Women in business 2014 by Healdsburg Tribune Special Publications

Women in Business An

AnnuAL OvervIeW OF BuSIneSS & PrOFeSSIOnAL WOMen - PuBLISHeD SePteMBer 2014

SONOMA WEST T

I M E S

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The Healdsburg Tribune

THE WINDSOR TIMES

Women striving for — and achieving — more by Rollie Atkinson

he recent news headlines about violence against women over incidents surrounding the National Football League

From finance, to health, to government to retail and more, local women are thriving in diverse industries. See inside this issue for more than 40 success stories.

serve as the latest reminder that our society still has not guaranteed equal treatment and status among the sexes. How female partners, relatives and co-workers are treated at home, work and in our community continues to make news. Women In Business, our special annual newspaper supplement, has been published here for at least the past 36 years. Over those many years, the focus and definition of such topics as domestic violence, sexual harassment and workplace discrimination have changed. But, they have not gone away. In the early years of this publication, the profiled women in business were working mothers and college-educated young women depicted as trend-setters or trailblazers, entering careers or work places previously dominated by men. Gender discrimination was both rampant and still not illegal. Pay levels, rules for job promotion and workplace etiquette were all biased against females. Outside of the workplace, there were few to no support mechanisms or social understandings for young women or mothers who were taking on two careers — a full-time one at home, and a new one along a career path or new profession. Flashing forward to 2014, the women and the profiles in this issue of Women In Business tell very different stories. The featured women in these pages have long since graduated from being trendsetters or boundary-busters. Now they are business leaders, mentors to young girls and a next generation and, they are influential community voices. Is there still gender discrimination, sexual harassment or pay discrepancies?

Female business owners, partners and co-workers across north and west Sonoma County are leaders in the work place. Profiled in this issue are exceptional examples of female leadership. Pictured clockwise from top left are: Debby and Keli Meagher of Coffee Catz, photographer Barbara Bourne, SIlk Moon owners Melanie Goodpasture and Andrea Caron, Healdsburg Kiwanis leadership Susan Sheehy, Loretta Strong and Jan Gianni, and Windsor young professional Jenny Chamberlain.

Is “business” still a different set of propositions and expectations for a man or a woman? Most women and men agree, and many labor and economic studies report, that business and professional women still have a ways to go. Today, women earn only 91 percent of what men do in America’s workforce, according to U.S. Census data. According to a AAUW (Association of American University Women), nearly one-fourth

(23%) of all women still earn less than their male counterparts. And, while workplace sex discrimination is now illegal, it is clear that all gender biases in workplace politics, job promotions and performance ratings still exist. Also, the challenge of making ends meet, caring for a family and balancing a job or career for many women here in Sonoma County and across the country remains a day-to-day struggle.

Though not related to the workplace, the recent headlines about NFL football stars physical abuse of women, have raised new awareness of how our society values and supports our wives, mothers, daughters and female co-workers. The Sonoma County Commission on the Status of Women (CSW) was founded in 1975. It is still in business “promoting equal rights and opportunities that WOMen continues on page 31

Community First Credit Union www.comfirstcu.org • 546-6000 • info@comfirstcu.org

Feminine-Friendly Finances

Left to right: Alicia Burns, Loan Officer, Santa rosa; Sabrina Silva, Processor, Santa rosa; Lorie McBeth, Loan Officer, Healdsburg; Karen Kawana, Processor, Guerneville; Beth rudometkin, Loan Officer, Guerneville; Annalisa Gunderson, Processor, Healdsburg; russ Anger, vP Lending; Monika Besancon, real estate Loan Manager; Amanda Jamison, Processor, Sebastopol; Sheryl Orndorff, Loan Officer, Sebastopol.

ince its founding in 1961, Community First Credit Union has provided $870 million in local loans. Local deposits turned into local loans. Who channels these local deposits into local real estate loans? The most experienced real estate lending department –– by far –– in the North Bay. The 10 women in the Real Estate Department at Community First have a combined 223 years of hands-on, local mortgage experience. That’s 23.2 years per home loan pro! “Each of our loan officers has originated home loans in up or down markets, with tighter or looser credit standards required by the secondary market, and with a variety of mortgage products and options,” said Monika Besancon, Real Estate Loan Manager of Community First. They’re seen it all, and they’ve done it

all. “That experience, coupled with Community First being a depository institution, means we can do loans that don’t fit the ‘cookie-cutter’ mentally of other lenders,” said Beth Rudometkin, who works from the financial cooperative’s Guerneville branch. “We can make loans on rural properties with an unfinished home, or for an un-permitted second unit, or for a home with agricultural income,” Beth continued. “If the loan makes sense to us, we can put it in our loan portfolio. This frees us to find creative ways to make the loan work for an unconventional borrower or unconventional property,” said Alicia Burns, Loan Officer at the company’s flagship branch at 501 College Ave., in Santa Rosa. Aside from the advantage of local experience, and being able to do

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unique loans, is it an advantage to have women run real estate financing for Community First? “Putting together a real estate transaction is all about numbers, communication and building trust. Women tend to be pretty good at those things,” said Lorie McBeth, who operates from Community First’s Healdsburg office. According to the National Association of Realtors®, the average agent is 56 years old, and 62% are female. Moreover, on the buyer’s side of the equation, women direct the purchase of a new home 74% of the time. After home-buying couples, single-women are the largest group of homebuyers and the fastest growing home-buyer demographic. “Stereotypically, finance seems to be dominated by men,” said Sheryl Orndorff, who works from the company’s Sebastopol branch. “I think a lot

of home buyers are often pleasantly surprised when they find they have a woman putting together the financial side of their deal.” Comm unity First differentiates itself with more than gender and best-in-the-business experience. As a not-for-profit available to any resident in Sonoma, Napa, Marin or Mendocino counties, it only has to meet the costs it incurs to produce a loan. Therefore, out-of-pocket funds required from borrowers are usually much less than the big banks, often saving borrowers thousands of dollars. Community First is a not-for-profit, full-service financial cooperative founded in 1961. It has six branches: Guerneville, Healdsburg, Napa, Santa Rosa (central and west) and Sebastopol.

Gathered 377 Healdsburg Avenue • Healdsburg • (707) 395-4622 • www.gatheredhealdsburg.com

For the dreamer

Jessica Maas and Cindy Holman at Gathered in downtown Healdsburg.

ou don’t know exactly what you’re going to find as you turn the corner from Healdsburg Avenue, winding your way past the cupcake shop to a hidden gem of a boutique tucked away under a shaded arbor in downtown Healdsburg. You’ll quickly realize, though, that it’s a journey worth making. The bohemian-style shop, Gathered, is owned by locals Cindy Holman and Jessica Maas and is as eclectic as its owners — a mix of fancy and fine, comforting and casual, fun and trendy. The shop is a perfect representation of the two women and the differences that

brought them together creating a successful, if not unintended, partnership. The duo found each other, literally, in the aisles of a fabric department. “My cousin and I ran into this cute girl, who happened to live in Healdsburg. We had a fun exchange over fabric and went on our way,” Cindy recalled. A few weeks later, they ran into each other again while antiquing and it felt like it was meant to be. “We knew we wanted to expand” — Cindy and her cousin had a space in a local antique mall — and Jessica, with extensive experience

in local retail, was up for a new chal- said. lenge. The hand-selected items make Gathered opened in the summer them a unique shop in today’s packof 2013, and has been growing since. aged world. There is no shortage of treasures “Everything is picked with an at the shop that has a little bit of intent. It has a story, or it serves a everything. In fact, every time you need. In a 400-square foot store, we turn around you’ll have to absolutely find something else of love every piece. It “Everything is interest — a horsehas to be special, shoe necklace, a boho super cool and on picked with an maxi dress, vintage trend,” Cindy says. intent. It has a fringe bag, a lucky “It has to be a winstory, or it number coffee mug, ner, bottom line.” or a belt from Cindy and Jessica serves a need.” Guatemala. are a dynamic pair And all of the finds and they compleare a reflection of the things Cindy ment each other well. Cindy’s and Jessica love — elements that knowledge and drive for repurposinclude design and functionality, ing items and artistic displays that and inspired with a vintage feel and catch the eye pair perfectly with a mixture of new and old, handmade Jessica’s retail background and and repurposed. trendy style. It’s an unconventional store that “Jessica has a discerning eye for alludes a definition. And that’s okay cool things. She has laser vision by them. when it comes to finding merchan“We have beautiful, fun things at dise — from clothing to accessories reasonable prices,” Jessica says. and anything with style,” Cindy “The pieces are always changing, says proudly of her partner. and so the store is always changing, Jessica countered — “Those because we are on the lookout for pieces are made even better and things we love, and that we know more appealing with Cindy’s disour customers will love.” plays and repurposed articles.” Take, for example, a knit striped True to form, their individual poncho with a nautical flair. They visions are made stronger together. purchased a few when they decided At its core, Gathered is a beautito add some clothing to their mix of ful shop filled with products people goods. A few months later, and love, even if they didn’t yet know they’ve sold over 140 of the cute and what they were looking for. affordable piece. Stop by for a visit or check them “We listen to our customers and out on Facebook or Instagram for a respond to what they want,” Cindy sneak peek.

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Women in Business 2014 2014 Index A Simple Touch Spa . . . . . . . . . . . . 5 All Seasons Vacation Suites . . . . . . 5 Bourne Photo Studio . . . . . . . . . . . . 6 Chavez Family Cellars . . . . . . . . . . . 7 Cloverdale Citrus Fair . . . . . . . . . . . 7 Coffee Catz . . . . . . . . . . . . . . . . . . . 8 Community First Credit Union . . . . . . 2 CPS Windsor . . . . . . . . . . . . . . . . . . 9 Debbie’s Pet Boutique . . . . . . . . . . . 8 Diana Sanabria Design . . . . . . . . . 10 Elephant Ear Systems . . . . . . . . . . 10 Exchange Bank Cloverdale . . . . . . 12 Exchange Bank Healdsburg . . . . . 12 Exchange Bank Sebastopol . . . . . 13 Exchange Bank Windsor . . . . . . . . 13 Fidelity National Title . . . . . . . . . . . 14 Firefly Creative Company . . . . . . . 11 Gathered . . . . . . . . . . . . . . . . . . . . . 3 gin’gilli’s . . . . . . . . . . . . . . . . . . . . . 14 Healdsburg Chamber of Commerce .15 Healdsburg District Hospital . . . . . . . 16 Healdsburg Kiwanis Club . . . . . . . . 17

Jenny Chamberlain . . . . . . . . . . . . 15 K-Tech Automotive . . . . . . . . . . . . 18 Longarm Lady . . . . . . . . . . . . . . . . 19 Lyons Optometry . . . . . . . . . . . . . . 19 Maureen Weinstein . . . . . . . . . . . . 20 Mengali Accountancy . . . . . . . . . . 21 Mill Street Antiques . . . . . . . . . . . . 22 My Chic Boutique . . . . . . . . . . . . . 20 Pam Everson DDS . . . . . . . . . . . . 23 Peggy Decker . . . . . . . . . . . . . . . . 23 Rete / ereloom . . . . . . . . . . . . . . . . 32 Sebastopol Chamber . . . . . . . . . . 24 Sebastopol Real Estate Team . . . . 24 Silk Moon . . . . . . . . . . . . . . . . . . . . 25 Sonoma Coast Living . . . . . . . . . . 26 Sonoma West Publishers . . . . . . . 27 Soroptimist Healdsburg . . . . . . . . . 30 Strong Financial Services . . . . . . . 28 Summit State Bank . . . . . . . . . . . . 29 Tallulah . . . . . . . . . . . . . . . . . . . . . . 30 Zizi . . . . . . . . . . . . . . . . . . . . . . . . . 31

WomEn in buSinESS 2014 is a special advertising supplement to the September 18, 2014 edition of: SONOMA WES

The Healdsburg Tribune

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The Windsor Times All contents are copyrighted by ©Sonoma West Publishers, inc. Po box 518, Healdsburg, CA 95448 For additional copies call 433-4451

Publication Staff Production Jim Schaefer Denee Rebottaro Administration Rollie Atkinson Sarah Bradbury Anna Harsh Grace Garner

Editorial Kerrie Lindecker Robin Gordon David Abbott Kim Kaido-Alvarez Jenna Polito Kat Gore Paula Wrenn Rollie Atkinson

Advertising Sales Paula Wise Cherie Kelsay Steve Pedersen Carol Rands Beth Henry Neena Hanchett

Women in Business 2014 An annual collection of business and community leader profiles

Women at the forefront of business

onoma County has been at the forefront of women’s rights and has been an important place in the advancement and ongoing march for equal rights and professional development, at least since the founding in 1980 of the National Women’s History Project in Santa Rosa. That “march” does not seem to make the same large newspaper headlines it once did, but the historical reminders about how far women have advanced into new career fields, and arriving at the very top of many professions, can never be too few. Our annual Women in Business publication is nearly as old as the National Women’s History Project itself. Since the decade of the 1980s, we have chronicled the changes in our local professions, among our government leadership, throughout our communities and beyond with each year’s edition of Women In Business. And each year, we continue to be impressed by the diverse backgrounds of these women professionals, business owners and managers. Unlike others who might, we do not take their time-changing contributions and service for granted.

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The breadth of these collected profiles is a tribute to both individual hard work and determination and an ongoing social advancement that was not made available to women before the last half of the last century. The women featured in this collection of profiles have come forward to share their stories as working mothers, family business partners and as community leaders. These profiles tell of hard labor, leadership, creativity and perseverance. Like most of us, these women juggle the hectic demands of wearing many hats and of perfecting multi-tasking. Represented in these pages are real estate and health care professionals, bankers and financial firms, retail and others. More important and common to just about every profile is a list of community contributions and leadership roles these women fill. Another common thread to these profiles is a sense of pride and belief in turning their business and professional successes into additional contributions back into the community. They take time to mention how much they appreciate their local customers and working with their fellow businesses in supporting a prosperous local

economy. When Molly Murphy MacGregor, Mary Ruthsdotter and others came together in 1980 to create the National Women’s History Project, there was a shortage of strong female role models for young girls. The National Women’s History Project soon formed a multicultural coalition of other organizations to expand the understanding of women’s contributions to U.S. history. From their efforts, Congress first declared an International Women’s Day (March 8), then a National Women’s History Week and finally a National Women’s History Month (March.) Have we finally arrived to a time where all women are welcome and recognized as full equals in all professions and leadership roles? So long as these and other women continue to make unique contributions to our community, their professions and our country, our annual publication, just like the National Women’s History Project itself, will consider it a privilege to chronicle both their work and spirit that has become an essential part of our local business community. And, we say thank you.

