Women in Business 2017

Women in Business AN

ANNUAL OVERVIEW OF BUSINESS & PROFESSIONAL WOMEN - PUBLISHED SEPTEMBER 28, 2017

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The Healdsburg Tribune

THE WINDSOR TIMES

Tomorrow’s women in business getting a ‘hands on’ start

By Rollie Atkinson Staff Writer hen did they stop teaching “homemaking” to high school girls? Maybe it was when education administrators discovered that just as many young girl students as boys were enrolling in college and career training programs instead of staying at home to sew, cook and have babies.

These days more women than men are enrolled in college and the trend is increasing as more women discover new interests in the sciences, engineering, computer programming and medicine. Women also outnumber today’s college MBA candidates.

In Sonoma County’s high schools, girls are equal in number to boys in popular leadership classes, maker labs and FFA chapters. There are campuses where girls dominate these fields, such as in FFA leadership and as organizers of extracurricular activities and community volunteer programs.

In the middle of the last century (1950) only onethird of women participated in the labor force, according to U.S. Department of Labor statistics.

By the end of the century (1999), three of every five women were working. Today, America’s workforce is almost equally split between men and women.

But that does not mean the working world is a picture of total equality, because women still only earn 81 cents to every dollar earned by their male counterparts, Among the 29 according to the profiles inside are Labor Department. success stories that The youngest and future female workers include tales of here can learn many breaking the glass lessons from the profiles included in ceiling, invading this annual Women In previous maleBusiness series of profiles. dominated career Among the 29 fields and chronicles profiles are success stories that include of continuing tales of breaking the entrepreneurship. glass ceiling, invading previous maledominated career fields and chronicles of continuing entrepreneurship.

Included are accounts of both corporate advancement to top executive positions and selfmade women and family-based local businesses.

These include a veterinarian, event planner, financial advisor, top producers in the supercompetitive real estate field and government and business community leadership roles. (Be sure to read the mother-daughter stories, too.)

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Secondary school students from Sonoma County schools were able to attend “Tech Trek” at Stanford University during the summer in part through the generosity and support of the American Association of University Women.

It’s still true that being a woman in business offers extra challenges over being a man in business. Women — especially those who lead or own their own company or practice — must navigate the competing needs of home, children and business success.

Maybe tomorrow’s working women (today’s high school, college and trade school students) will do better to insist on equal pay. Maybe they will be better supported by husbands and partners at home to balance the divisions of labor it takes to raise a family, maintain a home and keep up with a rapidly changing economy and workplace.

Many signs are encouraging as we see young girls enroll in Career and Technical Education (CTE) and science, technology, engineering and math (STEM) school-based programs.

On a national level, girls represent 74 percent of CTE health science enrollment but just 33 percent of CTE technology programs and a very low 14 percent of CTE manufacturing slots.

One study said if young girls and women were

equally represented in the fast-expanding field of computer programming, companies would have an additional 1.8 million eligible and trained employees.

In an era where many gains have been made by young women in education and training programs, success is not always computing over to the actual workplace. For instance, girls equal 24 percent of national CTE high school program enrollment, but just 4 percent of college-level CTE enrollment, according to the nonprofit advocacy group Change the Equation.

One key missing factor the group cited about California is a “lack of a strong foundation in math and science” among California public school teachers. This comes at a time when the growth of STEM-related jobs will exceed the number of new non-STEM jobs.

All to say, young women headed to the working world of tomorrow will be facing both old obstacles and new challenges, but with many good examples to follow.

Amy’s Wicked Slush 13840 Healdsburg Avenue • Healdsburg • 707-431-9253 • www.wickedslush.com

It’s Wicked Good

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my Covin, a long-time Healdsburg resident, knows a thing or two about business. After all, she was a CPA with a 25year practice, providing business and tax guidance to her largely self-employed clients.

Then she decided it was time to get out from behind her desk. A Boston native, she longed for the food from her hometown, especially slush, known elsewhere on the East Coast as Italian ice or water ice.

Amy’s Wicked Slush opened less than a year later to long lines and rave reviews. Once she secured the perfect location for her new venture, on Healdsburg Avenue across from Veteran’s Memorial Beach, Amy says the rest of her vision came together easily – wicked good street food from the north end of Boston served up at the south end of Healdsburg from beachy, shacky walk-up windows.

Music playing on the expansive deck where locals and tourists alike gather to socialize and to take a few minutes respite from busy lives while enjoying the view along with sweet treats and savory delights.

Topping the menu are slush and soft serve ice cream. Amy makes the slush herself, with the help of a few well-trained slushmakers , like Healdsburg High School senior Shaylie Davidson.

Delightfully colorful, refreshingly delicious, slush is the perfect frozen treat. Vibrant colors and flavors in a smooth and creamy treat that is (surprisingly) dairy-free, fat-free and gluten-

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free.

Wicked serves 10 flavors daily of both slush and soft serve, from apricot to watermelon and everything in between.

For those who can’t decide between the two, Amy created the Split – half slush and half soft serve, layered up parfait-style. Love a root beer float? Try root beer slush and vanilla soft serve.

Or blackberry slush and apricot soft serve – simply delicious!

The combinations are irresistible and endless. After just three months, Wicked Slush was featured in an article in Cosmopolitan, ranking #7 out of the top 24 soft serve shops in the country.

The food menu includes a classic, authentic Italian sub and a true East Coast boiled bagel with cream cheese, Atlantic lox, red onion, capers and tomato.

As summer cools down, watch for a meatball sub, clam chowder (chowda, as Amy calls it), and Fenway Franks. The best of Boston, right here in Healdsburg.

Amy’s Wicked Slush employs more than 25 local young men and women, most of whom are high school and college students. Two of her top managers are Veronica Ramos and Jasmine

Alger, both pursuing Administration of Justice degrees.

And as for winter? Amy is not worried. She says, “People eat a ton of ice cream in the winter. They just don’t eat it here. Well, we can accommodate that.�

In other words, watch for lots of take-out options and free local delivery. Oh, and did we mention the Wicked Slush Hot Chocolate Bar?

Mengali Accountancy, Inc. 205 Foss Creek Circle • Healdsburg • 707-431-0600 • www.mengali.com

Striving to Provide the Best Place to Work

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engali Accountancy is a women-owned CPA firm based in Healdsburg, with clients from coast to coast. We have grown steadily since opening in 2003, recently hiring our 20th team member.

Our dedicated professionals show genuine interest in our clients: we ask the thoughtful questions to get to the heart of what is most important to them—and we listen. The human touch is a critical part of providing accounting services. We put our clients at ease and value the privilege of being part of their extended management team.

Our fast-paced office environment encourages collaboration and teamwork to develop the innovative solutions and strategic insights that deliver bottom-line results.

We specialize in back-office accounting, bookkeeping, and tax preparation services, primarily in the real estate industry, including developers, syndicators, private equity funds, and real estate investment trusts.

With cutting-edge technology and streamlined business processes, we consistently provide effective, responsive, and professional service.

We work together to achieve the highest standards of excellence with our commitment to ourselves, our clients, and our community.

We value accuracy and integrity in our services and the manner in which they are provided.

Our relationships are based on mutual respect, and we believe that collaboration produces better results. Our dependability and caring nature enable us to develop and maintain positive client relation-

ships.

We believe that deadlines are less stressful when they are shared, and we work together to solve problems instead of point fingers.

Living these values allows us to realize our vision as a next-generation accounting firm Year after year Mengali Accountancy receives awards and accolades as one of the North Bay’s top places to work.

For more than a decade, we have operated in a paperless environment using top-of-the-line software and hardware, resulting in high team productivity and client satisfaction.

As working professionals we spend a lot of time away from our families, so we emphasize work/life balance and integration, and we

strive to make working at Mengali the best experience possible.

To keep our team content, we happily avoid the 70-hour workweeks most accounting firms endure during tax season. We encourage personal and team growth with such benefits as Friday Lunch and Learns, an annual offsite retreat, and fun team events. We believe that together we are better.

The positive culture and environment we have created at Mengali shows how much we value our team. Because we maintain a waiting list of clients who want to work with us, we are always looking for great team members who share our values and are passionate about accounting and superior client service.

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Women in Business • September 28, 2017 3

Big John’s Market 1345 Healdsburg Avenue • Healdsburg • 707-433-7151 • www.bigjohnsmarket.com

There’s a lot of ‘family’ at Healdsburg’s favorite grocery store

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here’s a lot of ‘family’ at Big John’s Market — and there always has been since Kim and John Lloyd took over ownership of Healdsburg’s largest independent grocery store in 1994.

Besides serving the food shopping needs of thousands of local families, the business employs dozens of working mothers as well as multiple members of the same family.

