Logo Illustrated
The Latte Hut
Final Product
This is the final product of chosen my development concept work; I wasn’t too keen once on the different colour palettes which I had experimented with earlier, so I decided to simplify the problem by sticking to black and white. In my attempts to perfect the logo and make it symmetry, I pulled in the vectors which unintentionally, drew in the ‘roof’ of the logo making it seem like a hut or a tent which was just the perfect ‘mistake’. The font I used ‘Imprint MT Shadow’ was for added appeal that would apply to the lattehut current target audience and I later decided to enclose the logo in a circle which made it dramatic and bold.
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