: S-2XL

0663211 EUR: 36-48 FR: 36-48 UK: XS-3XL

.................................................................................................

From oriental chic to a bold reptile print Printed voile and Spanish embroidery with an impeccable fit

NOTES

Van oriëntaals chic tot een gewaagde reptielprint

De l’élégance orientale à l’imprimé reptile audacieux

Vom orientalischen Schick bis zum gewagten Reptilien-Print

Bedrukte voile en Spaanse broderie met een perfecte pasvorm

Voile imprimé, broderie espagnole et ajustement parfait

Bedruckter Voile-Stoff und spanische Stickerei mit perfekter Passform

................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... ..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

SOPHORA

LIGHT & DARING

SOPHORA For the love of lace

MATERIAL •• G raphic, open embroidery on samecolored tulle. •• T he solid-colored straps create a simple, youthful look. •• T he graphic embroidered design is repeated in the decorative detail on the front.

L A ST SEA SON’S ULTRA-FEMININE NEWCOMER IS NOW AVAIL ABLE IN WARM PINK Sophora was launched last summer and immediately impressed with its light and elegant tattoo look. We opted for full-on color this winter with warm Raspberry: vibrant, flattering, and perfectly on-trend!

•• A lightweight look that has the superior support of a PrimaDonna bra. The perfect party bra!

TREND: WARM SUNSET COLORS

SOPHORA

FRB Raspberry

AW20 is exceptionally colorful, with warm fall hues like orange, rust, pink, rich red taking center stage. This cheerful raspberry hue is not only on-trend, it’s also flattering for light and dark skin tones. The perfect color to brighten up dark winter days, nights out, and holiday parties.

LIGHT & DARING

SOPHORA

Raspberry - FRB

FULL CUP WIRE BRA

TULIP SEAM BALCONY 0163184 EUR: C 75-95 / D 70-95 FR: C 90-110 / D 85-110 UK: C 34-42 / D 32-42

DEEP PLUNGE BALCONY

0163180 EUR: C 75-100 / D-E 70-100 FR: C 90-115 / D-E 85-115 UK: C 34-44 / D-E 32-44 0163181 EUR: F-H 70-100 FR: F-H 85-115 UK: F-H 32-44

0163185 EUR: E-F 65-90 / G 70-80 FR: E-F 80-105 / G 85-95 UK: E-F 30-40 / G 32-36

0163187 EUR: E-F 70-85 / G 70-80 FR: E-F 85-100 / G 85-95 UK: E-F 32-38 / G 32-36

.................................................................................................

0163186 EUR: C 75-90 / D 70-90 FR: C 90-105 / D 85-105 UK: C 34-40 / D 32-40

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0563180 EUR: 38-48 FR: 38-48 UK: S-3XL

0563181 EUR: 40-52 FR: 40-52 UK: M-5XL

0563182 EUR: 36-48 FR: 36-48 UK: XS-3XL

0663181 EUR: 38-46 FR: 38-46 UK: S-2XL

.................................................................................................

Light and elegant tattoo look

Lichte en elegante tatoeagelook

Look tatouage subtil et élégant

Dezenter und eleganter Tattoo-Look

Now in pink: vibrant and on-trend

Nu in roze: vrolijk en trendy

Maintenant en rose : pétillant et tendance

Jetzt in Pink: ausdrucksstark und ganz im Trend

NOTES

GROUPING SUGGESTIONS

DIVINE PNE

PALACE GARDEN CHB

SOPHORA FRB

EVERY WOMAN EBO

CROSS-SELL

PALACE GARDEN CHB

CROSS-SELL

MARKETING FOCUS ICON, ALWAYS AVAILABLE 32

GROUPING SUGGESTIONS

COUTURE ZWA

PALACE GARDEN CHB

SOPHORA FRB

COUTURE ZWA

CROSS-SELL

MARKETING FOCUS ICON, ALWAYS AVAILABLE

MADISON

TIMELESS ELEGANCE

MADISON Comfortable power look

NEW LOOK IN OUR BEST-SELLING SERIES We gave our classic checked icon with comfortable stretch lace a full make-over. The distinct, two-toned checks add a modern touch and highlight the lace on all of the briefs. The result? A real power look!

TREND: CHECKS ARE BACK They’re all over Instagram: checks in every conceivable style. We added the popular dessus-dessous to our collection by combining two-toned checks with feminine lace for a feminine business look that perfectly fits the theme of our new fall collection. This is eighties power dressing at its best!

CRB Crystal Black

MUST-HAVE ST YLES •• The cool body with grey and white checks and embroidery on the legs, body, and cups is guaranteed to be love at first fit. Wear under clothes or pair with a jacket or blazer for a feminine dessus-dessous look. •• New at PrimaDonna: an ultra-feminine thong with an extra-high cut and lots of lace at the waist. •• A new bralette in full checks with feminine stretch lace on the upper cups and straps. A stylish cut for a night out with an extremely comfortable fit. The same cut as the I Do bralette available in the same wide range of sizes as Madison!

ALL BRIEFS GOT A MAKE-OVER .

MADISON

TIMELESS ELEGANCE

MADISON

A LWAY S AV A I L A B L E

White - WIT

Natural - NAT

Caffé Latte - CAL Scarlet - SCA

Black - ZWA

Crystal Black - CRB

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

DEEP PLUNGE BALCONY

0162120 EUR: B-C 75-100 / D-E 70-100 FR: B-C 90-115 / D-E 85-115 UK: B-C 34-44 / D-E 32-44

0262120 EUR: C 75-95 / D 70-95 FR: C 90-110 / D 85-110 UK: C 34-42 / D 32-42

0262126 EUR: C 75-90 / D 70-90 / E-G 70-85 FR: C 90-105 / D 85-105 / E-G 85-100 UK: C 34-40 / D 32-40 / E-G 32-38

0162121 EUR: F-H 70-105 / I 70-100 FR: F-H 85-120 / I 85-115 UK: F 32-46 / I 32-44

0262121

.................................................................................................

PADDED BRA - HEART SHAPE EUR: E 65-95 / F-G 65-90 FR: E 80-110 / F-G 80-105 UK: E 30-42 / F-G 34-40 .................................................................................................

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0562125 EUR: 36-48 FR: 36-48 UK: XS-3XL

0562126 EUR: 38-52 FR: 38-52 UK: S-5XL

0562127 EUR: 36-48 FR: 36-48 UK: XS-3XL

0662125 EUR: 38-48 FR: 38-48 UK: S-3XL

.................................................................................................

BODY 0462120 EUR: C-F 80-95 FR: C-F 95-110 UK: C-F 36-42

.................................................................................................

Ultimate comfort in on-trend power look

Ultiem comfort in een moderne, krachtige look

All briefs got an update

Alle slips kregen een update

Confort ultime dans un look moderne affirmé

Höchster Komfort in aktuellem Power-Look

Toutes les culottes ont été remises au goût du jour

Alle Briefs wurden aktualisiert

.................................................................................................

NOTES

HYDE PARK

TIMELESS ELEGANCE

HYDE PARK Romance with an minimalistic edge

MATERIAL

TOP ST YLES

•• A combination of charmeuse with a French print and elegant high-gloss embroidery from our Swiss supplier. Available in two soft colors: grey with light blue and soft pink with taupe accents.

New at PrimaDonna: a deluxe thong with a print on the front and back. The front panel features feminine embroidery.