Many of the employees have been with the Lloyds for one to two decades, adding another element of ‘family’ under the roof of the recently remodeled and expanded store that anchors the busy north Healdsburg commercial crossroads at Dry Creek Road and Healdsburg Avenue. “We may employ a few more women in manager positions than is typical for our industry,â€? says Kim Lloyd. Women and working moms lead the business office, the busy kitchen and deli and the cheese department. Jessica Powers was recently promoted to manager of the meat department, a position typically ďŹ lled by male butchers.

Besides working parents, Big John’s Market hires many young people for their ďŹ rst jobs, most who are still students at the time.

Without prior job experience or a resume, Kim says she asks young candidates about their study habits and community volunteer experiences. “We like to get an indication of where they want to go with their work careers,� she

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4 Women in Business • September 28, 2017

future workforce. Big John’s Market also has been the largest benefactor to the annual youth livestock auction at the Healdsburg Future Farmers Country Fair, another program that gives an early boost to young girls’ and boys’ future careers in agriculture or related ďŹ elds.

Because of the emphasis on providing local products, Big John’s Market supports many Healdsburg and Sonoma County farm families. These include larger businesses like Costeaux Bakery, Clover, Bear Republic, Mary’s Organics, several local cheesemakers, other bakeries and a selection of organic and grassfed meat producers.

The wine shelves of Big John’s Market are a veritable “who’s who� of local wine family names.

Big John’s Market employs about 90 employees, with just about half being women, aged from early high school years to working grandmothers.

Following almost a year of construction projects in 2015 and the large expansion of the meat,

deli, seafood and in-store kitchen areas, the worker families of Big John’s Market these days have settled into their new space and are continuing their dedicated service to the daily shopping visits of their Healdsburg neighbors — both other families and local businesses.

Health First! Pharmacy 9091 Windsor Road • Windsor Town Green • 707-837-7948

Integrative Pharmacy and Compounding Center

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eyond the inviting smell of pharmaceutical grade essential oils, and a warm and welcoming staff, there is a beautiful and comforting family atmosphere at Health First!, a unique, personal, and dedicated part of our community for thirteen years.

Customers walk in looking for something to help them get better sleep, balanced hormones, support for adapting to stress, comfortable digestion, relief from allergies, or clean elegant skin care and make up, but what they find is so much more.

Terri Burger, inspired pharmacy owner, calls Health First! a “teaching pharmacy� dedicated to the education and empowerment of all willing to learn, strengthen, and heal. “Most benefit, least harm� is her philosophy in providing carefully compounded customized prescriptions, as well as pure, safe, evidence based and third party tested practitioner’s products, specifically selected with the highest of standards, to our community.

These are the caliber of trustworthy supplements that can be found in a naturopathic or functional medicine doctor’s office; not found in a grocery store environment, or typically sold on line, and that may help support you to be strong, energetic, calm, and clear.

The reputation of Health First! is dependent upon the careful scrutiny, accuracy and honesty in labeling, embraced by these brands.

Together with Jo Cordova, Stacey Romelli, educators, Kevin Lester, Ph.T., Greg Levy, Pharm.D., Julia Sutton, L.Ac., Acupuncturist, and Dr. Fan, D.C., Chiropractor, Health First! brings vital health to as many people as they can reach. “When it comes to these complex bodies we

( %$ % # %$ % %$# $ ' ' !!' ) live in, our goal is always to help you get to the root cause of any symptom,� says Jo. “We encourage people to find answers that make a functional difference in their health, and therefore their lives.�

As a compounding pharmacy, Health First! works in close collaboration with you and your physician, as a triad, to customize your care.

Prescriptions include (and sometimes exclude) more carefully chosen constituents

than a ‘one-size-fits-all’ medication. They are specially dosed and prepared, for everything from headaches to hormones to hemorrhoids.

Someone who needs pain management or nausea relief, but doesn’t want more strain on their liver, might receive a topical medication in a particular base without preservatives or other harmful ingredients.

Compounded prescriptions include creative medical solutions for babies and children, pets big and small, the injured, autoimmune patients, people needing healthy balanced hormones, and more.

Compounding Pharmacist, Gregory Levy, and Pharmacy Technician, Kevin Lester, with extensive expertise in quality control, are impeccable in their execution, and are warm, knowledgeable people available for your questions.

Terri, Jo, and Stacey, the women of Health First! invite you into their delightful pharmacy, to explore together the ways they may contribute to your very best health. With heartfelt appreciation for your support and patronage, together they say, “Thank you for choosing your Health First!�

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Women in Business • September 28, 2017 5

Sonoma West Publishers

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Serving Our Communities

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alf of Sonoma West Publishers’ employees and half of its owners are women. They are part of a long and rich history of newspaper employees, managers, publishers. editors and owners.

Sonoma West Publishers is the locally-owned small corporation that publishes The Healdsburg Tribune, Sonoma West Times & News, Cloverdale Reveille and The Windsor Times. It also publishes the quarterly Sonoma Discoveries magazine and owns a series of news websites at www.sonomawest.com.

Women ďŹ ll most of the key positions including sales manager, magazine editor, associate publisher, circulation, graphics and on the news desk.

Sarah Bradbury, a longtime resident of rural Healdsburg is a partner-owner with husband Rollie Atkinson, a 42-year newspaper veteran.

She serves as Associate Publisher and corporate vice president.

Jan Todd is the company’s full-charge bookkeeper.

Paula Wise has served as the SWP sales manager for more than ďŹ ve years, leading an advertising team that includes Carol Rands and

Cherie Kelsay. Morgan Rasmason joined the staff earlier this year and works in graphic design and layout.

Patricia M. Roth is the editor for Sonoma Discoveries magazine and has worked at many newspapers and other publications during her career.

Amie Windsor and Heather Bailey are key members of the news gathering team, working as general assignment reporters and covering local schools, government, crime and special features.

Laura Hagar Rush is the company’s webmaster and works closely with the news team led by Managing Editor Ray Holley to provide subscribers and visitors with continuing news updates and other online features at www.sonomawest.com.

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Women in Business 2017 2017 Index Amy’s Wicked Slush ........................... Pg. 2

Sackett & Associates Insurance

Big John’s Market ............................... Pg. 4

Services........................................... Pg. 15

Bolt Fabric + Home ............................ Pg. 7

So Eventful ....................................... Pg. 15

Breathless Sparkling Wines ............... Pg. 8

Sonoma Coast Living Real Estate

CafĂŠ Lucia .......................................... Pg. 8

Services........................................... Pg. 16

Cosmic Cowgirls................................. Pg. 9

Sonoma West Publishers ................... Pg. 6

Lorna Fredricksen - Farmer’s

Soroptimist of Healdsburg................ Pg. 16

Insurance of Cloverdale ................... Pg. 10

Strength for Living Studio................. Pg. 17

Healdsburg Chamber of Commerce

Strong Financial Strategies .............. Pg. 20

& Visitors Bureau............................. Pg. 10

Summit State Bank .......................... Pg. 18

Health First! Pharmacy....................... Pg. 5

Vanguard Properties ........................ Pg. 21

Debbie Mason - Healthcare Foundation

Windermere Platinum Real Estate

Northern Sonoma County .................. Pg. 2

Services........................................... Pg. 23

LEFF Construction Design Build...... Pg. 12

Windsor Certified Farmer’s Market .. Pg. 19

Lyons Optometry ................................ Pg. 2

Windsor Chamber of Commerce &

The Lucero Group at Vanguard

Visitors Center ................................. Pg. 22

Properties ........................................ Pg. 13

Wine Country Veterinary .................. Pg. 20

Mengali Accountacy, Inc..................... Pg. 3

Zizi .................................................... Pg. 22

Parkpoint Health Clubs .................... Pg. 14

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WOMEN IN BUSINESS 2017 is a special advertising supplement to the September 28, 2017 editions of:

The Healdsburg Tribune

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THE WINDSOR TIMES All contents are copyrighted by ŠSonoma West Publishers, Inc. PO Box 518, Healdsburg, CA 95448 For additional copies call 433-4451

Publication Staff Administration Rollie Atkinson Sarah Bradbury Laura Hagar Rush Jan Todd

Editorial Rollie Atkinson Heather Bailey Ray Holley Production Jim Schaefer

Advertising Sales Paula Wise Cherie Kelsay Carol Rands Diana Lerwick

Bolt Fabric + Home 219 North Cloverdale Boulevard, Cloverdale, CA 95425 • 707-894-2658 • www.boltcloverdale.com

Quilting fabric, workshops and stylish home accessories

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nce she was exposed to quilting, Kate Barrett never looked back. Like generations of women before her, quilting serves as a creative outlet for Kate, but now with a modern approach.

In 2014, she turned 60 and started a new business – Bolt Fabric + Home – in Cloverdale. Some fabric stores around the country are closing, but Bolt is bucking the trend.

Helping the store’s success are Peter Rosson and David Barrett, Kate’s brother-in-law and brother, along with her store sewing instructors Debbie Ward and Alys Hay. The world of quilting offers a broad range of techniques and styles, many of which Kate represents in her fabric selection. Once primarily a woman’s craft, quilting has crossover appeal to all ages, male and female.

