Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Sophie Hargreaves
www.s-hargreaves1316.blogspot.com
Date
13/10/2015
MODULE DEADLINE: 19TH MAY 2016
Rationale Throughout this module I want to become more confident in my skills as an illustrator. I will be taking on briefs that allow me to explore hand/brush lettering and pattern. Specifically I am interested in illustration for product – such as tote-bags, home-ware and stationary. As well as exploring the context of my work, I’d like to refine some production processes. This would include how I assemble/print pieces digitally but I’d also like explore the screen print process once again. The outcome of this exploration should give me a focused, yet varied portfolio and more confidence in my own practice.
Themes / Subjects
Hand lettering Pattern Product Gift & home-ware
Products / Methods of Distribution
Greeting cards Stationary Prints Postcards Packaging
Practical Skills / Media / Formats
Screen Print & Foil/flocking Brush lettering Repeat pattern/Surface pattern Packaging layout Presentation
Brief 1:
Deadline
BriefBox Tote-bag Design
25th JANUARY 2016
Rationale:
I have extended a brief I found on BriefBox to produce 10 tote-bag designs which encourage shoppers to stop using plastic bags. The purpose of this brief is to be a quick turn-around so I don’t second guess my decisions too much and allows me to create a good range of designs.
Brief 2:
Deadline
Greeting Cards
29th FEBRUARY 2016
Rationale:
The initial idea for this brief is based on an old Tigerprint competition brief which I will be adapting. I will be investigating brush lettering and other traditional processes to create a range of greetings cards. I will be collaborating with Abby Glover to create a kind of ‘brand’ with gift-ware for birthdays, Christmas, Valentines, Easter and other celebrations. Brief 3:
Deadline
Screen Print Collection
31st MARCH 2016
Rationale:
This brief is stemming from my Monster Grrls colouring zine. I will be developing the artwork into a set of high quality screen prints that will be a product on their own. The purpose of this brief is to create some work for my portfolio that shows off my production skills.
Brief 4:
Deadline
YCN Briefs
10th MARCH 2016
Rationale:
The point of picking up a YCN brief is because it was set by somebody else. It requires me to answer something real world to a professional standard that may be slightly more challenging of my skills. The deadline is much more absolute so it will force me to be more disciplined with my time management. Brief 5:
Deadline
10TH MAY 2016
Wallpaper Brief Rationale:
This brief will focus primarily on designing children’s wallpaper. It is a good chance to explore repeat pattern, appropriate colour palettes and creating work for an audience I am not used to. This will help diversify my portfolio and show how flexible I can be with my skills.
Additional Project Proposals:
Contextual References
Mel Stringer Zines Gemma Flack Zines Paperchase gift cards http://www.aninarubio.com/ http://angiemakes.com/ http://jensuazo.com/ http://etsy.com/ www.paperchase.co.uk http://www.every-tuesday.com http://quilllondon.com/