Digital Marketing
COntent
I N T R O D U C T I O N
W H A T I S D I G I T A L M A R K E T I N G ?
T Y P E S O F D I G I T A L M A R K E T I N G A D V A N T A G E S O F S E O
D I S A D V A N T A G E S O F S E O S T R A T E G Y O F S E O
A D V A N T A G E S O F S M M
D I S A D V A N T A G E S O F S M M S T R A T E G Y O F S M M
A D V A N T A G E S O F S E M
D I S A D V A N T A G E S O F S E M S T R A T E G Y O F S E M
ADVANTAGES OF SMO DISADVANTAGES OF SMO STRATEGY OF SMO ADVANTAGES OF PPC DISADVANTAGES OF PPC STRATEGY OF PPC
O B J E C T I V E S O F D I G I T A L M A R K E T I N G W H Y D I G I T A L M A R K E T I N G ?
W H A T A R E B E N E F I T S O F D I G I T A L
MARKETING? D I G I T A L M A R K E T I N G P R O C E S S C O N C L U S I O N T H A N K Y O U !
intrODuCtiOn
DIGITAL MARKETING IS THE TERM USED FOR THE TARGETED, MEASURABLE, AND INTERACTIVE MARKETING OF PRODUCTS OR SERVICES USING DIGITAL TECHNOLOGIES TO REACH THE VIEWERS, TURN THEM INTO CUSTOMERS, AND RETAIN THEM.
What is Digital Marketing?
“DIGITAL MARKETING” IS THE PROCESS OF BUILDING AND MAINTAINING CUSTOMER RELATIONSHIPS THROUGH ONLINE ACTIVITIES TO FACILITATE THE EXCHANGE OF IDEAS, PRODUCTS AND SERVICES THAT SATISFY THE GOALS OF BOTH PARTIES.
types Of Digital Marketing
S E A R C H E N G I N E O P T I M I S A T I O N ( S E O ) S O C I A L M E D I A M A R K E T I N G ( S M M )
S O C I A L M E D I A O P T I M I Z A T I O N ( S M O ) P A Y P E R C L I C K ( P P C )
S E A R C H E N G I N E M A R K E T I N G ( S E M )
searCh engine OptiMisatiOn (seO) SEARCH ENGINE OPTIMIZATION IS THE PROCESS OF GETTING TRAFFIC FROM THE “FREE” AND “ORGANIC” SEARCH RESULTS ON SEARCH ENGINES.
searCh engine OptiMisatiOn (seO)
Advantages Improve your
competitive edge Expand your customer base and target audience Cost effective Long term standings Free traffic Targeted traffic Higher sales(ROI)
Disadvantages SEO Results Will
Take Time SEO Will Take A Long Time To Get An ROI SEO has no guarantee for results (especially 1st page ranking) SEO Provides You No Full Control
searCh engine OptiMisatiOn (seO) strategy
UNDERSTAND THE PROCESS RESULTS DON’T COME OVERNIGHT STAY AWAY FROM “GUARANTEED SEO RESULTS.” PUBLISH OUTSTANDING CONTENT DO KEYWORDS RESEARCH PUBLISH FRESH CONTENT FREQUENTLY MAKE YOUR WEBSITE USER-FRIENDLY IMPROVE WEBSITE SPEED MAKE YOUR URLS USER-FRIENDLY USE UNIQUE AND RELEVANT TITLES
M E T A D E S C R I P T I O N S U S E A S I T E M A P
C R E A T E A G O O D I N T E R L I N K I N G S Y S T E M B U I L D S M A R T L I N K S
K E E P T R A C K O F B A C K L I N K S
P R O T E C T F R O M N E G A T I V E S E O A T T A C K S M O N I T O R K E Y W O R D S R A N K I N G S I N
sOCial MeDia Marketing (sMM)
SOCIAL MEDIA IS A MEDIUM AND THE MEDIUM IS ONLY A VEHICLE THAT AMPLIFIES SOCIAL BEHAVIOUR.
sOCial MeDia Marketing (sMM) Advantages Better targeting High return on
investment Does not require specialization or vast technical skills Increased visibility Targeted traffic Content promotion
Disadvantages Negative feedback Potential for
embarrassment Time intensive
pay per CliCk (ppC)
PAY-PER-CLICK, ALSO KNOWN AS COST PER CLICK, IS AN INTERNET ADVERTISING MODEL USED TO DIRECT TRAFFIC TO WEBSITES, IN WHICH AN ADVERTISER PAYS A PUBLISHER WHEN THE AD IS CLICKED. PAY-PER-CLICK IS COMMONLY ASSOCIATED WITH FIRST-TIER SEARCH ENGINES.
pay per CliCk (ppC) Advantages
Disadvantages
Cost effective Targeted
Time investment Skills required
Measurable Customisable
Costs can quickly
Training resources Fast
add up Clicks and visits don’t always lead to sales
pay per CliCk (ppC) strategy
A L W A Y S I N C L U D E A C A L L - T O - A C T I O N T A R G E T I N G
D E S I G N A K I L L E R L A N D I N G P A G E
searCh engine Marketing(seM)
SEARCH ENGINE MARKETING” WAS ONCE WAS USED AS AN UMBRELLA TERM TO ENCOMPASS BOTH SEO (SEARCH ENGINE OPTIMIZATION) AND PAID SEARCH ACTIVITIES.
searCh engine Marketing(seM) Advantages The main benefit is that fact
that more people will use search engines to find something than anything else. There is no need to spend a lot of money on using search engine marketing; it is possible to do everything yourself within your own time.