A Simple Touch Spa 239 Center St., Suite C • Healdsburg • 433-6856 • www.asimpletouchspa.com • asimpletouchspa@yahoo.com

Quality and luxurious spa treatments close to home

tep into A Simple Touch Spa and instantly feel relaxed by the light music, calming scent, genuine hospitality and overall soothing atmosphere. The spa has been a Healdsburg staple for over 20 years, and has recently experienced improvements under new ownership. Jin Gao purchased the spa in June 2013 after visiting Healdsburg in 2007 and “falling in love” with the small city. The spa offers a variety of upscale services including massage therapy, herbal spa facials, body scrubs and polishes, body masques and wraps, aromatherapy baths and deluxe packages. Jin and her team of seven specialists also enjoy catering to group parties. Those who book a spa party will receive luxurious spa treatments, a bottle of fine wine or champagne and a complimentary food platter of cheeses, fruits or vegetables and dip. Jin and her team pay close attention to their client’s bodies and health and tailor each spa service to fit their

Jin Gao values her spa customers and customizes treatments to fulfill their needs. unique needs. Jin has eight years of experience working in spas and physical therapy.

She loves to treat customers and help people. Jin’s clients know immediately that when she gives a mas-

sage she cares and puts her all into it. Her customers say that she’s approachable, honest and treats others like how she would like to be treated. “When I massage a client, I focus on the client alone,” Jin said. Jin’s spa encompasses the spirit of Healdsburg. Customers experience genuine hospitality and quality treatment for the right price; the spa is willing to accommodate clients and give them the experience of a healing place. A Simple Touch Spa is a small business with top-notch hospitality. The team is open, friendly, and honest while customizing their services for each customer. When Jin first came to Healdsburg, she felt like she was coming home, and she wants those who step foot in her spa to feel like the same way. To make an appointment call 4336856 or email asimpletouchspa@yahoo.com

All Seasons Vacation Suites Northern Sonoma County • 877-727-8182 • www.allseasonsvacationsuites.com

Private Wine Country retreats

orthern Sonoma County has a long tradition of hospitality. Hotels, inns, lodges, and even guest rooms have been welcoming travelers for more than a century, and the hosts who do this well are busy and thriving. In addition to hotels, motels, and bedand-breakfast establishments, a great way to travel is to stay at a vacation rental, typically a fully furnished studio, cottage, or home that allows a visitor to blend in with the locals. All Seasons Vacation Suites, headquartered in Healdsburg, has a variety of accommodations, from simple to opulent. Lucy Lewand, the dynamic owner of All Seasons Vacation Suites, has a family history of hospitality. Her parents, Ray and Del Lewand, purchased an historic home in downtown Healdsburg in 1981 and opened the Camellia Inn shortly after. The longest family-owned inn in the area, the Camellia Inn is a favorite for travelers who appreciate history, antiques, and great breakfasts. Lucy is the innkeeper, and manages a variety of vacation rentals as well. "Vacation rental clients are very different than those who stay at the Inn," Lucy explains. "They

Lucy Lewand, owner of All Seasons vacation Suites.

want to be more independent, and come and go on their own." With the growing popularity of vacation rentals, it's important that travelers and property owners work with a reputable manager like Lucy. All properties owned or managed by All Seasons Vacation Suites are fully licensed, permitted, and insured. "Vacation rentals are a great alternative for families who are traveling, or for girlfriend or guy getaways," says Lucy. All Seasons Vacation Suites locations are all well-situated. Staying at an All Seasons Vacation Suites property might offer you the opportunity to walk to the Russian River, explore downtown Geyserville, try a French bakery for breakfast, or drop in at an organic market for supplies. You can choose from a suite just off the historic Healdsburg Plaza and within walking distance of a mecca of fine dining, wine tasting and shopping. Or curl up with a secluded river view property with a tree-enclosed hot tub, or a lovely cottage and studio in downtown Geyserville. A vacation rental is the perfect retreat after a day of exploring Wine Country.

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BOURNE Photo Studio + Gallery 14 Healdsburg Avenue, Ste. D • Healdsburg • 486-9420 • www.bbourne.com

Have camera, will travel

or the past 31 years, Barbara Bourne has been a commercial photographer, providing bold images with a strong focus on architecture and interiors for the publishing, hospitality and design/building industries. From food and wine to portraits and architecture, Bourne tailors her images to fit the marketing goals of her clients with meticulous attention to detail. Born in New York, NY, and raised outside of Philadelphia, her obsession with photography began when she was very young. “In junior high, I spent all my time in the darkroom,” Bourne said. “So it was natural for me to study fine art in college.” It helped that she comes from a family of filmmakers and artists, so she received a lot of support for her desire to take her passion and turn it into a career. By the age of 22, Bourne had found her calling and has been supporting herself through the lens of her camera ever since. She started out taking photos on the streets and at the Mayflower Hotel in Washington DC and in the intervening years has built a multifaceted business, providing services to all aspects of design and hospitality industries. “It’s a real specialty,” Bourne said. “It’s a very complicated process that requires a truckload of equipment, two assistants and an eye for interior design.”

Barbara Bourne is a multi-faceted photographer based in Healdsburg with more than three decades of experience in the building, hospitality and wine industries. Based in Healdsburg in the heart of the wine country, BOURNE Photo Studio + Gallery features her landscape images of the bounty and beau-

ty of the place she has called home for the past 16 years, which in turn has expanded the scope of her business. Prints of her vineyards, horses, landscapes and seascapes are on display and available for purchase in a variety of sizes and surfaces including canvas and metal. She also specializes in superimposing different styles of photography to create rich and almost whimsical visual art. But Bourne is not a one trick pony: her photography business is actually three businesses in one, as she specializes in location photography, product, portrait and fine art photography, and she has branched out into the wine business, catering to the wine industry shooting their wine bottles in her studio. “My businesses are interconnected,” she said. “Hoteliers and designers hire me for architectural photographs of their properties. They also hang my landscape images in the Bourne’s outstanding interior photgraphy has allowed her to create a multi-faceted photography business.

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hotel rooms. I’m always adding new images to my stock library and there are lots to choose from.” For more information please visit: bbourne.com and winecountrybottlepix.com. Bourne has been featured in Sonoma Woman magazine, has shot for Natural Home magazine and is a member of the American Society of Media Photographers, the premiere trade association for the world’s most respected photographers; A.P.S.G., the Architectural Photographers Specialty Group; the Healdsburg Chamber of Commerce, and A.S.M.P., the American Society of Media Photographers. Check out Bourne’s work locally at the Healdsburg Arts Festival this year on Sept. 20 and 21 in downtown Healdsburg where her landscape photography will be on display and for sale. Contact Bourne to photograph your next project at barbara@bbourne.com or by phone at 486-9420. Her most recent projects can also be found on her Facebook page.

Chavez Family Cellars Healdsburg • 431-9920 • orders@chavezfamilycellars.com • www.chavezfamilycellars.com

Family-owned winery continues to give back

hile Chavez Family Cellars is a small artisan winery, their philanthropic efforts have created a rippling effect that is being felt throughout Sonoma County in a big way. Winemaking began as a hobby for Linda Mayberry-Chavez and her husband Carlos Chavez, who also own a risk management and human resources company. Before launching Chavez Family Cellars in 2006, they made non-commercial wine for their personal use in their garage since 1999. Though Linda said she was initially hesitant to launch a second business while also caring for a family, her willingness to take a risk with the venture proved fruitful. “People hold themselves back in fear of not succeeding,” she said. According to Linda, the winery’s involvement in philanthropy grew organically from Linda’s lifelong volunteer efforts and her belief that a community is something that needs to be nurtured. “When we started producing wine, it was pretty fitting for local non-profit organizations to ask me to volunteer in this capacity, by pouring for their donors, or pouring for

Linda Mayberry-Chavez and her husband Carlos, who own and operate Chavez Family Cellars, reached many business milestones in the last year, including winning a gold medal from the Sonoma County Harvest Fair for their Cabernet Sauvignon and receiving the Spirit of Sonoma award for their philanthropic efforts.

the launch of their scholarship programs,” she said. Participating in community functions also gave the emerging company an opportunity to showcase their high-quality wines, which continues to help the winery as they grow. “In the last year we have gotten a lot of recognition for our efforts,” Linda said. In the last year alone, Chavez Family Cellars has received several distinctions for their commitment to their community and the quality of their wine. Their 2007 Carlin’s Blend Cabernet Sauvignon won a gold medal at the 2013 Sonoma County Harvest Fair. Chavez Family Cellars also received a Spirit of Sonoma Award through the Sonoma County Hispanic Chamber of Commerce, who has also facilitated recognition for the business at the upcoming NBC/Telemundo Business Salute. The winery has also recently poured at fundraisers including Sonoma County Wine Country Weekend and Wine, Women & Shoes 2014. In turn, their philanthropic activities encourage others to give. “It’s this rippling effect that happens,” Linda said, “We’re doing good, so it inspires other people to do good.”

Cloverdale Citrus Fair 1 Citrus Fair Dr. • Cloverdale • 894-3992 • www.cloverdalecitrusfair.org

Ruling Cloverdale Citrus Fair with her love of community

he works with a diverse and active board of directors. She crowns local youth as fair royalty every year, but everyone in Cloverdale and in state fair circles knows that Bonnie Wlodarczyk is the real ruler of Cloverdale’s Citrus Fair. Her own family drops in at the office where her dog Jazzie is a friendly sentry. Wlodarczyk started her career with the fair as its business assistant. After 15 years, a change in management made her turn elsewhere. As rental manager of what was then Luther Burbank Center for the Arts, she expanded her knowledge and management skills. Having made her mark, the fair board eventually approached her to return to the Citrus Fair as CEO. Happy to give up the commute, she has been squeezing every drop of fun out of her small citrus-themed fair ever since. Thought by many to be a Mayberryesque small town event, there is much more to the Citrus Fair. Wlodarczyk has expanded income producing activities. Building rentals for events, motorcycle training, RV accommodations, service club meetings,

Pictured with Bonnie Wlodarczyk, CeO, is Business Assistant, Jordan Jackson. Jordan has been with the Citrus Fair since May, 2007, and is an integral part of the Citrus Fair’s success.

and dances take place year-round. The famous Chronicle Wine Competition started as a local wine tasting during the fair. In 2001, Citrus Fair traded the name only for sponsorship. Each year thousands of wines are privately judged at the Citrus Fair, followed by a public tasting at Ft. Mason. Total loss of state funding to fairs (around $230,000 for the Citrus Fair), as well as the loss of community redevelopment money, put to an end to hopes of relocating and building new facilities. “We are busy every weekend for wedding receptions and parties, and church meetings, so we are reinvesting in the facility to make it nicer as a rental facility,” Wlodarczyk says. “Fairs also serve as hosts to blood banks, CalFire, food banks, and we are a catastrophic emergency center with supplies to support the community”. Wlodarczyk is backed by a family-friendly community that appreciates her unflagging effort. Aside from managing fair operations, the job is a creative outlet which adds to her “100 percent enjoyment” of her job. Work as already underway on the 2015 fair theme, “Up, Up and Away.”

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Coffee Catz 6761 Sebastopol Avenue • Sebastopol • 829-6600 • www.coffeecatz.net

Memories: bringing the $1 cup of Joe back!

ebby Meagher, owner of Coffee Catz for the past 22 years along with her daughter Keli, has made a unique, fun-filled gathering place for people of all ages, and while Debby is busy creating a community connection, Keli has taken over Coffee Catz’ operations. “This is a family-owned and operated business going into its second generation,” Debby said. “And now my beautiful daughter is the face of Coffee Catz.” Over the past two decades, Coffee Catz has evolved into not only being the first coffee roaster in town, but a place to enjoy great homemade food, live music and art. They recently introduced Baked French Toast with whipped cream and berries to the menu, served on Sunday mornings when it’s fresh out of the oven. You can also catch Master Roaster Ian Carnes roasting organic coffee either in the early mornings or late afternoons. Ian brings care and attention to detail to getting the perfect roast. And just like the good old days, Coffee Catz is now offering a cup of coffee for $1 on Thursdays, in honor of customer appreciation day. Coffee Catz offers a light roast, Catz Meow that has the most caffeine for your get-up-and-go, a mid roast, Lions Roar, and a French roast, Black

Debby and Keli Meagher, 22-year family owners of Coffee Catz. Catz. And for those of you who would rather avoid the caffeine, Coffee Catz offers a Swiss waterprocessed decaf, Catz Pajamas. Friend Coffee Catz on Facebook and find out when Ian is roasting so

you can buy your pound of coffee fresh! Coffee Catz rents their venue for private gatherings such as birthdays, fundraisers, music recitals and wedding rehearsal dinners. For your special event you can even hire a piano player to play on Coffee Catz’ baby grand piano. Or if you need a place to have a relaxed, monthly meeting, you can call in advance and reserve all or part of the back room. Coffee Catz hosts its own “Coffee Talk” every first and fourth Wednesday evening of each month, featuring local health practitioners, authors, motivational speakers, etc. in the hope of raising consciousness and bringing a sense of community. Also, check out the Inspirational Speaker featured every 4th Friday evening. These are local people who share their unique stories to help uplift and inspire! “We’d like to thank the community for their loyalty and patronage,” Keli said. “This is a unique community and I love that I get to share that with my mother.” Coffee Catz is open every day from 7 a.m. to 6 p.m. (unless there are evening events). Check out the calendar online at CoffeeCatz.net or just stop by.

Debbie’s Pet Boutique 10333 Old Redwood Hwy. #111 • Windsor • 838-1896 • www.debbiespetboutique.com

Big or small, she loves them all

espite the challenges associated with running an ever-growing business, Debbie Foster says she wouldn’t trade her grooming career for anything in the world – and time has shown that the local community holds Debbie’s Pet Boutique in the same high regard. The Windsor-based pet grooming and retail business is celebrating its 25th anniversary in 2014. A groomer since 1980, Debbie originally ran her boutique out of her home. “And we just grew and grew and grew,” she said. Ten years ago, the business moved to its current location on Old Redwood Highway, and the expanded size allowed Debbie to branch out to pet retail and serve a growing number of clients. Now, Debbie offers full grooming services and self-service grooming for cats and dogs alike. True to its name, the boutique infuses glamour and fun into every function, both on the grooming and retail sides of the business. In addi-

Debbie Foster, owner of Debbie’s Pet Boutique, is celebrating the 25th anniversary of her grooming and retail business. tion to baths, brushing and trims, pets may be treated to hair dye, spe-

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cial cuts or feather hairpieces, while owners can shop from an inventory

that includes a wall of brightly colored collars and leashes, a soup barstyle treat station and other essential supplies for a variety of animals. As an industry veteran, Debbie lends her experience to train apprentice groomers, but the boutique also retains a strong family-run atmosphere, due to the professional talents of her husband Ron, daughters Crystal and Nicole and son-in-law Daniel. “There have been a lot of obstacles in 25 years,” Debbie said, reflecting on the boutique’s anniversary. “But we push through them and conquer them and you just live your dream.” In addition to unflagging persistence, Debbie credits her success to high-quality work and a close connection to customers and their pets. “My customers are like family to me,” she said. “They just know we all love the animals.” It’s an attitude closely aligned to the boutique’s motto: “Big or small, we love them all.”