•• The same impeccable fit as our popular Gracious series. •• C obblestone print adds a young, graphic twist. •• Rich embroidery continues onto the straps. •• A ll briefs feature lace trim for a feminine look that leaves no visible lines! The balcony bra with sheer tulle above the cups has a feminine half-cup effect. The satin trim adds a chic touch. Popular fit from the Atlantis series.

HYDE PARK CGT Gris City

DID YOU KNOW... Hyde Park is London’s most famous park. It’s a popular venue for major concerts and protests. On Sunday mornings you can listen to public lectures and debates at Speakers’ Corner.

SBA Sabia

TIMELESS ELEGANCE

Gris City - GCT

HYDE PARK

Sabbia - SBA

0163200

0163202

0463200

EUR: C 75-115 / D 70-115 / E-F 70-110 / G-H 70-105 / I 70-100 FR: C 90-130 / D 85-130 / E-F 85-125 / G-H 85-120 / I 85-115 UK: C 34-50 / D 32-50 / E-F 32-48 / G-H 32-46 / I 32-44

EUR: C 80-90 / D 75-95 / E-F 70-90 / G 70-85 FR: C 95-105 / D 90-110 / E-F 85-105 / G 85-100 UK: C 36-40 / D 34-42 / E-F 32-40 / G 32-38

EUR: C-F 80-95 FR: C-F 95-110 UK: C-F 36-42

FULL CUP WIRE BRA

BALCONY VERTICAL SEAM

BODY

.................................................................................................

0563200

0563201

0663200

0663201

EUR: 38-48 FR: 38-48 UK: S-3XL

EUR: 40-52 FR: 40-52 UK: M-5XL

EUR: 38-46 FR: 38-46 UK: S-2XL

EUR: 36-48 FR: 36-48 UK: XS-3XL

RIO BRIEFS

FULL BRIEFS

THONG

LUXURY THONG

.................................................................................................

Cobblestone print adds an urban edge

Cobblestoneprint voor een urban tintje

Must-have: balcony with feminine half-cup effect

Musthave: balconnet met vrouwelijk halvecupeffect

NOTES

L’imprimé cobblestone ajoute une petite touche urbaine Must-have : le balconnet à l’effet demibonnets féminin

Cobblestone-Druck für urbane Lässigkeit Must-have: Balconette-BH mit femininem Halbschalen-Effekt

GROUPING SUGGESTIONS

SATIN ZWA ZWA

MADISON

PERLE CHB

PALACE GARDEN RPT

FOREVER ZWA

CROSS-SELL

MARKETING FOCUS 48

ICON, ALWAYS AVAILABLE

GROUPING SUGGESTIONS

FOREVER PNE

HYDE PARK SBA

DEAUVILLE WGR

ALARA PNE

HYDE PARK CGR

CROSS-SELL

MARKETING FOCUS ICON, ALWAYS AVAILABLE

D E AU V I L L E

HYDE PARK

TIMELESS ELEGANCE

DEAUVILLE More fashionable than ever in this fall’s trending color.

MATERIAL :

TREND ALERT: RUST IS IN!

••

Elegant embroidered straps with delicate high-gloss yarn and decorative rhinestones.

••

Unique fit with extra-deep cups for larger cup sizes.

Don’t miss out on this fall’s latest trends. Rust shades are an absolute must in your window display. Fall earth tones are very fashionable and considered to be the new nudes.

••

Stretch embroidery with high-gloss yarn for a comfortable fit with feminine cleavage.

Rust gives light and dark skin tones a warm glow and can be easily combined with other colors.

••

Mix and match with blue, ocher, and shades of brown or even pastels for a chic winter look!

••

Soft fabric at the back and sturdy lining that lifts and supports the breasts.

••

Briefs made from soft microfiber and chic high-gloss embroidery.

••

Available this season in Cinnamon: a super-fashionable rust color!

CNM Cinnamon

TIMELESS ELEGANCE

DE AUV ILL E

A LWAY S AV A I L A B L E

White - WIT

Natural - NAT

Caffé Latte - CAL

Black - ZWA

Cinnamon - CNM

FULL CUP WIRE BRA

COMFORT WIRE BRA

BODY

0161810 EUR: B 80-100 / C 75-105 / D-E 65-105 FR: B 95-115 / C 90-120 / D-E 80-120 UK: B 36-44 / C 34-46 / D-E 30-46

0161816 EUR: D-E 80-105 FR: D-E 95-120 UK: D-E 36-46

0461810 EUR: C-F 80-95 FR: C-F 95-110 UK: C-F 36-42

0161811 EUR: F-H 65-105 / I-J 70-90 FR: F-H 80-120 / I-J 85-105 UK: F-H 30-46 / I-J 32-40

0161817 EUR: F 80-105 / G-H 75-105 FR: F 95-120 / G-H 90-120 UK: F 36-46 / G-H 34-46

.................................................................................................

RIO BRIEFS

FULL BRIEFS

SHORTS

THONG

0561810 EUR: 38-48 FR: 38-48 UK: S-3XL

0561811 EUR: 40-52 FR: 40-52 UK: M-5XL

0561813 EUR: 36-48 FR: 36-48 UK: XS-3XL

0661810 EUR: 38-46 FR: 38-46 UK: S-2XL

.................................................................................................

Our icon in the trend color of the season

Ons icoon in de trendkleur van het seizoen

Cinnamon color looks great on pale winter skins

De kaneelkleur staat goed bij de blekere winterhuid

NOTES

.................................................................................................

Notre icône dans le coloris tendance de la saison Coloris cannelle doux sur les teints hivernaux

.................................................................................................

Unsere Ikone in den Trendfarben der Saison Die Farbe Zimt sieht auf winterlich hellen Hauttönen großartig aus

AL ARA

VIBRANT SEDUCTION

ALARA The little black dress of lingerie

MATERIAL •• Molded embroidery with a semi-sheer look that offers excellent support and lift. An extremely light and airy fabric with a richly embroidered design that provides excellent coverage.

A WARDROBE MUST-HAVE ••

Alara in black is the little black dress of lingerie.

••

Delicate, sheer embroidery with sturdy support for a feminine and comfortable fit!

••

Choose from a bra with pre-formed cups and a three-piece bra.

••

The briefs with front and back embroidery create an elegant total look.

•• The lovely piping on the upper cups prevents the bra from digging in. •• The sturdy straps made of stretch material are adorned with a graphic guipure design. •• The briefs are made from microfiber, with embroidered panels on the front and back.

AL ARA

YOU SIMPLY CANNOT LIVE WITHOUT BLACK LINGERIE.

ZWA Black

PNE Patine

VIBRANT SEDUCTION

M U LT I S E A S O N

ALWAYS AVAILABLE

Black - ZWA

ALARA

Patine - PNE

N E W I N P AT I N E

SEAMLESS NON PADDED BRA

0163010 EUR: C 75-100 / D 70-100 / E-G 65-100 / H 65-95 FR: C 90-115 / D 85-115 / E-G 80-115 / H 80-110 UK: C 34-44 / D 32-44 / E-G 30-44 / H 30-42

FULL CUP WIRE BRA 0163012 EUR: C 75-105 / D-E 65-105 FR: C 90-120 / D-E 80-120 UK: C 34-46 / D-E 30-46 0163013 EUR: F-H 65-105 FR: F-H 80-120 UK: F-H 30-46

.................................................................................................