Even though Home Economics courses have been eliminated in

most public schools, learning how to sew is attracting young people, thanks in large part to inspiration from the internet – in particular Pinterest.

Cloverdale’s business-friendly atmosphere is contributing to fresh, new, start-up businesses up and down Cloverdale Boulevard.

Kate frequently hears customers express their appreciation for not having to leave town just to pick up small gifts or sewing supplies.

Bolt’s customers come from as far away as Lake County, the Coast, and Marin County, attracted by her unusual and high quality fabric selection.

In Bolt, you can see samples of quilts made from the store’s fabrics. Hanging just inside the entrance, Debbie Ward has made several Dia de Los Muertos miniquilts honoring her ancestors.

Kate likes Mid-Century Modern references as seen in her quilts dis-

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played around the store.

Local quilt guilds take turns on the walls at Bolt, displaying community quilts they raffle off to raise funds to purchase supplies for making donation quilts.

Bolt hosts volunteer workshops to sew Rare Bears for donation to an organization that promotes awareness and research for cures for rare childhood diseases.

These workshops also produce teddy bears that are donated to the Cloverdale Police Department to be given to children who are impacted by domestic trauma.

The Bolt website, www.bolt

cloverdale.com, shows more information on Bolt and its sewing and quilting classes.

Women in Business • September 28, 2017 7

Breathless Sparkling Wines 499 Moore Lane • Healdsburg, CA 95448 • 707-395-7100 • www.breathlesswines.com

For the Moments That Take Your Breath Away

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reathless Wines is a family affair, built by the love of three sisters, Sharon, Rebecca, and Cynthia, and the passion for life their mother passed down to them. “Breathless is about celebrating moments in life—big or small— that take our breath away,� says Sharon Cohn, “We are honoring our mom, Martha, who encouraged dreaming big—‘never take a breath for granted, and live life to the fullest’ was her mantra.� Even when suffering from Alpha-1, Martha led the charge as a teacher dedicated to helping her community. In that vein, Breathless opens their tasting room, and their hearts, to more than a dozen nonprofits annually.

The brand was founded by and is run by the three sisters, each contributing their own knowledge and specialty in the Wine Industry.

Sharon Cohn (sister 1 of 3), the “glitz, glamour and panache�

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behind Breathless, handles marketing; Rebecca Faust (sister 2 of 3) brings her entrepreneurial spirit and two decades in the wine industry and is the co-owner of Rack and Riddle, a highly acclaimed cus-

tom wine service; and Cynthia Faust (sister 3 of 3) brings business savvy and 20 years as a financial manager to the Breathless Brand.

In addition, the Breathless wines are crafted by the expert winemak-

ing hand of “honorary sister�

Penny Gadd-Coster, a renowned winemaker who has garnered over 20 Best of Class, Gold and 90+ point ratings for the Breathless sparkling wines.

With a vintage 1920’s feel and a tasting room built from recycled shipping containers, Breathless is the perfect blend of Art Deco and Industrial Chic – ideally situated just a short walk from the Healdsburg Square. The brand — nominated for “Best New Winery 2017� by San Francisco Magazine — is poised to be Healdsburg’s premier tasting room featuring Champagne method sparkling wines, new releases of still wines, and a fortified wine to help you mark the day—no special occasion necessary.

CafÊ Lucia 235 Healdsburg Avenue, Healdsburg, CA 95448 • 707-431-1113 • www.cafelucia.net

Proudly Celebrating Five Years in Downtown Healdsburg

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tepping into CafÊ Lucia is like having one foot in Portugal and the other in Sonoma County. It all began when Lucia Azevedo’s family emigrated from the tiny island of São Jorge, in Azores, Portugal, to Healdsburg.

They eventually settled in Sonoma Valley, yet Lucia found her way back to Healdsburg when she met and married Tracy Fincher. The couple raised their two daughters in Tracy’s childhood home.

As a child, Lucia enjoyed traditional Portuguese dishes prepared by her mother. “My mom made fresh bread regularly,� Lucia recalls. “It’s a special memory I recreate with my guests with the fresh bread we serve daily.�

Her father brought home fresh milk and her mother made farmer’s cheese. The family also had a vegetable garden and hens for eggs. “Farm to table� was all

8 Women in Business • September 28, 2017

the Azevedos knew, and cooking was second nature for Lucia and her three brothers.

Her oldest, Manuel, is Executive Chef at CafĂŠ Lucia (and also owns LaSalette Restaurant in Sonoma) and has created modern versions of the time-honored recipes from their childhood.

Lucia’s daughters work at the restaurant and Tracy serves as handyman as needed. Lucia oversees it all, ensuring the business runs smoothly.

For those unfamiliar with Portuguese cuisine, Lucia describes it as “similar to Italian, with an array of meats and seafood but minus the pasta and pizza. We might use different spices and methods, but there is something for everyone on our menu. The tasca (tapas) and Portuguese wines are very popular with our guests.�

CafĂŠ Lucia offers free corkage on the first bottle of Sonoma wine

as an expression of gratitude for local support. She gives back in other ways as well: Lucia’s volunteer efforts have focused on school fundraising, and she holds regular events through CafÊ Lucia that benefit the Healdsburg Education Foundation.

Lucia is proud to celebrate five years of CafĂŠ Lucia this year and looks forward to sharing her culture and cuisine for years to come.

ill you get a cup of tea and join me for a little story of how I became a working artist and my continual return to Sonoma?

I come from a long line of strong headed entrepreneurial women. The journey started for me on the 100 block of Napa Street when I was just a baby. We lived upstairs and my mom, Karen Johnson was a clothing designer and had a dress shop with my grandma. We could see the park from our balcony.

We later moved to Glen Ellen and lived above Shone’s store with the shop and manufacturing happening at Jack London Village. My aunt Janet Seaforth and my life long art teacher, Sue Sellars, were also in business for themselves making clay pottery. So this independence started early. I grew up, as it were around the work tables of women, talking, creating, planning, and selling their wares.

At the age of 23 I would have my ďŹ rst art show, of paintings, pottery, photography and performance poetry. Thankfully this sold out show gave me a taste of making my own money, so I left the corporate track, and art school itself, in search of my own way of expressing myself in the world. It worked – as soon as I started showing, people started buying. They began to ask me how I deďŹ ned my work, and if I would teach.

In my late twenties I would return again to Napa Street and open my gallery Color of Woman and we did an article just like this on my prodigal return. Well here I am again twenty years later in Sonoma – What is it about this place? In between then and now I have had an incredible career in writing, art and teaching workshops all over the world. In the process, something incredible emerged – an actual global movement of women painting with mindfulness.

A lot of my work has been focused on social justice and human rights, with a big emphasis on waking up.

We also teach that we are rescuing creativity from the tyranny of the talented – it is something that belongs to everyone – not just those who know how to make art.

Sometimes we stream to thousands of people, offering an innovative perspective on breaking free of systems and discovering who we really are. Finding our voice is a process, for a long time we have kept it hidden – when we create we ďŹ nd a deep wild well of authenticity awaiting‌We call that – the MUSE. In 2016 we came back again to open our school – after being in Healdsburg and Mendocino for 15 years.

Our location is Cosmic Cowgirls in the Carneros and we have a beautiful classroom, gallery, museum here.

Our not-for-proďŹ t is also housed here, the legacy for the work, Intentional Creativity Foundation.

Consider joining us – no experience necessary – will you dare to wield a brush?

Shiloh Sophia 75 Fremont Drive, Sonoma CA 95476 www.shilohsophia.com • www.cosmiccowgirls.com Women in Business • September 28, 2017 9

Lorna Fredricksen-Farmer’s Insurance of Cloverdale 104 N. Cloverdale Blvd • Cloverdale • 707-894-3315 • https://agents.farmers.com/ca/cloverdale/lorna-fredricksen

Protection For Your Home and Business

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orna Fredricksen and her coagents Mishel Schweikl and Yesenia Garcia are all working moms who use their partnership to its best advantage. “I remember thinking when I was going to own a business some day, I wanted it to be run by women,� Fredricksen said. “I have two other moms that work for me, and since we’re all moms and we figure out how to balance being a mom with having a career. That feels really good. I love having that atmosphere here.�

Fredricksen spent 15 years doing consumer class action work as a paralegal and decided she wanted to try something new. She

worked for her brother-in-law as an

agent, before purchasing this

agency two and a half years ago.

Though they are affiliated with Farmer’s Insurance, they are not All three agents have “personal because you’re always having to learn “bound agents� which means if lines,� meaning they can write life, about different carriers and what they Farmer’s can’t write a given policy they home, auto and recreational (boat and offer and match clients and carriers. can find another company that will.

