Healdsburg Tribune 150th anniversary by Healdsburg Tribune Special Publications

sesquicentennial souvenir edition ★★ celebrating 150 Years of community ★★ YOU READ IT FIRST IN THE HEALDSBURG TRIBUNE

The Healdsburg Tribune Special Edition JULY 30, 2015

HEALDSBURG, SONOMA COUNTY, CALIFORNIA

Today’s News TOMORROW’S HISTORY By Holly Hoods Curator, Healdsburg Museum & Historical Society

HEALDSBURG — I have learned local history from many sources in nineteen years working at the Healdsburg Museum. Old folks and old newspapers have taught me the most. Both can tell you a lot of important things if you pay attention. The 150th anniversary of the Healdsburg Tribune is a significant milestone in the life of our 158-year old community. I contend that having a local newspaper has helped build and strengthen this community. The Tribune deserves our continued support to help sustain our town. We should salute the owners and editors who have toiled (and still toil) to produce a newspaper over great challenges over the years. They all strived to put out the best newspaper they could. During some

1865 ~ 2015

Nothing But The News A HISTORY OF HEALDSBURG’S NEWSPAPERS FROM 1860 TO 1950 By Marie Djordjevich Former Curator, Healdsburg Museum & Historical Society newspaper: a paper that is printed and distributed usually daily or weekly and that contains news, articles of opinion, features and advertising (Webster's) When researching the past a good source of primary information comes from an area's newspapers. Many things about a community can be gleaned from the pages of journalistic endeavor: "The relative attention given to international, national and local news may provide clues to community concerns. Social and sports pages may provide insight into community interests and activities. A careful examination of advertisements offers many clues to readers' tastes, style of dress, entertainment preferences and other cultural characteristics. Classified ads may

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The Healdsburg Tribune Enterprise & Scimitar

Look inside for essays and memories from readers and writers of the tribune our 150th YEar, nuMBEr 31©

hEaldSBurg, California

From newcomer to publisher Our publisher’s story By rolliE atkinSon tribune Publisher

This is a true story about how I became publisher and owner of The Healdsburg Tribune. Just because I’ve told it many times, does not make it any more or less true. I could exaggerate, but the story does not require it. One day in late 1981, I walked into The Tribune office to sign up for a subscription. I was new in town, needed a job and wanted to read the Help Wanted ads every week. Before I left the office they found out I used to work in newspapers back East and I got a job interview and I was hired on the spot as the new sports editor. It turns out the Tribune’s young sports editor Brian Sumpter had just given notice so he could enroll at San Francisco State University to finish his college journalism degree. He was a great mentor and showed me everything I needed to know about the local sports desk in one weekend. Eventually I was promoted to editor, then general manager and, finally in 2000 I became publisher and owner. I still have my subscription but I never did have a use for the Help Wanted ads. I honestly was not looking for a newspaper job that day 33 years ago. I had been a reporter at my hometown daily newspaper in Frederick, Maryland for five years and had recently quit because of the constant grind and politics that See Publisher page 2

JulY 30, 2015

50¢

Creating the first draft of history A note from the editor By raY hollEY Managing Editor

Putting together this sesquicentennial edition of the Healdsburg Tribune has been a singular pleasure. Made of equal parts history, appreciation, discovery and delight, I’ve learned a lot more about the newspaper I’ve come to love and call home. The generosity of the contributors to this issue is especially heartwarming. I picked almost two dozen names, almost at random, and asked people to write about what it meant to work here, to write columns for us, to see their names in print, or just to read the paper. Like most of the essays in this special edition, this one includes a little about my history with the newspaper and what it’s meant to me. A Sonoma County native, I lived here and there for 33 years before I moved to Healdsburg in 1988 to woo and win the heart of my wife, Lynn Woznicki. My Woz was in the paper a lot, as the CEO of the Chamber of Commerce. I was already a lifelong newspaper reader and it

became a regular ritual to pick up the Tribune, read about local events and politics and look for her name. “Woz Watch!” I would call out when I spotted her in the Trib. I had no idea that, 10 years later, I would become part of the paper. I spent that decade, as I had since I was 14, working here and there, switching jobs every few years when I got bored. When the Reeves family bought the newspaper in 1995, I met them and liked them In 1998, I wrote a long memo to Kathy Roth, the Reeves’ daughter, who was the publisher and workhorse of the family. My memo offered my assessment of how the paper was viewed by the community and included a twopage list of suggested improvements. A few weeks later, Kathy took me out to coffee, showed me the memo I wrote and challenged me to get involved. “These are good ideas,” she said, pointing at my list. “Which one do you want to do?” She called my bluff! Kathy was suggesting that I get off the sidelines, and when I said yes, my life began to pivot. I started See Editor page 14

Thursday, July 30, 2015 • The Healdsburg Tribune Sesquicentennial Edition

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Today’s News

Publisher ... Continued from Page 1

TOMORROW’S HISTORY CONTINUED FROM PAGE 1 years, competition from another town newspaper split the limited local readers and advertising dollars, making it tougher for both papers to survive. The mighty Healdsburg Tribune was able to outlast and absorb several other newspapers. Social advocacy and partisan politics may have sometimes dominated the headlines, but attention to local matters nearly always prevailed over national news. The heart of the Healdsburg Museum’s excellent research library is our local newspaper archive, which consists of bound newspapers, microfilmed newspapers and a newspaper index. Recognizing historical value, the newspaper owners used to bind each year’s run of newspapers and donate the bound books to the City archives. The Museum eventually became the repository of all the City’s newspapers. When the Healdsburg Historical holly hoods Society was founded in 1976, one of Ed Langhart’s first initiatives was to get volunteers started indexing the local newspapers. Volunteers handwrote index cards with brief summaries of articles, noting the date, page and column. They filed the cards into the drawers of a wooden library card catalog. It is still in use today, although the cards now also get scanned into a searchable computer database. The newspaper index remains one of the most useful and unique resources at the Museum. The 150 years of Healdsburg Tribune (and Healdsburg Enterprise, Sotoyome Scimitar, Russian River Flag, Democratic Standard) newspaper archives are currently available to read at the Healdsburg Museum and the Healdsburg Library on microfilm. In 1999, a Community Benefit Grant enabled the Healdsburg Museum to make a complete set of microfilms of the historic newspapers for the museum and Healdsburg Branch Library. Microfilm is not ideal, but paper deteriorates. This year, with the support of the Healdsburg Tribune, Eric Drew, the City of Healdsburg, Healdsburg Rotary Club and many others, the Healdsburg Museum initiated a newspaper digitization project, raising nearly $60,000 to scan and preserve the newspapers of our community and make them available online and searchable to the public for free. We are joining the California Digital Newspaper Collection (CDNC) and look forward to announcing when the first images go online later this year. We think it will make a great anniversary present to celebrate 150 years of local newspaper history.

was part of journalism in that era of Watergate and Woodward and Bernstein. Another reason I wasn’t looking for a newspaper job at The Tribune was because I believed you had to live in a community for a long time before you should assume you know enough to write about it. But I needed work, and that winter it was raining a lot and an indoor desk job — even one that didn’t pay great — sounded perfect. I set a goal to meet as many local people as I could as fast as I could. I set out to win their trust and listen to all their stories, especially the history. The sports desk was a perfect assignment. You can make a lot of friends in the sports pages, and if you make any enemies you are really doing something wrong. I learned to spell in Italian. Barbieri, Buchignani, Rochioli, Ruonavaara, Giorgi, Foppiano, Raffanelli. I met them all and I typed their names every week in the boxscores. I took lots of photographs and became very popular for putting lots of young athletes’ photos in the Tribune. I interviewed Al Barbieri about the origins and history of the Healdsburg Boys Club. I did a history series on the baseball Prune Packers. I started an argument in print one season about who was the greatest baseball pitcher to ever come out of Healdsburg. (It was Clarence Ruonavaara.) I covered the Tayman Park Women’s Golf Club and printed their scores. I made best friends with Darrell Barbieri, Richard Lopeman, Tony Frye, Tom Kirkpatrick, Gary Bannister, Dick Bugarske, Stewart Fox, Sue Hardaway, Harry, Karen and the whole Tappin family – and many others. My proudest moments still come when someone stops me on the street to remind me about my sports editor days and the big game moments I captured in photographs and words. But the news editor job paid better, so when Guy Kovner left to work for a daily newspaper, I applied for his job and got it. We hired Barry Dugan as a reporter and he later took my place as editor when I moved up to general manager. I worked with wonderful news people like Paula Lombardi, Gabe Fraire, Dan Murphy, Jim Noonan, Marc Leinwand and a few others. The Tribune has always been published by a small team of hard working people. We didn’t have to pick grapes in the rain or mud, but there were some long hours, challenging deadlines and the pay was never great. I never did “hot type” like Tribune

