Understand the concept of Landing Pages You will know more about landing pages by joining the digital marketing certificate programs in this field. Define Landing Page For leading the users with a particular action Landing pages are used for helping a specific purpose and they are developed and structured in a unique way. Users will not see this page as a first page when they a visit a website irrespective of the name Landing page. When people visit organically they land on a blog page or home page but when they visit by choosing an ad they are redirected towards specific landing page that matches the ad copy. Dedicated Landing Pages If the main reason of the blog is for registering people for your newsletter then a sign up box or an exit popup can do the job well and you don't require a dedicated landing page. You need a dedicated landing page when you want uses to carry out more complex work like selling or buying service. For convincing users and making them to convert you have a final opportunity through landing page. Anatomy of a perfect landing page An excellent landing page has the following characteristics: 1. Single Product or Service is promoted : A product or service it represents is very specific with respect to the information on a landing page. Do not confuse the users to make a decision whether to convert or not by giving them more information. 2. Plenty of information above the fold: The user should not search for informations like call to action buttons and decision making in other words it should be clearly visible for them. 3. Tough call to action message : A clear call to action message is done using a converting landing page. Users should have knowledge about what to do next to complete the process. A transforming web web page has a clear ‘call-to-action’ concept. Users need to know exactly what to do next to finish the procedure. Do not mix up them with a lot of options or control buttons that are not related to a transformation. 4. Clear ‘call-to-action’ buttons: If you want customers to buy a item ensure that that you have control buttons with the language ‘Buy Now’. Have a Register here button for the users and make them specific and not generic.
5. Branding: Make the users realize the brand and reason for visiting the landing page. Do not consider this page as a surprise or a confusion about what you do. 6. Headlines and sub-headings: Headlines and subheadings have a very part to play in a web web page. Through titles and subheadings, you have the opportunity to tell customers why they should buy your item or enroll to marketing. Features and benefits: A section to describe in a bullet form with main features and advantages of your own product. Keep it short and crisp to the point. 1. Remove the clutter: The users need not make any decision as the landing page does not give any information. Keep on the page the information that matters and try to think like a user by removing the clutter and other elements can divert the user attention. 2. Minimize quit points: Anybody will not want their users to leave the landing page before converting. You can use information boxes, external links, accordions if you need to give them more news about a benefit or feature. 3. Use of popups: Popups are not the best companion for a landing page. It will be irritating for the users so better avoid them. Join the best Seo training course now to make your career in this field.