RV) policies. Fredricksen has an addiThere’s always unique needs out there, “Since we can write with other carritional financial services certification and we’re trying to match them,� she ers, we have a market for everything, that allows her to help clients with said, adding that their most unique case which is great, but also challenging, things like college savings plans and to date was a policy for a tattoo parlor.

401K rollovers.

But it’s really the personal service that is most appreciated by clients throughout the process. “I think it’s a real friendly and casual atmosphere,�

Fredricksen said. “People should feel they can walk in any time. We always have someone here to help out if they ever have an accident or emergency. We are able to get right to it and figure out what they need. They don’t have to call an 800 number, they can come right to us and we’ll take care of it. They don’t have to bother with phone trees.�

Healdsburg Chamber of Commerce & Visitors Bureau 217 Healdsburg Avenue • Healdsburg, CA 95448 • 707-433-6935 • www.healdsburg.com

Your Business Partner and Healdsburg’s Front Door

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he Healdsburg Chamber of Commerce and Visitor’s Information Center is the best of two worlds. Housed in a modern 1,000 square foot business office steps from the historic Visitor Center building, the Healdsburg Chamber is your business partner. Executive Director Carla Howell, Finance and Operations Manager Charlene Staton, Administrative Assistant Aleena Decker, and Visitor Center Manager Christine Hyde staff the Chamber office Monday through Friday 9-5.

The Visitor Center staffed by volunteers, is open daily 10-4, 11-4 on weekends.

The Chamber Board of Directors chaired by Rand Dericco from Syar Industries, is made up of representatives from all business segments in Healdsburg, comprising banking and finance, non-profits, retailers, hospitality, industry, wineries, and real estate. There is also a representative from the School District and from the City Council on the board.

Services and programs offered by the Chamber include “Business Builder� and “Brown Bag� education-

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al workshops addressing business needs, trends and issues with such topics as Use of Social Media, Business Succession Planning, and Writing a Business Plan. The Chamber also partners with the Sonoma County Economic Development Board, and Safe-Bidco to

10 Women in Business • September 28, 2017

provide small business loans, and economic development services. The Chamber is currently incubating a small business start-up upstairs in the Visitors Center. Executive Director Carla Howell, feels that a healthy and vital community is a direct reflection of a healthy and vital business com-

munity.

The Chamber sponsors The Healdsburg Business Showcase and Community Resource Fair co-sponsored with the City of Healdsburg, this year on October 11 from 4-7pm, in the downtown Plaza and the Annual Healdsburg Business of the Year Awards.

The Chamber also manages the Downtown Business District (DBD) and the Healdsburg Tourism Improvement District (HTID) which provide promotional events and information for both the local community and visitors.

The Chamber website www.healds burg.com has historic information, downloadable maps for the downtown businesses, local winery maps, restaurant guides and information on special events. The Healdsburg Hub app is free and downloadable as well, allowing for easy digital access.

ebbie Mason is celebrating her second fall in Sonoma County, having joined the Healthcare Foundation of Northern Sonoma County as CEO in 2016. Debbie, a native Floridian, was recruited for the position based on her experience as a corporate funder, nonproďŹ t CEO and consultant, as the Foundation’s board was focused on getting a new leader who could grow the Foundation’s reach, assets and impact in the coming decade. “It has been a wonderful ďŹ rst year, getting to know the community and I have so appreciated the warm welcome folks have extended to me,â€? said Debbie. “This community is so welcoming and I have been heartened by the willingness of donors, service providers and community leaders have extended to sit down, share problems and collectively approach solutions to those problems,â€?

Debbie said.

The Healthcare Foundation is the only funder focused exclusively on health for the northern region of Sonoma County. The Healthcare Foundation is the leading proponent for building a healthier community from Cloverdale through Windsor and beyond.

Debbie said, “Our mission is to engage individual, corporate and foundation donors to invest in the Healthcare Foundation as we convene partners, create collective impact and develop regional solutions that will result in improved health in our region. Debbie continued, “We are using a broader lens on what it means to have a healthy community. We have traditionally funded access to healthcare through grants to improve technology at the Healdsburg District Hospital, and grants for unfunded care to Alliance Medical Center, Alexander Valley Healthcare and PDI Surgery Center. Those are important to continue, even as we expand into other critical areas.�

In 2016, the Healthcare Foundation expanded its focus areas for funding to add Mental Health, and Early Childhood Development. “Our board of directors are wonderful volunteers, with so much talent. They have spent a lot of time analyzing data from Sonoma County, listening to regional experts and convening nonproďŹ t providers through multiple mapping sessions to hear and learn more about the healthcare barriers people are facing in our community,â€?

Debbie said. “In addition, we held visioning sessions across all of the towns in our region from Windsor to Cloverdale and heard from patients and citizens as they shared the challenges they face in getting access to services and in remaining healthy,� she added. “In every single session, with every single audience, mental health was mentioned as one of the most critical needs in our community. People reported waiting months for appointments for sensitive, timely and critical needs, as there is a severe shortage providers and access to services. That is even more negatively felt, if people need bilingual or bicultural providers, and/or on nights and weekends.�

Debbie said, “After hearing that, we decided to do something right away and we have two major donors who have stepped up to help us create solutions to expand the number of mental health professionals in our community – so, more children and families can have easier access to mental health counseling services.�

Debbie, and her standard poodle, Tucker, aka “Mr. Poodlelicious� feel right at home in Healdsburg and are planting roots to stay. “I’ve been visiting here since the late 80s and to say this is now my home is such a joy. It’s a great region and each little town offers something special to explore and appreciate. I’m a grateful Californian and I hope to make a huge impact in my new hometown region.�

Healthcare Foundation Northern Sonoma County www.healthcarefoundation.net • 707-473-0583 Women in Business • September 28, 2017 11

LEFF Construction Design Build 6791 Sebastopol Avenue Suite 140 • Sebastopol • 707-823-4899 • www.LeffConstruction.com

Integrated Design Build Process Focused on the Client

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EFF Construction DesignBuild has an unmatched reputation for superior craftsmanship, strong collaboration and happy clients.

The women who work in the firm are key to the company’s success for building and remodeling projects that meet their clients’ needs and stay within their budget. “I think our clients appreciate our communication skills,� says Alex Williams, one of the woman Project Managers at LEFF. “They know they are our top priority.�

Prioritization is a core process at LEFF and a key to its success.

Using the company’s design build services allows you to make many of the most important decisions in advance, rather than under pressure on the job site.

It starts with the Design Team and a “no surprises� approach to the design build process.

Marilyn Standley, an architect at LEFF, explains: “My favorite clients are those who want to participate as a team with us.�

Design-Build clients meet regularly with the LEFF Design Team; during presentations, a computer model is created that allows you to “walk through� the project and make crucial decisions about wall and appliance locations, color, finishes, ceiling heights and more. “All those details are decided in the beginning — no surprises later,� says Standley.

Morgan Ferrante is another woman Project Manager at LEFF.

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('+,*- ,"(' +" ' -"% * !1 - $ ,, " !(% + *(', +$ ((* "' ,(* *(% *( ' -& ' +(-* + ' * (* ' ** ', *(# , ' * ' " "' '"(* +" ' * % 0 "%%" &+ *(# , ' * '"+ *,(' ++"+, ', (',*(%% * "+ / (% "* ,(* ( ) * ,"('+ (',*(%% * *"+, "%%"' 0 -,". &"'"+,* ,(* ,! * 1 ', *"(* +" ' * ((* "' ,(* * ! &+ ', *"(* +" ' * ((* "' ,(* % "' - " *$ ,"' "* ,(* “I’m an advocate for my clients,� she explains. I work closely with the clients, the building crew and the subcontractors.�

Heather McKay also works with LEFF clients in a project management role, adding her background as an Interior Designer. “I start with a client on design and walk them all the way through the project. It solidifies for me that I know

what’s important to them.�

Elaine Lucia, Marketing Director at LEFF, says she sees excellent results from clients who work with the company’s female project managers. “It’s the women in the family who make most of the design choices, and they feel very comfortable with our team.�

The women at LEFF know they’re in a field still dominated by

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12 Women in Business • September 28, 2017

men, and they encourage young women to look at the opportunities in building. “I came from the field,� says Williams, who worked as a carpenter before transitioning into management. “I bring that hands-on building and problem-solving knowledge to every project.�

The company supports high school and community college vocational programs that reach out to young women and men and they encourage young women to look at opportunities in the Design-Build and construction industries. “Girls should be encouraged,� says Ferrante, “and we want to help.�

ow do you run three real estate businesses and still manage to make Vanguard Properties Top Producer list for the last three years? For Grace Lucero, the path to success includes keeping a sharp client focus, big gratitude, and a great team. “We’re a family-oriented company with a deep dedication and commitment to helping our clients sell their property with the best possible outcome, or ďŹ nding the right home for their circumstances, while also protecting their best interests,â€? said Lucero, founder and owner of The Lucero Group (TLG).

