Search-Engine-Marketing-Optimization-SEO-Overview-PPT

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Search engine OptimizatiOn(SeO)


cOntent 

Introduction

What is Search Engine Optimization(SEO)

Types of SEO

Technique of SEO

Objectives of SEO

SEO Process

Inbound & Outbound Links

Conclusion

Thank you !


intrOductiOn

Search Engine Optimization(SEO) is to increase your website’s traffic by obtaining higher rankings in Search Engines for Keyword searches related to your website.


What iS Search engine OptimizatiOn(SeO) 

Search Engine Optimization is the process of getting traffic from the free and organic search results on search engines.

It doesn’t matter if a person is new to SEO world or have been practicing it for years, there is always something new to discover.


typeS Of SeO 

On-Page Optimization

Off-Page Optimization


On-Page Optimization is a technique of seo in which we done on the pages of the website itself. In On-Page seo design website seo friendly.


Off-page OptimizatiOn ď ľ

Off-Page Optimization refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.


On-page OptimizatiOn ď ľ

On-Page Optimization refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.


techniqueS Of SeO 

White Hat SEO

Black Hat SEO

Grey Hat SEO


ObjectiveS Of SeO

Search engine optimization services have three objectives:-

To increase organic website traffic and keyword rankings.

To create a new customer base.

To increase brand awareness.


SeO prOceSS


inbOund & OutbOund LinkS Inbound Links 

A link from a site outside of your site.

Inbound links means send visitors to your site, generally this is seen as good think for SEO.

Outbound Links 

A link to a site outside of your site.

Outbound links means send visitors away from your site.

Generally avoid those thinks.

For example (Link exchange).


cOncLuSiOn 

Search Engine Optimization is the process of getting traffic from the free and organic search results on search engines.

Off-Page Optimization refers to all the things that you can do

directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. 

On-Page Optimization refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

A link from a site outside of your site.

A link to a site outside of your site.


thank yOu!


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