owner Arnold Santucci On the business side, did in the 1950s and Sales Manager Paula 60s. But I’ve been at The Wise and her advertisTribune long enough to ing staff do an outstandsee the biggests changes ing job to make sure ever in the newspaper The Tribune brings in industry. When I started the revenue needed to here, the newspaper was print and deliver the produced on weekly news. Compugraphic typesetThe Healdsburg ting terminals, called Tribune is one of four “cold type.” All the pages newspapers owned by were “pasted” together Sonoma West with wax and scissors. Publishers. Led by my We still had a photograwife Sarah Bradbury phy darkroom and it and myself, we have 24 could take up to 30 minemployees and almost utes or longer to produce as many more weekly a single photograph. columnists and regular rollie atkinson Then came the Apple contributors. Macintosh computer in Over my 33 years at 1984 and we met the future called “desk- The Tribune there have been many, top printing.” Today, The Tribune produc- many gratifying moments where our tion process is basically paperless, all newspaper work has made a positive difdone with digital files, no darkroom and ference in our community. There have lots of emails, computer networking, been very few regrets, if any. Along the PDFs and website uploading. way our reporting may have upset some The tools and work to put a newspaper individuals — and I can remember severtogether have changed dramatically, but al examples when they deserved it. the mission of serving the Healdsburg Through the 150 years of publication, community is the same as it was 150 and more than 50 different owners and years ago. publishers, The Tribune has endured and The success in recent years of The thrived for one basic reason: it has been a Healdsburg Tribune especially owes a lot reliable and honest chronicle of the life, of credit to two women — longtime book- people and changes of the Healdsburg keeper Jeanne Ellis, who died in a tragic community. house fire in 2012, and Cherie Kelsey, This includes times before electricity or who started work here over 20 years ago automobiles, world wars, massive earthas a classified ad taker and elevated her- quakes, hops, prunes and grapes. It self all the way to advertising director. includes five and six generations of the Cherie is still here after battling and same Italian names and recent decades of defeating serious lung cancer. some very new names, many in Spanish. There were many other names that What’s next? have appeared in the newspaper’s mastI am often asked about my business head in recent years, names that would strategy or my “exit plan” after I retire or be very familiar to everyone reading this leave The Tribune. My simple and honest special edition. answer is to leave the newspaper in a betBarry Dugan served as news editor ter condition than when I first got here. and managing editor for almost two I think we are being very successful, decades, including the years when thanks to all the people mentioned above Healdsburg grew from a sleepy home- and the rest of our regular readers and town to a tourist destination. advertisers. Also during my tenure, we made unique history when Kerrie (Russell) Lindecker became the first Tribune editor This special section of the to give birth. Kerrie contributed much Healdsburg Tribune was conmore than motherhood to the newspaper ceived by Rollie Atkinson and during her too-short nine years with us. She is now the media coordinator for Kerrie Lindecker, pages were State Senator Mike McGuire. designed by Ray Holley and the Current managing editor Ray Holley, old style cover was created by who started at The Tribune in 1998 and Jim Schaefer. We offer our deepjust rejoined us this year, is leading our current news staff of very capable and est appreciation to all the curdedicated journalists. They all spell in rent and former staff members Italian and continue to collect and write and community members who the newest chapters of Healdsburg’s hiscontributed to this publication. tory.

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The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

Nothing But The News marie djordjevich’s excellent history of local newspapers Reprinted by permission from the Russian River Recorder, a publication of the Healdsburg Museum & Historical Society – 2001

ContinUed From pAGe 1 provide insights about housing arrangements, occupational shifts (what skills are in demand and surplus), and other matters. Letters to the editor may offer a crude gauge of public opinion on contemporary issues. Detailed biographies may be found in the obituary columns. Business pages provide descriptions of new products, factories and business activities. Reports of the construction or remodeling of local buildings, social activities, labor negotiations, school curriculum reforms, and other important local news will come to light.” (Kyvig and Marty) Through newspapers we can help piece together the collective memory of a community. In some instances there will be more than one newspaper, with differing ideological slants, that will further enhance our understanding of the past. Healdsburg's newspaper history is long and varied and multiple. While we can discover much information about the community and development of Healdsburg throughout the years from her newspapers, the story of the newspapers themselves are a part of that history, and provide a piece of the historical puzzle. While the Healdsburg Tribune and Enterprise is purely a country newspaper, it will be seen by the foregoing that it is far from being a one-man institution. It maintains a year round payroll and performs a public service of great value to the entire community. There are three elements in a community of equal, though different, influence on the people. These are: the church, the school, and the press. (HT Diamond Jubilee edition, 1940) Earliest News Healdsburg's first newspaper was established in January 1860 by A.J. Cox, and was called the Review. In June 1864 it was replaced by the Advertiser, published by J.E. Fenno and Warren, with Cox as editor. One year later, in June 1865, the name was changed to the Weekly Advertiser. But by August the paper's ownership again changed hands it was now owned by A.J. Cox and L.W. Boggs - and they published the paper under the name the Democratic Review. A new rival paper was established in October 1865 under the masthead of the Democratic Standard. The owners were William R. Morris and Company. Soon after, the Democratic Review was sold and taken to Lake County, where it became the Clear Lake Courier. William Morris in his Salutatory address of the Democratic Standard stated, “No apology is necessary for our presenting claims for patronage as a public journalist. It will not be questioned that a very powerful influence is exerted by the press of the country upon the character, intellectual and moral, of its inhabitants” (DS 10/4/1865). In October of 1865 William Morris became the sole publisher of the Standard and promptly transferred a half-interest to John B. Fitch. Fitch had ideas of his own concerning the running of the paper that differed from Morris. He offered Morris 45 acres of land-part of the original Sotoyome land grant-in exchange for his newspaper shares. Morris accepted, and Fitch owned the paper on his own. After only a month his enthusiasm was gone and he sold the paper to L. W. Boggs and C. A. Menafee. Boggs then sold his interest to W. A. C. Smith. In 1867 Fitch (again) and Joe Davis (Fitch's relation by marriage) became the owners. This partnership did not last long. The two fought, and “Fitch made the imprint of the butt of a Colt .44 under Davis' left eye” (HT Diamond Jubilee edition). Davis left town for the gold fields and Fitch sold the Standard to John G. Howell in 1868. The Russian River Flag In the fall of 1868 John G. Howell was a passenger on the stagecoach running between Petaluma and Healdsburg. He

The Healdsburg Tribune Enterprise & Scimitar is published every Thursday. The Healdsburg Tribune Enterprise & Scimitar is copyrighted and all rights reserved by owner Sonoma West Publishers, Inc. Nothing in the Healdsburg Tribune Enterprise & Scimitar may be reproduced in whole or part in any form or by any means – electronic or mechanical, including photocopying, recording or by any information storage and retrieval system now known or hereafter invented, without written permission of the owner. The Healdsburg Tribune Enterprise & Scimitar (ISSN 0017-8810 USPS 238460) is published weekly. Periodicals postage paid at Healdsburg, CA 95448. Adjudicated a newspaper of general circulation June 12, 1953, case No. 369869.

immediately liked the Healdsburg area, and in November 1868 bought the Democratic Standard from John B. Fitch. Two changes occurred as a result of that sale - the Democratic Standard became the Russian River Flag, and the underlying political ideology became republican. In his salutatory editorial John Howell asked “that every old Missouri democrat of Healdsburg and its surrounding country subscribe for the Russian River Flag” (RRF 11/19/1868). In 1876 Howell sold the Flag to the Jordan Bros. Elder brother L.A. Jordan soon after became sale proprietor. Four years later, in 1880, Jordan became Postmaster, and put the Flag up for auction. J.W. Ragsdale was the high bidder. Ragsdale had been an editor and printer in Santa Rosa, and brought with him to his new paper a new press and type, slugs, and rules. He carried on the paper's republicanism. In fact, Ragsdale had political ambitions, and became a state senator, and later, ambassador to China. Ragsdale sold the Flag in 1885 to R.F. Eagle. A year later W. Frank Russell and his sister held the mortgage on the plant, and wanted to “cash in.” This not being feasible, by a small payment they took over the Flag. In 1887 the Flag was sold to Felix Mulgrew. The Healdsburg Enterprise The Healdsburg Enterprise was established in May 1876 by brothers John F. and Felix Mulgrew, along with Samuel Englehart. Both John and Felix had served printer's apprenticeships under big republican John Howell at the Russian River Flag, but they were not swayed from their democratic party ideals. Their established Enterprise was politically democratic. Financial partner Sam Englehart was a republican, and soon sold his interest to the Mulgrews. Felix Mulgrew took charge of the editorial management, while John handled the business and mechanical departments. It was during this time that Healdsburg had two distinct and ideologically different newspapers the republican Russian River Flag and the democratic Healdsburg Enterprise, serving the community. Sometimes the two would “have it out” in the public forum: “At times the Enterprise and the Flag would enter into a verbal warfare. A disagreement in civil, social and political problems would kindle the fire and from an outside observing station it would seem that there would be knives and pistols due any minute, and that someone was sure to be butchered.” (HT Diamond Jubilee edition, 1940) Felix remained editor of the Enterprise on and off during the next few years. He first left to become deputy to Santa Rosa democrat T. L.Thompson, who was elected as secretary of state. Three years later he returned as editor of the Enterprise, only to leave when chosen as assemblyman. In 1881 John became county clerk and sold his interest in the paper to Felix. In 1883 Felix was appointed wharfinger in San Francisco, and sold the paper to dry goods merchant William Ruffner. Ruffner sold a year later in 1884 to Robert Lee. Lee in tum sold a year later to W. D. Crow. A year after that, in 1886, Felix Mulgrew returned and bought back the Enterprise with Frank Merritt. Mulgrew resumed the editorial duties, while Merritt ran the mechanical department. In 1887 Mulgrew bought out his political rival-the Russian River Flagand for a short time (one year), the Healdsburg Enterprise was the only paper in town. In 1888 Felix Mulgrew, wanting to return to politics, sold the Enterprise to Julius Myron Alexander and C. H. Pond. Alexander and Pond made the Enterprise an “independent in politics” paper, and paid much attention to civic and educational matters. They sponsored a clean-up and ornamental planting of the downtown plaza, and helped in the formation of the first high school district. In 1890 they sold the Enterprise to Edward J. Livernash and his brother John, who returned the paper to democratic ideology. Edward soon left for San Francisco to join the San Francisco Examiner staff. John took over the paper, and was aided by his sister Lizzie. John too left for San Francisco to work on the Call, and Lizzie, aided by her sister Mary, was left to run the paper. Lizzie Livernash ran the paper with great success. She was a compositor and business manager, as well as a writer (she wrote under the pen name “Mignonette”). In 1898, upon the sale of the Healdsburg Enterprise, the Healdsburg Tribune wrote of Lizzie, “It is not too much to say that “Mignonette” has performed a task in the last few years that not many men could have carried out.”