N E W I N P AT I N E

RIO BRIEFS

FULL BRIEFS

THONG

LUXURY THONG

0563010 EUR: 38-48 FR: 38-48 UK: S-3XL

0563011 EUR: 40-52 FR: 40-52 UK: M-5XL

0663010 EUR: 38-48 FR: 38-48 UK: S-3XL

0663011 EUR: 36-48 FR: 36-48 UK: XS-3XL

.................................................................................................

Delicate embroidery with strong support

Delicate broderie met stevige

Broderie délicate au maintien irréprochable

Feinste Spitze mit starkem Halt

Light and airy fabrics

Lichte en luchtige stoffen

Tissus légers et aérés

Leichte und luftige Stoffe

NOTES

VIBRANT SEDUCTION

SUMMER Everyday elegance

MATERIAL

OUR FAVORITE ST YLES

•• Embroidery in fashionable fall colors on sapphire blue tulle. Flattering for all skin tones!

The deep plunge bra is feminine and extremely comfortable. In fact, it’s one of our best-selling styles!

•• The three-piece bra and the plunging bra are lined for extra support and the balcony bra is semi-sheer. •• T he embroidery yarns and the stitching direction play with light to create a feminine and luxurious effect. •• T he briefs are made from microfiber and colorful embroidery.

The new sapphire blue color gives the body a classic look with a chic, feminine touch!

DID YOU KNOW... ••

Summer has been a popular and best-selling series for several seasons.

••

The elegant embroidery is a delight to recolor as it creates a new look every time. This allows us to offer consumers the same impeccable fit in the latest fall colors.

••

Tip for your store: the colored embroidery looks great with the new rust-colored Deauville.

SAF Sapphire

SUMMER

VIBRANT SEDUCTION

SUMMER

Sapphire Blue - SAF

FULL CUP WIRE BRA

BALCONY VERTICAL SEAM

0162900 EUR: B 75-100 / C 70-105 / D-E 65-105 FR: B 90-115 / C 85-120 / D-E 80-120 UK: B 34-44 / C 32-46 / D-E 30-46

0162902 EUR: C 75-100 / D 70-100 FR: C 90-115 / D 85-115 UK: C 34-44 / D 32-44

0162904 EUR: C 75-90 / D 70-90 FR: C 90-105 / D 85-105 UK: C 34-40 / D 32-40

0162901 EUR: F-G 65-105 / H 70-105 / I 70-100 FR: F-G 80-120 / H 85-120 / I 85-115 UK: F-G 30-46 / H 32-46 / I 32-44

0162903 EUR: E 65-95 / F 65-90 / G 70-90 FR: E 80-110 / F 80-105 / G 85-105 UK: E 30-42 / F 30-40 / G 32-40

0162905 EUR: E-F 70-85 / G 70-80 FR: E-F 85-100 / G 85-95 UK: E-F 32-38 / G 32-36

.................................................................................................

DEEP PLUNGE BALCONY

.................................................................................................

RIO BRIEFS

FULL BRIEFS

THONG

LUXURY THONG

0562900 EUR: 36-48 FR: 36-48 UK: XS-3XL

0562901 EUR: 38-52 FR: 38-52 UK: S-5XL

0662900 EUR: 36-48 FR: 36-48 UK: XS-3XL

0662901 EUR: 38-48 FR: 38-48 UK: S-3XL

.................................................................................................

Best-selling series in fashionable fall colors Feminine and comfortable deep plunge

NOTES

.................................................................................................

Best verkopende serie in modieuze herfstkleuren

Série best-seller déclinée dans les coloris à la mode cet automne

Meistverkaufte Serie in modischen Herbstfarben

Vrouwelijke en comfortabele deep plunge

Profond décolleté féminin et confortable

Femininer und bequemer Deep-Plunge-BH

Sapphire Blue - SAF

GROUPING SUGGESTIONS

MADISON CAL

ALARA ZWA

DEAUVILLE CNM

SUMMER SAF

EVERY WOMAN GIN

MARKETING FOCUS ICON, ALWAYS AVAILABLE

P R IMA D O N N A T WIS T COLLEC T ION FW2 0 RO UN D 1 69

THE COLLECTION PRIMADONNA TWIST - R1

FUNKY

MINIMALISTIC

FLIRTY

Piccadilly KIG

First Night BEL

• Comfy, shiny styles

• A fashion look with lots of lace

• Briefs with no-hem tulle

• New style: a padded balcony

I Do DTL

Covent Garden BRO

First Night ZWA

Wild Rose ZWA

• Stylish and comfy nineties lace

• Cool animal prints and flirty details

• A fashion look with lots of lace

• Dual-toned French lace

• Trending color: deep teal

• Ultra-soft fabric

• New style: a padded balcony

• Extremely comfortable fit

East End RBD & MAJ

Notting Hill

Soho Night

• Graphic lace and super-soft microfiber

• Ultra-smooth lace look

• Structured velvet print of lace flowers and polka dots

• Clean look, a comfortable fit

• Fit of popular Rebelle-series

• Retro briefs with an extra-high cut

STYLES OVERVIEW PRIMADONNA TWIST - R1

BRAS

MINIMALISTIC

FULL CUP

BALCONY DEEP PLUNGE

PADDED BRA BALCONY

BOTTOMS

PADDED BRA HEART SHAPE

C-H CUP

FUNKY FLIRTY FUNKY URBZN

THONG SHORTS

LUXURY THONG

BODY BODY

C-H CUP

C-G CUP

C-H CUP

C-G CUP

COVENT GARDEN

I DO B-H CUP

FLIRTY

HOTPANTS FULL BRIEFS

WILD ROSE

C-H CUP

FUNKY

FULL BRIEFS RIO BRIEFS

C-G CUP

C-H CUP

MINIMALISTIC

RIO BRIEFS

PICCADILLY C-H CUP

MINIMALISTIC

STRAPLESS HOTPANTS

FIRST NIGHT C-G CUP

C-G CUP

SOHO NIGHT

NOTTING HILL

EAST END C-F CUP

STAR C-I CUP

TRIANGLE

BODIES

C-G CUP

PRICE RANGE

PICCADILLY

EA ST END

NOTTING HILL

LIVERPOOL STR

WILD ROSE

COVENT GARDEN

I DO

SOHO

I DO BABY LOVE

FIRST NIGHT

ABBEY ROAD

TEKENING L ABEL

HIGH END

ENTRY PRICE

OUR NEW STYLES OF THE SEASON

FIRST NIGHT

NEW STYLE: NEW HIGH-WAIST BRIEFS:

NEW STYLE: PADDED BALCONY

•• a high-waist cut with the feminine lines of hot pants

WILD ROSE DEEP PLUNGE

•• lace draping creates the illusion of fuller cleavage

•• front panel is lined with power-tulle for a streamlined silhouette.

•• back in collection

•• straps can be worn over the shoulders or crossed at the back.

•• lots of lace at the legs

•• best-selling style •• creates beautiful cleavage

ABBEY ROAD HEART-SHAPED BRA WITH OPTICAL ILLUSION •• looks like a feminine triangle, but has padded cups for outstanding support. VINTAGE BODY •• Vintage body with a velvet look, featuring long sleeves and an elegant open back.

FIT UPDATE HEART SHAPED PADDED BRAS

We decided to split our padded cups assortment over two styles. • •

HARD PADDED (like A la Folie, Tresor & Happiness) SOFT PADDED (like I Want You).

In Fall/Winter we will have 60% HARD PADDED and 40% SOFT PADDED BRAS.

