Adwords

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What are the important Adwords Bidding Strategies ? Adwords Bid Strategy An advertising or an online marketing platform for people and companies who are interested in advertising services are called Adwords or Google Adwords. Payment is initiated only when people click online and the adwords system aids the businesses to fix a budget for advertising. There are few adwords termed as sponsored links on the right hand side or on the top when clicked by the user will take you to another page advertised on ad words. In short ad words are related with the usage of keywords and there can be many related ads made by these keywords. Important Adwords Bidding Strategies Here are few adwords bidding strategies for helping you to reach your targets. If you are able to improve the conversions by the aid of landing page testing then you are benefited as your bidding aims will enhance drastically. Manual Cost Per Click (CPC) For letting you keep the bids at the ad group or at the level of a keyword Manual cost per clicks are used. A maximum control level is enabled if you are searching for single bids at the keyword level. For giving the ideal bids to all th keywords or positions inside the ad group, ad group level manual bids are used. For those who are looking to curb the expenses and maintain it properly, this is an ideal use. Enhanced Cost Per Click For increasing or decreasing your bid by a percentage of around 30 %, ECPC is another adword that offers independence to the Google. Algorithms of used historical data to predict the searchers predictable to see a conversion to see a lead conversion and those who are not too and the credit goes to Google. A maximum CPC bid of 30 % margin will be increased by the Google if a conversion rate occurs. While maintaining or reducing your cost per conversion ECPC will help you provide more conversions. Automatic Cost Per Click For fixing up your bids this very strategy initiates Google control to help you in achieving more clicks with respect to daily costs for a particular campaign. If the business for uncertain reasons is in a situation to decrease the costs and doesn't want to face a failure then this is the best strategy to choose. At the individual keyword levels it doesnt give a choice for fixing the bids and this is the only drawback. The user who wants to use automated bidding cannot have the level of control. CPM Bidding ( Cost per Thousand Impression) Display campaigns like re-marketing are in need of CPM Bidding and this allows to keep the target bids that increase after 1000 impressions. Earlier it was called as CPM Bidding and now it has been changed to Cost Per Thousand Impression bidding (vCPM). There is no charge for clicks when you use this strategy. But you will be charged for the number of impression of ads irrespective of its position ( even if it is place in the lower end of the page). CPA Bidding (Conversion Optimizer)


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