Creative Property Services 8945 Brooks Road • Windsor • 540-9300 • www.cpsrealestate.com

Real people, real service, real estate

the women real estate professionals of Creative Property Services: Kathy villegas, Mari Giblin , Susie Booth, nancy Wheeler, Marianne Strange, Dorothy Pawley, Crystal Larkins, Sarah Bramwell, Monica Kangas and manager randy Coffman.

ounded in 1974, CPS Real Estate has created an environment where creativity, diligence, professionalism, and mutual respect are the hallmarks of the office culture. The women real estate professionals at CPS Windsor are proud of their local roots and their dedication to their community while delivering the highest level of service to their clients. Susie Booth, born and raised in the Philippines, came to the United States in 1962. After retirement, her father became a Realtor, and Susie grew up with a love of the real estate business. After attending college in Mexico City, she studied at San Francisco State University, going to work for a Healdsburg real estate company immediately after passing her real estate exam. She has sold all over Sonoma County, calling her present association with CPS Windsor “a great fit.” The challenge of real estate is in her blood, and she loves helping people to find homes. Mari Giblin graduated from Dominican University and worked in the legal field for ten years, leaving the legal world to raise two sons, and afterwards becoming a Realtor. She has remained active in her community as a

Boy Scout leader for over twenty years, a Past President of the Mark West Chamber of Commerce, and a current Ambassador for the Windsor Chamber. She is a dedicated Realtor who was awarded the Top Gold Award for 2013. Mari says that being a Realtor is simple: "Personal interest in what is right for your client is the key!" Monica Kangas was born and raised in Sonoma County, and holds a BA from CSU Sacramento. In 2003 Monica was nominated Top Rookie of the Year for sales and production. Her listening skills, honesty, and enthusiasm attract both new and returning clients. She genuinely enjoys helping people, and has been a longstanding member of the BAREIS MLS Committee, offering guidance to enhance the value of the BAREIS MLS system for her fellow professionals. In her spare time, Monica enjoys the Arts, nature, sporting events, music and food. Crystal Larkins was born and raised in Sebastopol, graduating from Sonoma State University with a BA in Business Administration. After working for almost eight years in the banking industry, an opportunity arose to enter residential lending at Pinnacle Capital.

Crystal's favorite aspect of lending is being more involved with community organizations. She is a member of the Windsor Chamber of Commerce and serves on the board of HYPE (Healdsburg Young Professionals & Entrepreneurs). When not working, Crystal is either on a horse, at the gym, or enjoying amazing Sonoma County cuisine. Dorothy Pawley was born and raised in rural Ohio, moving to Chicago after college. Five years later she continued her journey west to Santa Rosa where she has lived for the past twenty-seven years. Dorothy, an adoptive mother to two beautiful daughters, continues to be active in the adoption community, lending support to other adoptive families. In her spare time she and her daughters volunteer at the local food bank and animal rescue centers. Dorothy has been a successful fulltime Realtor for the past thirteen years and believes, "There is no place like home." Marianne Strange has lived in Windsor for ten years, has been an Agent with CPS for eight years, and enjoys sightseeing in Sonoma County. Kathy Villegas was the first caregiver to work at Chancellor Place Assisted

Living in Windsor when it opened its doors in 1996. "Seniors hold a special place in my heart. Moving is a very stressful time and I try to make the transition as stress-free as possible." She is a Seniors Real Estate Specialist and offers expertise in singlefamily residences, mobile homes, condominiums, foreclosed properties and short sales. Kathy has been a Realtor since 2003. "I love Sonoma County and all it has to offer. I would not want to live or work anywhere else," Kathy said. Nancy Wheeler has lived in Sonoma County since 1989, raising two children and serving in various organizations including the Mark West Union School District and Chamber of Commerce and the Wells Fargo Center for the Arts. Nancy is a Seniors Real Estate Specialist and is both Short Sale and Distressed Property certified, representing seasoned buyers and sellers, investors, and first-time buyers throughout Sonoma County. Nancy says, “I love what I do and feel great satisfaction when all the pieces of a transaction come together as a win-win situation for all. I look forward to many more years of service to our wonderful community.”

Women in Business • September 18, 2014 9

Diana Sanabria Design 243 B Healdsburg Avenue • Healdsburg • 473-0510 • www.dianasanabria.com

High quality apparel with international appeal

n a light-filled, industrial-style store on Healdsburg Avenue, Diana Sanabria works to bring apparel and accessories from around the world to Sonoma County’s doorstep. From leather handbags produced in Colombia to silk and cotton clothing and accessories made in Bali and Thailand, the merchandise reflects Diana’s love of high quality products which are internationally inspired. Diana was born and raised in Bogota, Colombia, a city that many consider the fashion capital of South America. “Many people don’t realize how much Colombia has developed in the past twenty years. This is particularly true regarding fashion and design.” Due to a lifelong passion for fabrics, Diana studied textile design at the Taller Cinco Centro de Diseño in Bogota. After graduating, she pursued a career in interior design and moved to Panama in 2007. There, she met her partner Steve Laska, who owns Endless Knot, an importer, distributor and

Diana Sanabria’s apparel and accessory business takes her all over the world bringing colorful, high-quality merchandise to Sonoma County. designer of Tibetan carpets, and started designing rugs. When she moved to the United States, Diana would often carry a bag she designed in school. “I got stopped everywhere,” she said. The positive response she received for her designs

eventually led her to open her first store three years ago in Petaluma which highlighted her well designed leather handbags. From the beginning, Diana sought to take a unique, hands-on approach to the apparel industry. She regularly travels

around the world to work directly with manufacturers on her designs: from traveling to Colombia when developing her purses, to visiting Bali and Peru for her summer and winter clothing lines. “Once we find the right producer, we develop design and color. The international aspect to the business is what makes our products completely unique. For instance, we worked on a summer line with Italian designers who produced the clothing in Bali made with beautifully woven fabrics from India.” Initially, Diana limited her business to accessories, but has since branched out to women’s apparel, and debuted a line of men’s clothing this year. “We recently received our fall/winter collection of the finest alpaca coats and sweaters for both men and women made in Peru. The feel of the alpaca is incredibly soft and is similar to the pashmina shawls and scarves we have produced in Nepal. Visiting the countries of origin of our lines enables us to find quality materials and manufacture very unique products.”

Elephant Ear Systems, Inc. 6934 Burnett Street • Sebastopol • 829-8418 • www.elephantear.net

Taking the pain out of paperwork

aperwork can be painful, but it doesn’t have to be. Elephant Ear Systems of Sebastopol has a knack for streamlining office procedures and identifying the trouble spots. They respond with creative simple solutions and training that keep local businesses running smooth. These small business consultants specialize in accounting software, office logic, quickbooks set up and consulting as well as total office reorganization. “We like the new challenges of systems and integrations, and finding a system that will work best with the individual is a goal,” said Founder Geni Houston who started Elephant Ear Systems over 20 years ago. Her business has grown up in Sebastopol, and now serves clients all over the county. Although Elephant Ear Systems is currently at full capacity for bookkeeping services, they do have openings for consultation, training and office organization.

Geni Houston is the founder of elephant ear Systems. “We’re good at coming up with little tools that might come in really handy for small businesses,” explained Houston. Simple tips like

10 Women in Business • September 18, 2014

recognizing the need for and developing key forms or checklists is but one example of a solution that can ease the bookkeeping pressures allowing

businesses to spend more time on the quality of their products and services rather than tackling paperwork and organizational issues that could have been avoided in the first place. Houston is a good listener and understands that office culture and the business climate in Sonoma County has changed substantially over the years. “We used to work with a lot of Ma and Pa type businesses,” said Houston, who went on to explain that a boom in the wine industry has inspired Elephant Ear Systems to rise to challenge of introducing business systems that have cutting edge technology to assist in the sale and tracking of wine products. It’s no secret that out of date systems and bookkeeping disasters can certainly affect the bottom line of small and large businesses alike, and one of Houston’s primary business goals is to “make a clients life better,” through organization and systems that work.

Firefly Creative Company 16003 Healdsburg Avenue • Healdsburg • 433-6044 • www.FireflyCompany.com

Brandcrafters and Storytellers

Firefly women: Heather Prandini, Michelle Morey, Jessica Anderson-Conard, Jen Wilson and Christine Martin.

hen Christine Martin founded Firefly Creative Company in 2005, she did so because “I wanted to make the world a more beautiful place, one brochure at a time,” as she says. Nearly a decade later, her goals have changed, expanded and evolved, but she still likes the idea of creating beautiful work. “I think there’s sometimes a negative connotation to the word ‘beauty.’ Some may interpret it as soft and superficial, with little or no substance. I have discovered over the past ten years that beauty can be found and created on many levels and in many ways. “The landscape of advertising and marketing has changed dramatically in a relatively short time. The traditional brochures and newspapers have given way to targeted online ads, social media, viral videos and more. People want instant access to everything and demand inventive, simple and universally accessible ways to get what they want when they want it. The consumer is much more savvy than even a few years

back and you really can’t throw something out there that is anything less than authentic. People, rightfully so, have very little patience with smoke and mirrors these days.” “Our way of connecting with our clients has evolved as well. We roll up our collective sleeves and dig deep into their brand personality, because we are not just creating a headline or clever slogan, we are focusing, refining and articulating each client’s distinctive story. We tend to work with our clients for a long time. We like that. We’re not into marketing one-night stands; we’re just not that kind of agency! We prefer long-lasting relationships where we serve as a partner to our clients, it’s a mutually respectful collaborative arrangement.” Firefly is an all-inclusive creative resource, offering a breadth and depth of services rarely found under one roof — branding, website design, advertising for print and digital, collateral pieces for all media, radio, video, focus groups, strategy, campaigns, social, etc.

With such clients as Sonoma County Tourism, American AgCredit, Bonterra Organic Vineyards, La Tortilla Factory and more, Firefly keeps busy, but stays centered as well. “When we moved into this office space four years ago,” Christine says, “it seemed like we were occupying a warehouse, now it feels like we’re bursting at the seams. I think we continue to succeed because I am fortunate enough to have found the right people to work with, great creative artists who are also grounded, quality people. We work hard here, but a healthy balance is important to us all. A lot of our best ideas come when we’re out riding a horse, or biking, or playing golf. Maybe it’s just an excuse to get outside the office as much as possible, but it really does make us who we are.” The Fireflies are a small but nimble crew of eight people. Christine attributes the company’s success to its “strong core of awesome women,” as she puts it, Michelle Morey, project manager; Heather Prandini, brand strategist; Jen Wilson, graph-

ic designer; Jessica AndersonConard, account manager; and a few “great men” as well – Jim Shoop, digital media director; Jon Jorczak, studio manager; and Steven Martin, copyrighter and creative practitioner. They bring in associates – photographers, videographers and PR – as needed depending on the project. And they love what they do. As Christine says, “We live in an amazing area, I get to work with fantastic people, we do great work, we have a lot of fun doing it, and we are fortunate to have an array of clients who challenge us to do the best work possible.” Christine looks forward to expanding services in the near future with more focus on video (short viral pieces, as well as more robust brand essence videos) and continued emphasis on telling the client’s story in the clearest, engaging, most memorable way. “I still believe in beauty,” she says, “but now I know that beauty can take many exciting, surprising and inspiring shapes. And we try to discover a new shape every day.”

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Exchange Bank — Cloverdale 116 S Cloverdale Blvd • Cloverdale • 894-4900 • www.exchangebank.com

New face defines “community bank” by deed and definition

eslie Palmieri has lived in Northern Sonoma County for five years, having relocated from Santa Barbara with her husband, a Healdsburg native. Her career prior to moving here centered on restaurant and bar management. After selling her businesses, Palmieri did not want to return to private business ownership so she answered an ad and became a teller at Exchange Bank. She was hired as a utility teller, a roving fill-in position that acquainted her with a half dozen north county branches. After a year, Palmieri began to climb the ladder, accepting a full-time teller position in Healdsburg, and eventually moving to new accounts, and then loans. She started as Branch Service Manager of the Cloverdale branch in mid-2014, shortly after which the local chamber of commerce held a mixer at the bank to welcome her to the community. From her new location, Palmieri helps banking customers with home equity loans, auto loans and more. She says the 18-branch community bank has a larger commercial lending portfolio than before. “A lot of people are not aware we are a full service institution, with all the products and services of a national bank, as well as consumer loans, home mortgages and commercial loans,” she says.

Left to right: tammy Omundson, trish LaPant, Blanca Cardenas, Cindy Price with Leslie Palmieri seated in front. “We’ve really revved up real estate lending. Some people like to know their loan is never going to be

sold, so we do in-house loans as well as brokering out”. Exchange Bank is a community bank in deed, as well as by definition. Palmieri points out that the bank supports Relay for Life, United Way and the Human Race, as well as branch-selected charities. Allowing time for employees to volunteer in the community further demonstrates the commitment. She says last year Exchange Bank donated $600,000 to community nonprofits. There is evidence of ongoing daily interactions with the community and its interests in the Cloverdale Exchange Bank lobby. Sports team photos adorn one wall. Student art and, most recently, a display of art from World War I in cooperation with the museum, has attracted the attention of bank patrons. “The community loves it and it is more personal and less corporate [feeling],” she said. It happens that the Cloverdale branch staff is all female. Palmieri is impressed with her experienced staff and with Cloverdale. She is excited to continue community banking traditions here that date back to 1890. “Mostly I want people to know we are here to provide services and when they support Exchange Bank they support an organization that supports their community.”

Exchange Bank — Healdsburg 1031 Vine Street • Healdsburg • 707-433-0400 • www.exchangebank.com

Community banking at its best

he Healdsburg branch of the Exchange Bank is a hub of the community, and Branch Manager Patti Mannatt wants to do even more to keep this locally owned bank at the center of community life. Patti has been in banking for more than 30 years, with Bank of America and Exchange Bank, and was recently the Exchange Bank Branch Manager in Cloverdale, before assuming the same position in Healdsburg. “My background is in personal banking,” Patti explains. “For many years, I worked with high net worth clients in the wealth management department.” Patti is very customer service oriented. “Our clients have a variety of financial needs, and it’s important to make the bank work for them. The best part of my job is meeting people, learning about their needs and connecting them with the right products and services.” Exchange Bank is strongly committed to community service. The Healdsburg branch employees are

Pictured (l-r): Melody Maudlin, Diana Almaras, Sara Fraser, Liz Lebrett, Patti Mannatt, and Felicia Strope. not pictured: Stefanie randolph and ramiro rodriguez. involved with the Human Race, Relay for Life, and countless local charities and causes. Patti enjoys the unique combination

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Exchange Bank offers of size and service. “We’re a big community bank, but we don't act like a big bank. We’re small enough to offer the personal

touch, but large enough to offer a lot of services.” Exchange Bank caters to business clients, with a sophisticated suite of services for large and small businesses, including SBA and agriculture loans, online banking, and credit card services. Families feel at home at the bank, with a variety of account plans, as well as loans and equity lines of credit. Exchange Bank founder Frank Doyle was a shrewd banker and a genuine visionary. A champion of the effort to build the Golden Gate Bridge and bring prosperity to the North Bay, he also understood the value of community and of education. He bequeathed a controlling interest in the bank to a perpetual trust that provides scholarships to young women and men who attend Santa Rosa Junior College. Since 1948, more than $76 million in Doyle Scholarships have been given to local students, one of the most remarkable planned gifts in the history of American community colleges.