HARD PADDED •• East End •• Wild Rose •• Covent Garden •• Soho Night •• Abbey Road BENEFITS • Original PrimaDonna padding • Very consistent in terms of sizing and fit • Feels a bit more rigid on the skin

SOFT PADDED •• Piccadilly •• I do •• Liverpool Str. •• Notting Hill BENEFITS OF THE SOFT PADDED BRAS: • Feels very soft on the skin • Very comfortable fit • More elastic, so tends to fit a bit bigger

FIRST NIGHT

FLIRTY

FIRST NIGHT A fashion look with lots of lace

T WO ELEG ANT BRA ST YLES WITH LOTS OF L ACE AND A COMFY FIT. Longline bralette with opulent lace on the front, sides, and back. The boning on the side and the extra elastic band on the bottom create extra support. New style: a padded balcony bra with lace draping creates the illusion of fuller cleavage. The straps can be worn over the shoulders or crossed at the back.

DID YOU KNOW... •• F irst Night is an updated version of the successful Lab collection we launched with our model and muse Myla Dalbesio in the summer of 2019, which attracted a lot of new young consumers. •• A vailable this fall in 2 colors. Black lace is a style essential and Electric Blue is a bright fashion hue with a stylish minimalistic look.

New briefs: a high-waist cut with the feminine lines of hot pants. The front panel is lined with power-tulle for a streamlined silhouette. With lots of lace at the legs!

BEL Charcoal

ZWA Black

FIRST NIGHT

FLIRTY

M U LT I S E A S O N

Electric Blue - BEL

FIRST NIGHT

Black - ZWA

NEW IN BL ACK

0141886

0241882

EUR: C 75-90 / D 70-95 / E-F 70-90 / G 70-85 FR: C 90-105 / D 85-110 / E-F 85-105 / G 85-100 UK: C 34-40 / D 32-42 / E-F 32-40 / G 32-38

EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38

TRIANGEL BRA

PADDED BRA - BALCONY

.................................................................................................

NEW IN BL ACK

0541881

0541882

EUR: 40-50 FR: 40-50 UK: M-4XL

EUR: 36-48 FR: 36-48 UK: XS-3XL

FULL BRIEFS

HOTPANTS

.................................................................................................

A fashion look with lots of lace

Een modieuze look met veel kant

Un look mode avec beaucoup de dentelle

Ein moderner Look mit viel Spitze

New style: a padded balcony

Nieuwe stijl: een balconnet met mousse cups

Nouveau style : le balconnet rembourrÃ©

Neuer Stil: ein gepolsterter Balconette-BH

NOTES

FUNKY

PICCADILLY Comfy, shiny styles

MATERIAL •• Delicate microfiber with a French motherof-pearl print: soft comfort meets elegant pearly effect. Or is it a subtle snake print? •• The shiny print continues onto the straps. •• R un-resistant lining and sturdy tulle or padded cups that lift and support the bust. •• A playful gold bee serves as a decorative element.

DID YOU KNOW... •• The cuts in the Piccadilly collection are based on those of Rebelle (AW 2015), one of our most popular series ever. The pieces have the same construction and are made from the same materials. Outstanding fit! •• This super smooth, high-gloss lingerie leaves no visible lines under formfitting clothing. •• Reptile prints are on-trend this fall and PrimaDonna Twist is happy to jump on board this style trend. Pretty prints? Yes please!

•• Briefs with no-hem tulle for a smooth look. The briefs feature delicate elastic trim at the legs.

KIG Charcoal

DID YOU KNOW... Piccadilly Circus is one of London’s busiest squares, known for its illuminated advertising and the Shaftesbury Memorial Fountain. The eponymous London underground station, a stop on the Piccadilly Line, is located under the square.

FUNKY

P I C C A D I L LY

Kitten Grey - KIG

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

0141900 EUR: C 75-100 / D-E 70-100 / F 70-95 / G-H 70-90 FR: C 90-115 / D-E 85-115 / F 85-110 / G-H 85-105 UK: C 34-44 / D-E 32-44 / F 32-42 / G-H 32-40

0241900 EUR: C 75-95 / D-E 70-95 / F 70-90 / G-H 70-85 FR: C 90-110 / D-E 85-110 / F 85-105 / G-H 85-100 UK: C 34-42 / D-E 32-42 / F 32-40 / G-H 32-38

0241902 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 / H 70-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 / H 85-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38 / H 32-38

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541900 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541901 EUR: 40-50 FR: 40-50 UK: M-4XL

0541902 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641900 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Comfy, shiny styles

Comfortabele, glanzende stijlen

Styles confortables et chatoyants

Bequeme, glänzende Modelle

Briefs with no-hem tulle

Slip met tule zonder zoom

Culottes avec un bord en tulle ultra-lisse

Briefs mit ungesäumtem Tüll

NOTES

GROUPING SUGGESTIONS

FIRST NIGHT BEL

I DO ZWA

PICCADILLY KIG

A LA FOLIE ZWA

MARKETING FOCUS ICON, ALWAYS AVAILABLE

FLIRTY

WILD ROSE English roses, chic French lace

MATERIAL •• The dual-toned French lace is adorned with a pattern of English roses. •• Lined with delicate yet sturdy tulle. Extremely comfortable fit! •• Eyelash lace on the upper cups that continues onto the straps and beautifully frames the neckline. •• You can cross the straps of this padded balcony bra on your back.

WILD ROSE IS ONE OF OUR BEST-SELLING SERIES! •• Wild Rose has been an extremely popular series for two consecutive summers thanks to the impeccable fit and feminine lace. This fall, we are giving the sets a chic makeover with a combination of grey-green and black lace flowers. Subtle yet feminine! •• The bras feature all-over lace, including the styles with padded cups. For a flirty total look! •• If you a love feminine, sheer look, combine the bras with the hot pants or the thong with all-over lace. Amazing!

ZWA Black

WILD ROSE

FLIRTY

WILD ROSE

Black - ZWA

FULL CUP WIRE BRA

DEEP PLUNGE BALCONY

0141720 EUR: C-E 70-100 FR: C-E 85-115 UK: C-E 32-44

0141726 EUR: C 75-90 / D 70-90 FR: C 90-105 / D 85-105 UK: C 34-40 / D 32-40

0141721 EUR: F 70-95 / G-H 70-90 FR: F 85-110 / G-H 85-105 UK: F 32-42 / G-H 32-40

0141727 EUR: E-G 70-85 FR: E-G 85-100 UK: E-G 32-38

.................................................................................................

PADDED BRA - HEART SHAPE 0241720 EUR: C-E 70-95 FR: C-E 85-110 UK: C-E 32-42

0241721 EUR: F 70-90 / G-H 70-85 FR: F 85-105 / G-H 85-100 UK: F 32-40 / G-H 32-38 .................................................................................................

PADDED BRA - BALCONY 0241722 EUR: C 70-95 / D-E 65-95 FR: C 85-110 / D-E 80-110 UK: C 32-42 / D-E 30-42 0241723 EUR: F 65-90 / G 65-85 / H 70-85 FR: F 80-105 / G 80-100 / H 85-100 UK: F 30-40 / G 30-38 / H 32-38 .................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541720 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541721 EUR: 40-50 FR: 40-50 UK: M-4XL

0541722 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641720 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Dual-toned French lace

Tweekleurig Frans kant

Dentelle française bicolore

Französische Spitze in zwei Farbtönen

Extremely comfortable fit

Uiterst comfortabele pasvorm

Ajustement au confort extrême

Ausgesprochen bequeme Passform

NOTES

COV E N T G A R D E N

100

101

FUNKY

COVENT GARDEN Cool animal prints and funky details

MATERIAL

DID YOU KNOW

•• Ultra-soft fabric that feels like a second skin.

