Cafe guidelines

Page 1

The Lattehut

Brand Guideline



Content 11 -- 66 Typeface Typeface guideline guideline 77 -- 88 Logo Logo guideline guideline

99 -- 10 10 Logo Logo guideline guideline


Imprint MT Shadow

Type Face Guideline

Page 1


Typeface

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Type Face Guideline

Page 2


IskoolaPota Bold

Type Face Guideline

Page 3


Typeface

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Type Face Guideline

Page 4


Myriad Pro

Type Face Guideline

Page 5


Typeface

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Type Face Guideline

Page 6


Logo specifications

The Latte Hut

The Latte Hut

Sqaushed

Do’s & Don’ts

The Latte Hut

The Latte Hut

Stretched

Out of bound

The Lattehut logo must not be outright stretched or skew in a way that would distort the image and make it unclear. Here I will be showing examples of what is acceptable when you are placing the logo onto a net design or product.

Logo Guideline

Page 7


Logo specifications

The Latte Hut

Text not centred

Do’s & Don’ts

The Latte Hut

Not enclosed

The Latte Hut

Not original colour

The Latte Hut

Not symmetrical

The circle enclosing the Lattehut logo must always be centred and not stretched which could cause an unprofessional distortion and the symmetry, which plays a key role for the bold impact, will be loss in the process.

Logo Guideline

Page 8


Cup Size

Product Placement

The Latte Hut The Latte Hut The Latte Hut

Large. Product Guideline

Medium.

Small. Page 9


Cup Size

Product Placement

The Latte Hut

The Latte Hut The Latte Hut

Product Guideline

The Latte Hut

Page 10


The Latte Hut

Page 11




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