Fashion Practice and New Technology

BA (HONS) FASHION CONCEPTS AND COMMUNICATION FASHION PRACTICE AND NEW TECHNOLOGY

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CONCEPT

DIGITAL ILLUSTRATON DIGITAL MOODBOARD

CASE STUDY

BRANDING

TECHNICAL FLATS

DIGITAL ILLUSTRATION

CREATED BY LCA FASHION STUDENT SOPHIE MCGARRY, THIS BRAND AIMS TO PROVIDE WOMEN WITH STAPLE ITEMS FOR THEIR WARDROBE MADE ONLY WITH HIGH QUALITY FABRICS. INSPIRED BY A LOVE OF STRUCTURED AND TAILORED CLOTHING, THE BRAND CONVEYS ITSELF IN A MINIMALISTIC WAY IN ORDER TO KEEP THE FOCUS SOLEY ON THE CLOTHES, BUT USES A BOLD METALLIC SILVER THROUGHOUT TO MAKE IT MEMORABLE

NIL RN ORIGINATING IN LEEDS, NILORN IS A COMPANY THAT PRIDES ITSELF IN WORKING CLOSELY WITH ITS CUSTOMERS (SUCH AS TED BAKER AND FRED PERRY) IN ORDER TO PRODUCE HIGH QUALITY FORMS OF BRANDING. BY PAVING THE WAY WITH THEIR TECHNOLOGICAL ADVANCES, THEY ARE ABLE TO PRODUCE A WIDE RANGE OF PRODUCTS INCLUING SWING TAGS, WOVEN AND TEXTILE LABELS, PACKING, VARIOUS FORMS OF TRIMS AND SO MUCH MORE. THE CARE THAT GOES INTO THE PRODCUTION OF THEIR RANGE IS EVDIENT, BUT THE CARE THAT GOES INTO THEIR CUSTOMER RELATIONSHIPS IS ALSO ONE OF NOTE.

BEING SO INVOLVED IS WHAT DIFFERENTIATES NILORN FROM IT’S COMPETITORS, LEADING THEM TO PRODUCE 10 MILLION BRANDED PRODUCTS A DAY. THEY ALSO USE SOCIAL MEDIA AS AN ADVERTISING PLATFORM, WITH THE LIKES OF INSTAGRAM AND TWITTER USED IN ORDER TO GAIN CUSTOMER INTEREST. ANOTHER PLATFORM THAT THEY USE IS ‘AURASMA’, AN INTERWHILST ACTIVE ADVERT APP. WITH WORKOFFICES ALL OVER THE ING WITH GLOBE, IT’S NOT HARD NILORN, TO SEE THAT NILORN WE HAVE BEEN IS SLOWLY TAKPLEASED WITH ING OVER THE HOW CLOSESY WE WORLD. HAVE WORKED EVERY MEMBER OF STAFF THAT WE HAVE COME INTO CONTACT WITH. NILORN HAVE BEEN THERE THROUGHOUT THE WHOLE PROCESS, MAKING IT MUCH EASIER FOR US AS A COMPANY TO ACHIEVE A RANGE OF PRODUCTS THAT WE ARE COMPLPETLY HAPPY WITH, AND OF SUCH A HIGH STANDARD THAT ITS INKEEPING WITH OUR BRAND ETHOS.

LEATHER SANDELS 5 PRODUCT NO. 678945

WOOL COAT 2

PRODUCT NO. 235647

S5 SANDEL LEATHER O. 678945 TN UC D O PR

7 S 7.5 UK EUR 40 U £69

EUR 40 US 7.5 UK 7 £69

0 S 6 UK 1 EUR 38 U £109

EUR 38 US 6 UK 10 £109

OAT472 WODOUCLT C NO. 2356

PRO