•• C ovent Garden is lingerie with an impeccable fit in the same styles and materials as the best-selling Happiness series. A recipe for success that your customers will absolutely love.

•• Black leopard print on a bronze background for a fashionable, cool look! The ultimate PrimaDonna Twist series: smooth, cool, and fun! •• The print continues onto the straps. •• The flirty retro lace on the upper cups embrace your curves and add a feminine touch.

•• T hese smooth sets can be worn under anything. The cool print, the retro lace, and the flirty bows add a fun touch to the bras. Comfortable and stylish at the same time. •• A nimal prints are always a good idea and these bronze hues will keep you perfectly on trend next season!

•• The unpadded bras are double-lined with run-resistant tulle for extra support. The padded bras provide support and are fully covered in the delicate fabric. •• The briefs have a delicate finish, with glued edges and a zig-zag stitch.

BRO Brown

COV E N T G A R D E N

102

103

FUNKY

Bronze - BRO

COVENT GARDEN

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

0141910 EUR: C 75-100 / D-E 70-100 / F 70-95 / G-H 70-90 FR: C 90-115 / D-E 85-115 / F 85-110 / G-H 85-105 UK: C 34-44 / D-E 32-44 / F 32-42 / G-H 32-40

0241910 EUR: C 75-95 / D-E 70-95 / F 70-90 / G-H 70-85 FR: C 90-110 / D-E 85-110 / F 85-105 / G-H 85-100 UK: C 34-42 / D-E 32-42 / F 32-40 / G-H 32-38

0241912 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 / H 70-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 / H 85-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38 / H 32-38

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541910 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541911 EUR: 40-50 FR: 40-50 UK: M-4XL

0541912 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641910 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Cool animal prints and flirty details

Coole dierenprints en speelse details

Ultra-soft fabric

Ultrazachte stof

NOTES

.................................................................................................

Imprimés animaliers tendance et détails séduisants Tissu ultra-doux

.................................................................................................

Coole Animal-Prints und verspielte Details Extrem weiches Gewebe

FLIRTY

I DO Stylish and comfy nineties lace

MATERIAL

FIT UPDATE

•• The secret of I Do: oversized lace with extra support. Stylish, comfortable, and easy to take care of.

We changed a few I Do-styles to improve the fit.

•• The lace straps were made to be seen.

FULL CUP • • •

Broader back panel Longer straps No changes in cup

HEART SHAPE AND BALCONY

MUST-HAVE ST YLES •• T he longline bralette: a young, airy look with extra support for larger breasts.

• • •

Broader back panel Longer straps New position of the cups to avoid clicking

DELIVERY • New fit in fashion color aw20 DTL • New fit in Icon colors available as from end of February ‘20

TRENDING COLOR: DEEP TEAL I DO

105

Like earth tones, you’ll see this blue-green hue everywhere this fall. A warm fall color that flatters light and dark skin tones and looks stunning with ocher yellow, bordeaux red, rust brown, and other trending colors.

DTL Deep Teal

106

FLIRTY

I DO

A LWAY S AV A I L A B L E

Silky Tan - SKT

Scarlet - SCA

Black - ZWA

Deep Teal - DTL

FULL CUP WIRE BRA

DEEP PLUNGE BALCONY LONGLINE

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

0141602 EUR: B 80-90 / C-E 70-100 FR: B 95-105 / C-E 85-115 UK: B 36-40 / C-E 32-44

0141606 EUR: C 75-90 / D 70-90 FR: C 90-105 / D 85-105 UK: C 34-40 / D 32-40

0241604 EUR: C-E 70-95 FR: C-E 85-110 UK: C-E 32-42

0241606 EUR: C 70-95 / D-E 65-95 FR: C 85-110 / D-E 80-110 UK: C 32-42 / D-E 30-42

0141603 EUR: F 70-95 / G-H 70-90 FR: F 85-110 / G-H 85-105 UK: F 32-42 / G-H 32-40

0141607 EUR: E-G 70-85 FR: E-G 85-100 UK: E-G 32-38

0241605 EUR: F 70-90 / G-H 70-85 FR: F 85-105 / G-H 85-100 UK: F 32-40 / G-H 32-38

.................................................................................................

0241607 EUR: F 65-90 / G 65-85 / H 70-85 FR: F 80-105 / G 80-100 / H 85-100 UK: F 30-40 / G 30-38 / H 32-38 .................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541600 EUR: 38-48 FR: 38-48 UK: S-3XL

0541601 EUR: 40-50 FR: 40-50 UK: M-4XL

0541602 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641600 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Stylish and comfy nineties lace

Stijlvol en comfortabel jaren negentig kant

Trending color: deep teal

Trendkleur: diep groenblauw

NOTES

.................................................................................................

Dentelle élégante et confortable inspirée des années 90

Stilvolle und bequeme Spitze wie in den 90ern

Couleur tendance : bleu sarcelle foncé

Trendfarbe: Deep Teal

GROUPING SUGGESTIONS

A LA FOLIE ZWA

I DO DTL

FIRST NIGHT ZWA

WILD ROSE ZWA

I WANT YOU ZWA

CROSS-SELL

MARKETING FOCUS 108

ICON, ALWAYS AVAILABLE

109

110

111

SOHO NIGHT

112

113

SOHO NIGHT

114

115

FLIRTY

SOHO NIGHT Retro-chic Soho Night style

MATERIAL

MUST-HAVE ST YLES

•• Exquisite velvet look: tulle with a structured print of lace flowers and playful polka dots.

•• Heart-shaped bra with padding and lace: sturdy cups with an opulent velvet look for stunning cleavage. The sides of the cups are draped with a thin floral lace fabric for a captivating look!

•• Elegant lace flowers on the cups that continue onto the straps to create ultrafeminine cleavage. •• The sheer fabric continues onto the back of the thong, the hot pants, and the retro briefs. Oh-so feminine! •• With a playful bow on the front panel.

•• Retro briefs with an extra-high cut. Tulle with playful raised dots on the front and delicate lace on the legs and back. Extremely feminine and stylish. •• Sheer hot pants with structured tulle on the front and back.

SOHO CHIC Soho is known for its vibrant nightlife, cool record stores, and distinct style: edgy, artistic, a little extravagant, and extremely chic. Just like these lingerie sets!

ZWA Black

SOHO NIGHT

116

117

FLIRTY

SOHO NIGHT

Black - ZWA

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

0141890 EUR: C 75-100 / D-E 70-100 / F 70-95 / G-H 70-90 FR: C 90-115 / D-E 85-115 / F 85-110 / G-H 85-105 UK: C 34-44 / D-E 32-44 / F 32-42 / G-H 32-40

0241890 EUR: C 75-95 / D-E 70-95 / F 70-90 / G-H 70-85 FR: C 90-110 / D-E 85-110 / F 85-105 / G-H 85-100 UK: C 34-42 / D-E 32-42 / F 32-40 / G-H 32-38

0241892 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 / H 70-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 / H 85-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38 / H 32-38

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

FULL BRIEFS

0541890 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541891 EUR: 40-50 FR: 40-50 UK: M-4XL

0541892 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541893 EUR: 40-50 FR: 40-50 UK: M-4XL

.................................................................................................