(HT 1/20/1898) In 1898 Winston Harper bought the Enterprise, but sold it the same year when he formed a company of volunteers for the Spanish American War, and then became a captain in the army. The new owner, J. P. McDonnell was a Sebastopol newspaperman, and made E. S. Fyfe editor. In 1901 Fyfe became the owner of the Enterprise, but Grace Bros. became the financial backers of the paper, and when Fyfe decided to leave, it was Grace Bros. that put the Enterprise on the market. They sought out R. E. Baer, owner and publisher of the Cloverdale Reveille, and in 1901 Baer bought the Enterprise. He ran the Enterprise until 1929 (one of the longest stints of ownership of any paper to date). The Healdsburg Tribune In February 1888 Louis Meyer, the oldest son of Healdsburg merchant Sam Meyer, unpacked all the equipment for a small printing plant in a little attic store room in his father's building on West Street. By March 21 the Sonoma County Tribune had made its debut. Eighteenyear-old Louis made his 29-year-old lawyer uncle, Isadore Abraham, editor. The paper was politically republican, and rivaled the Enterprise. Salutatory editorial of the Sonoma County Tribune: To the people of Sonoma county, whose good opinion and generous encouragement we are anxious to deserve, we present our first issue of the TRIBUNE with our kindest greeting. In ushering our weekly into the journalistic firmament, where already shine so many luminaries of surpassing magnificence and dazzling splendor, we justly appreciate the magnitude of our undertaking, and of our weighty responsibilities to the public ...it is our aim to make the TRIBUNE a spicy, interesting family paper - one that should meet with a kind welcome at every hearth ... In politics, we propose to marshal our forces under the banner of the Republican party... We shall, therefore, devote our best energies towards promoting its aims and purposes. But, while pledging our adherence to the principles of the Republican party, we make this special observation. We place party principles above the men who aspire to expound and administer them ... A good Democrat is far preferable to a Republican of questionable character ... Our journal will be published in the interest of Sonoma county in general, and Healdsburg in particuiar ... From the public we ask a kind reception and a reasonable support. We shall try to deserve it.” Louis Meyer sold the Sonoma County Tribune in 1897 to Frank W. Cooke. It was at this time (March 11, 1897) that the paper's name changed to the Healdsburg Tribune. Cooke was publisher of the Tribune during the 1906 earthquake. The trembler destroyed the office and plant located on West Street (Healdsburg Avenue), next to the Odd Fellows building. He rebuilt the office and plant further north on West Street. Cooke published the Tribune until 1908, when he sold to gospel minister E.B. Ware and his silent partner, minister G.W. Brewster. Ware found juggling his ministerial duties and newspaper work difficult, and sold the paper to Alexander Crossen in 1909. Crossen liked the artistic aspects of publishing a newspaper, but did not like editorial work, so in 1912 he sold the paper to former owner Frank Cooke. Cooke ran the paper until 1916 when he sold to R.L. Dunlap, who operated the paper on a “shoestring” budget for eight months, and then resold the paper to Cooke. In this his third time attempt at newspaper ownership, Cooke lasted two years. In November of 1918 Cooke leased the Tribune for a year with the option to buy to M. Earle Adams, a newspaperman and printer from Palo Alto. When his year lease came to a close, Adams was encouraged by Healdsburg's business community to exercise his option and buy the paper. On November 1, 1918 Adams started publication of the daily Healdsburg Tribune, keeping the weekly going as well. the healdsburg tribune and enterprise In 1928 R.E. Baer of the Healdsburg Enterprise became partners with Earle Adams. Baer consolidated his weekly Enterprise with the weekly Tribune, but after a year, in 1929, Baer sold his interest to Adams. Adams ran the paper for the next eight years. Then on January 1, 1937 Adams leased the Tribune and Enterprise to Larry Thatcher, who had been working for the paper for three years. A year later, with the consent of Adams, Thatcher merged the daily and

hometown pride — the healdsburg enterprise when it was located on west Street (now healdsburg Avenue) in the block north of the plaza. pictured (l-r): ed thompson, Florence Keane, ed duncan, mary Livernash, John Livernash and Lizzie Livernash — photo circa 1890, courtesy healdsburg museum & historical Society. weekly editions into one paper, and published semi-weekly on Mondays and Thursdays (the daily edition had become too difficult to maintain due to the development of radio and the increasing cost of production). Even so, with these changes Thatcher was financially unable to sustain his lease, and Adams came out of his retirement to resume authority over and the duties of the Healdsburg Tribune and Enterprise. In 1938 the Tribune was housed in a single story brick building on a corner lot of Tucker and Fitch Streets. Earle Adams was editor in chief, and his wife Agnes acted as office manager. Two employees worked on contents: Max Farmer, who was advertising and commercial printing department chief; and Martha V. Hansen, society and local editor. Three regular employees staffed the mechanical department: Lawrence Rosasco, commercial printing; Edwin Taeuffer, make up and floorman; and Felix Lafon, linotype operator. Three boys worked twice a week as newspaper carriers for those subscribers inside the city limits. Outer city subscriptions were fulfilled by mail. “That brings the history of the oldest continuously operated newspaper in Healdsburg from the day of its founding in October 4, 1865, to the present day, Many publishers have held the helm in the seventy five years of continuous operation, and several consolidations of business have been chalked up in its history, but still the Fourth Estate can boast of three quarters of a century of continuous succession, absorption of individualities and community service in Healdsburg, from a time prior even to incorporation of the town, which occurred first in 1867 under laws of the state then existing, and reoccurring during the twentieth session of the legislature when a special law was passed incorporating the City of Healdsburg, which was adopted by the voters of the city on April 18, 1874.” (HT Diamond Jubilee edition. 1940) The Sotoyome Scimitar The Sotoyome Sun was a newspaper

that was established in March 1898 by J.C. Keene. In keeping with the manner of the times, the paper was politically slanted. Keene was a democrat with strong socialistic tendencies, and the Sun reflected these beliefs. In 1908 the Sun was sold to Ande Nowlin, who changed the name of the paper to the Sotoyome Scimitar. The Scimitar was financed by a group of local business men including Ed Dennes and Alex Flournoy - in opposition to the Healdsburg Tribune and its publisher at the time Frank Cooke, who was campaigning to prohibit the sale of alcohol in Healdsburg. Local business men and bankers financed the Scimitar at $100 per week, since the town's other paper, the Healdsburg Enterprise, did not enter into the opposition of Cooke. The “drys” lost the election, and the Scimitar went on to have a long history under the same ownership. In 1946 Ande Nowlin sold the Scimitar. The Healdsburg Tribune, Enterprise and Scimitar In 1941 another regular employee of the Tribune, Lawrence Rosasco, was given a lease by Earle Adams, but by September 1942 Adams was back in charge. In that year, 1942, the Tribune was changed into a weekly again. In 1946 Adams sold to Edd Roundtree. Roundtree bought the Sotoyome Scimitar from Ande Nowlin, and merged the papers together. The name Scimitar was incorporated into the newspaper's heading. A year later in 1947 Ruben and Robert Carlson bought the paper. And then in May 1950 Arnold Santucci assumed ownership and editorial duties. Conclusion Healdsburg is lucky to have had such a long and varied newspaper history. Multiple points of view (in this case political) make up a broader view of a place's story. The “musical chairs” nature of the ownership seat in almost all of these papers speaks to the difficulty of running a journalism operation, and Healdsburg has been indeed fortunate to have experienced continuous newspaper coverage.