Exchange Bank — Sebastopol 720 Gravenstein Highway North • Sebastopol • 823-3800 • www.exchangebank.com

Let’s make it happen — The Doyle is back

education. More than $76 million in scholarships has been awarded to over 115,000 students since 1948. The dividend was reinstated a year ago and scholarships have resumed for this fall’s entering freshman class. Dorothy is most proud of being recognized as Branch of the Year back-to-back in 2011 & 2012. This recognition is a direct reflection of the team and the many happy customers of the Sebastopol Branch. We thank you. Stop by and experience the Exchange Bank way of doing business. “I am proud to be the Community Banker of choice in the West County with excellent partners in the bank”, she said.

orothy Rodella, VP & Branch Manager has been a banker all of her adult life. In her 13th year with Exchange Bank and has spent the last 11years as the Branch Manager of the Sebastopol Office. Dorothy is especially proud to be a part of 19-branches and many departments of the Bank that allowed the Doyle Scholarship to be reinstated. Frank Doyle’s last will and testament stands tall above his many accomplishments. He wanted Exchange Bank to be a locally owned and managed community institution. So rather than giving his stock to his heirs, his controlling interest (50.39% of the common stock) was put into a perpetual trust. The dividends are specified for distribution by the Trustees to the Frank P. Doyle and Polly O’Meara Doyle Scholarship Fund for assistance to “worthy young men and women attending Santa Rosa Junior College.”The Doyle Trust has proven to be one of the most remarkable planned gifts in the history of American community college

exchange Bank Sebastopol Branch Manager Dorothy rodella is proud to be a community banker. She and her team of employees are responsible for the local branch being honored as “Branch of the Year,” for two years in a row.

Exchange Bank — Windsor 8700 Lakewood Drive • Windsor • (707) 838-6631 • www.exchangebank.com

Bridging the Past to the Future

he Windsor branch of Exchange Bank has been recently remodeled, and one visit will change your opinions about a banking experience. Cheerful, open, and bright, with natural light filling the space, the bank interior reflects modern design sensibilities with a nod to the bank’s legacy of community service. “Bridging the Past to the Future is the theme of the remodel, and it shows our commitment to history and community,” says Branch Manager Laura Buhrer. Laura has been in banking since 1977, and with Exchange Bank for six years. The newly remodeled bank includes free WiFi, a lovely patio with a fountain, comfortable chairs, and a special children’s area with a small table and iPads with kidfriendly games. The atmosphere is casual and inviting. “We’re a relationship bank,” Laura says. “When you come to the bank in person we greet you and make sure you get the

Pictured (l-r): Janice Brandt, Debbie Beglin, Meegan, Kaminaka, Marie Koontong, eddy Ojeda, Laura Buhrer, Alex Chee. not pictured: Jamie Koop. service you need right away.” Laura has been with the Windsor branch for almost two years, and is enjoying getting involved with the

community. “Windsor is a nice mix of older and younger people, and successful businesses. I really like it. We want to be the first bank Windsor

businesses and residents think about when they’re looking for a bank or a banking relationship.” Exchange Bank offers a sophisticated suite of services for large and small businesses, including SBA and agriculture loans, online banking, and credit card services. Families feel at home at the bank too, with a variety of account plans, as well as loans and equity lines of credit. Exchange Bank founder Frank Doyle was a visionary as well as a banker. He championed the effort to build the Golden Gate Bridge and he understood the value of education. He left a controlling interest in the bank to a perpetual trust that provides scholarships to young women and men who attend Santa Rosa Junior College. Since 1948, more than $76 million in Doyle Scholarships have been given to local students, one of the most significant planned gifts in the history of American community colleges.

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Fidelity National Title 559 David Clayton Lane • Windsor • 620-2055 • www.fntsonoma.com

Fidelity National Title — Coming home to Windsor

ith her co-workers Vivian Chia, Mary Garcia and Arianna Touchstone — all Windsor residents — Julie Smith is coming home to Windsor. “Before the economy tanked, there were three or four title companies in Windsor, but they all moved away,” Smith said. “We’re the first to come back.” Fidelity National Title Insurance Company, whose motto is “We Don’t Succeed Until You Succeed,” is one of the nation’s largest title insurance companies. Together with its parent company (Fidelity National Title Group), Fidelity National Title Insurance Company is one of the nation’s largest title insurance companies and offers unmatched financial strength for residential or commercial real estate transactions. When you’re purchasing a home, Fidelity is a neutral third party that helps the buyer get a clear title. The team at Fidelity makes sure there are no judgments or liens or any

the women of Fidelity national title’s new Windsor office: vivian Chia, Mary Garcia, Julie Smith and Arianna touchstone. other surprises. “We do investigative work like Nancy Drew and we make sure everything’s clear,” Smith said. “And we’re completely neutral, like Switzerland.”

The cornerstone of Fidelity’s innovative management philosophy and operating success is based on the six fundamental precepts upon which the company was founded: • Autonomy and Entrepreneurship;

• Bias for Action; • Close Customer Relationships; • Minimize Bureaucracy; • Employee Ownership; and, • Highest Standard of Conduct. But what really sets Fidelity apart is the local touch it brings to each community it serves, and now they are returning to Windsor to bring back local title service. “I’m excited to get back,” Smith said. “I have three kids in Windsor schools and I’ll even be able to ride my bike to work.” With the four familiar faces coming to the new office, Windsor property buyers will get the benefit of the services of women who know the local market. And in addition, they understand the most important part of the job and that is customer service. “I really love the work we do at Fidelity and besides that, I really enjoy meeting all the people,” Smith concluded.

gin’gilli’s 21079 Suite E Geyserville Avenue • Geyserville • (707) 857-3509 • www.facebook.com/gingillis.vintage.home

Vintage Home

n eclectic and colorful paradise for collectors, designers, antiquers, or just browsers, gin’gilli’s is a bustling vintage home collective on the main street in downtown Geyserville. Linda Elgin and her daughter, Elisa Burroughs, are the warm and friendly proprietors of gin’gilli’s, an expansive shop that hosts almost 50 vendors of vintage and collectible treasures. Elisa, Linda, and many of their vendors enjoy redoing, refurbishing, and repurposing furniture, housewares, and what they charmingly call funky junk. “We love anything that’s tattered, chic, and hip,” says Elisa, with a big smile. “We’re like an antique store that’s all grown up,” adds Linda. This dynamic mother-daughter team is experienced in retail, decor, and merchandising. “We learned from the lovely gals at Shoffeitt’s in Healdsburg,” explains Elisa. They also have deep roots in the community. Linda’s husband (and Elisa’s dad) is Reg Elgin, an elder with the Dry Creek

Linda elgin and elisa Burroughs. Rancheria Band of Pomo Indians. gin’gilli’s has been in Geyserville since 2009, and took over most of the former Lampson Ford dealership building almost two years ago. “We

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started with part of the building, and we keep renting more and more of it.” Each rented space in gin’gilli’s is its own world, specializing in vintage signs, holiday decor, automobile col-

lectibles, furniture, toys, tools, and much more. Housewares in bright colors are everywhere. “What we have is a lot like what people have in their homes,” Linda says. “It’s a mix of old and new, expensive and affordable, antiques and gifts. We want this to be a comfortable place for anyone to browse as long as they like.” In addition to filling the barnlike space, the gin’gilli’s owners host a flea market each summer in the parking lot, where any Geyserville resident can sell items for free. In August, they hosted a vintage trailer show as well. Crafters, artisans and painters should note that gin’gilli’s is a dealer for CeCe Caldwell’s Natural Chalk + Clay Paints, and carries the brand in a rainbow of colors and finishes. Every Tuesday at 11 a.m. they host a workshop that allows anyone to experiment with the product. And what about the name? According to Linda, gin’gilli’s is an Italian word, that translates as: “A lot of little things all together.”

Healdsburg Chamber of Commerce and Visitors Center 217 Healdsburg Avenue • Healdsburg • 433-6935 • www.healdsburg.com

Your business partner and Healdsburg’s front door

he Healdsburg Chamber of Commerce and Visitors Center is your business partner. Housed in a 1,000 square foot administration building adjacent to the historic Visitor Center the Chamber offers the best of two worlds. A modern fully equipped office with a conference space available for meetings and classes, houses a competent staff comprising Executive Director Carla Howell, Business and Membership Development Director Jennifer LeBrett, Finance and Operations Manager Charlene Staton and Administrative Assistant Aleena Decker. The Chamber Board of Directors is made up of community and business leaders and representatives from the school district and city council on rotating terms. Located in a historic building dating from the WPA the Visitor’s Center staffed by local volunteers and part time staff is the welcoming front door to Healdsburg. Well

Chamber of Commerce staff: Aleena Decker, executive Director Carla Howell, Charlene Staton (with Chamber mascot Sophie) and Jennifer LeBrett. stocked with information about visiting local wineries, lodging, dining and recreation attractions The

Visitors Center is the first stop for many travelers coming to Healdsburg from all around the

globe. Services and programs offered at the Chamber include the “Business Builders” educational workshops, addressing business needs, trends, and issues, with such topics as social media, human resources and remaining competitive in an ever changing business climate. The Chamber also sponsors a number of events each year including the Business Showcase and Community Resource Fair cosponsored with the City of Healdsburg in the Plaza, and the Harvest Century Bike Tour now in its 29th year. The Chamber also manages the Healdsburg Downtown Business District and the Healdsburg Tourism Improvement District. Executive Director Howell remains focused on keeping the Chamber a relevant part of the community. She firmly believes that a healthy and vital community is a direct reflection of a healthy and vital business community.

Jenny Chamberlain P.O. Box 588 • Windsor • (707) 322-5112 • www.votegore.com

Leading a campaign to make a difference

ith both a bubbly personality and a determined spirit, Jenny Chamberlain’s success is no wonder to those who meet her. But her story is just as fascinating and entertaining as it is a true testiment to the bootstraps theory — she has made herself the woman she is with hard work, ambition and a calling to help people in her own community. “I was born and raised in Windsor. My grandparents came here from Texas, like many hispanic families, to pick prunes,” she said. Her grandfather, a carpenter, helped build homes in Windsor while Jenny saw the town grow up — the first sidewalks constructed, the first class through Windsor Middle School and the development of the downtown. With a large extended family always nearby, Jenny left the area after graduating high school, and headed to southern California to make it on her own. She lived there for several years before coming back to Sonoma County to take a shot at law school, which is where she unexpectedly discovered the world of non-profits and the difference one person can make in the lives of many. With jobs at the United Way and later, the American Cancer Society, Jenny learned valu-

Jenny Chamberlain left the non-profit world to lead James Gore’s campaign for Fourth District Supervisor.

able lessons about overcoming obstacles. Today, sitting in the office of a regional political campaign she manages, the young, professional Latina is able to look back and feel good about how far she’s come. “When society says the odds are against you and you make it through, it feels good,” she said. In the political arena, she has taken the determination to help people to another level. “I listen to people and what their needs and concerns are. I’m able to be a liaison and coordinate a campaign for someone who I believe in and who has given me opportunities I would never have had,” she said of her boss, Fourth District Supervisor candidate James Gore. But, that’s not all she does. Jenny is a tireless advocate for the young Latino community, and is the chairperson and co-founder of the Hispanic Chamber of Commerce’s Young Professionals Network. She serves as the north county’s representative on the Sonoma County Human Rights Commission, is on the Steering Committee for Los Cien — Latino Leaders and mentors young people from her old neighborhood. “I tell them: all of your obstacles, challenges and pains make you who you are. Use them to help define your own success.”

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Healdsburg District Hospital 1375 University Avenue • Healdsburg • 431-6500 • www.healdsburgdistricthospital.org

Quality care for northern Sonoma County

From left: Chief Human resources Officer Kristina Holloway, Chief nursing Officer Susan Spoelma and Chief of Staff Judy Widger, MD are some of the female leaders at Healdsburg District Hospital who work to ensure the hospital provides the highest quality care.

wenty years ago, healthcare did not have women in leadership roles as we do today. Key leadership positions are held by women at Healdsburg District Hospital (HDH). These women have made, and continue to make, significant contributions to healthcare in northern Sonoma County. “We provide high-quality care right in our own backyard,” explained Chief Operating Officer Regina Novello. As COO, Regina provides leadership and overall direction for the hospital’s outpatient day-to-day operations, ensuring that care meets and exceeds set standards. Regina began her career as a registered nurse 29 years ago, following the tragic death of her older sister. “I knew I had to make a difference,” she said. “Being a nurse comes from my heart.” Throughout her career, Regina has worked in diverse areas of healthcare, including oncology, emergency medicine, and the role of chief nursing officer. Drawing on her experience as a “hands-on nurse,” Regina is committed to providing staff and patients with new and integrated care. Recently, she has overseen the addition of new medical offices on the hospital campus and is working to recruit specialists in psychology, neurology, and pain management. Regina also

has the ability to connect well with doctors and people, and bring new business to the hospital. Chief Nursing Officer Susan Spoelma noted that HDH is an integral part of the community; especially for the lifesaving specialized services it provides patients close to their homes, such as its certified stroke care program. Susan works to ensure that all persons receive the best quality care that is evidence-based, and focused on the individual. As Chief Nursing Officer (CNO), she oversees all inpatient departments and programs, including the Emergency and Perioperative Departments. She has over 10 years of experience as a CNO and 25 years in a leadership position. Susan’s experience working in large hospitals and systems ensures larger hospital system processes at Healdsburg District Hospital. In addition, Susan is overseeing the implementation of electronic health records at the hospital. “This will allow us to provide improved care, as we will be able to communicate with each other and with the patient or family much more quickly and accurately,” she said. “We will be able to assure each patient receives individualized care based on his or her unique situation.” For Chief Human Resources

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Officer Kristina Holloway, who manages the day-to-day operations of the Human Resources Department and staff education programs, interactions with hospital employees provide some of the most enjoyable experiences in her career. “We are committed to helping the hospital meet the needs of the community,” she said. “The employees enjoy what they do for the hospital and they are good at it. That makes my job easier.” With over 20 years of experience in the field of human resources, Kristina has worked in the medical device, wine, and high-tech manufacturing industries. She is committed to improving the workforce in Sonoma County, and is a business representative on the Sonoma County Workforce Investment Board. Northern Sonoma County is a tough market in which to recruit qualified people, but Kristina’s connections and experience has helped the hospital navigate through this very challenging climate. At HDH, Kristina uses her proactive leadership skills to ensure managers have the tools and resources they need to manage the talent within their departments, and that employees have the resources they need to thrive. “We also ensure we are addressing and meeting the educational needs of the hospital staff,” she said.