THONG 0641890 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Structured velvet print of lace flowers and polka dots

Gestructureerde fluweelprint van kanten bloemen en stippen

Retro briefs with an extra-high cut

Retro slip met een extra hoge snit

Imprimé velours structuré de dentelle florale et motif à pois

Strukturierter Samtdruck mit Spitzenblumen und Polka Dots

Culottes rétro à la ligne très échancrée

Retro-Briefs mit besonders hohem Beinausschnitt

.................................................................................................

NOTES

EA ST END

119

120

HEYADSET PEA NRDK

121

122

MINIMALISTIC

EAST END Fitted and fabulous!

MATERIAL •• A modern mix of graphic lace and supersoft microfiber. •• T he stretch lace embraces the body for a comfortable and feminine fit! •• E legant branded rose gold pendant on the front panel. •• Attractive straps made from graphic lace.

A MUST-HAVE FROM OUR WINTER COLLEC TION: •• Stylish everyday lingerie with a clean look, a comfortable fit, and feminine details. •• Available in two stylish and versatile colors: Rouge Boudoir (a stunning bordeaux) and Majestic Bleu (a luxurious dark blue). •• Mix and match three popular bra styles with four briefs or the ultra-feminine body, which also looks great under a stylish blazer. •• East End is based on the fit of Tresor. All styles have the same fit, except for the body, who got an improved fit.

RBD Charcoal

MAJ Black

EA ST END

123

124

MINIMALISTIC

Majestic Blue - MAJ

EAST END

Red Boudoir - RBD

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

BODY

0141930 EUR: C 75-100 / D-E 70-100 / F 70-95 / G-H 70-90 FR: C 90-115 / D-E 85-115 / F 85-110 / G-H 85-105 UK: C 34-44 / D-E 32-44 / F 32-42 / G-H 32-40

0241930 EUR: C 75-95 / D-E 70-95 / F 70-90 / G-H 70-85 FR: C 90-110 / D-E 85-110 / F 85-105 / G-H 85-100 UK: C 34-42 / D-E 32-42 / F 32-40 / G-H 32-38

0241932 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 / H 70-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 / H 85-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38 / H 32-38

0441930 EUR: C-F 75-90 FR: C-F 90-105 UK: C-F 34-40

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541930 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541931 EUR: 40-50 FR: 40-50 UK: M-4XL

0541932 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641930 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Graphic lace and super-soft microfiber

Grafisch kant en superzachte microvezel

Dentelle graphique et microfibre ultra-douce

Grafische Spitze und extrem weiche Mikrofasern

Clean look, a comfortable fit

Strakke look, een comfortabele pasvorm

Un look épuré, un ajustement confortable

Schnörkelloser Look, bequeme Passform

NOTES

FUNKY

NOTTING HILL Ultra-smooth lace look

MATERIAL

GOOD TO KNOW

•• Super-smooth sets made from soft microfiber with a romantic lace print.

•• T he fit of the bras is based on the popular series Rebelle. They have the same cut but an entirely new look.

•• The lace print – black on a soft pink background – continues onto the straps. •• Run-resistant lining and sturdy tulle or padded cups that lift and support the bust. •• With feminine picot trim on the upper cups and briefs.

•• T he briefs are the same as those in the Fame series. Instead of sporty elastic, we used a delicate picot trim. The hot pants and the thong also have a picot trim along the legs. Creates a seamless and playful look! •• W e borrowed the feminine lace design from our best-selling Divine series. •• I f you love seamless lace that leaves no visible lines, you’ll love Notting Hill!

PEP Black

NOTTING HILL

126

127

FUNKY

NOTTING HILL

FULL CUP WIRE BRA

PADDED BRA - HEART SHAPE

PADDED BRA - BALCONY

0141940 EUR: C 75-100 / D-E 70-100 / F 70-95 / G-H 70-90 FR: C 90-115 / D-E 85-115 / F 85-110 / G-H 85-105 UK: C 34-44 / D-E 32-44 / F 32-42 / G-H 32-40

0241940 EUR: C 75-95 / D-E 70-95 / F 70-90 / G 70-85 FR: C 90-110 / D-E 85-110 / F 85-105 / G 85-100 UK: C 34-42 / D-E 32-42 / F 32-40 / G 32-38

0241942 EUR: C 75-95 / D 70-95 / E 65-95 / F 65-90 / G 65-85 FR: C 90-110 / D 85-110 / E 80-110 / F 80-105 / G 80-100 UK: C 34-42 / D 32-42 / E 30-42 / F 30-40 / G 30-38

.................................................................................................

Pearly Pink - PEP

.................................................................................................

RIO BRIEFS

FULL BRIEFS

HOTPANTS

THONG

0541940 EUR: 36-48 FR: 36-48 UK: XS-3XL

0541941 EUR: 40-50 FR: 40-50 UK: M-4XL

0541942 EUR: 36-48 FR: 36-48 UK: XS-3XL

0641940 EUR: 36-46 FR: 36-46 UK: XS-2XL

.................................................................................................

Ultra-smooth lace look

Ultragladde kanten look

Effet dentelle ultra-lisse

Extrem zarter Spitzen-Look

Fit of popular Rebelle-series

Pasvorm van populaire Rebelle-serie

Ajustement de la collection Rebelle, trÃ¨s populaire

Passform der beliebten Rebelle-Serie

NOTES

GROUPING SUGGESTIONS

NOTTING HILL PEP

I DO SKT

SOHO ZWA

MARKETING FOCUS ICON, ALWAYS AVAILABLE

129

130

GROUPING SUGGESTIONS

EAST END MAJ

I DO ZWA

EAST END RBD

A LA FOLIE ZWA

CROSS-SELL

MARKETING FOCUS ICON, ALWAYS AVAILABLE

131

132

GROUPING SUGGESTIONS

EAST END MAJ

I DO SKT

EAST END RBD

MARKETING FOCUS ICON, ALWAYS AVAILABLE

133

134

PR I MAD ON N A SP OR T CO L L EC T ION FW2 0 RO UN D 1 135

AN ALLURING LOOK WITH THE PATENTED COMFORT OF THE S WEATER

MATERIAAL •• Graphic lace with a very good kickback for a lightweight feel and a stunning look. •• The breasts are fully encased, just like with our series The Sweater. •• A new, reflective PrimaDonna logo on the front. •• The underwiring provides extra support in the sports bra, with or without padding.

ZWA Black

C AN YOU PL AY SPORTS WEARING AN UNDERWIRED BRA? •• The underwiring provides extra support, so the breast tissue is better protected against jolting. •• The underwiring means the breasts are encased separately and attractively. This gives you an elegant and feminine silhouette instead of one large surface (often called a “uni-boob”). •• The underwiring of the PrimaDonna sports bra is fully integrated and protected by soft and technically-advanced materials. You don’t feel them, but you get all the benefits.

PROVEN EFFICIENC Y The comfort and patented fit of The Sweater in a completely new look! In terms of fit and comfort, our top performing The Sweater series outscores all other sports bras. A test panel of 21 women with a cup size ranging from D to H, assembled by Portsmouth University, awarded our underwired bra the highest score: a 9 out of 10! This season, the styles have a completely new look with black, graphic lace. A superior fit with a fetching look!

