Whetting readers’ appetites
What is most distinctive about our food offering is its accessibility and the high engagement between writer and reader. We commission with our reader – and their tastebuds - in mind and actively encourage lively debate; on what to eat, where to eat and how to make it from scratch. We are in our readers’ conversations, in their recipes and on their tables.
The food chain The Guardian and Observer have an unrivalled team of talented cooks including Nigel Slater, Anna Jones, Meera Sodha, Felicity Cloake, and critics Jay Rayner and Grace Dent. We love good food and so do our readers. Tim Lusher Head of food
Observer Food Monthly OFM is 52 pages of the finest in food and drink writing and photography. More than just best recipes, Observer Food Monthly explores the news, fads, scares and culture in food, from food banks or the impact of Brexit, to the best places and things to eat.
Feast Feast is a must-read weekly cookbook packed with delicious recipes you can trust by food stars from Yotam Ottolenghi to rising baker Liam Charles. It’s practical, collectible and has something for every taste and talent - vegan or meat-eater, kitchen novice or expert.
theguardian.com food and drink The Guardian has the highest cross-platform reach of foodie audiences.
777k readership
545k circulation
Monthly digital reach of The Guardian’s food and drink content
3.6m 11.6m unique browsers
page views
The Guardian foodie
Newspaper reach
2.3m
Spend more
£4
with food interests read our print platforms every month
more per week on groceries than the average adult
Influential
Quality conscious
21%
They index highly for quality and organic choices
more likely than average adult to be a word of mouth influencer about food and dining
▶▶ Regularly buy organic dairy** ▶▶ Regularly buy organic meat** ▶▶ Prepared to pay more for good quality wine**
Engagement
Buy gadgets
2mins
They love buying new gadgets and appliances for their home**
They spend an average of 2 minutes with our food and drink content
Reaching the food community Our ears to the ground and with eyes on the kitchen, our food and drink contributors are some of the best in the business
597k
215k Jay Rayner @Jayrayner1
Yotam Ottolenghi @ottolenghi
44.9k 248k Twitter
Thomasina Miers @thomasinamiers
Anna Jones @we_are_food
53.4k 108k Twitter
23.5k Twitter
28.2k
Ruby Tandoh @rubytandoh
418k
36.3k 144k
230k Nigel Slater @NigelSlater
34.2k
Grace Dent @GraceDent
374k
Felicity Cloake @FelicityCloake
To find out how you can reach our food audience Call: +44 (0) 20 3353 2000 Email: investment.team@theguardian.com
22.9k Twitter