TIPS AND TRICKS FOR EFFECTIVE AND CREATIVE ONLINE BUSINESS COMMUNICATION
1 TIP: Extending Your Reach
Creating a Dynamic Web Presence Explains how business owners can create interactive web sites to engage their target audiences.
Increasing Traffic to Your Website Through Search Engine Optimization Techniques Explores techniques to increase the volume of traffic to your website from potential customers using search engine optimization techniques.
Integrating Mobile with Your Marketing Strategy Describes how businesses can integrate mobile platforms with their marketing strategies to reach out to their customers and strengthen relationships.
Social Media for Small Business Focuses on using social media techniques to help you promote your business online.
Blogs for Small Business Examines the opportunities, benefits and how to’s of creating a successful blog to market your business.
TIP 2: Increasing Your Sales
E-Commerce: Purchasing and Selling Online Provides tips and strategies for attracting, serving and keeping your online customers.
E-Exporting Examines how to use the Internet to sell your products and services to customers in other countries.
Internet Auctions and Virtual Malls Explains how businesses can sell or buy online using Internet auctions or virtual malls where many sites are listed together.
Customer Relationship Management Helps business owners to understand the basics of customer relationship management.
Successful Online Display Advertising Discusses techniques to advertise your business over the Internet.