Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits
60
STUDIO PRACTICE Statement of Intent Name
Sophie Hargreaves
Date
18/05/16
www.s-hargreaves1316.blogspot.com
Rationale This year I have undertaken briefs to help me become more confident in my position as an illustrator, improve skills such as brush lettering and screen printing, as well as improve the overall quality and presentation of my work. Many of the projects I chose to work on were centered around applied illustration and design. This has given me a better understanding of creating work for specific audiences to a professional standard and worked hand in hand with a lot of my research in the Personal, Professional Practice module. I selected and re-wrote briefs to fit what I wanted my portfolio to showcase; applied illustration, character and design based work, such as hand lettering. This has helped me identify and be confident in the fact that I could find a job role within one of these categories, either freelance or as an in-house designer.
Themes / Subjects
Hand lettering Applied illustration & pattern Character Production Processes
Products / Methods of Distribution
Prints Stationary Surface pattern Packaging Tote-bags Mugs/Various gift-ware
Practical Skills / Media / Formats
Screen print Brush lettering Packaging design Presentation
Brief 1: ‘Go Green’ tote bag designs Rationale:
Deadlin e
Produce 10 tote bag designs based around ‘The Farm Store’ to encourage their customers not to use plastic shopping bags.
Brief 2: Pink Cat Club Product Range Rationale:
Deadlin e
Create five designs to be applied to a range of products for the Pink Cat Club shop.
Brief 3: Monster Girl Tarot Cards (Final Major Project)
Deadlin e
Rationale: Design 6 A3 screen prints based on the Major Arcana cards in a tarot deck and explore various ways of creating different editions. Brief 4: YCN UCC Coffee
Deadlin e
Rationale: Produce packaging designs and additional product proposals for the UCC Grand Café range.
Brief 5: Crispin Orthotics Surface Pattern Rationale:
Deadlin e
Create a range of surface pattern designs to be applied to adult orthoses.
Additional Project Proposals
Contextual References http://www.melstringer.com.au/ http://www.gemmaflack.com/ http://www.paperchase.co.uk/ http://www.hallmark.co.uk/ http://www.cathkidston.com/ http://decorenvy.co.uk/shopping/gold-foil-mugs-biscuit-lovers/ http://sugarpaper.com/pages/collaborations http://io9.gizmodo.com/14-terrifying-japanese-monsters-myths-and-spirits-1498740680 www.aninarubio.com www.angiemakes.com www.jensuazo.com www.etsy.com www.every-tuesday.com www.quilllondon.com
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced)
MAGAZINES / JOURNALS / ARTICLES
ON LINE REFERENCES / WEBSITES / ARTICLES "Angie Makes Pretty And Cute Wordpress Themes". Angie Makes. N.p., 2016. Web. 18 May 2016. Quilllondon.com. N.p., 2016. Web. 18 May 2016. "Collaborations". Sugar Paper. N.p., 2016. Web. 18 May 2016. "Etsy :: Your Place To Buy And Sell All Things Handmade". Etsy. N.p., 2016. Web. 18 May 2016. "Every-Tuesday - Graphic Design Tips, Tricks, Tutorials And Freebies". Every-Tuesday. N.p., 2016. Web. 18 May 2016. Flack, Gemma. Gemma Flack. N.p., 2016. Web. 18 May 2016. "Hallmark Cards | Greetings Cards And Gifts". Hallmark.co.uk. N.p., 2016. Web. 18 May 2016.
"Jen Suazo | Web & Graphic Designer | Manila, Philippines". Jensuazo.com. N.p., 2016. Web. 18 May 2016. Kidston, Cath. "Bags, Fashion, Home & More | Cathkidston". Cathkidston.com. N.p., 2016. Web. 18 May 2016. Meek, Lucy. "Gold Foil Mugs For Biscuit Lovers". Decorenvy. N.p., 2014. Web. 18 May 2016. Rubio, Anina. "BLOG". ANINA RUBIO. N.p., 2016. Web. 18 May 2016. "Stationery Supplies, Cards, Gifts & Art Materials | Paperchase.Co.Uk | Stationery Essentials". Paperchase.co.uk. N.p., 2016. Web. 18 May 2016. Stringer, Mel. "Mel Stringer". Melstringer.com.au. N.p., 2016. Web. 18 May 2016.
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)