The Healdsburg Tribune Enterprise & Scimitar

P.O. Box 518 Healdsburg, CA 95448 (707) 433-4451 www.healdsburgtribune.com “To Build a Better World, Start in Your Own Community” Publisher: Rollie Atkinson Associate Publisher: Sarah Bradbury Managing Editor: Ray Holley

Staff Writers: Kate Brown, Kat Gore, Tony Landucci, Frank Robertson, Patti Roth, Krista Sherer, Stuart Tiffen Sports Editor: Greg Clementi

Owner: Sonoma West Publishers, Inc. Sales Manager: Paula Wise Advertising Sales: Beth Henry, Cherie Kelsay, Steve Pedersen, Carol Rands

Creative Services: Jim Schaefer, Denee Rebottaro, Eileen Mateo Admin: Grace Garner, Anna Harsh

The Healdsburg Tribune Enterprise & Scimitar welcomes news articles from local individuals and organizations as well as comments and suggestions. The editorial deadline is the Friday prior to publication. Display ad deadlines are 4 p.m. Wednesday. Classified ad deadlines are 10 a.m. Monday. POSTMASTER: Send address changes to The Healdsburg Tribune Enterprise & Scimitar, 230 Center St., P.O. Box 518, Healdsburg, CA 95448. Annual subscription rates for The Healdsburg Tribune Enterprise & Scimitar are $50 regular, $40 for seniors and $75 out-of-county addresses. Seniors are citizens who are age 65 and older. The Healdsburg Tribune Enterprise & Scimitar is mailed to subscribers via U.S. Mail under a periodical postage permit. Back issues of The Healdsburg Tribune Enterprise & Scimitar are 50 cents.

Thursday, July 30, 2015 • The Healdsburg Tribune Sesquicentennial Edition

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working at the tribune

Floods, folly and miscreants

y biggest fan when I worked at the Tribune was my grandmother, Nonnie, who would read all of my stories when the paper arrived in the mail at her home in San Francisco. She was proud of me for being so polite, because at the Barry Dugan bottom of all my stories it said “Please turn to page …” I never had the heart to tell her that all the stories that were continued to another page said the same thing. Nonnie believed in “callings” – those careers or paths that led one to the work you were meant to do. She called it a “calling” when I worked with developmentally disabled children and adults (which I did for many years). She also believed that I had found my calling at the Tribune, and she was right. On the good days, I knew I had the best job in the world. As a reporter, and later an editor, I had the opportunity to tell the stories of incredible kindness and caring (Marvin Bowers, Marie Sparks) and hard work and success (Future Farmers Fair). Other days I had the obligation to report the heinous acts of criminals (the imposter pedophile “Father Al” Sanford comes to mind) and the misdeeds of public officials and institutions (Exchange Bank’s dubious performance in the sale of the McCord Ranch and the conflicted role of a prominent Healdsburg attorney). I made a lot of friends and a few enemies along the way (the “gravel wars” in the 1990s were polarizing, to say the least). Despite the long hours and low pay, I always felt a sense of purpose and knew that I was a link in a long chain of journalists who did their part in telling the stories of a town with a colorful history that continues to the present. In a small town, there is never a story too small or inconsequential; there’s only the limited space to tell them.

I didn’t always get it right, and I probably still owe a few people an apology for a sarcastic commentary, or unkind dig. On the whole, however, I think I kept the link intact. My time at the Healdsburg Tribune spanned two periods, from 1985 to 1995 (when the paper was sold to the Reeves Family) and 2000 to 2007 (when Rollie Atkinson and his family bought it). The years in between were spent at newspapers in the west county and St. Helena. I enjoyed my time in Sebastopol, Windsor, St. Helena and Calistoga. But Healdsburg was always my first love. When I left the first time in 1995, it felt like a painful and sudden divorce. The most exciting story I ever covered came just five months after I started, when the Valentine’s Day Flood of 1986 sent the Russian River over its banks and filled Lake Sonoma years ahead of schedule. The rain and wind toppled trees and sent all manner of flotsam and jetsam racing down the river, from televisions to propane tanks, and forced people from their homes along Fitch Mountain. I spent days and nights shooting photos and documenting the historic flood. It was exhilarating and frightening at the same time. I recall stopping at Railroad Park on my way to and from work, standing by the river listening to the sounds of the flood waters, smelling the putrid and muddy debris being swept out to sea and feeling in awe of the sheer unbridled force of the river. The Healdsburg Tribune has seen its share of controversial, talented, passionate and dedicated editors and reporters, and that tradition continues to the present day. I’m fortunate to have spent some time among their ranks. You won’t always like what you read, but as long as you keep reading, it could be around for another 150 years. You never know. Barry Dugan is a former reporter, editor and managing editor of the Healdsburg Tribune. He is now working for the Sonoma County Water Agency in communications.

the healdsburg tribune, february 19, 1986

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The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

what the tribune means to me

Here’s to the voice of Healdsburg! by Lew Sbrana

y association with The Healdsburg Tribune goes back 51 years. I believe the first time my name appeared in the Tribune was in an article introducing the new teachers coming on board at the Healdsburg School District. Through the years that followed I was included in articles about the Healdsburg High School Band performing concerts, sending students to the Northern California Honor Band, marching Lew Sbrana in various parades including the annual local Future Farmers Parade, playing at the many University of California, Berkeley, “Cal Band Days,” to name a few. The big coverage of HHS Band was that of our Guiness Book of World Records record-breaking 50-Hour Marathon in 1976. The 50 students of the HHS Band played nonstop in Frost Hall at the high school to raise money for a trip to perform at a music festival in Washington, DC. The Tribune gave the story front page coverage. Through the years, I have met outstanding Tribune staff writers. Paula Lombardi comes to mind. I remember meeting in her office space when the Tribune was located in the old Oakleaf building. Always enthusiastic and supportive, she never failed to come through with an article for me. The Healdsburg Tribune has played a rich and vital role in the history of this town. I was once asked to write an article about the history of community bands in Healdsburg for the Healdsburg Museum. I found all I needed in old Tribune articles about the early predecessors of the present day Healdsburg Community Band. It was fun to resurrect conductor Owen Sweeten and the Healdsburg Municipal Band and see photos and articles about those bygone days of Saturday night concerts in

the healdsburg tribune in march. 1976

the Plaza. The Healdsburg Tribune is celebrating 150 years and I still find it relevant. Thursday is still Trib day at our house. As Healdsburg has evolved since we moved here in 1964, the paper has managed to hang in there. Still supportive of local events, beating the drum for social issues and keeping us abreast of what’s happening at City Hall. The Tribune helps to keep us connected. The town has certainly changed from the Arctic Circle days to all the trendy restaurants we now enjoy, but it’s still about

the people who live here and our relationships. I feel the Healdsburg Tribune and its leadership, Publisher Rollie Atkinson and Managing Editor Ray Holley, have strived to support that ideal. We salute you, Healdsburg Tribune, and may you continue to serve Healdsburg for another 150 years! Lew Sbrana is a longtime Healdsburg resident, teacher, musician and band leader. In 2005 he was named by the Healdsburg City Council as “Music Man of Healdsburg.”

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the healdsburg tribune, august 8, 1906 announcing a move to a new office

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The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

working at the tribune

Editor and Publisher 1950 – 1962

hen I came to Healdsburg 65 years ago to take ownership of the Healdsburg Tribune the population was 3,500 and the circulation of the paper was 1,600. The previous owners Ruben and Robert Carlson had built the new Tribune building in 1949 located at 133 Matheson Street in the building that now houses the Arnold Santucci Healdsburg Senior Center. I took over as editor and publisher on May 1, 1950. We were still in the “Hot Type” era. We were using hot metal type to produce the body of the paper and smaller headlines. Hand set type was used for larger headlines. It was the beginning of the end of the hot type era. Slowly but reluctantly we converted to cold type. The emergence of the computer has brought us the digital process. I am proud to be a willing and excited participant in the weekly newspaper industry. Still the backbone of the history of the town, I quickly learned that I had to report and print the news of the community. A weekly newspaper is the reflection of the community and is a historical document, chronicles for future generations and yes, tracking events of the day. We produced this paper in a Cranston press using flat sheets hand fed into the press. The one flat sheet contained four pages. We printed both sides, so that one flat sheet equaled eight pages per section. We usually printed 15 pages in two sections. After the paper was produced the crew – a foreman, two linotype people and one assistant would work on commercial printing orders – letterhead, envelopes, business cards, flyers and other business related products. The Healdsburg paper at that time was being sent to towns within a 25-mile radius, Windsor, Geyserville, Cloverdale and Boonville. Congratulations to the publishers and the staff of the 150th annual Healdsburg Tribune. The Tribune is continuing the tradition of reporting and depicting the local news in a way that will survive the test of time. No matter what form it takes, a weekly newspaper will always be a vital part of our community. Arnold L Santucci is the former owner, publisher and editor of the Healdsburg Tribune. He has also been an active volunteer with the Kiwanis Club of Healdsburg and the Healdsburg Museum & Historical Society. He lives in Healdsburg with his wife, Vi. arnold santucci and members of his staff