CHOOSE BETWEEN TWO BRA STYLES... •• An underwired bra with or without padding that firmly encases the bust. Wear it with or without a top! Tip: Pair with the briefs for a sporty total look … AND TWO TRENDY ACCESSORIES

THE GAME

•• Workout pants with transparent side panels. The material is the same as that of the workout pants from the successful Myla Dalbesio collection: Sturdy with light shaping for a streamlined silhouette. Details like the small pocket at the back and the integrated logo complete the look. •• A top with an attractive, graphic look.

THE GAME

M U LT I S E A S O N

Black - ZWA

SPORTS BRA WIRED

SPORTS BRA PADDED

FULL BRIEFS

WORK OUT PANTS

6000510 EUR: C 75-95 / D-G 70-95 / H 70-90 FR: C 90-110 / D-G 85-110 / H 85-105 UK: C 34-42 / D-G 32-42 / H 32-40

6000516 EUR: B 75-90 / C 70-90 / D-G 65-90 FR: B 90-105 / C 85-105 / D-G 80-105 UK: B 34-40 / C 32-40 / D-G 30-40

6000550 EUR: 40-52 FR: 40-52 UK: M-5XL

6000580 EUR: 38-48 FR: 38-48 UK: S-3XL

.................................................................................................

TANK TOP 6000581 EUR: 38-48 FR: 38-48 UK: S-3XL .................................................................................................

NOTES

COMFORTABLE SPORTS LINGERIE IN AN ELEG ANT SKIN TONE

MATERIAL •• Just like The Game, this sports bra builds on the patented fit of The Sweater. •• Soft microfiber, just like the popular sports bra from the Myla Dalbesio Collection. Dries quickly and sits so comfortably! •• Skin tone with a delicate print: Easy to combine and gives you a lighter silhouette. •• An elegant integrated logo on the front. •• The sturdy lining in the cups provides support and fully encapsulates the breasts individually. •• The underwiring provides the breasts with extra, individual support.

THE GYM IS THE GO-TO SPORTS BRA FOR EVERYDAY USAGE ! •• Skintone sports lingerie: More and more consumers are looking for sportswear and lingerie in understated skin tones. The Gym is smooth lingerie in a flattering skin tone that you can truly wear under anything. •• Two bra styles without padding: With or without underwiring, with a strong lining that fully encases your bust.

THE GYM

VEN Venus

M U LT I S E A S O N

THE GYM

Venus - VEN

SPORTS BRA WIRED

SPORTS BRA WIRELESS

FULL BRIEFS

6000410 EUR: C 75-95 / D-G 70-95 / H 70-90 FR: C 90-110 / D-G 85-110 / H 85-105 UK: C 34-42 / D-G 32-42 / H 32-40

6000413 EUR: C 75-95 / D-G 70-95 / H 70-90 FR: C 90-110 / D-G 85-110 / H 85-105 UK: C 34-42 / D-G 32-42 / H 32-40

6000450 EUR: 40-52 FR: 40-52 UK: M-5XL

.................................................................................................

NOTES

.................................................................................................

PRIMADONNA SPORT UPDATE

We are proud to announce our

COLLABORATION WITH THE BELGIAN OLYMPIC AND INTERFEDERAL COMMITTEE

WHY IS THIS GREAT NEW S?

WHAT DOES THIS PARTNERSHIP MEAN?

•• It gives an additional credibility to our brand as a relevant player in the sports category

•• The Gym sports bra is part of the official outfit of Team Belgium in Tokyo

•• It puts the brand in close contact with the Olympic Athletes who play a key role as reference audience

• •

Outfit Olympic Villages 80 Female Athletes

•• The official logo will be visible on our Sports Campaign in all countries on all tools: • • • •

Website Social Pos Magazine

•• We are partner of the Colloquium of Women in Sports. •

Promoting gender balance in sports

148

SUPPORT PLAN SPORTS CATEGORY

GOAL : Cross-sell to existing consumers & recruit new consumers

TECHNICAL CONTENT We will develop technical content to visually show the effect of our bra, as well as a 3D visualisation of the construction of our bra.

ALWAY S PRESENT VISIBILIT Y Our sports collection will always be shown in all of our tools such as the magazine and the leaflet starting from SS20

LEAFLET

MAGAZINE

TARGETED ONLINE VISIBILIT Y We plan a digital sport campaign on our website, social channels and via newsletter in May and September 2020

RETAIL PARTNER SUPPORT We will provide tools for our retail partners to allow them to promote our sports collection •• Leaflet & mirror stickers

149

COLLECTION ARCHITECTURE

BRAS

MULTISEASON

WIRED NON PADDED

WIRED PADDED

BOTTOMS

WIRELESS

FULL BRIEFS

SHORTS

ACCESSORIES

PANTS

CAPRI

TANK TOP

THE GYM C-H CUP

C-H CUP

THE GAME C-G CUP

B-G CUP

C-H CUP

B-G CUP

ICONS

THE WORK OUT

THE SWEATER

150

C-H CUP

151

M A R K E TIN G U P DAT E FW2 0 RO UN D 1 152

MARKETING SUPPORT

MAGAZINE / LEAFLET

DRIVE TRAFFIC TO STORE

Tools which are meant to inspire and attract consumers with storytelling and the broad PrimaDonna assortment.

•• Digital Media campaigns are focused on discovering the new collection and lead to a landing page with brand movies and store locator

•• The magazine features all families •• The leaflet features selection of key families

CONTINUOUS ACTIVATION OF ICONS: •• More campaign visuals to keep our icons modern, new and attractive

•• All our press files highlight the importance professional fitting advice. We always direct consumers to the lingerie store to get a professional lingerie fitting. https://pressroom.primadonna.eu

•• Integrated in all material: seasonal POS, Magazine, newsletters, Social media, .. •• Dedicated icons salesbook

•• Newsletters highlight the importance of lingerie advice and redirect to the store locator

•• Visual merchandising suggestions combined with our fashion •• Sell-out activations

ENGAGE THROUGH STORY-TELLING: •• We are PrimaDonna project •• Limited editions 100 years Van de Velde

IMPROVE KADANZA We want to provide our retail partners with all of our relevant content in the most user-friendly way. As of February 2020 Kadanza will be mobilefriendly and have a clearer easy-tonavigate structure.

•• Local ambassadors. First test in Belgium with Ella Leyers and Siska Schoeters

BETTER THEMED CAMPAIGN CALENDAR •• More integration of consumer insights into our marketing campaigns. •• This way, we get their attention and attract them with content, topics and products that are relevant to them at a certain moment.

PAID MEDIA CAMPAIGNS •• Focus on lingerie: 30% increase in media spend •• Both print campaigns and digital (targeted) campaigns •• Only premium institutional ads (no advertorials) on best positions in monthly glossies

IMPROVE BRAND WEBSITES We will use our campaign images and videos more prominently on our brand website, in order to have a 360° activation.

153

154

KADANZA OPTIMIZATION

OBJECTIVE We want to provide our retail partners with all of our relevant content in the most user-friendly way, so they can also use it on their own platforms.

UPDATE AS FROM FEBRUARY 2020 We want to provide all of our relevant content in the most user-friendly way. • •

Kadanza will become mobile-friendly Kadanza will have a more user-friendly navigation structure.

