BA (Hons.) GRAPHIC DESIGN
LEVEL
06
M odule Code
OUGD303
Outcomes
M odule Title
FINAL MAJOR PROJECT
Doc. Code
OUGD303sub1
MODULE SUBMISSON FORM SUBMISSION DEADLINE: WEDNESDAY 29th May 2013 – 11.00 – 1.00pm
STUDIO 4
RATIO NALE Throughout the OUGD303 Final Major Project module, I hope to produce a substantial and considered body of work that is reflective of my ambitions to work, primarily, within branding and brand development with a strong focus on conceptual and innovative design solutions that demonstrate a professionalism and creativity within design production through print. Through the discipline of brand development, I hope to balance skills in both image and typographic design with a wide variety of clients, predominantly working with the arts and culture sector. With a combination of both self initiated, collaborative, and live client briefs, I hope to emulate the typical experience of working within a professional branding studio to ensure the best preparation for submission of the final module and progression upon graduation into working within the design industry. BLO G.
www.s-wilson1013fm p.blogspot.co.uk
Staff Use
All work must be clearly presented and labelled with the brief title, your name and any other appropriate information. Please include a printed version of each brief and separate the work appropriately. Your end of module evaluation should be posted to your Final Major Project blog by the stated Deadline Submitted Brief 1
BA (Hons) Printed Textiles & Surface Pattern Design Yearbook 2013
Brief 2
Hannah Crowson Wedding Planner (WedThings)
Brief 3
Laura Ashley S / S 2013 Home Interiors Collection
Brief 4
Paul Danks Property Development
Brief 5
La Petit Macaron
Brief 6
Alex Warren Architecture
Brief 7
Geek Table Collective (Not Submitted)
Brief 8
Jessie Leong Photography Spring Summer 2013
Design Context Title Statement of intent Project File Evaluation
Design for Designers | Design for Clients
Title and Brief Sum m ary – include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it. Design Context
Design for Designers | Design for Clients Develop a design publication which explores the Design Context aspect of my practice, to reflect and showcase inspirations, influence and interests within my particular field of branding within my design discipline(s), particularly focusing on the balance between designing for clients, and designing for the design community, and how effective working relationships can be built and maintained.
BRIEF 1
BRIEF 2
BRIEF 3
BRIEF 4
BRIEF 5
1 week brief Design the PDF yearbook (with optional print and branded collateral) for the Leeds College of Art BA (Hons) Printed Textiles & Surface Pattern Design Degree programme, working in collaboration with fellow BAGD students, Kirsty Alderson, Kirsty Hardingham and Claudia Griffin. 3 week brief Design a range of both digital and print collateral to help promote the independent start up business of wedding planner and decorator, Hannah Crowson, with a contemporary and industry - appropriate brand and brand identity, which help to establish Hannah’s practice and professionalism within the industry. 2 week brief Develop a range of printed textiles and home interior design products to be proposed for a hypothetical Laura Ashley S / S 2013 collection, specifically developing designs for kitchenware and interiors, to be branded and promoted alongside the worldwide brand’s existing designs in a consistent, yet innovative range of design deliverables, working collaboratively with Graphic Designer and Illustration specialist, Stephanie Lawson. 3 week brief Develop a range of hypothetical brand stationary for property developer/landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and tenants alike. A consideration for striking the balance between cost effectiveness in design production and quality must be made for the projects’ resolved outcomes. 1 week brief Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design/fashion-conscious residents of Central Paris in the highend, luxury market.
2 week brief BRIEF 6
Develop a range of both printed and digital media to help promote and professionalise the brand and brand identity of Leeds Metropolitan University MArch Student, Alex Warren, reflecting his innovative and conceptually - driven design portfolio as he seeks future employment and accreditation through his degree programme. 2 week brief
BRIEF 7 Not submitted - see blog for more details. BRIEF 8 Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web-based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. Also consider the refinement of existing brand development and design outcomes for presentation at the Leeds College of Art End of Year Degree Show 2013. 1 week brief Signed
Sophie Wilson
Date 27 | 05 | 13