Most of Elea Lutz’s work appears to be repeat pa4erns for fabric. People can buy this fabric to make their own garments or they can purchase various types of products from her range with the designs on. Her work has a very ‘home-‐made’ kind of vibe and would mostly appeal to women. Lutz has expanded her market by branching out from just pa4ern design, to applying those pa4erns to toiletry packaging and paper products.
Lutz’s work tends to have a very specific colour pale4e. She mostly uses pastel colours which would appeal to her target audience but also is a reflecIon of her own taste.
MASH DESIGN is a design agency that workings with branding, interior/space, art direcIon, publicaIon and some product/ packaging. Their wine bo4le labels aren’t what you would usually see on a supermarket shelf. The labels are very specific to the type of brand they want to put across and make the product look special or ‘unique’.
Pearlfisher work primarily with branding and product/packaging design. A lot of their work is very clean and simple. I noIced that they use text as the main element of a lot of their designs as they are for very specific products. Food packaging must obviously say what the product it, the health informaIon and look appealing. This means that pa4ern design isn’t really relevant to this area of product design so is perhaps not the right area for me to explore.
Peg and Awl create products from exisIng items. They find old, forgo4en pieces and add to them which not only expands who might be interested in that parIcular item, but also is a potenIally limitless concept. For example, rather than just doing home-‐ ware items, Peg and Awl have the potenIal to put their designs on almost any exisIng object to make an illustrated product. I like the idea of creaIng something new from something old or forgo4en and I think that Peg and Awl’s tone or ‘style’ fits this concept well.
Ella Tjader
Ella Tjader creates illustraIon for products. For example, a book cover or to make packaging more appealing to specific target audiences. This is an area I am interested in exploring – especially within cosmeIcs. The colour pale4es she uses will reflect the smell and feel of the products where applicable. I think her work is primarily aimed at women because she uses a lot of ‘feminine’ moIfs.
Moxie Sozo
Sozo works primarily in packaging design. Her work creates a parIcular ‘image’ or tone for a brand. Whilst her work varies from product to product, she tends to pack quite a lot of detail into a small space. This gives the product a more interesIng aestheIc which makes people pay more a4enIon to it.
Jongmee
Jongmee’s work seems to mostly consist of illustrated product. I don’t think her work focuses on packaging – but as she designs for product, packaging will surely be a part of it somewhere. Again, the purpose of her work is to make regular objects more appealing to the target audience because people like to own pre4y things.
Ha4omonkey Â
Ha4omonkey’s work focuses primarily on how a product is packaged. From what I can see, most of their work exists within the food industry and is very bold and graphic. These designs are made to catch your eye with the use of recognizable characters, bold colours and ‘cute’ humor.
Shauna Lynn
Shauna Lynn primarily uses illustrated type to decorate products. This makes surfaces more engaging for some audiences because it relays informaIon and looks more aestheIcally pleasing than regular text. When drawing on a product might not seem appropriate, illustrated text is a good way to create a more creaIve, engaging surface.
Nadia Flower
Flower tends to work on quite commercial products. Her designs are there to enhance the exisIng packaging. This could be for a special ediIon of a product or to make the usual product more appealing to everyday consumers.
Smith and Milton
Smith and Milton also use illustraIon to make a product’s packaging more appealing to its audience. This helps with product/brand idenIty and defines who they are markeIng it for. If products had plain white packaging then there would be almost no differenIaIon between who buys what and what products are suited to which audiences. Packaging is another form of adverIsing and helps the consumer decide what kind of ‘lifestyle’ or ‘trend’ they want to achieve.