Clearing factsheet 2017

The Guardian is a platform for action

The Guardian’s guide to Clearing digital August 2017

What do you want our readers to do?

The Guardian is a platform for action

The Guardian’s guide to Clearing

The Guardian’s guide to Clearing has become the annual ‘must have’ for parents and students, supporting them through the clearing application process. Our guide provides information, advice and expertise during this stressful and unfamiliar time, making it the invaluable go-to resource for a highly-engaged audience.

Digital guide

Why the Guardian?

• Guardian Response rates The Guardian reaches 62% of 16-19 year-olds in the UK across print and online

62%

2.3 million parents of 16-20 year-olds read the Guardian each month

2.3m

1,000,000 impressions - £5,000

2,000,000 impressions - £8,000

3,000,000 impressions - £10,000

• Contextual advertising (Clearing) £35cpm - max 20,000 impressions • Audience Match (inc. Facebook, Linkedin & Instagram) £20cpm • Email sponsorship - £1,000

Pulse

Programmatic

1.9 million university hopefuls or their parents visit theguardian.com every month - more than any other quality newspaper site, thestudentroom.com, or UCAS online

Our Clearing audience can be reached programmatically through a variety of PMPs. Please contact the team for any bespoke deal IDs.

Source: NRS PADD Oct 15 - Sept 16 (deduplicated monthly reach - print, website, and mobile device), TGI Clickstream Q3 2016 (PC visits in last 4 weeks from users aged 16-19 or parents of children aged 15-18).

£10,000 - Advertising takeover on highest viewed Clearing/Student content throughout A-level results day.

What do you want our readers to do?

To find out more contact the courses team on 0203 353 2049 or email clearing@theguardian.com

1.6m