PAY PER CLICK(PPC)
CONTENT
Introduction
What is Pay Per Click(PPC)?
Types of Pay Per Click(PPC)
Why Do Pay Per Click(PPC)?
Technique of Pay Per Click(PPC)
Objectives of Pay Per Click(PPC)
What are the benefits of Pay Per Click(PPC)?
Advantages of Pay Per Click(PPC)
Disadvantages of Pay Per Click(PPC)
Strategy of Pay Per Click(PPC)
Pay Per Click(PPC) Process
Conclusion
Thank you !
INTRODUCTION 
Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This is a brief tutorial that explains how you can use PPC to your advantage and promote your business.
WHAT IS PAY PER CLICK(PPC)?
PPC’s full form is Pay Per Click and it is also known as Cost Per Click.
In PPC advertising advertisers pay the publisher when the ad is clicked by consumer.
The most common form of PPC ads are displayed on search engine results pages (SERPs).
TYPES OF PAY PER CLICK(PPC)
Paid search marketing
Display advertising
Social media advertising
Retargeting PPC advertising
Price comparison website advertising
Affiliate marketing
WHY DO PAY PER CLICK(PPC)?
Instant result
Total Control over your campaigns and your costs.
Targeted
Pay only for performance
Timing
TECHNIQUE OF PAY PER CLICK(PPC)
Go for discounts, not for prices
Give something for free
Use Trademarks
Optimize ads for mobile devices
Review competitors’ ads and websites
Continually optimize and change your ad
Seek purchase Intent
OBJECTIVES OF PAY PER CLICK(PPC) Create highly targeted ad groups. It’s the landing page, stupid. Test.
WHAT ARE THE BENEFITS OF PAY PER CLICK(PPC)?
Only pay when people click.
Results come in quickly.
Cost is easy to control.
Changes are easy to make and upload fast.
There’s an on/off switch.
No contracts.
Great testing ground for messaging.
Visitors are a targeted user-they searched for you!
PAY PER CLICK(PPC) Advantages
Cost effective Targeted Measurable Customisable Training resources Fast
Disadvantages
Time investment Skills required Costs can quickly add up Clicks and visits don’t always lead to sales
STRATEGY OF PAY PER CLICK(PPC)
Always Include a Call-to-Action
Targeting
Design a Killer Landing Page
PAY PER CLICK(PPC) PROCESS
CONCLUSION
Powerful PPC techniques are VERY important because PPC isn’t a child’s play.
You can’t fool around with yours or clients’ money.
You know that there is money on the table and cannot take the risk of draining it down the drain.
You have to spend very wisely and consistently search for new ways of improving CTR.
THANK YOU!