Chief Operating Officer regina novello stands in the new medical offices at Healdsburg District Hospital. Judy Widger, MD is the first female to hold the position of Chief of Staff at HDH. She has lived in Sonoma County since the age of 9, and has first-hand experience with the challenges associated with access to medical care. “I was an emancipated minor and worked many jobs to support myself through school,” she explained. “I believe these experiences and the knowledge I gained help me to be a better caregiver.” Dr. Widger’s keen awareness of social economics is what motivates her to help the underserved people of our community and ensure they receive the best quality care. After graduating from Rancho Cotati High School as valedictorian, Judy pursued a degree in biology at Sonoma State University and attended medical school at UCSF. She has been providing healthcare services in northern Sonoma County for about 20 years and has acted as Medical Director of the Sub-Acute Department at HDH since its founding. “Prior to this, patients’ families would have to travel to San Francisco to receive this specialized care we provide,” she said. Throughout her professional career, Judy’s goal has always been to provide quality healthcare services to all who need them in the community. “I believe the work we do at HDH is in keeping with that goal.”

Healdsburg Kiwanis Club Healdsburg • 433-1771 • www.healdsburgkiwanis.org

Changing the world, one child and one project at a time

he Healdsburg Kiwanis Club is one of the oldest and largest service clubs in the State of California. Founded in November of 1923, it is home to 90 men and women who meet every Tuesday at the Villa Chanticleer Annex. Kiwanis is an American Indian word that means “together we build” and dates from the first Kiwanis Club established in Detroit, Michigan in 1915. As Kiwanis International celebrates its 100th Anniversary next year in Indianapolis, its membership of some 600,000 individuals from 80 different countries will convene to celebrate the anticipated completion of Project Eliminate, the current international humanitarian relief campaign to eradicate Maternal Neo-Natal Tetanus (MNT). This will mark the successful milestone of $110 million US in partnership with UNICEF to immunize all childbearing women in over 40 countries. Healdsburg Kiwanis, a Distinguished Service Club recipient, devotes year-round energy to fundraising projects such as the City Hall Christmas Tree Lot, Palm Sunday Pancake Breakfast and Fitch Mountain Footrace to name a few. All proceeds are funneled back into the community in the form of scholarships and grants which total approximately $60,000 per year. The major benefactors of the Healdsburg Kiwanis Club are the Healdsburg Unified School District, Boy Scout Troop 21, Healdsburg Boys and Girls Club, Lytton Springs Salvation Army and the Healdsburg Food Pantry. The Healdsburg Kiwanis Club

the women of Healdsburg Kiwanis: (front row) Sharon Gallagher, Jan Gianni, Lucy Lewand and Debi Dobley; Middle row, Cindi Brown, Susan Sheehy, Judy everett, Sher tice and Patti robarts; Back row, Loretta Strong, Dee Whitehall and Denise Paup. not pictured are Diana Blakely, Dorothy Colloran, Laura Mack, June Smith and Liz Bippart. also supports the international community and has just reached the $10,000 level of support for Project Eliminate. “MNT results in an excruciating death each year to thousands

Susan Sheehy (vice president), Loretta Strong (past president) and Jan Gianni (club president 2014-2015).

of newborn infants in the developing world. Its cure and prevention through vaccination of the mothers costs $1.80 US. We have the moral imperative to act,” says Past President Loretta Strong. In fact, that need to make a difference is what prompted Loretta, as well as several other women to take on integral roles in the Healdsburg club. Representing the past, present and future leadership of the Healdsburg Kiwanis are Loretta (two-time past president), Jan Gianni who will take the reins as president this fall, and Susan Sheehy (vice president and president-elect). These three dynamic women have led the efforts to increase female membership in the historic club and are excited about making a difference in their community, and in the world. Jan, whose husband Dan is a longtime member of the club, was one of the first women to step up when Loretta made the call to fellow club member wives to officially join. “I

already volunteered my time at the pancake breakfasts, so it just made sense to get more involved.” As president, Jan has a lot on her plate, having set agressive fundraising goals for the club’s humanitarian project, as well as continuing the membership drive sparked in past year’s by Loretta. Jan and Loretta are two of the eight member-couples in the Healdsburg club. And Jan will now join the ranks of only a handful of women who have held the title of President of the Healdsburg Kiwanis Club. Susan Sheehy, daughter of the late Robert Young (who was a longtime member of Healdsburg Kiwanis), has a history of giving back to her community and sees how the dedication of Kiwanis members can make a real impact. “A lot can be done when you put your heart into it,” she says. The women of Healdsburg Kiwanis invite you to see what difference you can make — one child and one project at a time.

Women in Business • September 18, 2014 17

K-Tech Automotive 198 South High Street • Sebastopol • 824-6881 • www.ktechautomotive.com

Kate Jonasse: Dedicated to her community through auto care.

ate Jonasse’s first car was a black 1981 Datsun Pickup with a stick shift that she bought while in high school. It set her back $600, money she earned working making Subway sandwiches in Homer, Alaska. Among other things, the truck had carburetor issues that typically made it hard to start. Kate remembers having to park it on hills whenever possible so that she could pop-start the vehicle if the battery went dead from cranking the ignition too much. It was, in her own words, “a piece of junk.” Needless to say, at that time she had no knowledge of the importance of getting a prepurchase inspection before buying a used vehicle. Originally from upstate New York, Kate knew little about auto mechanics at the time, but something about this temperamental pickup truck piqued her interest in all things scientific and mechanical. Fast forward to 2009, and with Mercedes-Benz factory training under her belt, plus ASE Master Technician certification and a California Smog License to go with it, Kate opened K-Tech Automotive in the former Ford dealership building in Sebastopol. “At first, it was just me doing everything,” Kate says, “from greeting customers to doing the repairs.” She immersed herself in books about running a small business, took classes and grew her shop organically, investing K-Tech’s first profits in tools and equipment. Within nine months Kate Jonasse had hired her first employee and things were looking good. In 2012 K-Tech moved to a bigger space, their current location at 198 South High Street in Sebastopol, next to the Center for the Arts. Kate attributes her success to hiring good people, having good systems in place and having an uncompromising vision of quality, customer service and sustainability. “When I first opened in 2009, it was at the height of the recession and it was just me turning wrenches,” Kate says. “Now I employ six talented people and have a thriving business. This could not have happened without the community’s support and love for what we do.” K-Tech Automotive’s primary focus is on keeping people safe on the road and making sure their customers' cars are in top running condition. K-Tech Kate Jonasse supports and serves her community through her business K-tech Automotive. prioritizes what needs to be done on a vehicle, starting with safety items — like brakes and steering — and then focusing on maintenance, certification after meeting the necessary stringent Giveaway” program, in which a deserving local reliability and fuel economy. requirements. The crowning kudos of that year was resident, known for his or her volunteer service, is Kate might be a master diagnostician, but she when K-Tech Automotive received the Sebastopol awarded a refurbished used car; it’s Kate’s way of insists that other factors like customer giving abundantly to her community. service and the trust factor are a huge When asked what the future holds for “When I first opened in 2009, it was at the consideration for the auto repair industry. K-Tech automotive, Kate Jonasse hints at height of the recession and it was just me To that end, she takes great pride in plans for a second shop in the not-toooffering an excellent value for exceptional turning wrenches. Now I employ six talented distant future, and possibly a third. Always service. In hiring employees, the qualities her thoughts towards giving back to people and have a thriving business. This could with she looks for are outstanding technical the community, the expansion of K-Tech’s not have happened without the community’s savvy, a can-do attitude and great people Basic Car Care Course for young people skills. Military service on an applicant’s recently out of the foster care system, in support and love for what we do.” resume is always a plus. partnership with TLC Child and Family — Kate Jonasse services, is also on the drawing board. In 2012 Kate received Bosch certification for K-Tech, which is a As for Kate herself, who enjoys vegan reflection of her high standards as a cooking and practices Aikido and various leader in the automotive industry. Passionate about Chamber of Commerce Business of the Year Award types of yoga, she’d love to someday travel to every maintaining an environmental-friendly business, in and Spirit of Sonoma Award. These honors are in continent on the globe — every continent except 2013 Kate received Sonoma County Green Business recognition of Kate’s annual “Good Karma Free Car Antarctica, she points out with a smile.

18 Women in Business • September 18, 2014

The Longarm Lady 112 School House Lane • Geyserville • 217-0087 • www.LongArmLady.com

Piecing together memories

hours. She has been trained by the some of the best of the longarm quilters in the country. After retiring from fire fighting, Gari was a stay at home mom, and in 2002 she decided that she needed to find something that she loved doing, something that was all her own. She went to a quilting class and “has been hooked ever since,” she said. Quilters come from Sonoma, Marin, and Mendocino counties to hand their quilts over to Gari. “It’s never the same twice and my clients are awesome,” Gari said. “We have fun herethere are a lot of laughs and lightness.” Upon getting their quilts back, people are usually “very thankful, grateful, happy and excited,” Gari said. Gari typically works 10 a.m. to 4 p.m. on weekdays, and is happy to make weekend appointments as well. Find her on Facebook: The Longarm Lady at Quilty Pleasures Studio.

ongarm quilting is a specialty niche that is supported by hundreds of quilters in Sonoma, Marin and Mendocino counties. Most quilters love the design, construction, art, puzzle and fabrics of the top of a quilt but can’t physically quilt the three layers (top, batting and back) together, or they don’t enjoy it. That’s where Gari Jones steps in, taking the unfinished quilts into her own hands and creating masterpieces in her quilting studio, Quilty Pleasures. She offers over 1,200 computerized quilting designs, and can acquire pretty much any design imaginable by using the Internet for a matter of minutes. Gari is a missionary and loves to travel, but her heart remains steadfast in Sonoma County, where her family lived for four generations before her. Gari’s passion for quilting led her to open her own quilting studio in January, and since the store’s opening, Gari has finished more than 200 quilts, and only had two days off. Gari quilts using a specialized computer, which allows her to have a quick turnaround: she can finish a quilt in a few short

Gari works tirelessly and cheerfully with her computer to craft together a quilt. Photo by Alison Fraser Photography

Lyons Optometry 8911 Lakewood Drive Ste. 11 • Healdsburg • 838-9393 • www.lyonsoptometry.com

Providing a comprehensive experience for the whole family

f receiving comprehensive optometric care from a knowledgeable, hands-on provider is important for your family, then look no further than Lyons Optometry, a family eye care facility located in The Plaza on Lakewood in Windsor. Dr. Kimberly Lyons is one of a small number of female optometrists practicing in Sonoma County and conducts examinations for patients of all ages. “I perform each patient’s entire examination: case history and pretesting, retinal photos, screenings, evaluation and treatments, 3D retinal imaging, visual fields testing, vision refractions, contact lens fittings and trainings, all the way to the prescribing of corrective eyewear”, said Dr. Lyons. While under her care, Dr. Lyons strives to educate patients regarding vision care and prevention. “The importance of eye examinations is often overlooked until a problem arises or changes in vision occur. Regular, comprehensive exams are paramount to maintaining healthy eyes and vision,” said Dr. Lyons. Dr. Lyons’ commitment to her patients’ care is clearly reflected when touring two rooms with the most state-of-the-art diag-

Dr. Kimberly Lyons uses state-of-the-art diagnostic technology to give her patients top quality eye care.

nostic technology available. Her investment in the best technology available was an easy decision, she says. “This equipment set the clinical standard for visual diagnostic tools and generate unprecedented levels of precision when evaluating my patients’ eyes. It is absolutely invaluable in my work.” In the accompanying eyewear boutique, Dr. Lyons has created an inviting, modern and comfortable space with an ever-expanding collection of unique, handcrafted eyewear from around the globe. “Eyewear has truly become an extension of one’s personality and style. No other medical device is as varied in design and quality and we work to offer each patient something for both their prescriptive requirements and personal preferences.” The seamless marriage of comprehensive medical care with unique and high quality products is the ultimate goal at Lyons Optometry. “When one of our patients puts on their new eyewear for the first time, they must not only see well, but should look and feel wonderful. When that happens, I know we have achieved our mission.”

Women in Business • September 18, 2014 19

Maureen Weinstein, Certified Public Accountant 930 Shiloh Road, Building 40, Suite 3 • Windsor • 836-8722 • www.mwcpa.net

Individualized Attention to Tax Compliance and Consulting

he tax and business concerns of small businesses and individuals can be complex—and choosing the right person to guide and support you may be one of the most important decisions you make to ensure your ongoing success and security. Few understand this better than Maureen Weinstein, CPA, who provides tax compliance and consulting services to individuals and small businesses. She also owns and operates two successful small businesses herself—thus, as Weinstein’s client, you obtain the advantages of receiving her professional experience and knowledge with an important caveat: She is dedicated to your account. “I know about operating a business and have experience running a business with employees. I know the labor codes, payroll issues, workers comp— all of the issues dealing with a business and human relations,” Weinstein said, adding, “My work is my passion. With me, clients get that ‘extra little something.’”

CPA Maureen Weinstein, pictured in her Windsor office with (l-r) tax Assistant Lea Miranda and Administrative Assistant Felice Hernandez. Weinstein has been practicing public accounting since 2001. A Sonoma County native, she earned a Bachelor of Science with a concentration in

accounting, and with distinction and Cum Laude, from Sonoma State University. She is the CFO of a successful security service company,

which gives her additional insight. She also specializes in S Corporations, a service not provided by most small CPA practices. Her tax clients include entrepreneurs and start-up organizations, plus those working in the service industry—for example, professionals in real estate, landscaping, yoga studios, air conditioning, plumbing, business consulting and rental properties. Weinstein’s office is conveniently located in Windsor, and she has a fulltime staff to help look after her clients and provide seamless organizational assistance. “Most of my clients are here in Northern Sonoma County, which I’ve always been a part of and really like. I’ve also been active in the Windsor community and served as treasurer of the Windsor Chamber of Commerce,” she said. When you meet Weinstein, you’ll discover a dynamic and polished professional with passion for both business and life.