Disadvantages The downside is that it
takes time to build the reputation. It is also extremely time consuming. You will not necessarily know the best way to get your website to the top spot but there are experts that can help you.
searCh engine Marketing(seM) strategy
T H E C O M P O N E N T S O F S E A R C H E N G I N E
OPTIMIZATION I N C O R P O R A T I N G P A I D C A M P A I G N T O O L S T R A C K I N G Y O U R R E S U L T S W I T H S E O T O O L S
sOCial MeDia Marketing (sMM) strategy
S E T C O N C R E T E G O A L S
C R E A T E A S O C I A L T E A M S E T G U I D E L I N E S
sOCial MeDia OptiMizatiOn (sMO)
THE USE OF SOCIAL MEDIA NETWORKS TO DEVELOP AND MANAGE AN ORGANIZATION’S MESSAGE. AS A DIGITAL STRATEGY, SOCIAL MEDIA OPTIMIZATION CAN BE USED TO INCREASE AWARENESS OF NEW PRODUCTS AND SERVICES, CONNECT WITH CUSTOMERS, AND AMELIORATE POTENTIAL DAMAGING NEWS.
sOCial MeDia OptiMizatiOn (sMO) Advantages Increased Brand Awareness. More Inbound Traffic. Improved Search Engine
Rankings. Higher Conversion Rates. Better Customer Satisfaction. Improved Brand Loyalty. More Brand Authority. Cost-Effective. Gain Marketplace Insights. Thought Leadership.
Disadvantages Requires Time to
Execute. ROI is Not Defined. Time Consuming. Risk of negative comments.
ObjeCtives Of Digital Marketing
ONE WAY TO MAKE SURE YOU ARE FOUND ON THE WEB IS WITH AN OPTIMIZES DIGITAL MARKETING STRATEGY. REACHING THE RIGHT AUDIENCE. TO ENGAGE WITH YOUR AUDIENCE. T O M O T I V A T E Y O U R A U D I E N C E T O T A K E A C T I O N . EFFICIENT SPENDING ON YOUR CAMPAIGNS. RETURN ON INVESTMENT(ROI).
Why Digital Marketing?
BECAUSE DIGITAL MARKETING LEVELS THE ONLINE PLAYING FIELD. BECAUSE DIGITAL MARKETING IS MORE COSTEFFECTIVE THAN TRADITIONAL MARKETING. B E C A U S E D I G I T A L M A R K E T I N G D E L I V E R S C O N V E R S I O N . BECAUSE DIGITAL MARKETING HELPS GENERATE BETTER REVENUES. BECAUSE DIGITAL MARKETING FACILITATES INTERACTION WITH TARGETED AUDIENCES. B E C A U S E D I G I T A L M A R K E T I N G C A T E R S T O T H E M O B I L E CONSUMER.
BECAUSE DIGITAL MARKETING BUILDS BRAND
REPUTATION. B E C A U S E D I G I T A L M A R K E T I N G P R O V I D E S B E T T E R ROI FOR YOUR MARKETING INVESTMENTS. BECAUSE DIGITAL MARKETING EARNS PEOPLE’S TRUST. B E C A U S E D I G I T A L M A R K E T I N G E N T I C E S P E O P L E T O TAKE FAVOURABLE ACTION. B E C A U S E D I G I T A L M A R K E T I N G M A K E S Y O U R E A D Y FOR THE INTERNET OF THINGS. BECAUSE DIGITAL MARKETING ENSURES ONLINE BUSINESS SURVIVAL.
What are benefits Of Digital Marketing?
PUT THE CONSUMER IN CONTROL PROVIDES CONVENIENCE INCREASE SATISFACTION DRIVES BRAND LOYALTY REDUCES THE SELLING CYCLE REDUCES THE COST OF SALES BUILDS YOUR BRAND PROVIDES TARGETED RESULTS IT IS MEASURABLE COST EFFECTIVE
Digital Marketing prOCess
COnClusiOn
DIGITAL MARKETING” IS THE PROCESS OF BUILDING AND MAINTAINING CUSTOMER RELATIONSHIPS THROUGH ONLINE ACTIVITIES TO FACILITATE THE EXCHANGE OF IDEAS, PRODUCTS AND SERVICES THAT SATISFY THE GOALS OF BOTH PARTIES. ONE WAY TO MAKE SURE YOU ARE FOUND ON THE WEB IS WITH AN OPTIMIZES DIGITAL MARKETING STRATEGY. REACHING THE RIGHT AUDIENCE. TO ENGAGE WITH YOUR AUDIENCE.
thank yOu!