A realtor for 22 years and director of investment sales for Vanguard Properties, Grace is also a co-founder/managing partner of Matheson Partners, a real estate investment group; and a co-owner with Bonnie Kline in Lucero Kline, a construction management company. She’s renovated or built over 150 homes.

Home buyers and sellers have their money on the line, and Grace doesn’t take that lightly. “My team and I make sure our clients have all the necessary facts; that they understand the complex information contained in their contracts; and that they know their options.� As one client noted, “Grace is the most knowledgeable agent that we have ever worked with. She skillfully negotiated the sale of our house, staying by our side throughout the entire process.�

It is a responsibility and an opportunity to make a positive impact on other’s lives. When Grace’s clients’ interests are at stake, her intense loyalty, tenacity, negotiating skills, and inventive problem solving abilities come out full force. This business approach has resulted in steady growth for The Lucero Group. In the last year they have added two full-time employees, invested in digital marketing, leads management, and social media as well as expanded the construction management side of the business.

Recently, Grace and her partner, Bonnie Kline, incorporated Lucero Kline, a construction management company. “Working together with TLG and overseeing design and construction allows us to be the ultimate resource for our clients,â€? said Kline. Lucero Kline is currently working on ďŹ ve major projects valued at approximately $5.8 million—from renovation to construction.

But they also make time to give back. “Right now we are overseeing the landscaping for the Healdsburg Center for Animals,� said Kline. They organize a popular annual fundraiser for the Sonoma County Humane Society’s (SCHS) Healdsburg Center for Animals—Cause for Paws. This year’s event netted over $10,000. Grace is also on the Sonoma County Humane Society’s board of directors.

Real estate is about trust, knowledge of the market, and providing excellent service to clients. Whether buying or selling, it’s an emotional process. Often we’ll have clients who are going through a major transition, like a divorce or the death of a spouse or family member. “What’s most important is if we can help ease their stress, and effectively navigate them through the selling and/or buying process,� said Lucero.

Find It. Design It. Build It. Love It. 424 Center Street, Healdsburg, CA 95448 • 707-888-2649 • grace@thelucerogroup.com Women in Business • September 28, 2017 13

Parkpoint Health Clubs Healdsburg – 707-385-2500 • Santa Rosa – 707-578-1640 • Sonoma – 707-996-3111 • www.ParkpointHealthClub.com

Supporting Women and the Community

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ince the focus of this piece is Women in Business, we wanted to highlight a very special and amazing woman – Lindy Buchanan – for her support of women in business at Parkpoint Health Clubs.

Bill and Lindy Buchanan have been the owners of Parkpoint Club in Santa Rosa for over 30 years and also have locations in Sonoma and Healdsburg.

Earlier this year Lindy passed away, but not before leaving her mark and inspiring many women to pursue their passions as individuals while at the same time providing support and encouragement to build their professional careers.

Not only was Lindy passionate about many things in life such as art, dance, travel, adventure and giving back to the community, she was also an ardent supporter of Women's Rights, and especially Title IX legislation, since the beginning of the movement in the 1970s.

Women fill most of Parkpoint’s key management positions (such as

,&$ % & ("'&!%* #* #+ ) # ( % ! $ % %* &) #+ % ( -% - +(#!% # ) +( #+ % ( ! ! )$&% (" *!% ' ( *!&%) % ( %%! ( % ()&% % ( # % ( ##! #" ( &%&$ #+ % ( General Manager – Jennifer Anderson; Marketing & Operations Manager – Heidi Desmond; Healdsburg Club Manager – Lyndy Durling; Sonoma Club Manager – Ellie Walker; Santa Rosa Club Manager – Jane Nieman); a true testament to Lindy's support of empowering women in business.

It isn’t always easy trying to build your career while juggling the demands of motherhood, etc. at the same time. “I have two young boys and I will be forever grateful for the support Lindy and Bill have given me over the years as a working mother.

Since the first day that I told them about my pregnancy, I felt nothing but support and encouragement for being a working mother. I know

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14 Women in Business • September 28, 2017

many other women that work for the company feel the same,� said Heidi Desmond, an employee since 2005.

Recently, Parkpoint has been honored to accept the Business of the Year Award through the Healdsburg Chamber of Commerce as well as receive the award for Best Places to Work through the North Bay Business Journal for the last three years.

It’s a good feeling to know that the company is being recognized for the contributions it makes to the community and it makes us happy to think that it would make Lindy Buchanan proud to have these awards and acknowledgments accepted by the women on her team.

Sackett & Associates Insurance Services 351 Sexton Road, Suite B • Sebastopol • 707-823-3689 • www.sackettinsurance.net

Knowledgable, With a Focus on Customer Service

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ff Bodega Highway, nestled behind a farmhouse on Sexton Road, the quartet of women who operate Sackett & Associates Insurance Services work in a charming, converted red barn, helping Sonoma County businesses and individuals understand and provide healthcare insurance to employees and families. “We’re a friendly, people-oriented agency,� says Teri Sackett, the company’s founder and a licensed insurance broker.

Teri made a decision to remodel an old barn into a modern, well-equipped office so she could be near her family, and to keep the fast pace of work in perspective. Her employees and clients enjoy walking outside to check out the donkeys grazing in a pasture or the chickens scratching for snacks.

For more than three decades, Teri has taken pride in her mantra to put people first. “I started the company from the ground up,� she said. The company stays up-to-date on insurance options and is a comforting and knowledgeable source of information. “We really care, that’s our biggest

" #

! asset,� Teri says.

With constant change in the healthcare industry, you can count on Sackett & Associates. They find quotes from multiple providers and give

employers a variety of benefit options.

The agency is independent and businesses seeking insurance options know Sackett & Associates works for them, not an insurance company.

After a client picks a plan, Teri presents options to the business’ employees, making sure each employee is happy with his or her decision. “And we answer our phones. People appreciate the human voice.�

Going the extra mile, Sackett & Associates also provides help with claims issues for employees or businesses. “If you have claims or billing issues, don’t sort it out yourself, you waste so much time doing that. We do it for you.�

Compliance can be complex as well and Teri and her team will make sure you have the tools you need to follow insurance regulations while you take care of your employees.

The four-woman team of Teri, Emma Fitzpatrick (associate broker and Teri’s daughter) Lorry Cabot (the team’s office manager and Teri’s ‘right arm’) and Janine Oswalt (administrative assistant) are in the insurance agency business because they enjoy working with the diverse population of the area. “We enjoy dealing with business people,� Sackett said. “And we love Sonoma County.�

So Eventful PO Box 1603 • Healdsburg • 707-385-9632 • www.soeventful.com • www.soeventfulproductions.com

Making Memories So Eventful

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ow do you turn a good bottle of red into a great business idea? Just ask Marisa Manna Ferrell.

Pulling from her background in the grapegrowing industry, Marisa combined her keen sense of style and love for event planning to create her event production company, So Eventful.

Established in 2008, Marisa realized that planning a great party was the cornerstone to making memories. “I have always been an entrepreneur. When I took the leap to start my own business I was nervous, but more excited to start a business that fit me so well.�

With the goal to make clients feel like a guest at their own event, Marisa and her team provide event planning services to a wide variety of clients. From weddings to life celebrations to corporate events and team building, the So Eventful team is dedicated to helping clients create unforgettable, one-of-a-kind events.

Bringing a client’s vision and ideas to fruition is just one way So Eventful caters to the needs of their clients. From securing the perfect location, creating the event design to

connecting with vendor companies, the mission is to provide a sense of cohesion for clients. “We want to work with our clients so that when the day of the event comes they can rest assured that every detail is taken care of and any hiccups that arise (because they always do) is also taken care of.�

Recognized by the city of Healdsburg as the best woman owned business to work for in 2017, her team of event planners bring a plethora of diverse expertise to the event planning process. “It is important to us that our clients can rely on our expertise and connections� said Marisa. “The team is unique not only in their ability to create and execute these one-of-a-kind events, but because So Eventful is a heart driven business and we genuinely care about our clients and the team of vendors we partner with.�

Women in Business • September 28, 2017 15

Sonoma Coast Living Real Estate Services 575 Highway 1 • Bodega Bay • 707-875-2500

Your Expert Advocates in Coastal Real Estate

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quarter-century ago, Thera Buttaro had a vision, to build a business based on knowledge, integrity, trust and strong relationships.

It’s worked out well, for Thera and for her clients. “Having lived in Bodega Bay for 29 years and having a strong foundation before that, I have an understanding of how properties sell.�

Thera and her staff offer solid, dependable support for both buyers and sellers of coastal property.

They utilize a healthy mixture of historical knowledge and up-tothe-minute data about the everchanging market. “The local real estate market has totally changed in the last two months,� Thera explains. “Nearly every new listing is going into escrow within two weeks.�

With that sort of rapid movement in the market, it makes sense to work with the most experienced team. The Sonoma Coast Living Real Estate Services staff can provide you with instant market

updates, emailed to your smartphone, or sit down with you, face to face, to talk about your dream home.