• •

Clear link on the B2B website to Kadanza A calendar with the dates when new images will be uploaded

CONTENT NEW SINCE SS2020

1. CAMPAIGN IMAGES & VIDEO

2. E-COM IMAGES, PRODUCT DESCRIPTIONS, EAN-CODE & FABRICS

7. MAGAZINE PDF & COPY IN NL DE FR ENG NEW SINCE SS2020

8. LEAFLET

NEW SINCE SS2020

3. PACKSHOTS

9. READY-MADE SOCIAL POSTS & INFLUENCER POSTS

TO COME FOR AW2020

4. STILLS

5. LOGOS

6. PRESS FILES

155

10. NEWSLETTER TEMPLATE & COPY

CAMPAIGN CALENDAR AUG

CONSUMER RELEVANT THEME

SEP

OCT

NOV

DEC

EARLY DELIVERIES

SPORT

AW20 LINGERIE LAUNCH

WE ARE PRIMADONNA

ANIMAL PRINTS

NURSING BRA

THE LAB

END OF YEAR

100Y

3/8-23/8

24/8-6/9

7/9-30/9

1/10-25/10

26/10-8/11

9/11-29/11

30/11-31/12

30/ 11-31/ 12

BACK TO WORK IN STYLE Keep your summer glow alive with these bright colors.

BACK TO THE GYM IN STYLE Prepare for your fall workout schedule and get fitted for a new sports bra.

FALL FASHION IS HERE Get your lingerie drawer up to date with the trends of the season.

FEEL FEMININE & PROUD The right lingerie gives a confidence boost. Get inspired by the women behind PrimaDonna.

COLDER DAYS, BOLDER PRINTS Match your warmer outfits with comfy lingerie with on-trend prints.

BREASTFEEDING IN STYLE

FESTIVE SEASON COMES EARLY

Sophora FRB

The Game The Gym

Palace Garden Madison

Deauville

The Sweater

Couture ZWA Perle ZWA

Madison CAL Every Woman GIN

READY FOR THE FESTIVE SEASON? PrimaDonna’s luxury No better time to spoil range is here. Lingerie to yourself with two festive spoil yourself with or to limited editions. find waiting for you under the Christmas tree.

HIGHLIGHTED PRODUCTS PD Belgravia

Orlando Dolce Vita

HIGHLIGHTED STAYERS PD Divine PNE Every Womaan EBO

HIGHLIGHTED PRODUCTS PD TW

Every Woman All colors except EBO

First Night BEL

Soho Night ZWA East End RBD

I Do DTL

Piccadilly Covent Garden Liverpool Str Notting Hill

I Do A la Folie

I Want you A la Folie

I Do SKT I Do SCA

Perle ZWA Madison ZWA

image not available yet

I Do Nursing bra

I Do ZWA I Do SKT

Abbey Road

First Night ZWA

•

HIGHLIGHTED STAYERS PD TW I Do SCA A la Folie ZWA

MEDIA PRINT MEDIA DIGITAL MEDIA PR

EVENT

MEDIA OWNED 156

157

POS OVERVIEW

POSTERS

LEAFLETS

FLIP DISPLAY All families

78 x 118 cm

WINDOW STICKER Palace Garden CHB

TOTEM Palace Garden CHB + RPT

30 x 42 cm A3

BRONZE PACKAGE 4 large R/V posters 125 leaflets 0Z6PACKW20000

125 pieces

SILVER PACKAGE 4 large R/V posters 250 leaflets 1 flip display 125 ex.

250 pieces

N SIG DE FINAL T NO

GOLD PACKAGE 4 large R/V posters 375 leaflets 1 flip display 1 window sticker 0Z6PACKW20000

Families: Palace Garden CHB - Madison CRB / Palace Garden RPT - Deauville CNM / Sophora FRB - East End MAJ / Soho Night ZWA - Orlando ZWA 78 x 118 cm

375 pieces

PLATINUM PACKAGE

N SIG DE FINAL T NO

7 large R/V posters 500 leaflets 1 flip display 1 window sticker 1 totem 0Z6PACKW20000

158

Information is non-contractual and subject to change.

0Z6PACKW20000

+ 3 extra posters: Belgravia ZWA - Hyde Park CPG / Covent Garden BRO - Dolce Vita BBI / First Night BEL Abbey Road ZWA

500 pieces

159

POS OVERVIEW

Families: Palace Garden CHB & RPT INT 0Z6BRCHW20000 DE 0Z6BRDEW20000 NL 0Z6BRNLW20000

MAGAZINE A4

INT

Families: Palace Garden CHB Soho Night ZWA 0Z6XLPOW20A000

XL POSTERS R/V 120 X 180 cm

Campaign theme R/V PrimaDonna / Marie Jo

N SIG AL E D FIN T NO

0ZZDECOW20000

DEADLINE FOR ENTERING ALL AW20 POS ORDERS IN CRM IS 1ST OF MAY 2020! POS Shipment: AW POS will be shipped between 15th of May and 15th of June 2020 Back-orders are entered by customer service as long as stock lasts

160

Information is non-contractual and subject to change.

MAGAZINE

LEAFLET

large

OBJECTIVE:

Tools which are meant to inspire and attract consumers with storytelling and the broad PrimaDonna assortment.

CONTENT: •• Best sold series with available campaign images •• Selection of key series of the season: PrimaDonna, PrimaDonna Twist and PrimaDonna Sport •• Evaluation: very well received after launch in SS20, first feedback very positive.

HOW TO USE THE TOOLS?

HOW TO USE THE CONTENT?

Retail partners can use both tools:

•• Content can be downloaded from kadanza, so our Retail partners can use it on their own communication platforms (website, social channels, newsletter, ...)

•• in their stores •• in mailings

•• Magazine is also browsable on the PrimaDonna website.

•• as an activation tool in nearby high traffic locations.

161

162

LABELS & PATENTS

SA8000 The SA8000 label is the worldwide leading certificate for corporate social responsibility with strict criteria in terms of child labor, forced labor, health and safety, freedom of association, discrimination, disciplinary procedures, working hours, salary and management. Van de Velde was one of the first Belgian companies to carry this label. The same standards are demanded from all our suppliers, so we can guarantee our customers that

PATENTED WIRES Underwires covered in a patented combination of 3 types of materials, also used in the car industry. This prevents the wires from poking through the material, while ensuring a soft, flexible and comfortable fit.

BESTSELLING EUROPEAN BRAND

AWARD

Winnaar van de 2016 & 2017 Bestselling European Brand Award by Intima Magazine

AWARD-WINNING LINGERIE Three times in a row, PrimaDonna won the award for Best-selling European brand in lingerie stores.

TESTED ON REAL WOMEN We test all of our lingerie and swimwear on real women with different bodies and cupsizes. Thanks to their feedback we can constantly improve our fit. SUSTAINABLE AND SAFE LINGERIE The quality of our lingerie is legendary. Colors and elasticity resist frequent washing. We only use sustainable resources. All our lingerie, and resources, comply with the Oeko-tex and REACH legislations.

The Oeko-tex standard 100 label (class 2) ensures that our products are free of harmful substances and allergens. REACH wants to expand knowledge about chemical substances and their risks. The harmful substances in a product need to be registered and communicated to the employees and to the consumer.

We work with European suppliers as much as possible. Our lace finds its origin in France, the embroidery in Switzerland or Italy. Innovative microfibers come from Belgium. Sourcing close to our cutting facility is better for the environment. In addition, many of our suppliers are doing ecological efforts, such as investing in their own water purification installations. The paper we use for our brochures and labels is FSC certified. This means that the paper comes from responsible sourcesâ&#x20AC;&#x201D;environmentally appropriate, socially beneficial and economically viable.

163