What are the important Adwords Bidding Strategies ? Adwords Bid Strategy An advertising or an online marketing platform for people and companies who are interested in advertising services are called Adwords or Google Adwords. Payment is initiated only when people click online and the adwords system aids the businesses to fix a budget for advertising. There are few adwords termed as sponsored links on the right hand side or on the top when clicked by the user will take you to another page advertised on ad words. In short ad words are related with the usage of keywords and there can be many related ads made by these keywords. Important Adwords Bidding Strategies Here are few adwords bidding strategies for helping you to reach your targets. If you are able to improve the conversions by the aid of landing page testing then you are benefited as your bidding aims will enhance drastically. Manual Cost Per Click (CPC) For letting you keep the bids at the ad group or at the level of a keyword Manual cost per clicks are used. A maximum control level is enabled if you are searching for single bids at the keyword level. For giving the ideal bids to all th keywords or positions inside the ad group, ad group level manual bids are used. For those who are looking to curb the expenses and maintain it properly, this is an ideal use. Enhanced Cost Per Click For increasing or decreasing your bid by a percentage of around 30 %, ECPC is another adword that offers independence to the Google. Algorithms of used historical data to predict the searchers predictable to see a conversion to see a lead conversion and those who are not too and the credit goes to Google. A maximum CPC bid of 30 % margin will be increased by the Google if a conversion rate occurs. While maintaining or reducing your cost per conversion ECPC will help you provide more conversions. Automatic Cost Per Click For fixing up your bids this very strategy initiates Google control to help you in achieving more clicks with respect to daily costs for a particular campaign. If the business for uncertain reasons is in a situation to decrease the costs and doesn't want to face a failure then this is the best strategy to choose. At the individual keyword levels it doesnt give a choice for fixing the bids and this is the only drawback. The user who wants to use automated bidding cannot have the level of control. CPM Bidding ( Cost per Thousand Impression) Display campaigns like re-marketing are in need of CPM Bidding and this allows to keep the target bids that increase after 1000 impressions. Earlier it was called as CPM Bidding and now it has been changed to Cost Per Thousand Impression bidding (vCPM). There is no charge for clicks when you use this strategy. But you will be charged for the number of impression of ads irrespective of its position ( even if it is place in the lower end of the page). CPA Bidding (Conversion Optimizer)
Conversion optimizer is the other name for CPA Bidding helps Google to handle a bid for getting a mean of specific cost per conversion target. For running the CPA bidding it requires 15 conversions for a period of 30 days and it also depends on the adwords account and volumes conversion. Adwords Display network vs Adwords Search network and keyword intent might lead to a conversion during the mainstream. Just remember the input and compare it with the output after this bidding. Flexible Bid Strategies There are 6 amazing and different flexible strategies found within an adword shared library: Enhanced CPC: As discussed earlier, it is an option to increase o decrease the bid by 30 % Target page location: If positive results are visible on the side bar or above organic search results by the ads then it is worthy for testing. Target CPA: For sharing the CPA targets adding few campaigns are allowed by the CPA target and it is very similar to default adwords. Target is Outranking share: IF you are relying on the targets on outranking a specific competitor then this is the right place. Maximize Clicks: Automated CPC bidding is the same as this strategy and the only drawback is it will lead you to poor quality clicks. Target return on ad spend: With respect to PPC expenses if you have seen a particular ROI then this strategy spent on ads (ROAS) needs to be set so that Google analytics budget values can be tracked. Thus you need to undergo Technical SEO training conducted by one of the best digital marketing training courses in Pune.