My Chic Boutique 9077 Windsor Road • Windsor • 480-2269 • mychicboutiquewindsor@yahoo.com

Offering new and consignment clothing and accessories

ucked away in a small space on the Town Green, My Chic Boutique may be boutiquesized but there are many treasures inside. The store, which sells both new and consigned clothing and accessories, caters to women of all ages and sizes. “I cater to sizes 0 to 24 so there is something for everyone, a lot of consigners come here to sell their items and the mix of new and consignment offers a wide assortment, and plus sizes are hard to come by so I try to bring in all sizes. We also offer business attire. I have a lot of blazers,” said owner Lisa Marin. As a young girl she had always talked with her mother about having a store and creating a community space for women and felt that someday she would put her entrepreneurial spirit out there and give it a try. The store celebrated its first year of business in June and is moving forward at high speed, tak-

there’s something for every woman at My Chic Boutique just off the Windsor town Green. Lisa is moving the business to 9077 Windsor road at the end of September. visit her at her new location.

20 Women in Business • September 18, 2014

ing in new items daily and offering the latest in new bags, jewels and other fabulous gifts and garb. Items don’t sit for long with the help of an eBay store so it is important to check in with owner Lisa often. For Lisa, one of the most enjoyable parts of the business is seeing everyone from teens to women in their nineties come through the store to shop. “I even have a consigner who is 94 years old, and she has the best stuff,” Lisa said. When Lisa is not busy hand picking items for her boutique, she serves on the Board of Directors for the Windsor Chamber of Commerce. She helps to coordinate the Dia de los Muertos festival and works with local students on senior projects involving fashion shows. “I really try and get out and be a part of the community. It has given so much to me that I want to give back, too,” she said.

Mengali Accountancy 205 Foss Creek Circle • Healdsburg • (707) 431-0600 • www.mengali.com

A CPA firm dedicated to excellence in the workplace

magine a workplace that is on the cutting edge of technology, is a leader in the paperless office movement, abides by a set of written values to help ensure camaraderie and collaboration, and has a boss who gathers the employees every Friday for a shared lunch hour. Mengali Accountancy, a boutique CPA firm headquartered in Healdsburg, is all of those things and more, and the staff speaks very highly of the company. “I love the people I work with, and I couldn’t have a better boss; she is supportive of professional growth, open to ideas and better processes, and is always forward thinking,” says Suzanne Witherell. “We are in a technology-rich environment, and everyone here is supportive of one another. We approach each other with open arms—and it’s not that that’s a rule here; it’s that we have the same values, and it’s a core part of our culture.” In an environment that encourages growth, the firm’s shared values focus on a caring nature, excellence, integrity, accuracy, dependability, respect, and curiosity. That set of values, written by the staff themselves, has transformed them from people who work in an accounting firm to a team with a shared mission, vision, and work ethic. “I enjoy the work,” says Megan Geissinger. “As much as accounting can be repetitive, there is always something new and exciting that we are working on; and I have always been drawn to accounting, so being here feels like a complete circle.” “It’s a high-tech firm,” adds Debbie Warren. “We have a strong team, and the work is challenging and exciting. It is a proud place to be a part of.” Debbie has been with the firm since it opened its doors in Healdsburg in 2006. The internal energy, expertise, and teamwork flow into the firm’s work with clients and can be felt in the services they provide. Clients of Mengali Accountancy are able to leverage an accounting infrastructure that delivers a level of transparency, efficiency, and convenience typically available only to enterprise-level organizations. “It is a unique take on a CPA/client relationship,” says

“We are committed to hiring and investing in excellent people and believe that collaboration produces better results.”

— Renee Mengali

Stephanie LunaGonzalez, Accounting Assistant

Janine Johnson, CPA

Debbie Warren, CPA — Accounting Manager

Suzy Witherell, CAP — Administrative Assistant

Kristina Wolf, Accounting Assistant

renee Mengali, CPA — President Megan Geissinger, Administrative & Bookkeeping Assistant

owner Renee Mengali. “We are committed to hiring and investing in excellent people and believe that collaboration produces better results.” The firm provides outsourced bookkeeping services, QuickBooks consulting and training, and tax preparation and consulting. A wide range of clients—from small and sophisticated sole proprietorships, to midsized businesses, to high-networth individuals—come to the firm for business and tax services. “I enjoy the different types of clients I get to work with,” says Kristina Wolf. “It is not always the same type of work. I like working to provide accuracy and meet their needs.” Mengali Accountancy is working with some of the smartest compa-

nies and individuals in America, providing the accounting infrastructure for more than $2 billion of invested capital from Wall Street to Main Street. “I am happy to be focusing on bookkeeping and really appreciate that I am learning and growing every day,” says Spari Uchida, who is the newest member of the team. “I like everything I am doing here. Everyone works really well together. I have had tons of questions, but everyone knows what they are doing and is on the same page, so it has been an easy transition.” Teamwork is a shared value of the firm. Most of the employees say it tops their list of reasons why they work at Mengali Accountancy. “I enjoy the opportunities when we all get to work together,” says

Stephanie Luna, who has been with the firm over seven years. “I think the team we have now is the best we have ever had, and we just keep growing.” Mengali Accountancy continues to expand each year and currently has a staff of 13, including 5 licensed CPAs – soon to be six! “I love the people,” says Janine Johnson. “Everyone is happy to be here and treats each other well. When I first came on, it was a little strange how positive and happy everyone was. I went home and told my fiancée about it! But the longer I worked here, I realized that this is simply how this company is and how the people make you feel.” Visit Mengali Accountancy today at www.mengali.com or call (707) 431-0600 for a consultation.

Women in Business • September 18, 2014 21

Mill Street Antiques 44 Mill Street • Healdsburg • 433-8409

Eclectic treasures for antique enthusiasts

isiting Healdsburg’s Mill Street Antiques is rather like embarking on a modern-day treasure hunt. The 15,000 squarefoot institution is home to a wide variety of quality antiques, leaving no wonder why the store’s logo is “the fun place to shop in Healdsburg.” But besides offering assorted wonders, co-owners Anne Williamson and Elizabeth Frigerio pride their business for the support it gives to the lo cal economy. Mill Street Antiques leases space to local consigners, who vary in age and personality, a dynamic reflected in the varied wares the business sells, according to Elizabeth and Anne. “We have a lot of locals in the store; we pride ourselves on that,” Elizabeth said. “We keep the rent at a reasonable level and we try to have a very diverse inventory.” Whether a customer desires accessories for a m an cave, fine china, or traditional furniture, clothing and linens, there’s a good chance they’ll end their search in one of the many alcoves and aisles of Mill Street Antiques, and also stumble upon unexpected treasures in the process. Customers find the immersive treasure-hunting experience so enjoyable that Anne and Elizabeth often see shoppers journey from far away to browse their wares. “We are a destination,” Elizabeth said. Mill Street Antiques’ fame stretches even beyond the Bay Area. The store is featured in a Japanese guidebook, which inspires tourists to venture north of the Golden Gate to look for special brands and products.

Anne Williamson and elizabeth Frigerio are co-owners of the 15,000 square-foot Mill Street Antiques. “They’ll come to San Francisco and they’ll make a point of coming up to the store,” Elizabeth said. Anne and Elizabeth also enjoy watching customers’ joy when they stumble upon a nostalgia-inducing item, such as a Fisher Price toy from their childhoods. “That’s the other nice part with the customers,” Elizabeth said, “People will come in and say, ‘Oh I remember this from when I was a kid.’”

22 Women in Business • September 18, 2014

Their work also allows them to observe occasions when nostalgic feelings for certain antiques boil over and items resurge in popularity, such as the recent renewed interest in vinyl records among younger generations. Elizabeth and Anne are the fourth owners of the store, and began their partnership around five years ago. Elizabeth and her husband were owners of a large lumber company in Albany (where she still works with her son). Prior to stepping into an ownership role at Mill Street, she was a consignor in other locations as well as Mill Street Antiques. Anne’s background is in n ewspaper advertising sales management; selling antiques and collectibles on a part-time basis. “When Liz and I got together, I decided it was time to quit my day job and have some fun,” Anne said. In the years following the formation of their partnership, Anne said she and Elizabeth have benefited from a close working relationship. “Liz and I are like two peas in a pod,” she said. “We’re totally differ ent, and totally the same.” Elizabeth agreed, and chimed in: “We complement each other.” The women also credit their success to the consigners, who range in age from 25 to 82 and have helped cultivate a family atmosphere at the

store. “It’s all different age groups, which makes it really nice,” Elizabeth said. Mill Street Antiques also focuses on building close relationships with customers. “Every day, I wou ld say that at least 80 percent of our customers walk out and say, ‘I love this store,’” Anne said. The appreciation, the women said, stems from the store’s willingness to go out of their way to find the product a customer is looking for. Even if the store doesn’t have an item in stock, there’s a wishbook on hand for customers to record the ojbect they’re seeking in case a consigner has the item in stora ge. The women have also worked to expand the scope of their business, and recently diversified their offerings with the addition of Upscale Resale, a smaller collective around the corner from Mill Street Antiques. The venue, which they acquired a few months ago, embodies a more boutique-like feel, as opposed to the treasure hunt atmosphere at Mill Street Antiques. Anne and Elizabeth said they most enjoy that their work at Mill Street Antiques and Upscale Resale brings them into contact with people from all walks of life. “We meet people from all over the world, and I’m not exaggerating,” Anne said. “It’s amazing.”

Pam Everson DDS 1526 Healdsburg Ave. • Healdsburg • 433-0210 • www.pameversondds.com

“A Smile Is A Curve That Sets Everything Straight.”

lients visiting Pam Everson Everson DDS will find a warmwelcoming approach to dental care. Pam was the first female dentist in Healdsburg in 1981, and has been practicing in our town for 33 years. “I’ve always loved the medical field,” Pam said, something she credits to her mother. “My mom took us only to women professionals; my childhood doctor was a female and so was my childhood dentist.” Pam said that when she went to UCLA Dental School, about 2 percent of dentists were women, and now over 50 percent of enrollees in dental school are female. Pam and her staff members treat the whole family, starting at age four. Many of Pam’s clients have been coming to her for a couple of generations. Her practice offers general dentistry featuring conservative treatment that is minimally invasive, aesthetic dentistry, implant restorations, crown and bridge work and preventive treatment with an emphasis on self-

Dr. Pam everson and her team are there for your dental needs. Pictured from left to right: registered Dental Hygienist Debbie, Office Manager Deanne, Dr. everson and registered Dental Assistant tami. Other team members registered Dental Hygienists Acacia and erin are not pictured. care. Her signature strength is searching for new information and finding ways to share it with her patients. An integral part of Pam’s practice is her experienced staff who have

between eight to 20 plus years in the field. She has three new employees who are all dog lovers: Tami, a Registered Dental Assistant and Debbie and Acacia, both Registered

Dental Hygienists. Rounding out the staff is Erin, a Registered Dental Hygienist, and Deanne the office manager. Pam and her staff are introducing a new service that offers clients a new approach to headache care that involves FDA approved rehabilitation equipment and advanced dentistry techniques. The service, called Wine Country Headache Care, treats people suffering from unresolved headaches, migraines and TMD. Pam and her staff have been training for six months to offer the new area of care. “It’s a different approach to headache care to help get patients off of heavy medications and provide long term relief,” Pam said. Dr. Everson strives to offer personalized, high-quality, family and aesthetic dentistry that is health and prevention oriented. To make an appointment for a complimentary consultation, call 433-0210. Like Phyllis Diller said, “Your Smile Is a Curve That Sets Everything Straight!”

Peggy Decker — Mary Kay Sales Director Healdsburg • 431-8054 • (cell) 246-1166 • pdecker@marykay.com • www.marykay.com/pdecker

Enriching women’s lives

eggy Decker knows skincare. She has worked with Mary Kay 18 years and has been a Sales Director for the company for 13 years. Peggy has earned four free cars, achieved the Queen’s Court of Sales twice (earning a diamond bracelet and a diamond ring) and oversees 48 sales consultants whom she trains and motivates to be successful. “The whole purpose of Mary Kay is to enrich women’s lives,” Peggy said. Prior to Mary Kay, Peggy worked for the Healdsburg Unified School District as a community liaison. She was a Mary Kay customer for thirteen years before she joined the company professionally. “I loved the product,” Peggy said. “Now I love having my own hours and being my own boss.” Peggy offers complimentary consultations where she assesses a client’s needs, and turns to her full inventory of products.

Peggy Decker is pictured in front of the Chevy Malibu she earned from Mary Kay. “I’m not about selling you something you’re never going to use, I’m about teaching good skincare and

helping a woman feel good about herself. If I can make a woman feel confident with a little tweaking, it’s

worth it. I’ve had women tear up because they never thought they could look better, it’s a pretty happy job,” Peggy said. Women who come to Peggy will be amazed at how wonderful and affordable Mary Kay is. “They’ll love the quality of the product, they’ll get to work with someone who’s knowledgeable and honest and will be there for them when they have a cosmetic need or want help selecting a gift,” Peggy said. Mary Kay has about 200 products in their inventory and the company is in more than 35 countries with $3.5 billion in global annual wholesale sales. More than three million Independent Beauty Consultants sell the products worldwide, with 39,000 achieving the Sales Director position. For a complimentary consultation, or to learn more about joining Peggy’s team of sales consultants, call her at 431-8054, or email pdecker@marykay.com

Women in Business • September 18, 2014 23

Sebastopol Real Estate Team Vanguard Properties • 130 So. Main Street • Sebastopol • 481-9102 • sonomacountyrealestateteam.com

Dynamic mother-daughter duo

ears of polished expertise combined with innovative thinking are what keep this dynamic duo right on the mark. Working side by side for two years now, the mother-daughter team of real estate agents, Barbara Paul and Sue Bonzell has found a “nice balance.” “We can really serve our clients better together,” said Bonzell, who joined her mother in the real estate business after a prosperous career in marketing and graphic design. While both mother and daughter are social butterflies, Bonzell is also somewhat of a technology expert who knows all the ins and outs of electronic and social media business tools. Setting up virtual tours, staging homes and videotaping come easy to her. “Because of her background, she’s really good at marketing properties,” said Paul who offers financial acuity and the wisdom of 22 years experience in real estate. “It’s so exciting to close a deal,”

Sue Bonzell and Barbara Paul’s skills and talents provide the perfect balance to this real estate duo. said Paul, who really enjoys meeting people. “I’ve met so many wonderful people and it’s really fun to work

with them to get their dream house,” she added. Both Bonzell and Paul grew up in

Sonoma County and are experts on the area and its history. A background in Sonoma County agriculture benefits them as well and the team specializes in vineyard and agricultural properties. “Land uses, zoning, wells and septic are topics that we have knowledge about,” said Bonzell, who is also a Certified Tourism Ambassador through the Sonoma County Visitor’s Bureau. “This way I can continually find out even more about the area,” she said. Staying active within their own community of real estate agents is also a high priority so the two regularly go on multiple property tours and network and support fellow realtors. “It’s easy these days for realtors to just take the tours online but it’s not the same and we make an effort to view as many properties as we can in person,” said Paul who added, “This gives us a good sense of pricing properties accurately so that they may sell efficiently.”

