BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE - Gift Card Collaboration (Abby Glover and Sophie Hargreaves)
Brief Create a range of greeting cards for numerous occasions, using illustrated type and other traditional processes. I will be collaborating with Abby Glover to make this project more achievable and because we feel that our work is heading in a similar direction. There will be 6 themes and 4 designs for each theme. On a weekly basis, we will tackle one theme and produce three designs each. The idea is to produce two card designs with both of our input and one on our own. This will ensure that there is consistency across the whole range and fair share of work. The focus of my greeting cards will be illustrated type/brush lettering because that’s something I really want to improve on. Abby’s designs will be more traditionally illustrated so there will be a good range of designs. th
Final deadline: 5 JANUARY 2016 th All designs to be completed by 11 DECEMBER 2015.
Product
Tone of Voice
Gift Cards - Mix of screen print and digital print
Handmade, cute, pretty. Animal imagery – Animals sporting the theme’s motifs:
Packaged with white envelopes Potential to be extended to other products, e.g. Christmas could include snow globes/ decorative bulbs
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Christmas
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Birthday
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Celebration/ Congratulations
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Easter
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Wedding Invites (maybe no animals in those) – Floral?
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It’s a Boy! / It’s a Girl / Congratulations on the birth of your baby (gender neutral)
Audience
Context
People aged from 10- 35? Main Target audience – women in their 20s
To be sold online & at special events e.g. print fairs and exhibitions.
Additional information/Considerations There may be additional requirements for specific themes; Christmas cards are also going to be sold in multi packs, Wedding cards may need matching ‘save the date’ cards and have to be sold as packs too.
Mandatory Requirements
Deliverables
A6 cards (105mm x 148 mm)
24 A6 card designs
4 x designs for each of the 6 themes
(Mix of screen print and digital print)
Standard of 5 x cards from each design printed – to sell
Packaged with envelopes 2 of each design to be kept by myself & Sophie for portfolio and submission