In addition to Thera’s decades of experience and deep connections in the industry, California native Kris Lepore is an active agent, committed to “help others achieve their dreams and live a happy, healthy and inspired life.�

The newest member of the team is Kristina “Kris� Wilson, who has known Buttaro for 40 years. Kris has been a formidable fundraiser in the healthcare field and has a strong background in marketing and sales from both the hospitality and title insurance industries.

When it was time for her next adventure in real estate, she turned to her longtime friend,

Thera, who welcomed her and is mentoring her.

Giovanna Giumarra Mueller is the friendly face who greets you when you enter the spacious, modern real estate office on Highway 1, with a view of the Pacific Ocean.

Treat yourself to the best real estate service and support. As Thera says: “I am dedicated to providing the finest service available, while breaking new ground in marketing approaches. The real estate industry is becoming more sophisticated and challenging every day. People need a professional who understands the industry and is able to solve problems; one who finds solutions that please both buyers and sellers alike.�

Soroptimist of Healdsburg PO Box 124 • Healdsburg • www.sihealdsburg.org

Improving the lives of women and girls, in local communities and throughout the world

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s individuals, we are women in business; from accounting, retail, mortgage lending, real estate, grape growers, educators, software designers, business owners, etc‌ Collectively we are the women of the Soroptimist of Healdsburg.

Our spirit and passion still run with the same fever as the founding women of 1921 in Alameda: Our Mission Statement: “Founder Region Soroptimist International of the Americas, is dedicated, locally and globally, to improving the lives and advancing the status of women and girls through Fellowship, our identifying project of doctoral grants, programs of education, health, leadership and the promotion of equality.�

Recipients of our annual fundraising events: Alliance Medical Center; scholarships to Healdsburg High School, Geyserville High School and Marce Becerra; DAAC; Shared Ministries; sponsorships to Tech Trek; SAY; YWCA Shelter and Adobe project; Swimming lessons for any child in Healdsburg. Most Improved Student: Healdsburg and Geyserville

For the past 30 years Soroptimist of Healdsburg presented the “Beer in the Plaza� event, for all those that sponsored and attended we would like thank you for your support.

Due to beer fests becoming such popular events we have decided to shift our efforts to our new event “Sequins and Spirits.� This event will feature spirit tastings from our new local distilleries, “casino� tables and dancing to some great tunes! Heavy appetizers and wine for purchase.

"( '$!% ! "$$ % * " #%"! ! " $% $$ ! ) '$ " '* !! "%% "& # &' $ ! ## ! $ $ %"! & ! ) $& "! & ) % " "$ "$ $ $ % ) ! '* !! $& ! && " $&% % && ! $ ' ) ( $ && ) ! $&* $ & $% ' ) % !

$ ! elementary and middle schools. Ruby Award: a local woman dedicated to service in our community. Live your Dream: head of household woman enrolled in school; Troops care pack-

16 Women in Business • September 28, 2017

ages; The Living Room.

Our fundraisers: “Girlfriends on the Green�, golf Tournament, May 2018; “Sequins and Spirits�, First annual October 28, 2017.

Strength for Living Studio 137 Matheson Street • Healdsburg • 415-948-6651 • www.strengthforlivingstudio.com

Helping People Through Individualized Strength Training

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trength for Living owner Cindy Anderson knows first hand what strength training can do. Cindy started strength training 20 years ago. The benefits she saw inspired her to become a trainer and she has helped many clients achieve their goals over the years.

In 2002, she obtained her personal training certification. In 2005 she received additional training for the philosophy, science, and art of High Intensity Slow Motion strength training and began her practice. In 2014, she opened her studio in Healdsburg.

In addition to Cindy, Strength for Living has experienced personal trainers, Carey Anderson and Gary Anderson.

Carey Anderson, P.T. said, “I feel passionate about this protocol.� With two young children, she understands how obligations with work and family can leave no time to focus on one’s own well-being. Slow motion training is so efficient, it’s only 20 minutes once or twice a week.

As people age, they lose a quarter to a half pound of muscle per year. Strength for Living’s slow motion protocol can reverse these negative changes by utilizing slow and intense exercises that help increase bone density and address other health concerns.

Low momentum allows for safety and helps prevent injuries while doing a high intensity work out. “I love watching my clients get stronger and begin to feel better,� Cindy said.

The studio is like no other in Healdsburg; it

has a quiet, private atmosphere. All the personal trainers work with diverse clientele, including professional athletes, individuals recovering from injuries, middle age, seniors and anyone who would like to become stronger.

All clients receive individual attention and guidance from a strength training professional who supports and tracks their progress.

Trainers are always available for any questions or concerns. “The goal is to get clients as strong as they possibly can be,� Cindy said. “Guidance is always one-on-one. We never leave their side. I want people to know they are safe here and they will gain strength as well as independence.�

The first session is complimentary; call for an appointment.

Women in Business • September 28, 2017 17

Summit State Bank 1001 Vine Street • Healdsburg • 707-433-5959 • www.summitstatebank.com

Building Lasting Relationships

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ummit State Bank’s Healdsburg team led

by Assistant Vice President & Senior Branch Operations Manager, Candy Yandell, Penny Ottmer, Tori Lewis and Kalie Jones pride themselves on delivering personalized customer service and are focused on building relationships with each customer.

It is important to the team to be able to handle the customer’s needs at the branch. If another employee’s expertise is needed to serve the customer, an appointment is made at the customer’s convenience to come to their place of business or meet at the branch.

The ability to respond quickly to a customer’s request is more than a commitment.

The Bank has 10 service standards, known as “The Summit Way,� that are ingrained in the Bank’s culture. “Our model for success begins and ends with serving and investing in our community,� says Candy Yandell. “With that focus, we are humbly rewarded with our community’s support and banking relationships, furthering our ability to grow and give back even more.

Healdsburg is more than a travel destination, it is a tight knit community where people really take care of each other.�

This year, the Healdsburg team was selected as the Business of the Year recipient in the Financial Services category by the Healdsburg Chamber of Commerce.

The selection committee, comprised of neighboring chamber of commerce executives, recog-

" # " ' # ( ( $$ " " $ % $ $ $ $ # %" nized the Summit team for their commitment to our community. “We are honored to be recognized as a Business of the Year recipient. We take great

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18 Women in Business • September 28, 2017

pride in providing our customers with a superior customer service experience and will continue to support the Healdsburg community with the highest standards,� says Yandell.

Summit State Bank encourages its employees to give back to the community it serves through volunteerism and assuming leadership roles on Boards for community nonprofits who play a vital role in the overall health of the community.

Through their Summit Day of Service Program, each employee is granted one paid work day per year to volunteer their time in the community on behalf of the bank with any local nonprofit of their choice.

Each employee’s charitable passion is different, so you’ll find them volunteering throughout the community in different capacities.

The Healdsburg team has been involved with a variety of nonprofits and organizations to include supporting the annual fundraising event at the Healdsburg Museum & Historical Society, the Healdsburg Chamber of Commerce, and the annual FFA parade, to name a few.

Windsor Certified Farmers’ Market

Windsor Town Green Sundays: 10 am –1 pm, April through December 3 • Thursdays: 5 – 8 pm, mid-June through August www.windsorfarmersmarket.com

Local Women Farmers, Food Producers and Artisans

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ook at all these beautiful women doing business every Sunday at the Windsor Certified Farmers’ Market from 10–1 on the Windsor Town Green.

The Windsor Market has local women farmers, food producers and artists offering their best products direct to the consumer.

The women farm owners are as diversified as their crops; Jessica is a fifth generation farmer from A4 Farms. She and Heather from Heather’s Custom Meats offer pasture raised chickens and meats.

Min Hee from Min Hee Hill Gardens, Renee and Sarah from Ridgeview Farms, Sheri from Russian River Valley Produce, and Peggy from Sayre Farm are four women farm owners who

bring seasonal fruits and veggies to market throughout the year.

The ladies of Castaneda’s Family Farm, located in Fulton and Katie and Rachel from Soda Rock Farm; these second generation young women are working their family farms and taking over for their fathers.

Angela from Ponce Farms, Barbara from F & B Farms in Healdsburg, Lori from Blasi Ranch in Windsor, Sandra from Hector’s Honey, Natasha and her Mom who represent Nuefeld Farms, Barbara from Skyview Nursery and Margaret and Mae from Capay Olive Oil make up this impressive list of women farmers. Not shown here is Kari from Kenwood Strawberry Patch.

The women food producers are those who make the fresh and preserved delicacies we take home to savor all week long. Bobbie from BurtoNZ Bakery meat pies, breads and cookies, Natalia from Natalia’s Kitchen makes a healthy sweet potato tomato sauce, Libby makes fresh dried pastas from Beet Generation Farm, Vanae from Grizzly Bear Toffee, Elena from Geyserville Gourmet-fermented veggies, Debora Fudge and her handmade Wine Country Preserves and Tracy Mattson from Cookie‌take a bite! Not shown here are Linda owner of Red Bird Bakery and Ethel from California Balsamics.