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The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

spread across the front page. Whew. I think of that time as the “Golden Age” of community newspapers. Guy Kovner was the editor, Rollie Atkinson (current owner) was the sports editor, Paula Lombardi was the community news editor, I was a photographer and feature writer, Barry Dugan was a news writer and Debbie Davis was a photographer and darkroom person. There were six full-time editorial staff members focused y first day at the just on Healdsburg. We were all on call 24/7 and everyone Healdsburg Tribune, seemed to relish the work and thrive on the paper’s sucJanuary of 1985, I cess. walked through the door expectWe were so successful that the Tribune got sold to the ing to just meet the staff. Press Democrat, which then got acquired by the New York But as soon as I walked in the Times. For a brief moment, we were all New York Times editor pushed a camera at me reporters, but the Times quickly sold us to Lesher and said, “There’s a guy barricad- Communications, a large East Bay newspaper conglomered in a house surrounded by ate, whose flagship paper was the Contra Costa Times. police. Go get a photo. And hurry, Lesher wanted expansion into Windsor. we’re on deadline.” As the low man on the totem pole, I had been given I jumped in my old, temperaWindsor as my news beat. Windsor was not a valued beat mental Datsun 510 and raced to because it was thought of as “Poor Man’s Flat” or “Tortilla the scene. It was tense; there was Flat.” I was told Windsor was nothing but poor people and Gabriel A. Fraire a police barricade and lots of Mexicans. Since I qualified on both counts I didn’t mind in 1992 guns drawn. Windsor at all. I noticed the daily newspaper I was given the opportunity, by Lesher, to start a new photographer crawling on his stomach toward the house. paper there, The Windsor Times, and I became its first A fireman standing next to me said, “Shouldn’t you be editor. It was an exciting time for Windsor. The unincorpocrawling toward the house?” I thought: the Trib sure rated area was thinking of becoming a city and I was right expects a lot for $5 an hour. in the middle of the whole process. It wasn’t easy being a When the guy surrendered, I jumped the barricade and small town editor in an area that was a hotbed of controran for the house, aimed my camera and started shooting. versy. It was a real challenge. It was hard work. I got what I thought were some great shots of the guy Looking back I can say that working for the Tribune being corralled by police. I say “I thought” because back and Times was a very rewarding and satisfying part of my then we shot on film and you never knew what you had life. until it was developed. I ran to my car, it wouldn’t start. I took a breath. My Gabriel A. Fraire has been a writer more than 40 years. car was finicky but it never let me down. I tried again, it He is also the current Healdsburg Literary Laureate. He started. I raced to the office at 736 Healdsburg Ave. The can be reached through his website at: film got processed. The photos looked great and they were www.gabrielfraire.com

working at the tribune

The golden age of community newspapers

working at the tribune

Journalism, then the law

hen I arrived in Healdsburg in 1977, it seemed like a dusty but scenic little town. The wine industry was getting started in earnest – I remember covering the Wetzel family and Alexander Valley Vineyards, and Dave Stare at Dry Creek Vineyards – but it was nothing like what it is now. Today’s tourist destination was really just a gleam in developers’ eyes, and Plaza redevelopment was the subject of endless Karl Olson meetings with a highly uncertain future. Warm Springs Dam was a raging controversy and Windsor hadn’t been incorporated. The more things change, though, the more they remain the same: California was in the middle of a years-long drought. I’d gone to Sonoma State from 1970 to 1975 and started the school newspaper, the Sonoma State Morning Glory, and a community paper, the Cotati Call. I’d been a staff

correspondent for the Press Democrat from Sonoma State. I’d also worked for papers in Rohnert Park and freelanced for the Santa Rosa News Herald, so my clips were enough for Mike Mecham, then the editor of the Tribune, to hire me. In 1977, the Tribune had two editorial staffers, Mecham and yours truly. I covered everything from the Board of Supervisors to Healdsburg High sports to the wine industry, and got to write rhyming headlines like “Sound Hounds Pound Cougars” and “Board Kills Lakewood Hills.” Mecham left in 1978 to take a job with USA Today, which had just started. Then-publisher Del DeVries, whom I remember fondly, called me into the office on a Saturday and told me I was the new editor. I was overjoyed and proud. I loved the gig, and loved Healdsburg, and loved being a big fish in what to me – a native San Franciscan – seemed like a pretty small pond. But I saw myself eventually working for a daily paper and I’d also applied to law school in 1978. I’m still not sure why – perhaps because I thought lawyers could bring about positive change in the world, perhaps because I’d covered board meetings at which lawyers spoke and figured I could do that as well as they did for a lot more money than I was making, perhaps because a friend of mine had applied to law school. In 1979, I had to make a choice. I’d been accepted to University of California’s Hastings College of Law in San Francisco, but I loved journalism. I’d also applied for a job at U.S. News and World Report’s San Francisco bureau

the first issue of the windsor times march 25, 1987 our sister paper was founded by healdsburg tribune staff

and was one of two finalists but didn’t get the job. I was offered a job on a daily in Madera but didn’t think much of Madera. Very reluctantly, I decided to go to law school, although I always had trouble explaining to prospective employers why I’d left a fun job in journalism for the grind of law school. Professionally, it turned out to be a good move. I finished in the top one percent of my class at Hastings and worked as a research attorney for a California Supreme Court justice. Then I began a specialty in media law which has continued for over 30 years. I’ve represented pretty much every major California daily including the Los Angeles Times, Sacramento Bee and San Francisco Chronicle at one time or another, and won the California Supreme Court decision which upheld the public’s right to know how much named public employees make. That’s the kind of bedrock information I reported about in my days at the Tribune. I’ve also had the pleasure and privilege of representing Sonoma West Publishers, the publisher of the Tribune. My fights for free speech and access to information have been a labor of love which have enabled me to continue my ties to journalism. I loved my days at the Healdsburg Tribune, and every time I get up here to visit friends, sip wine or hike at Lake Sonoma, I remember them fondly. Here’s to The Tribune’s next 150 years! Karl Olson is a former journalist, now working as an attorney specializing in media law.

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working at the tribune

“Women in Business,” as well as the perennial grape harvest each fall. Members of the family became involved in their new hometown, serving on various boards and other organizations. Kathryn joined the Healdsburg Rotary Club and by Bev Reeves and Kathryn Roth served on the Alliance Medical Center Board of Directors. Michael became the boy’s tennis coach at Healdsburg High hen Thomas and Beverly Reeves purchased the School. Healdsburg Tribune and the Windsor Times in In all their involvements, the family concentrated on May of 1995, it fulfilled a longtime dream for both. promoting their newspaper philosophy, “To Build a Better After working for newspapers in Texas, Colorado, New World, Start in Your Own Community.” York, New Mexico and California, they began looking for a In early 1999, Tom, who had suffered with diabetes for small weekly newspaper to buy so they could retire to several years, retired from his position in New Mexico and Northern California, an area they loved. moved to Healdsburg. He became the “in-house philosoTom found the perfect spot when he learned that the pher” that the staff depended on for advice, consolation newspapers in Healdsburg and Windsor were for sale. and inspiration. Because he was still working as the editor and publisher of As Tom’s health continued to deteriorate, the family the Alamogordo Daily News in Alamogordo, New Mexico, regretfully decided they should give up their dreams and he persuaded their daughter Kathryn Roth to move from in May of 2000 sold the two newspapers. Ukiah to Healdsburg and oversee the new business. Tom and Bev moved to Colorado where Bev had started Kathryn had grown up in the newspaper world, working her newspaper career, and Kathryn moved back to first in the newsroom at the Reporter-Herald in Loveland, Loveland, Colorado where she had grown up. She worked Colorado and then learning about promotions and circula- for the Loveland Chamber of Commerce for nine years, tion at the Ukiah Daily Journal. before moving back to Healdsburg in 2009. Undaunted, she accepted the “new assignment,” and Michael and his wife moved to Austin, Texas to be near with daily phone calls between her and Tom, the challenge her parents. He went back to college and now teaches jourbecame a labor of love. nalism and photography and is the school newspaper adviShe learned the business quickly and loved providing sor at James Bowie High School in Austin. the citizens with the news of the many events and interestTom died in March 2003. Kathryn and her two youngest ing changes taking place in the community. daughters are back in Healdsburg, near Star and Sarah The busy office, relocated to downtown Healdsburg, who remained behind in 2000. Bev lives in Loveland, became home to three additional family members when Colorado and continues to be a freelance writer for the the Reeves’ son, Michael, joined the staff as sports editor; newspaper there. granddaughter, Star Justus, learned the advertising side A framed certificate of proclamation presented to the and granddaughter, Sarah Gutchess, excelled in the comfamily from the Healdsburg City Council in 2000 hangs in posing room, getting the paper ready for the press. All a prominent, revered position in Bev’s home. three grew up in Ukiah. Bev came out several times a year to help produce two The Reeves family owned the Healdsburg Tribune from new sections she developed, “Business Profiles” and 1995 to 2000.