Sebastopol Chamber of Commerce & Visitor Center 265 S. Main Street • Sebastopol • 823-3032 • www.sebastopol.org

Chamber of resources and fun

he women of the Sebastopol Chamber of Commerce and Visitor Center are all professionals that also bring some fun to their Board roles. The entire Board of Directors of the Chamber are hardworking individuals whose goal is to help foster a strong economy. Serving as a “hub” for business and community, the Chamber’s goal in the coming year, under President Linda Collins, is to collaborate through education. “Part of our goal is to get to know many of the divergent organizations in the community and serve as a clearinghouse of information for each of them,” Collins said. “And there are quite a few of them in Sebastopol.” The Chamber had a very successful previous year. The revenues were on solid footing mostly due to a highly successful Apple Blossom Festival but also because membership retention is good and new members are coming in all the time. One of the main new programs that will be added is a morning education-

Women of the Sebastopol Chamber of Commerce. Pictured from left to right: Board Director Lu Frazier, Chamber executive Director teresa ramondo, Board President Linda Collins (reclining), vice Pres. Sue ungewitter and Board Director Martha Lindt. not pictured: Janet Harris, Admin Assist. al breakfast program that will allow for the opportunity to not only touch on some key topics but also get to know some of those various groups

24 Women in Business • September 18, 2014

mentioned above. This past year, the Chamber created a new and modernized responsive design website and we are working on

completion of a Sebastopol mobile app for phones and other new projects. The organization continues to serve as the business and visitor resource center for the area. There are plans to do some sprucing up to the building inside and out. “And don’t let the picture fool you, just because we’re feeding our new President Linda Collins grapes doesn’t mean we’re leaving our Apple Blossom traditions behind,” Executive Director Teresa Ramondo said. We continue to host the award winning Apple Blossom Festival, the annual Holiday Tree Lighting and the Community Awards. The Chamber continues to serve as the promotional arm for the town whenever possible and collaborates with other groups when practical and possible. The Chamber’s website is www.sebastopol.org and its hours are 10 a.m. to 5 p.m., Monday through Friday, and 10 a.m. to 3 p.m. on Saturdays. In addition to the website, the Chamber can be reached at 8233032.

Silk Moon 195 North Main Street • Sebastopol • 824-4300 • www.silkmoon.org

Clothing, jewelry, shoes and fine crafts

eaturing an old apple press and other apple related decor and historical memorabilia in their window before and during the Gravenstein Apple Fair is but one reflection of the community minded personalities that are behind one of Sebastopol’s fixture businesses, Silk Moon. Partners Melanie Goodpasture, Gail Julian and Andrea Caron couldn’t be happier about purchasing Silk Moon almost one year ago. “A real deciding factor for us was that almost all of the employees wanted to stay,” said Goodpasture, who along with Caron was employed by Silk Moon before purchasing the business. The third partner, Julian is a close 30-year friend of Goodpasture. “We’re a great team,” said Caron who shares daily management duties with Goodpasture. The community gave the new owners a heartwarming welcome. “So many people were very supportive of the idea that we were going to be able to continue, and really just couldn’t picture Sebastopol without Silk Moon. This meant a lot to us,” said Caron. Silk Moon has a good number of repeat customers and plenty of loyal followers. Featuring a wide range of clothing and shoes, it’s a favorite

When all the employees said they wanted to stay onboard after the sale of Silk Moon, the light turned green for Melanie Goodpasture, Gail Julian and Andrea Caron to go ahead with a purchase plan. shopping destination for men and women alike, but it does favor the

Former employees Melanie Goodpasture and Andrea Caron of Silk Moon became proud owners almost a year ago. A third partner, Gail Julian is not pictured, but is a vital force in the dynamic trio.

ladies with a wide range of clothing styles. Whether it’s casual jeans and cotton tees or somewhat dressy slacks, dresses, skirts or blouses that one is looking for Silk Moon has it all. Unique items like a good selection of colorful hats in various shapes and sizes, scarves, stockings and socks in a rainbow of colors set the shop apart from other boutiques. Special touches like one-of-a-kind jewelry and decorative umbrellas also make the store special and a feast for the eyes. Silk Moon is also for men and is a well known “go to” for a nice dress shirt. “Clothing is our strength, it’s our glue that allows us to do more,” said Goodpasture. “People are always commenting on the merchandising and how colorful it is inside the store. It’s really a beautiful place to come to work,” said Caron who is the shoe buyer and admits to having a shoe fetish. Again a generous range of shoe styles is likely to accommodate a diverse crowd of shoppers. Keeping in mind that there are plenty of customers out there with foot problems, Caron seeks out shoes that are both comfortable and stylish. New to Silk Moon is a children’s shoe section that features comfortable, high qual-

ity styles for youngsters in unique and playful patterns and colors. A fair amount of tourists make their way into the store and the employees at Silk Moon take pride in either assisting them with their shopping needs or pointing them in the direction of other Sebastopol businesses and services. “We try to make sure that we are aware of local events and what other businesses have to offer,” said Caron. Service and community involvement are core principals for the owners of Silk Moon. “We want people to feel comfortable, whether they are just browsing or shopping for an entire outfit for a special occasion,” said Caron. Continuing the Silk Moon tradition of providing quality merchandise and excellent custom service is a central focus for the dedicated management team. There is one thing however, that the team would like to do different, and that’s to showcase local artists. “In the future we’d like to dedicate a little space to show off the local talent in textiles and jewelry. Rotating pieces in our front case could be a great venue for the artist,” said Goodpasture, who added, “I think art strengthens communities.”

Women in Business • September 18, 2014 25

Sonoma Coast Real Estate 575 Hwy. 1 • Bodega Bay • 875-2500 • www.sonomacoastliving.com

Real estate from the ground up

day in the life of Thera Buttaro, Broker and Owner of Sonoma Coast Living Real Estate, is like a tour of real estate from the ground up. If she isn’t directing a plumbing fix or fielding phone calls from the road, she’s offering advice on redecorating — or outright remodeling — to her clients. And that’s on top of the business side of her profession. “When I’m working with professionals, it’s important that I know what I’m talking about,” Buttaro said, adding that, “It’s about knowing the order of things.” So not only does she understand the local real estate market, she knows her way around the physical aspects of the properties she sells as well. And her hands-on experience with the finer points of real estate and development go beyond interactions with clients: In the late 1980s, Butarro and her husband Don built there own home in Bodega Harbour after moving to the spectacular Sonoma Coast, and in 1999, she built the contemporary office building located at 575 Highway 1 that houses the family’s business Bodega Bay & Beyond. Butarro obtained her California real estate license in 1976 and in 1977 began specializing in real estate sales, including residential,

thera Buttaro serves her clients with integrity and style on the Sonoma Coast and can even help with interior design, such as the home she helped redesign pictured below. land and investment property. She and her husband Don created Bodega Bay & Beyond Vacation Home Rentals in 1992 after she decided that she “never wanted to work for someone else again” following a bout with breast cancer.

315 Mainsail, Bodega Bay. $1,149,000. Call thera for details.

26 Women in Business • September 18, 2014

“In everything you do, you have to create opportunities,” Buttaro said. “You have to get up every day and work to create a plan. It’s not easy, but if you listen to your clients, find out what they want to accomplish and write a business plan that

works, your chances of success are much better.” Buttaro has the tools and the knowledge to offer solid advice to clients with site or remodeling issues, as well as the ability to navigate fluctuating markets. Through longevity she understands how the coast has developed and its history and always shares that knowledge with her clients. Flexibility and longevity are important, but so is stability. Along with Don, Buttaro works with her son Kris Lepore, who is coming into his eighth year of real estate in the Sonoma Coast office. The trio offers good real estate advice as well as an ethical approach to business. In addition to surviving and maintaining her ethical standards, Buttaro has displayed her panache, and even participated in The Legends and Heroes of Real Estate Fall Fashion Show last year hosted by the Wine Country Women's Council of Realtors. “I’ve learned that real estate is about people and not just showing houses to people,” Buttaro said. “It’s also about goals and timing and knowing your limitations as well as your capabilities.” And it’s about knowing the order of things.

Sonoma West Publishers 230 Center Street Healdsburg (707) 433-4451 • 9025 Old Redwood Highway Windsor (707) 838-9211 135 South Main Street Sebastopol (707) 823-7845 • 207 N. Cloverdale Blvd. Cloverdale (707) 894-3339

Partners in the local communities and shared economy

hen it comes to women doing business, the local community newspaper takes a leadership role by working alongside the many locally-owned businesses and vital community organizations. Most of the staff at Sonoma West Publishers are women, including all departmetn heads. The newspaper women work closely with hundreds of clients in advertising, group promotions and a busy schedule of community projects. Historically, newspapers were one of the early professions that welcomed women to all ranks of the business, including ownership. At Sonoma West Publishers, women fill every role, including editor, reporter, advertising director, graphics and production, sales representatives, circulation, office manager, bookkeeper and website coordinator. Sonoma West Publishers is the family-owned corporation that purchased the Sebastopol Times and Russian River News in 1995, continuing today as Sonoma West Times & News. The Healdsburg Tribune and Windsor Times were added to the company’s ownership in 2000. In July of 2013, The Cloverdale Reveille was added to the group, taking over ownership from the Hanchett family while retaining Neena Hanchett as an associate publisher. Sonoma West Publishers also publishes Discoveries, a quarterly magazine serving visitors and locals alike as an “ownership manual” to the many special events and attractions of northern and western Sonoma County. Sarah Bradbury, one of the company’s owners, is the managing editor for the magazine and is also the associate publisher for the company. “We are pleased to be continuing a century-old tradition of local ownership of these newspapers,” said publisher Rollie Atkinson. “Being a locally-owned business provides us an important perspective on local issues and economic challenges our advertisers and families also encounter.” The community-focused newspaper company employs 28 men and women. The news team includes Managing Editor Kerrie Lindecker, who also serves as news editor for The Healdsburg Tribune and The Cloverdale Reveille; Windsor Times

Sonoma West Publishers produces weekly newspapers, a digital platforms and a quarterly magazine. editor Robin Gordon and news reporters Kim Kaido-Alvarez, Jenna Polito and Kat Gore. Lifestyles editor Patti Roth, joined the company last year to lead an expansion effort for the Discoveries magazine. The combined weekly readership of Sonoma West’s newspapers is just over 14,500 households in western and northern Sonoma County. “We are very appreciative of the advertising and business support our newspapers enjoy,” said Paula Wise, sales manager. “We work hard to provide an effective and affordable advertising and marketing resource for all local businesses.” Through cycles of growth and economic challenges the locally-owned newspapers have continued to

steadily grow, improving their news pages and many special publications. Most of the advertising representatives are women. Joining Sales Manager Wise, is Cherie Kelsay, Carol Rands and Beth Henry. The three business offices are also led by women. Anna Harsh joined the company earlier this year as bookkeeper. Circulation coordinator Grace Garner is also manager of the Sebastopol location. Dene Rebottaro, a Cloverdale resident, is the graphics and production coordinator on the newspaper staff. Eileen Mateo is the company’s website coordinator, working on many expanding projects for the digital platforms of the company.

this issue:

taste+

eats+

art+

music+

fun+

Wine & Food Affair Pinot on the River

Food artisans offering global tastes

Sonoma County Art Trails Open Studio Tour

Russian River Jazz & Blues Festival

Calabash A Celebration of Gourds, Art and the Garden

$4.95 VOLUME 17 | ISSUE 4 Fall 2014

sonoma

FOR THOSE WHO LIVE AND PLAY IN SONOMA COUNTY

discoveries INSIDE:

Young Farmers of Sonoma County Opulent Wine Tasting Rooms Beachgoer’s: A Different Look at the Sonoma Coast

Women in Business • September 18, 2014 27

Strong Financial Strategies 133 North Street • Healdsburg • 473-8033 • www.strongfinancialstrategies.com

Full Service Financial Advisor and Community Investor

oretta Petersen Strong is a fourth generation Healdsburg native whose immigrant forebears from Denmark and Italy settled in the Dry Creek Valley in the late 1800’s. Raised in the lap of two farming families, Loretta’s love of the land and ties to her Healdsburg roots run deep. She attended Healdsburg schools K-12 and graduated from Healdsburg High in 1970. At age 17 she entered San Jose State University and earned her B.A. and then her Master’s Degree from the University of Santa Clara, graduating summa cum laude with a 4.0 GPA. Loretta’s first career was spent in public education where she worked for 22 years as a bilingual teacher and district level administrator. In 1995, Loretta left public education and transitioned into financial services, starting her career in insurance at New York Life. She then spent six years as senior investment adviser at Westamerica Bank and eight years as a limited partner at Edward Jones in Healdsburg. Loretta joined Raymond James Financial Services in January of 2011 and launched her own independent firm Strong Financial Strategies in February of 2013. Loretta’s approach to financial planning is grounded in her unwavering commitment to provide each client a personally tailored solution to a wide range of financial goals and

rhonda Comalli is the new administrative assistant at Strong Financial Strategies.

Healdsburg native Loretta Strong launched her business Strong Financial Strategies last year. objectives for retirement, investment and legacy planning. Loretta’s practice offers retail as well as fee-based solutions and specializes in wealth accumulation and income management. “As an independent financial adviser, I offer my clients a personalized financial strategy, not a generic investment program. Portfolios are designed to work with clients at every age and stage of their life,” Loretta said. Loretta’s mission is to guide her clients to financial independence through honest and objective professional advice, individual planning, sound risk management, quality investment products and highly personal and efficient service. Loretta is actively involved in the community and spent many years with the Chamber of Commerce Board of Directors, serving as Board Chair in 2008. In 2010, Loretta was named Business Person of the Year by the Healdsburg Chamber and received the annual Spirit of Sonoma award. Loretta is highly engaged in the Healdsburg Kiwanis Club and in 2010 served as the second only

28 Women in Business • September 18, 2014

woman president of the 90-year-old club. She completed her second term as president in 2013 and is currently the local chairperson of the Kiwanis International humanitarian relief Project Eliminate scheduled to eradicate Maternal Neo-natal Tetanus from 40 developing nations by 2015. Loretta recently hired Rhonda Comalli as her administrative assistant in February. Rhonda’s parents, Bob and Rosie Vidalin, owned Empire Linen for many years and are longtime clients at Strong Financial Strategies, and referred Loretta to Rhonda, who soon became a client herself. Rhonda has experience in the financial world, as she was an escrow officer in Santa Rosa for 20 years. “As a client, I had very high opinions of her and what she’s done for the community,” Rhonda said. “I was very excited when she was interested in looking for someone to work parttime.” Rhonda’s duties include all aspects of administrative work like opening accounts and maintaining and servicing client requests on a daily basis. “Rhonda’s forte is customer serv-

ice,” Loretta said. “The first time we met she struck me as a seasoned professional, highly personable and diplomatic.” Communicating with people on a professional level and time-sensitivity are of the utmost importance to Rhonda. Rhonda said that she has always loved Healdsburg, from professional and personal standpoints. “It’s very charming-it’s a small town that supports residents and community members who are closeknit,” Rhonda said. Rhonda and Loretta make a trustworthy team, eager to help the people of Healdsburg with their finances. Loretta said that her greatest satisfaction is to give back to the community that has given so much to her. “It is an honor to live, work and serve clients in this place I call home,” Loretta said. Loretta can be reached at 4738033, 133 North Street in Healdsburg. Her website can be found at www.strongfinancialstrategies.com.