The women artists bring their beautiful

handmade arts and crafts to the market each week for a shopping experience.

Don’t forget the market when shopping for holiday gifts. You will find Elizabeth and her Crocheted Creations, Sue’s Custom Napkins, Susan and her Fused Glass art, Linda from All About Tranquility, Cindy from Innovative Fabric Creations, Lisa with her quilts from I’m Sew Sure, Katharine from Drought Flowers Yard Art and Malenda from Goin’ Tutu Crazy.

Not shown here you will also find at the market two women jewelry makers, Joann from Noble Designs and Rachel from Lenox Designs and Sandra with her portable picnic blankets. “All of these women bring a spark and a positive energy to the Windsor Market. They have so much knowledge about food to share. They make the market one big family.� said Market Manager, Tina Castelli. (Pictured fourth from left.)

Come visit and talk to these ladies about their products every Sunday. Remember the market doesn’t stop at the end of the summer.

This year crops are late and your farmers and food producers will have full tables until closing day, December 3. Put the Windsor Market on your shopping list for this holiday season, see you every Sunday 10 – 1.

Eating from the Farmers’ Market is good for you and it feels good when you buy local.

Follow us on facebook.com/windsorcertified.

Women in Business • September 28, 2017 19

Strong Financial Strategies 133 North Street • Healdsburg • 707-473-8033 • www.strongfinancialstrategies.com

Strong Financial Strategies Expanding Services

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oretta Petersen Strong has been a Financial Advisor for 21 years offering investment, retirement and wealth transfer services to multiple generations of clients in Northern California and beyond. Her career began at New York Life in 1996 and then expanded to Westamerica Bank where she served as senior investment representative for five local branches until 2003. That same year she opened her own office at Edward Jones where she earned the status of Limited Partner and greatly expanded her clientele over an eight year period.

Finally, in January of 2011, Loretta became an independent advisor at Raymond James Financial Services where she continues to serve clients today at 133 North Street in Healdsburg. “Joining Raymond James as an independent Financial Advisor has been the high point of my career. It is truly the most inspiring corporate culture I’ve ever encountered and had the privilege of being associated

with. When you provide impartial, independent advice to clients and put their success ahead of everything else you can be assured that you have excelled as an advisor and an advocate. This is my philosophy of doing business�, says Loretta Strong.

In June, 2017, an unexpected opportunity presented itself to Loretta Strong; her Healdsburg Branch partner Dan Gianni; and their longtime supervisor, Moe Jacobson, in Petaluma. All three financial advisors were invited to join forces with Ian Rosenfield, Principal Partner of Elevon Wealth Mgt (EWM) at Raymond James in San Francisco. Ian Rosenfield is Senior Principal and Owner of EWM and has over 15 years of financial industry experience with a stated focus of developing investment plans to help reduce risk, while seeking increased returns. Prior to becoming an investment advisor, Ian spent more than a decade co-developing his family’s business, California Pizza Kitchen, into a public company

where revenues increased from $100 million/year to $400 million within three years.

According to Loretta Strong, “One of the most important advantages and benefits of this new alliance to our mutual clients is the access and customer service support from the six member team at EWM. I am most excited about the financial planning process, which will be an integral part of the portfolio construction and investment recommendation protocol for my clients going forward. And, of course, for all three of us as solo advisors this new partnership provides not only administrative support but consistency and certainty for future succession planning.�

Wine Country Veterinary 9240 Old Redwood Highway #104 • Windsor • 707-837-5029 • www.winecountryvethospital.com

A Unique Blend of Quality, Integrity and Compassion

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r. Jessica Klein always knew that she wanted to be a veterinarian; that dream became reality when she graduated from UC Davis School of Veterinary Medicine in 2008.

Dr. Klein returned to her hometown of Healdsburg and worked as an associate vet for eight years both on large and small animals.

August 1, 2016, Dr. Klein and her business partners opened the doors of Wine Country Veterinary Hospital.

Dr. Klein and the all female staff at Wine Country Vet have created an environment where pets are treated with respect, offered the highest quality of medicine and have as stress-free of a visit as possible. “The pets and the medicine‌ those are the easy parts,â€? Dr. Klein says with a laugh. “It’s remembering that each pet has an owner and a family sitting out in the lobby worried. They need to feel comfort-

able, appreciated and cared for too.

That is the challenging part and one of our goals.� The hospital was designed to be a mixture of barnyard-chic meets state-of-the-art medicine. Pet owners are offered

20 Women in Business • September 28, 2017

fresh brewed coffee and homemade snacks, while the kids play dressup in doctor lab coats, stethoscopes and surgical attire, while ‘examining’ the stuffed animals.

During exams Dr. Klein often is

found sitting on the ground with her patient, quietly talking to the animal, laughing with the owner or teaching the kids in the exam room how to listen to their pets’ heart. “I love when the kids would rather sit with me on the floor and help examine their pet than play on their devices. I feel blessed.

Like I am getting the opportunity to introduce them to the world of veterinary medicine, where anything in possible!�

Wine Country Veterinary Hospital welcomes you and your furry, feathery or scaly family member to stop by where you will see firsthand that each hospital member possesses a unique blend of high quality medicine, personal integrity, and compassion for both the animals and their owners.

Vanguard Properties Healdsburg

Petaluma

Russian River

Santa Rosa

Sebastopol

707-395-3000

707-789-0400

707-869-9800

707-545-2000

707-824-9000

Forward Thinking Real Estate

F

rom San Francisco to Sonoma County, no one is better suited to assist people of all ages, backgrounds, and financial situations than the successful and thriving women of Vanguard Properties.

Vanguard’s agents come from a variety of professional backgrounds, equipping the Vanguard women with remarkable skills and a depth of experience virtually unmatched in Sonoma County.

With offices in Santa Rosa, Sebastopol, Healdsburg, Russian River and now in Petaluma, Vanguard Properties is uniquely positioned to provide Real Estate Services to Sonoma County. Our agents live here, work here, and they thrive here.

“As the new Petaluma Sales Manager I’m learning that “Forward Thinking Real Estate” isn’t just a slogan, it’s a reality at Vanguard Properties and I’m happy to be part of that.” Diana Gorsiski You’ll sense the Vanguard Properties difference the minute you walk through the doors. A genuinely friendly staff and distinct sense of style sets Vanguard apart.

But what truly defines Vanguard is the unwavering dedication to making the real estate buying and selling experience exceptional. In addition to providing the highest level of real estate representation, knowing how to guide a Real Estate transaction through often emotional terrain requires the agent to be grounded and attuned to the inevitable emotions of their clients. Discerning the critical from the minutiae of details in transactions makes the difference in the clients’

overall experience.

“Personally, being with Vanguard is the perfect marriage between my active prospecting and their new age marketing.

They give me unbelievable professional marketing support. It’s wonderful to work at a company that is constantly thinking outside the box.” Christen Hamilton “We start by listening”.

Vanguard knows that every client is unique and every transaction is significant.

Numerous repeat clients appreciate the hard work to understand their individual needs.

Answering every question and do the digging necessary to find the right solutions, Vanguard agents keep each client informed every step of the way.

Especially critical is the ability to gauge the

atmosphere of each new business relationship and bring a high level of insight, care and attention to their clients.

“Vanguard Properties delivers on their commitment of excellence in management, agent support and education. The advertising and technical support is unsurpassed.

My colleagues represent the top percentage in our real estate industry, dedicated to service and honesty.” Linda Sundheim True entrepreneurs, the women of Vanguard see the difference in the locally owned and managed company, and have excelled at finding their niche markets within Sonoma County. They recognize that while Real Estate is a relationship established on business, it can often end up as friends. Truly

committed to their communities, Vanguard Agents have a reputation for their dedicated participation on local charitable organizations.

Leaders in their field and admired by their peers, Vanguard Agents consistently serve as leadership for the local and state level professional real estate associations.

“Our company takes a different approach to marketing Real Estate and supporting our agents. We work in collaboration to assist our agents and clients to achieve success,” says CEO James Nunemacher.

Vanguard Properties

makes this promise: “We are committed to understand your individual needs when it comes to buying or selling real estate in the Bay Area.

Quality is never an accident. It’s the result of effort, direction and execution.”

Vanguard agents are a family, and rally together to form one of the most connected and informed networks in the industry, each bringing individual personalities and talents.

This diverse and dedicated band of brothers and sisters has one goal in mind: perfecting the real estate experience for their clients.