The Reeves family

working at the tribune

A plainspoken community by Guy Kovner

hen I started with the Healdsburg Tribune in the late 1970s, City Hall was at the southeast corner of the Plaza, where the upscale Oakville Grocery sells delicacies to tourists today. The Office, a down-home cafe, was on the west side, about where Charlie Palmer’s Dry Creek Kitchen serves foie gras au torchon for $24. The Plaza’s bars catered to Anglos and, separately, to Latino farmworkers. When he wanted to enjoy a drink by himself, a local attorney told me he would settle into a seat at one of the latter, confident that no one he knew would step inside. There was no residential development along Parkland Farms Boulevard because there was no Parkland Farms Boulevard. There was no shopping center along Vine Street because there was no Vine Street. Healdsburg in the 1980s was only just beginning to envision a transformation from a small town, proud of its

long history as farm-flavored community-serving business center into a chic, tourist-serving wine country destination. “Probably end up selling soap and candles like Carmel,” one old-timer groused. The Healdsburg Tribune chronicled the start of that metamorphosis, beginning with a visit in 1982 by a national team of architects and urban planners, just as it had recorded the previous 117 years since the newspaper was founded. The newspaper office was in a nondescript one-story commercial building in the 700 block of Healdsburg Avenue. The front office had desks for a receptionist-office manager and the four-member news staff: an editor, news reporter, sports editor and a community news reporter. The owner-publisher, Del DeVries, had an office adjoining the room, and her three children, Daryl, Debbie and Lisa, sold the advertisements. In the back shop, the production crew worked at light tables, assembling the ads, and on the day we went to press each week, the reporters and I joined them, wielding sharp exacto knives, to cut and press strips of typeset copy on paper coated with wax on the back side onto the dummy pages. It was, just before the dawn of the personal computer and desktop publishing software, a truly hands-on busi-

PAGE 1 of thE hEAldsburG tribunE on junE 7, 1995, thE first Edition ProducEd by thE rEEvEs fAmily

ness. The pay wasn’t great but the news staff’s camaraderie was, most of the time, rich. We covered Healdsburg: We knew it well, from City Hall to the grade schools and high school, the hospital, Chamber of Commerce, civic clubs, police department, family-owned wineries and the sports fields at Rec Park. After I joined the Tribune, I was a reporter for a short period before former editor Karl Olson left for law school and I took his job. As editor I covered the City Council, which at the time included Jerry Eddinger, a general contractor and now planning commissioner; Jim Stanfield, the former city manager and Ben Collins, who had worked on construction of Warm Springs Dam. I left weekly newspapers behind nearly 30 years ago, and I’ve been a staff writer at The Press Democrat since 1989, writing one story at a time on a range of topics, including the environment, politics, war and peace. I’ve never forgotten the challenge, and sense of achievement, in recording the history – one week at a time – of a remarkable town. Guy Kovner is a former reporter and editor of the Healdsburg Tribune. A career journalist, he is now a reporter with the Santa Rosa Press Democrat.

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page 13

The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

Every industry has its arcane jargon and the newspaper business is no exception. The stylized name of a newspaper that you see on the top of the front page is called a “flag.” This newspaper, and its predecessors, have had many flags over the years.

1872

1876

1888

1906

1910

1898

1933

1945

1960

The Healdsburg Tribune Enterprise & Scimitar

2015 1995

Thursday, July 30, 2015 • The Healdsburg Tribune Sesquicentennial Edition

page 14

editor ... Continued from Page 1

THE HEALDSBURG MUSEUM AND HISTORICAL SOCIETY

Salutes

The Healdsburg Tribune for 150 Years of Recording and Preserving the History of Our Community!

writing a weekly column, still called “Main Street” although it’s now twice a month. A few weeks after the column started, I was asked to cover the annual chili cook-off that used to take place in the Plaza every summer. I wrote a feature about the cookoff that began with, “It was a gas.” When I saw my byline in the following week’s paper, I was hooked. In August, Kathy offered me a full-time job as a reporter. I asked Woz what she thought about me working in town (I was commuting to Calistoga at the time, writing marketing slogans) and even though it was a substantial pay cut, she supported my decision to join the newspaper. In September of 1998, the editor of the Trib, Val Hansen, left to take another job. I was not given the editor title for another year, but assumed the duties of covering City Hall, laying out pages, editing columnists and more. In 2000, I was heartbroken when the Reeves family sold the newspaper to another family, led by Rollie Atkinson and his wife, Sarah Bradbury. I liked Rollie and Sarah but I feared change. Rollie hired Barry Dugan as managing editor and I thought he was a jerk. Barry and I earned each other’s respect and I continued my on-the-job education as a newspaper editor. The paper won a few awards and I got better at my job but found myself in a spiral of overwork and stress. In 2005, I left the editor job and went to work as a freelance writer and photogra-

pher. I had a great time for nine years off the leash and got involved in a passel of community projects and wonderful community organizations, but I always thought of myself as a journalist gone astray. I was still ray holley in 1998 writing the “Main Street” column, and I was freelancing for other publications, so it made sense to jump back in when the managing editor job came open in January of this year. It’s still stressful, but I have a better handle on it, more perspective. And my Woz is still my biggest supporter and best friend. I’ve gone from the new guy to the graybeard (literally) in this role. The news staff now is young, smart, funny and fearless, and I spend as much time getting out of their way as I do pushing them to excel. It’s a good balance and I’m grateful. I’m also grateful to be back doing the work I feel I was born to do. I have a restless spirit, yet I’ve never felt so lucky, so engaged, so humble, so scared, so privileged and so thoroughly myself as when I sit in the editor’s chair. Thank you for reading your local newspaper..

Congratulations to The Healdsburg Tribune on 150 years of keeping its residents informed and entertained!

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page 15

The Healdsburg Tribune Sesquicentennial Edition â&#x20AC;˘ Thursday, July 30, 2015

writing for the tribune

Weeding and writing

y first story for the Healdsburg Tribune occurred in spring of 1990. I was the new farmersâ&#x20AC;&#x2122; market manager. I wrote a long story about Pam Kaiser of Westside Farm â&#x20AC;&#x201C; how she raised her own sheep and rabbits for the fine fibers they provided and the excellence of her ability to spin animal fleece and fur into yarn. I waxed eloquent. I submitted my story and awaited its appearance in the next issue of the Tribune. It was a long wait. Finally, I entered the lovely old Victorian that housed the office of the paper. Barry Dugan was the editor. â&#x20AC;&#x153;Can I help you?â&#x20AC;? he asked.

reflections on the tribune

Feeling connected

he six boxes sitting on the shelves to my right hold about 2,000 copies of Healdsburg Tribunes.Â They are my own personal soft drive containing thousands of memories from over 40 years of working and living in Healdsburg. I have sorted them, tried scanning parts of them, and am planning on taking digital pictures of articles and photos.Â How many times have I looked for the Tribâ&#x20AC;&#x2122;s take on a memory only to be lost in the people and events of say June 16, 1988? There always seems to be someone in the paper that I know, speaking at a meeting, waving in a birthday pic-

reflections on the tribune

Witness to history

â&#x20AC;&#x153;Yes, I brought you a story and I was wondering when it would be appearing in the paper.â&#x20AC;? â&#x20AC;&#x153;It wonâ&#x20AC;&#x2122;t be.â&#x20AC;? â&#x20AC;&#x153;Why not?â&#x20AC;? â&#x20AC;&#x153;I want you to write about vegetables and fruit which can be bought at the farmers market.â&#x20AC;? â&#x20AC;&#x153;Oh. All right.â&#x20AC;? The next week I submitted a story about basil. After that, a story on beets. A year later, one of the happiest moments of my life was when Renee Kiff Jeanne, the bookkeeper said to me, â&#x20AC;&#x153;Renee, I have to tell you what happened the other day. We were all working and then we heard Barry at his desk start to chuckle, then laugh out loud. Somebody asked me if I knew what was

going on. I told them, â&#x20AC;&#x2DC;He is reading Reneeâ&#x20AC;&#x2122;s column,â&#x20AC;&#x2122; and he was.â&#x20AC;? It was so heartwarming for me to know that my simple story touched the funny bone of a professional writer/editor like Barry Dugan. Barry was the first writer to encourage me to continue and Rollie Atkinson made my day by asking me to write â&#x20AC;&#x153;even when it isnâ&#x20AC;&#x2122;t market season.â&#x20AC;? The Reeves family, who owned the paper for a short time, hold a firm place in my heart as do all of the different editors overseeing my column over the past 25 years, though I still am not amused that Jim Noonan changed my Diabrotica beetle to Diabolical, thinking that I misspelled the critter. It is so pleasurable to be a part of the Tribune staff that I cannot imagine relinquishing my column space without their having to use a crowbar to dislodge me.

ture, smiling at an award ceremony, or posed with a group of snaggle-toothed kids lined up in ball uniforms. The Tribune remains the pulse of Healdsburg that few outside our area really care about, like the auction winners at the FFA Fair, the latest grape harvest, or who took first place in the 1984 Pet Parade. (It was our fouryear-old daughter with a sevenfoot boa constrictor wrapped around her while being pulled by Dick Bugarske her older brother in their red Radio Flyer wagon.) Without the Trib, how will I ever know how my neighbors feel about the upcoming City Council election, or who made the honor roll at HHS, or how much a cantaloupe

costs at D-Mart, Vadnais and now Big Johnâ&#x20AC;&#x2122;s Market? Sure, when I dig into my trove of Tribs I might read half a page about the City Council meeting that was pretty boring to some people, but to me it was all about the future of Giorgi Park and with six grandchildren, Giorgi Park is pretty important to me. The Trib early on became part of the fabric of our familyâ&#x20AC;&#x2122;s life and easily became a part of our everyday language, â&#x20AC;&#x153;Have you seen the Trib?â&#x20AC;? or â&#x20AC;&#x153;I read it in the Tribâ&#x20AC;? or â&#x20AC;&#x153;Has the mail come yet, I want to read the Trib.â&#x20AC;? Family, friends, and community memories are sitting comfortably by my side each day, waiting patiently for me to swing back in time, linger in a memory, gather some insight, bring a smile to my face and a nod to my head.Â The future is much richer when it is connected to the past and having the Trib nearby helps make that possible.