Summit State Bank 1001 Vine Street • Healdsburg • 433-5959 • www.summitstatebank.com

Community spirit, exceptional customer service

alking into Summit State Bank is a bit like dropping by a friend’s house: a house belonging to a group of friends who are capable of taking care of your every financial need. “When you walk in our branch, you are not just an account number. We greet you by name, we know your account needs, but we also probably know your dog’s name and that your child is singing in the school play,” vice president and branch relationship manager Candy Yandell said. Yandell, Penny Ottmer, Tori Lewis and Gina Bales make up the core of the team at the Healdsburg branch. Their commitment to knowing and caring about each individual customer reflects a greater commitment to the local community. The four women, as parents, residents, and business women, are committed to the Healdsburg community, and together they represent four of the many reasons to bank local with Summit State Bank. Other reasons include Summit’s Small Business Lending Program, with a deep well of $50 million set aside to aid the small businesses in Sonoma County. Nonprofits receive annual donations based on the amount of their deposits through its the women of Summit State Bank in Healdsburg: tori Lewis, Candy Yandell, Penny Ottmer and Gina Bales. Nonprofit Partner Donation Program. Summit was the first comBales moved to Sonoma County munity bank in California to offer Healdsburg with her husband Tony Lewis said. Penny Ottmer also raised her fam- last year from Washington State and Mobile Deposit in 2011 and also nine years ago. In 2011, she was the offers additional remote banking Chamber’s Ambassador of the Year ily in Healdsburg. All three of her has two daughters, 8-year-old — perhaps because her warm and children have graduated from Madison and 5-year-old Aly. options. Yandell has taken on several lead- welcoming personality matches Healdsburg schools, giving her a little more time to explore the commuership roles in the Healdsburg com- Summit State Bank’s style. “We don’t have teller windows or nity on foot — as a runner racing munity as a board member with the Chamber of Commerce and recently lines,” Lewis said. Instead, cus- along local pathways and trails. She noted that, in addition to joined the advisory board for being co-workers, the four the Boys and Girls Clubs of “We can provide a unique level of women who work the Central Sonoma County. service I simply couldn’t when I worked Healdsburg branch also Attending Chamber mixers became fast friends. and volunteering her time has for a bigger bank. We feel honored by “I love working with all enabled her to get to know the the customer loyalty here.” the women that I work Healdsburg community better. Yandell also has a very — Candy Yandell with. We all get along, and we have a camapersonal tie to Healdsburg: raderie that makes workher husband, Todd Yandell, graduated from Healdsburg High tomers sit down at a desk and ing fun. I think customers see that School. Their daughter Bailee is receive personal attention, even for when they come in. We've had customers say ‘wow, this is such a fun seven years old and just started the simple transactions. “It was at the direction of our place to be, a fun place to work,’” second grade. “We can provide a unique level of president and CEO, Tom Duryea, to Ottmer said. Newcomer to Healdsburg and service I simply couldn’t when I help provide a more sit-down comworked for a bigger bank. We feel munity banking feel. Being a com- Branch Operations Manager Gina honored by the customer loyalty munity bank, we have local decisions Bales echoed that sentiment. makers and keep our customers and “I work with a great bunch of here,” Yandell said. community top of mind in everything women,” she said. “It’s a nice fit, and Operations specialist and IRA Summit State Bank, Healdsburg expert Tori Lewis came from the we do. Having come from a big bank, I love the nonprofit and donation vice President Candy Yandell. West County but settled in I can’t imagine ever going back,” work we do.”

Women in Business • September 18, 2014 29

Soroptimist International of Healdsburg Healdsburg • www.sihealdsburg.org

Dedicated to improving the lives of women and girls

s part of a global organization dedicated to improving the lives of women and girls worldwide, Soroptimist International of Healdsburg has made a big impact at the local level, with its members having fun all the while. Their extensive philanthropic work includes two notable fundraisers: Beer on the Plaza, an event that celebrated its 28th year this September, as well as the Girlfriends on the Green Golf Tournament. Beer on the Plaza transforms the entire downtown square, with 35 breweries and local restaurants participating. Funds raised from the event support a wide range of organizations, including the YWCA Safe House, a confidential emergency residence with domestic violence treatment services; the “S” Club at Healdsburg High School, a social service club for young girls; and awards for women including the Ruby Award, the Violet Richardson Award and the Women’s Opportunity Award.

Jennifer Waddington and Aubrey Mauritson are members of Soroptimist International of Healdsburg, an organization that seeks to improve the lives of women and girls worldwide. The Soroptimists produce the Girlfriends on the Green Golf Tournament, a women’s-only tournament at Tayman Park Golf Course. “For

anyone who just wants to come out and have fun with a bunch of girlfriends, it’s a great event,” said Aubrey Mauritson, who is an attorney at law and the cur-

rent Healdsburg Soroptimist vice president. The golf tournament supports the Shannon Boaz Scholarship Fund, which offers assistance to girls participating in extra curricular activities. The Healdsburg Soroptimists are always seeking more women to join their ranks, and invite anyone interested to attend their monthly meetings, which occur the fourth Wednesday of every month at Bean Affair in Healdsburg. Soroptimists appreciate any time that women may be able to devote to the organization. “People think it’s a club that you have to give a lot of time to, but as always, many hands make for little work,” said insurance agent and businesswoman Jennifer Waddington, who is the Soroptimists’ scholarships and awards chair. The Soroptimists have started taking applications for awards that honor communityand career-oriented women of all ages in September. Those interested in learning more may contact Jennifer at (707) 217-3438.

Tallulah 333 Healdsburg Avenue • Healdsburg • 473-9277 • www.mytallulah.com

Inspired accessories for you and your home

he designer boutique, Tallulah, located in downtown Healdsburg, draws its name from the silent film and Broadway star, Tallulah Bankhead. From the roaring 20’s to the free love of the 60’s, Tallulah’s classic style and indomitable spirit blazed the way for free thinking and creative women to follow their dreams. Her philosophy imbued an uncompromising promise to remain steadfast to one’s vision. She lived fully and loved deeply, personifying an elegant grace exuded only by a true bon vivant. Denise Trefry founder of Tallulah, draws upon the extraordinary life and travels of the radiant movie star. After nearly 20 years as one of the premier interior designers in Alaska, Denise relocated to the luscious Sonoma Valley of California and created Tallulah. “Our store is so different and unique it is a jewel of a store, the space inside feels spacious and wonderful and bright,” Denise said. Tallulah

tallulah is located just off the Healdsburg Plaza. recently moved their location to a prime path on Healdsburg Avenue that offers sunny windowed walls along two sides of the store while other

30 Women in Business • September 18, 2014

areas are well lit with candilers dripping with jewels. The curated collection of handpicked items at Tallulah amuses,

delights and inspires shoppers to create beauty in their own spaces. Denise’s expert eye for buying makes shopping easy while also supports local artisans and well-known designers such as Fleur Candles, cell phone slings by Bandolier, Kill James Patrick jewelry and gold overlay and stone jewels by Krista Sheldon. Their line of Butter nail polish has been expanded to offer a “Butter Bar” featuring the full line of cosmetics. Items in the shop include wall décor, glassware, furniture, handbags, bridal, gifts and more. “There is something about color, design and ultimately bringing something beautiful into somebody’s life,” said Denise. Whether you are looking for a gift, a treasure for yourself or your home, or want to register for a special occasion, Tallulah can help you find the perfect fit. When you stop in, also inquire about their after-hours events and private shopping opportunities. Visit their website to see up-to-date listings of items available.

Zizi 334 Healdsburg Avenue • Healdsburg • 431-2209 • www.zizihealdsburg.com

Creatively casual clothing for women

eptember marks the 16th anniversary of Zizi in Healdsburg. Owner Cynthia Zizzi and her daughter Julianna fondly recalled those first days. Laughing, they describe how they would climb the scaffolding, attempting to paint the ceiling themselves. “We would always forget to bring the phone up with us,” Cynthia said with a smile. With the help and encouragement of friends, the store opened Labor Day weekend. “The first 30 minutes were agonizing,” Cynthia said. “No-one came in and I was starting to panic when in walked Rip and Ellie, my first customers. And the wonderful thing is they’re still customers, but most importantly they became friends.” The early store was a mixture of both clothing and home decor. Gradually clothing and accessories became the focus. Zizi currently features more than 30 well-known clothing brands as well as several lines of distinctive jewelry and accessories.

Cynthia Zizzi at the Healdsburg Avenue boutique. Favored brands include Porto, Johnny Was, Neesh, Komarov, Indigenous,

Cut Loose, Prairie Underground, Ronen Chen, Three Dots, Weston

WOMen from page 1 enhance the quality of life for all women and girls and addressing issues of discrimination and prejudice that negatively affect women in Sonoma County.” The Commission leads a coalition of 40 women’s organizations that provide emergency support, career development, advocacy and education opportunities to girls and women. Members include local chapters of Soroptimist International, AAUW, League of Women Voters and the YWCA. Government programs such as the Family Justice Center also participates. It is telling that there is no similar coalition of groups or services for men or boys. But in some places, issues like paid family leave, preschool child care, flexible work schedules and better wage levels have been elevated from Image provided by the US Bureau of Labor Statistics women-only to family or broader comWomen’s earnings as a percent of men’s, full-time wage and salary workers, munity issues. Many old stereotypes, subtle bias California and the united States, 1997 – 2011 annual averages. and “benevolent sexism” still exists, but the women business owners and leaders included in this issue of Women In Sebastopol’s Coffee Catz coffee cafe and her mother in the real estate business Business all share a common triumph community gathering spot. There’s also after a prosperous career in marketing over these and other workplace and Barbara Paul and daughter Sue and graphic design. career obstacles. Bonzell, of Vanguard Properties and Strong figures like Linda MayberryAmong the profiles and stories are Sebastopol Real Estate Team. Chavez, owner of Chavez Family Cellars several mother-daughter enterprises “We can really serve our clients bet- and Thera Buttaro, of Sonoma Coast like Debby and Keli Meagher, owners of ter together,” said Bonzell, who joined Real Estate, have balanced several pro-

Wear, Audrey Daniels Jewelry, Zina Kao, Whitley, and Streets Ahead belts, just to name a few. The mother and daughter team agree that the goal of Zizi is to send customers away happy with their purchases. “We are lucky to have a good local customer base,” Cynthia said. “That’s what I enjoy about my business … all the wonderful people I’ve met over the years.” Aside from the customer relationships that they’ve formed over the years, the two reflect on their own strengthened bond. Both agree that a lot has changed since the store’s beginning, both for the business, as well as personally. Julianna has been working at Zizi alongside her mother since she was in high school, but now has a degree in business and marketing. “We’re so fortunate in our relationship that we work so well together,” Julianna said. “The store has evolved so much over the years. It’s exciting to see what the future will bring.”

“the challenge of making ends meet, caring for a family and balancing a job or career for many women here in Sonoma County and across the country remains a day-to-day struggle.” fessional careers while leading successful and growing local family businesses. The story of how former employees Melanie Goodpasture, Gail Julian and Andrea Caron purchased the Silk Moon clothing and crafts store in Sebastopol is a tale of passion and unique business succession strategy. Speaking of passion and female style, Denise Trefry, operates her Healdsburg home accessory store with a dedication to the high class and indomitable spirit of Hollywood’s Tallulah Bankhead, a silver screen siren of the 1920s and beyond. Without giving any direct testimony to the many social obstacles or workplace barriers overcome, all of these Women In Business profiles here help complete the story of professional, economic and social achievements for not only the individual women, but for their families and the broader communities.

Women in Business • September 18, 2014 31

Rete 114 Matheson Street • Healdsburg • 431-4200 • www.retecalifornia.com

ereloom 110 Matheson Street • Healdsburg • 395-0550 • www.ereloom.com

A decade of innovative denim and sportswear

or more than a decade locals and visitors alike have found their retail therapy at Rete, a men’s and women’s specialty boutique offering the best of the best in premium denim and casual sportswear. This boutique offers the art of handcrafted quality goods primarily made in the US. Well-known denim makers such as A.G., Citizens of Humanity, Hudson and 7 for all Mankind to name a few... allow you to look and feel your best while living the relaxed life style we all love, here in the heart of Sonoma wine country. Owner and buyer Merete Wimmer, puts her values on being original, authentic and unpretentious. “I love the fusion of style and functionality, understated, laid back yet cool is what our customers are all about. We help bring a new attitude to any wardrobe.” It’s safe to say, that by now Wimmer is the authority on men’s and women’s casual wear in Sonoma County. Her years of design experience prior to becoming a retailer has cemented her success with this not to be missed boutique. Women’s contemporary designer brands featured include Ella Moss, Michael Stars, Pictured above from left to right: Darlene McArthur, Senior Sales Associate, Katie Ward, Manager and owner Velvet, Sanctuary and Splendid Merete Wimmer. while the men’s assortment includes Robert Graham, Velvet Men, Ben career. Bringing innovative brands Sherman, Retrobrand and baseball to all our favorite Sonoma guys is apparel by Red Jacket and incredibly rewarding, not only from a perspective of American Needle. satisfying our A year ago “I love the fusion of customer’s needs Merete decided it was time to give style and functionality, but also creatively on a personal Sonoma County understated, laid back level.” men an even betThis must see ter reason to shop yet cool is what our men’s shop feain Healdsburg. customers are all tures some of the She opened her exclusive men’s about. We help bring a most impressive menswear brands boutique ereloom. new attitude to any in the US such as From the mascuJohn Varvatos, wardrobe.” line decor with a Vince, Theory, throw back feel to — Merete Wimmer life/after/denim, the prestigious Mr. Turk, Gant line-up of brands, looking smart and well groomed just Rugger and flanked by sought after accessories brands like Will Leather got easier. “I’ve always had a passion for Goods, Goorin Bros. hats, Aunts & men’s wear,” Wimmer states, “that Uncles, Edwin Jagger and Blind ereloom — showcasing men's apparel and accessories. is where I spent most of my design Barber grooming products.

32 Women in Business • September 18, 2014