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The British Designer who describes herself as a ‘woman designing for women,’ has steadily built an empire with her business that includes sportswear, eveningwear, menswear, accessories, lingerie, eyewear, childrenswear and fragrance. McCartney is of the belief that the choices we make, from our clothes to the fragrance we wear have great affect, mentally, physically and even spiritually. Stella McCartney has produced three fragrances, Stella, L.I.LY, and POP, all of which have a sense of being very personal and incorporating her background and principles.
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‘Grace is the beauty of form under the influence of freedom..’ -Friedrich Schiller
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The word ‘Grace’ stands for elegance, poise, honour and decorum. Aside from being the name of the fragrance’s initial target consumer, ‘grace’ epitomises much more; Grace is a state of mind, a state of existence, a state of being. A good fragrance holds the power to affect us from our posture down to our mannerisms, and Grace by Stella does just that.. The Grace by Stella aesthetic delves into natural elements reflecting the botanical notes of the scent and the importance of becoming familiar with nature, and most importantly- ourselves.
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Grace by Stella is a celebration of a new generation of young, inspired, original beings living in a fastpaced world, seeking to channel the inner strength and stillness that lies within all of us. McCartney wanted to develop a fragrance which represents a lifestyle choice, one of living well and enjoying the now. Grace by Stella aims to act as a tool to make this state of being accessible to its wearer.
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As in previous Stella campaigns, the an, a real and inspiring femininity. The signer, socialista, friend, contemporary McCartney felt that by using a real late to the campaign and see that they
face of Grace by Stella is the Stella womface of Grace is a young, talented upcoming deand student, the free-spirited ‘Zara Zoffany’. London-girl the wearer would be able to rethemselves are the face of the Grace by Stella.
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The Scent is fresh, clean and light with crisp green elements; The crisp floral middle notes of the scent are beautifully complimented with top notes of bergamot, and lively lime along with woody base notes with a sweet feminine touch of vanilla. symbolic of the zest for life balanced by the sweet feminininity which is the essence of the Grace by Stella narrative.
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Stella McCartney have teamed up with charitable organisations, Blue Ventures and Little Pod, in order to aid the farmers and communitites in Madagascar who rely on the vanilla pod industry to make a living. 10% of all sales from Grace by Stella are being donated to raise vital funds to help towards preserving these fragile ecosystems. The bottle is just as much a part of the Grace by Stella story, McCartney has collaborated with Rawlings, the leading independent glass packaging specialist in order to create two sizes of bottles made from sustainable recycled glass, the larger being a wonderful vintage inspired bottle, designed to be a keepsake and an investment for the consumer which they can cherish and re-use.
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#GracebyStella Film:
www.stellamccartney.com grace@stellamccartney.com
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