Renee Kiff weeds and writes at her family farm in Alexander Valley.

Richard Bugarske is a retired educator, longtime community volunteer and proud grandfather.

Vineyard Plaza Shopping Center came to town and the first â&#x20AC;&#x153;differentâ&#x20AC;? housing development, Fitch Mountain Villas. The old brick hotel on west Plaza was torn down. The RUDAT (Regional Urban Design Assistance Team) arrived and we lived through the Plaza of the Flags and several other hotel renditions, turned the old fifties-style city hall into Oakville Grocery and built a new city hall way over there, all duly noted in the Healdsburg Tribune. When I decided to run for City Council and lost, it was recorded in the Tribune. When I ran for City Council and won, there it was in the Tribune. Eight years of City Council meetings, all witnessed in the Healdsburg Tribune. The community is very lucky that the Healdsburg Tribune has managed to survive and thrive in the digital age and that we still have a local voice telling our stories. It is also a testament to Rollie Atkinsonâ&#x20AC;&#x2122;s perseverance and love of real journalism that Sonoma West Publishers has grown from one to four town newspapers. My fondest hope is that the Healdsburg Tribune continues to put ink on paper that I can hold in my hands, photos that I can clip to hang on the refrigerator and all the news thatâ&#x20AC;&#x2122;s fit to print in our small town. Thank you, old friend.

hen I moved to Healdsburg 40-plus years ago it was a simpler time. The Healdsburg Tribune came out twice weekly then and didnâ&#x20AC;&#x2122;t have very many pages; but it was filled with local news and lots of photos. Iâ&#x20AC;&#x2122;m a newspaper junkie so Iâ&#x20AC;&#x2122;ve always read it front to back, usually in one sitting. Moving here from the big city where only criminals, society ladies and politicians made the papers, it was a new experience to recognize the names and faces of my neighbors and my childrensâ&#x20AC;&#x2122; classmates each week. Prune Blossom Tours, fashion shows, ladies aid lunches, photos from FFA and 4H events took precedence followed closely by sports, lots of sports. For 28 years my life was closely bound to the Trib through my business the Cubbyhouse Childrenâ&#x20AC;&#x2122;s Shop. With window decorating contests and sidewalk sale events, holidays in a small town â&#x20AC;Ś people shopped locally then, so there wasnâ&#x20AC;&#x2122;t much need to advertise anywhere else. As my life changed, the Trib recorded it for me. My Carla Howell, is a former planning commissioner, city appointment to the Planning Commission led to 12 years of councilmenber and business owner. She is the executive watching and participating in the inevitable changes in durector of the Healdsburg Chamber of Commerce & this small town. Visitors Bureau.

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page 17

The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

Finding belonging

Keep up the good work

By riChard Burg

Consistent and loyal

By jerry eddinger

have enjoyed reading the Tribune for many years. Having been in and out of politics for a long time I have seen my name in the paper a lot, sometimes good and sometimes not so good. Our local paper tries very hard to keep us informed about many things: sports, city hall, senior center, community clubs, schools youth groups and a million other jerry eddinger items of interest to its readers. My favorite columns are kids sports, the editorial pages and the happenings in town. Having a paper of this quality with local ownership and local reporters is very rare for a community as small as ours. The Arnold Santucci family, the Dean Dunnicliff family and now the Rollie Atkinson family who have owned and published the Tribune can be proud of their commitment to making ours the best small town paper in the country. Keep up the good work.

truly a treasure By dr. dave anderson

love the “Trib” as I have called it since I started reading it every week in 1973. I read it cover to cover, even the ads. I especially like the Letters to the Editor and the Commentaries and the Editorials; I read them all, ranging from Mel Amato to Lucie Jensen. (Lucie, just because you were approaching 100, that dave anderson does not mean you had to quit writing!) I have always found the Trib receptive to any cause or feeling or notion that I may have, no matter how silly. This paper is part of the reason I love Healdsburg, as it is truly a treasure, so attuned to what is happening, so attuned to the nature and feelings of the community, and they cover these things so well. I have been in many sections of the paper; not yet in the Police Log or the Obituaries, but I look every week. I love the “Trib.” PS. I ran across one of my early Letters to the Editor (urging the city to “Buy the Aven”) from 1986 and below that were instructions: “The Tribune welcomes letters to the editor. Please use a typewriter.”

www.healdsburgtribune.com

y earliest remembrance of the Healdsburg Tribune was in 1959 or 60 – my mother bringing it home twice a week from the Plaza Market on Center Street. Yes it was published twice a week in those days. I remember my Dad commenting then about the events happening with the City Council and the specusergeant gary lation of when Highway 101 would bypass Healdsburg. As I entered Healdsburg High School and became involved in sports and FFA, the Tribune played a big role in reporting not only sporting events but all of the agricultural events, such as livestock judging the FFA Fair and the junior livestock auction. The Tribune always went out of its way to report on the youth of Healdsburg. After becoming a police officer in Healdsburg, the Tribune was always a part of my weekly reading. The reporting of police matters such as the “Police Log” was always entertaining and informative. The Tribune did take its reporting seriously and strive to be accurate. As an elected official, the Tribune is invaluable to me, keeping the thoughts and ideas of our community in the forefront. Even though we do not always agree with what is stated or reported in our small town newspaper, it has been consistent and loyal to our community, keeping us informed and keeping the debate alive. Thanks, Healdsburg Tribune, Happy Birthday.

33-year reader By john holt

he Tribune is the only “paper” I have read without exception for over 33 years. Owners and editors have changed but the quality has been sustained. A true community weekly that is for the citizens of Healdsburg. Actually the first time I saw “Healdsburg Tribune” in print was in the “New Yorker,” in 1980 or 82 when john holt they printed the Police Report from the Tribune. As always, it was fresh and new to a then eastern resident who had only visited Healdsburg once in 1967 when I was with the international department of Bank of America looking for international business. Who would have guessed that the answer would rely on the emergence of the grape industry a decade later?

Congratulations to the Healdsburg Tribune from the Healdsburg Chamber of Commerce

Celebrating 20 Years in Business

From the August 6, 1965 edition of Healdsburg Tribune Photo courtesy of Healdsburg Museum and Historical Society

hen I moved to Healdsburg in 1999, Linda and I had been working weekends on our vacation home for almost two years. Leaving San Francisco for a town where we could walk to a meal with 1,000 fries or a blackened chicken Caesar salad, without reservations, and then to one of five movie screens, was a no brainer. richard burg Never having lived in a small town, I was curious about how things worked. Subscribing to the Tribune was a natural entry point. It provided a window into what was happening, local sensibilities and the police report always amused. Out of curiosity I went to City Council and Planning Commission meetings. The chambers were usually empty except when a public safety officer or volunteer was being honored, promoted, or thanked – or all three. Changes long in the works became visible – Parkland Farms … Hotel Healdsburg. Those changes stirred discomfort among many whose families had lived in Healdsburg for generations. Two ballot initiatives proposing Growth Management appeared on the same ballot. Where had there been conversation about this idea? This gave birth to the Town Meeting, an informal gathering of citizens interested in talking about such issues. To discover what was on people’s minds, the Town Meeting planned an event in the Plaza. With assistance from the Chamber of Commerce, a Sunday Concert was turned into a Town Picnic and Concert. The Latino population was explicitly invited with signage in Spanish and a Mariachi Band was on the program. On a Sunday in 2003 the Tribune got a scissor lift and took a town picture of the more than 1,100 folks who came. Questions posed in English and Spanish invited everyone to share: What do you remember most fondly about Healdsburg? What do you love about Healdsburg today? What do you dream for Healdsburg in the future? The Tribune published the more than 800 responses on a two page spread. Two years later a second Town Picnic and Concert was held. “What would you build in Healdsburg today? What would you tear down in Healdsburg today? What change would most dramatically improve the quality of your life in Healdsburg today?” The Tribune published a summary of the responses. The unequivocal answer to the last question was “affordable housing.” Those responses were the seeds for ongoing dialogue about what was important within the Town Meeting. It was remarkable to me that our local paper was willing to do more than just publish letters and position papers. The discovery that speaking up was welcomed within the chambers of local government was also surprising. More significantly, developing relationships with city staff, elected officials, and commissioners was as easy as a handshake and an invitation to coffee. Interactions like these – face to face, through the Tribune, in informal conversations around town – nurture the relationships upon which community is built and sustained. A responsive newspaper provided a path for me to feel like I belonged. I appreciate the Tribune, its publisher and editors. With the current storm of emotion, I hope the Tribune offers fresh perspectives on the challenges facing Healdsburg as well as providing space for the many voices seeking to be heard.

By gary w. plass

Connections and issues By BoB taylor

he Tribune was especially important to me from 1964 to 1967 when I was on active duty. My parents arranged to have it air mailed to me and it was a important connection to home. And, it was important when I was Fire Chief to read the paper on Wednesday night to see if I was going to have any issues to deal with on Thursday.

