3.1 About us

We are a Spanish tourism group founded by Pablo Piñero in 1977. Our headquarters are in Palma de Mallorca and we have a presence throughout the value chain of the holiday industry through our hotel and residential business units (Living Resorts), tour operation and reception (Travels) and other destination services (Services), which hold leading positions in the holiday sector.

Family is much more

We are a family-run tourism group whose idea of family goes beyond Piñero and reaches all those who make up our world. We view family as an attitude that allows us to connect people with a common objective: to be and make people happy, in a generous, constructive and inclusive manner.

Our structure enables us to control the entire value chain of the trip, creating strong links between our member brands, generating unique human experiences and business opportunities that enable us to grow and spread our philosophy beyond our customers.