TIPS AND TRICKS FOR EFFECTIVE AND CREATIVE ONLINE BUSINESS COMMUNICATION
1 TIP: Extending Your Reach
Creating a Dynamic Web Presence Explains how business owners can create interactive web sites to engage their target audiences.
Increasing Traffic to Your Website Through Search Engine Optimization Techniques Explores techniques to increase the volume of traffic to your website from potential customers using search engine optimization techniques.
Integrating Mobile with Your Marketing Strategy Describes how businesses can integrate mobile platforms with their marketing strategies to reach out to their customers and strengthen relationships.
Social Media for Small Business Focuses on using social media techniques to help you promote your business online.
Blogs for Small Business Examines the opportunities, benefits and how to’s of creating a successful blog to market your business.
TIP 2: Increasing Your Sales
E-Commerce: Purchasing and Selling Online Provides tips and strategies for attracting, serving and keeping your online customers.
E-Exporting Examines how to use the Internet to sell your products and services to customers in other countries.
Internet Auctions and Virtual Malls Explains how businesses can sell or buy online using Internet auctions or virtual malls where many sites are listed together.
Customer Relationship Management Helps business owners to understand the basics of customer relationship management.
Successful Online Display Advertising Discusses techniques to advertise your business over the Internet.
TIP 3: Reducing Your Costs Cloud Computing
Describes the benefits of cloud computing and what to consider when moving your business to the cloud. Open-Source Software
Reviews the benefits and limitations of the open source approach and includes a reference list of some of the most commonly used free software. Integrating Back Office Systems with E-Commerce
Explains how to integrate existing back office systems with e-commerce solutions such as online ordering and selling. How Business Can Use Internet Technology for Voice Communications
Describes using Internet technology for voice communication and discusses the kinds of options available and their benefits.
TIP 4: Informing Your Decisions Benefiting from accessible e-business practicesexplains why e-business and
accessibility complement each other, and how you can begin to integrate accessibility into online activities. Part of Ontario’s e-Business Toolkit. The Legal and Privacy Issues of Doing E-Business
Discusses the legal and privacy considerations of doing business over the Internet. Online Sources of E-Business Information
Provides an overview of online information and resources on the topics covered in this set of booklets.