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Page 18

Community support

â&#x20AC;&#x2DC;Giant mushroomsâ&#x20AC;&#x2122; invade Mill Creek

By ted Calvert

he Healdsburg Tribune plays a big part in community fundraising. The Tribune provides vital recognition to those doing the work and helps to keep morale high for those who sacrifice countless hours without a paycheck. The Tribune keeps the community informed with constant up-to-date reportTed caLverT ing and by always responding to requests for articles or pictures. At times we hear questionable comments regarding the value of the press as it relates to city government or other community issues. Though some disagree (strengthening the democratic process), reality reminds us that our press, the Tribune, is a very important part in making our community better. The Tribune, throughout the year, participates in and works simultaneously with organizations such as Future Farmers of America, Healdsburg High School and the Healdsburg Boys and Girls Club. It reports both the human interest side as well as the facts, at no cost to the organizers. This process, for all to see, adds a bonus to those whose efforts go into keeping these vital groups alive and effective . A good example is the Healdsburg Boys & Girls Club, for youth ages 6-18, â&#x20AC;&#x153;newâ&#x20AC;? 5,600 sq. ft. clubhouse, the Ambrose â&#x20AC;&#x153;Alâ&#x20AC;? Barbieri Clubhouse, built in 1984-86. (The club began in 1946. Al started teaching local kids boxing in his garage. These informal lessons were to be the beginning of the club.) The Tribune helped the club raise $123,000 through fundraising efforts and over $220,000 in community resources, labor and material. All this was accomplished without going into debt or using any city monies, redevelopment and revenue sharing funding, county, state or federal monies. The Tribune newspaper exemplifies the quality of the human spirit that significantly and forever creates changes for the future. Its motto states: â&#x20AC;&#x153;To Build a Better World, Start in Your Own Community.â&#x20AC;? Having the Tribune delivered every Thursday adds greatly to my quality of life. I hope it continues on its journey for another 150 years.

Louis Puccioni brought a pair of tasty giants into the Tribune office one day in 1984.

image provided by glenn proctor

discovering Healdsburg each week in the tribune By BJ FOGG

hen we first moved to Healdsburg, our neighbor Charlotte Anderson said we needed to subscribe to the Healdsburg Tribune. I didnâ&#x20AC;&#x2122;t understand Charlotteâ&#x20AC;&#x2122;s suggestion. I was a high-tech guy. I had the Internet. And that meant I had access to everything. Right? Well, I followed Charlotteâ&#x20AC;&#x2122;s advice anyway, and I subscribed. I found that the Healdsburg Tribune connected me to this town in a way the I nternet never could. I learned about local people and places. I smiled reading stories about Sir Rusty and newly hatched Eagle Scouts. I read columns on

BJ Fogg

1969

fishing, gardening, Main Street and more. And later when I saw those columnists in town, I could say â&#x20AC;&#x153;hiâ&#x20AC;? and talk about their ideas. Today, by reading this paper each week, I keep discovering what Healdsburg has to offer, as well as what I can offer in return . Hooray for the Healdsburg Tribune. (And thanks so much, Charlotte)

we all at john and zekeâ&#x20AC;&#x2122;s want to thank you for all your support. We couldn't have done IT without you.

4 2 0 H E A L D S B U R G AV E . â&#x20AC;˘ H E A L D S B U R G â&#x20AC;˘ 7 07. 4 3 3 . 3 7 3 5

The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

page 19

For more than a century, the Tribune and its predecessors owned and operated mechanical typsesetting and printing equipment, often printing business stationery as a sideline

scimitar • Ande Nowlin, pictured above, purchased the Sotoyome Sun in 1908. He changed the name to the Sotoyome Scimitar. The paper was financed in part by local businessmen who were in opposition to the Healdsburg Tribune and its publisher, Frank Cooke, who campaigned aganist the sale of alcohol in Healdsburg. Nowlin owned the Scimitar until 1946, when he sold to the owner of the Tribuine. Nowlin was known for his progressive politics. tribune • Charlotte Lowery (pictured at right) wore a long apron to protect her clothing as she worked at the Healdsburg Tribune linotype machine, circa 1912.

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Thursday, July 30, 2015 â&#x20AC;˘ The Healdsburg Tribune Sesquicentennial Edition

page 21

The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

Newspaper offices have often been crowded places, where dedicated people worked closely together to meet relentless deadlines (Editor’s note – not much has changed)

tribune office • The Healdsburg Tribune office, circa 1942, was located in a brick building at the corner of Fitch and Tucker streets.

Have you heard about the development and growth at Alliance Medical Center? EXPANDED OUR DENTAL/MEDICAL FACILITIES Need to make an appointment? Our Medical and Dental Departments now have more than 25 rooms available for patient visits.

NEW ON-SITE PHARMACY! On-site pharmacy is scheduled to open August 2015. Giving patients immediate access to discount medications

Become part of our Alliance Medical Center Team! GET INVOLVED! o Join our Board! We are currently enlisting board members who receive services from AMC and can help lead our vision We are always looking for new staff members and volunteers who are dedicated to serve our community. Please Donate! Alliance Medical Center will happily accept any and all monetary donations to help keep our services affordable for our community. For more information contact Human Resources at (707) 385-2312

GLADLY ACCEPTING NEW PATIENTS! Visit one of our Locations Today: 1381 University Ave, Healdsburg Phone: 707-433-5494 8465 Old Redwood Highway, Windsor Phone: 707-687-2498 www.alliancemed.org

Teen Clinic 1557 Healdsburg Ave Phone: 707-431-1170

Family Practice - Dental Care - Prenatal/Postpartum Care - Immunizations - Diabetes Care -Teen Clinic

From Founder and 1st Generation Pool Man John Camilleri... ...to daughter Christie, Service Manager Mark, and the 3rd Generation of Pool Men...

Keeping Healdsburg’s Pools Clean & Clear Since 1979

14A Healdsburg Avenue Healdsburg, CA 95448 (707) 433-6451 www.healdsburgpool.com

Thursday, July 30, 2015 • The Healdsburg Tribune Sesquicentennial Edition

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Advertising is crucial to every newspaper. Regular advertisers help make it possible for newspaper staff to report on politics, youth sports, education, healthcare and much more. Readers look forward to the weekly ads that inform them about their community. Below, a selection of ads from 150 years of publishing.

Healdsburg’s Oldest

Most Trusted Service

Dry Cleaning • Alterations • Laundry Services (707) 433-1116 • 105 Terrace Blvd., Healdsburg

Happy 150th! From the Krug Family and The Dry Creek Inn

198 Dry Creek Road, Healdsburg, CA 95448 707-433-0300 • drycreekinn.com Mini Blinds Pleated Shades

Y OWNED SINCE 1 927 MIL FA

LIC.413029

Carpet • Vinyl Hardwood Floors

GEORGE R. DUTTON Real Estate Appraisal Consultation Development

Open 10 am to 4:30 pm daily except holidays Bocce Court, Picnic Areas, Outstanding Vineyard Views 1220 Canyon Road, Geyserville CA 95441 707-857-3531 • www.pedroncelli.com

Serving Sonoma County for Over 90 Years

484 Moore Lane, Healdsburg, CA 95448

Serving the Community Since 1977 Bob Menghini Lic. #689026

433-7614 oﬃce 953-6444 cellular

115 Foss Creek Circle, Healdsburg, CA 95448 Phone: (707) 431-2652 • Fax: (707) 431-2659 george@duttonappraisal.com

Family Owned & Operated

Serving Healdsburg for Over 35 Years Family and Cosmetic Care • Implant Restorations New Patients Welcome

Congratulations to The Healdsburg Tribune on their 150th Birthday! 1526 Healdsburg Ave., Healdsburg (707) 433-0210 • www.PamEversonDDS.com

GENERAL CONTRACTOR Owners: Rich & Carol Ryan

NEW CONSTRUCTION, CUSTOM CABINETRY, KITCHEN, BATH REMODELS, ADDITIONS Office: 433-7324 • rich@richryancontruction.com • PO Box 1717, Healdsburg

Happy 150th, Healdsburg Tribune!

1402 Grove St., Healdsburg • 431-9342 • www.westectank.com

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The Healdsburg Tribune Sesquicentennial Edition • Thursday, July 30, 2015

Pictured above is the front page of the Tribune from May 11, 1945, after the end of the European conflict in World War II. The page notes the end of the war in Europe, the death of President Franklin Delano Roosevelt and more national and international war news. The only local news is a list of names under the heading: “Gold Stars.” It lists 34 names of local men who were known at the time to have died in the war. This image, like many of the historic newspaper images in this section, was obtained with the support of the friendly and dedicated staff of the Healdsburg Museum. We are grateful for the museum’s partnership in this project.

Self-promotion, known as a “house ad” – from the 1940s

Your Family Store Since 1954! Serving You For Over 60 Years New & Used Vehicles Commercial Sales Original Location Opened in 1954

Service Department Body Shop

New Location Opened in 1965

707-433-5541 Present Day

www.silveiraautos.com 985 Healdsburg Ave., Healdsburg, CA 95448

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Thursday, July 30, 2015 â&#x20AC;˘ The Healdsburg Tribune Sesquicentennial Edition