Women in Business • September 28, 2017 21

Windsor Chamber of Commerce & Visitors Center 9001 Windsor Road • Windsor • 707-838-7285 • www.windsorchamber.com

The Voice for Business

T

he Windsor Chamber of Commerce & Visitors Center currently has eight women helping to lead the charge at the chamber. This includes their President & CEO, Christine Tevini, and seven of their Board Directors; Pam Johnston, Kip Zook, Helen Pachynski, Frieda Lewis, Sarah Preston, Lorene Romero, and Celena Narez.

Christine Tevini has been with the Windsor Chamber for 10 years and has gone from Office Manager to President & CEO. She is very excited to lead the Windsor Chamber to new heights this coming year.

Pam Johnston, owner of Pam Johnston Bookkeeping, has been in the industry for nearly 30 years; she is a QuickBooks Certified ProAdvisor offering online training and problem solving.

Kip Zook has worked in hospitality for 20 years and is currently the Director of Sales for the Hampton Inn & Suites Windsor. In addition, Kip and her husband own

" !" $ !" & ! ' " "# !" % !

Elizabeth’s Hair & Wig Salon.

It takes a lot of optimism to start a business during a recession, and that’s exactly what Frieda Lewis did back in 2010. While working as an RN, Frieda made a career move out of the nursing profession and found-

Lorene Romero is a highly skilled travel consultant and founded Sharp Tongued Consulting in 2008. She is an expert on Alaska, Hawaii, and European River Cruises, but loves crafting vacations for nearly any destination.

Celena Narez has been in financial services for 10 years and is currently a Business Banking Specialist at Wells Fargo Bank where she has worked for nearly four years.

Pizza anyone? Look no further than Helen Pachynski, owner of Extreme Pizza in Windsor and Santa Rosa. Helen is very hands-on and you will often see her making and delivering pizzas.

Congratulations to the Women of the Windsor Chamber as they lead by example!

ed Ace It! Bike Tours.

Sarah Preston began in Interior Design and found a natural progression that lead her into Real Estate.

She currently works with her husband and focuses on the administrative side.

Zizi 334 Healdsburg Avenue • Healdsburg • 707-431-2209 • www.zizihealdsburg.com

A Shopping Oasis For Women

S

eptember marks the 19th anniversary of Zizi, a Healdsburg boutique owned and managed by Cynthia Zizzi and her daughter, Julianna.

When Cynthia opened her doors in 1998, her shop was more of a lifestyle store featuring clothing, jewelry, ceramics and art. “The focus gradually shifted to clothing over time,� Cynthia said. “I was hearing from people that they liked the clothing I carried, but they wanted more choices.�

These days Zizi is a mainstay located just off the Plaza, and has built a reputation for being honest about what works for individuals. “We try to have a variety of styles and work to keep our prices balanced. We like the idea of a mother and daughter being able to come in and both find something they love,� said Cynthia.

In the internet age, it can be difficult for a brick-and-mortar store to compete, so the mother and daughter team provide something a computer screen can’t. “We definitely have customers who prefer to shop in small stores, and we are appreciative of that,� Julianna said. “We try to be accommodating; customer service is one of the reasons people like coming to small stores.�

The pair also love to promote local artisans

22 Women in Business • September 28, 2017

with most things produced in Peru using lowimpact dyes and natural fibers,� Cynthia said. “We are fortunate to carry a few lines produced in San Francisco. Porto and Cut Loose are two companies designed, cut and sewn in the heart of the city. That’s becoming increasingly rare these days.� Another regional line, CP Shades, is produced in Sausalito.

With many changes happening in both the retail world and Healdsburg itself, the two agree that the future will offer many challenges.

However, they also feel that with those challenges comes the opportunity for improvement. “The store has evolved so much over the years.

It’s exciting to see what the future will bring.�

and companies. “Some of my favorite things are from Indigenous, a company based in Sebastopol. They are a certified fair trade brand

Windermere Platinum Real Estate Services 114 Lake Street • Cloverdale • 707-669-2444

Local Knowledge – Team Approach

T

here’s been a real estate office in the old house on Lake Street since the 80s, and for years it was a Century 21 office. But two years ago, management and ownership changes led to a franchise shift and Windermere Cloverdale was born.

This agency draws on the vast experience of its team of hometown realtors who count themselves lucky to be able to be a part of, and give back to, their community.

Maria Kenney and Tedi Spain work together as a team and both are true hometown girls.

Kenney has been in Cloverdale since 1988 and Spain is a graduate of Cloverdale High School who raised three sons here.

Camille Linn brings three decades of real estate expertise to bear in the community where she’s lived all her life.

Elsie Richardson has been in the real estate business for 15 years and also grew up in Cloverdale. “I remember her birth announcement,� laughs Linn.

Rounding out the sales team is Debra Delfino, who works solo, but as part of the overall team at Windermere. She has been in real estate for almost 20 years and has lived in

Cloverdale since 1977. She raised her son here.

The tagline for the office is, “Local Knowledge, Team Approach� and these women live that commitment every day.

In Linn and Richardson’s office a photo hangs on a board, showing a beaming couple holding up a stack of documents. “That’s our favorite picture right there,� Richardson said. “That’s when they were signing and they got their house,� Linn added. “They took a selfie and sent it to us. My favorite is the first time house buyer. They’ve saved and saved for years and they finally can realize the American dream, a home of their own.�

That love of helping people is the backbone of their business, but their commitment doesn’t stop there. “We do a lot of community service,�

Richardson said. “Scholarships, client appreciation days, we donate money to different school programs like (the high school Round Up). We put a lot of money back into the community.� “As realtors we donate out of our own personal checks, and then the company matches it,� Spain said. “But it comes from us as well, it’s not just the company money.� “We shop local, we spend our commission

checks local, so we’re putting money back into this community,� Linn said. “With every sale, we make the community stronger.�

And that sense of community is equally strong inside the office as on the streets outside. “Everybody works together, we bounce things off of each other; there’s a lot of seasoned realtors here I've learned a lot from.

That’s a good quality we have,� Kenney said.

The women at Windermere say how fortunate they are to have been able to raise their families in the same town where they work, building those personal, community relationships. “We care, we have good people who are dedicated and hardworking — a wonderful group,�

Delfino said. “If we need someone to help us we are always there for each other. It’s nice.�

Women in Business • September 28, 2017 23

Lyons Optometry 8911 Lakewood Drive Suite 11 • Windsor • 707-838-9393 • www.lyonsoptometry.com

Comprehensive Eye Care Services and Artisan Eyewear

I

f receiving comprehensive optometric care from a knowledgeable, hands-on provider is important to you, then look to Lyons Optometry, a family eye care facility in Windsor.

Dr. Kimberly Lyons is one of a small number of female optometrists practicing in Sonoma County and conducts examinations for patients of all ages.

Recently celebrating their sixth anniversary, Lyons Optometry continues to serve an everincreasing number of individuals and families throughout the local community.

Since 2011, the optometry practice and eyewear boutique has grown in every aspect, including the continual evolution and expansion of products and services on offer.

The knowledge and service provided by Dr. Lyons and her office staff, have earned a wellrespected reputation.

Their stated mission is to serve each patient with extreme care, respect, knowledge, enthusiasm and a large does of fun; and the team of ladies work seamlessly together to fulfill this objective.

Dr. Lyons discusses her staff with great excitement and acknowledgement for the important role each serves. “I’m proud to know our team has such a commitment to serve our patients and all of their needs. They are skilled and have great ability to fit patients with the perfect eyewear choices: always taking into account the patient’s prescriptive needs, physical features and personal style.�

Thanks to her outstanding staff of knowledgeable, charismatic and hard-working ladies, Dr. Lyons says the practice is providing eye care the way she has always envisioned.

The advanced scope of care that Dr. Lyons

" " " " # offers her patients is due to her intentional efforts of incorporating leading medical technologies.

The practice is one of only a select number of optometric facilities incorporating an Optical Coherence Tomographer. The OCT is a medical imaging device that changes the way Dr. Lyons can diagnose and manage eye conditions, such as glaucoma and other macular issues. “It allows me to see eye health conditions

" ! " "

24 Women in Business • September 28, 2017

with much higher specificity and magnification so that I can diagnose issues and identify potential problems sooner. Early detection is paramount with certain eye conditions and the OCT helps me do that on a very high level,� states Dr. Lyons.

Within the boutique, Lyons Optometry constantly looks to improve the eyewear, sunglass and optical product options available. “We have invested in an extensive selection of handmade eyewear, from around the world.

These are products that are dramatically different from what can be found elsewhere and the fit, quality and craftsmanship that goes into them is unparalleled,� Dr. Lyons says.

Lyons Optometry is well equipped to serve their littlest patients as well. They offer examinations for children age 4 and older and carry an array of eyewear designed for the youngest eyeglass wearers. “As a mother of 3 young children myself, I truly love kids, really enjoy being around them and it is wonderful to help so many.� She adds, “Children should have their eyes checked before kindergarten. I love performing kids’ exams, they’re really fun and I want to make it a fun experience for them too.