So-phie Wil-son
Spring | Summer 2013
I’m a Graphic Designer, and I would like to work with you.
Projects Include
Say Hello
La Petit Macaron UK Greetings | YCN 2013 Student Awards Wes Anderson Film Festival Alex Warren Architecture Paul Danks Property Development Dachshund | TeeTotal Jessie Leong Photography Spring | Summer 2013 Laura Ashley Spring | Summer 2013 Home Interiors Collection WedThings
+44 (0) 7846 957 340 hello@sophiewilsondesign.com www.sophiewilsondesign.com
La Petit Macaron
Concept
Deliverables
Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design /fashionconscious residents of Central Paris in the highend,luxury market.
Products designed for the ‘La Petit Macaron’ boutique macaron patisserie brief range through a wide selection of products, including promotional media (printed advertising), editorial design, packaging and branded stationary to create a considered and well - rounded visual brand and brand identity.
Lined 120gsm polka dot and spearmint green envelopes & 100gsm letterhead 300gsm mini spearmint green and white business cards 120gsm single macaron pocket (spearmint green and polka dot) x 5 Macaron Box (160gsm with polka dot gift set sleeve cover) x 20 Macaron Box (160gsm with polka dot gift set sleeve cover) x3 Flavour of the Month Promotional Posters (245gsm stock) Macaron Flags (Various colours associated with macaron flavour) Large and small (spearmint green and polka dot) gift bags Polka dot Piping Bag and Nozzles Taster event opening invite and sleeve (160gsm and 245gsm stock) Polka dot teacup and saucer 120gsm in store macaron menu (saddle stitch bind)
S | S 2013 3 Week Brief
Inspired by the shape and character of macarons, along with a fresh, spearmint green and white brand colour palette throughout brand deliverables, a polka dot special edition product packaging is shown throughout gift packaging and in store products and design, such as piping bags and tea sets (shown above).
UK Greetings | YCN Student Awards 2013 Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card design and paraphernalia for the West- Yorkshire based company, UK Greetings, as developed from the YCN Student Awards 2013 brief. A | W 2012 1 Week Brief
Concept
Deliverables
The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love. With heartfelt and often playful messages throughout the design range, in various contemporary and eye- catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.
Greetings Cards & Envelopes 300gsm coated gloss stock | 130gsm matt stock Gift Bags & Gift Wrap 160gsm single sided matt stock Gift Tags 300gsm double sided |coated laminate
Wes Anderson Film Festival
Concept
Deliverables
Produce promotional print material to advertise a hypothetical Wes Anderson Film Festival based at Hyde Park Picture House, Leeds, United Kingdom.
Developing a range of promotional material that visually communicates images and narrative from each of the films in the auteur director’s filmography, with visual references in regards to typography and the colour palettes selected throughout.
Mailout box and sleeve Information how to get to the event (maps, contact cards) Individual hotdog fold booklets about each of the films screened Saddle stitch book about the festival and The Hyde Park Picture House Outdoor advertising (train station/bus station advertisement)
A | W 2012 1 Week Brief
* Please note, the festival proposal has, in no way, any affiliation with either Wes Anderson or The Hyde Park Picture House, Leeds.
Alex Warren Architecture
Concept
Deliverables
Develop a range of both printed and digital media to promote the brand identity of Leeds Metropolitan University MArch student, Alex Warren, reflecting his professional and conceptually-driven design portfolio upon as he seeks future employment upon graduation.
Influenced by initial logo marks contextualised and used in the fashion industry, the ‘AW’ logo mark was designed to reflect the client’s refinement, professionalism and sophisticated taste, evidenced throughout his personal and professional design portfolio.
Website (www.alexwarrenarchitecture.com currently using the domain www. cargocollective.com/alexwarrenarchitecture, to be converted Spring Summer 2014).
S | S 2013 3 Week Brief
The “reversible”aspect of the vector-based initials also demonstrates Alex’s conceptual creativity and attention to detail.
Brand Stationary (Letterheads, Envelopes, Business Cards, Curriculum Vitae).
Blog (www.alexwarrenarchitecturepostgrad.blogspot.co.uk, along with supporting research and studio development blogs).
Paul Danks Property Development
Concept | Development
Deliverables
Develop a range of hypothetical brand stationary for property developer / landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and for tenants alike.
Image logomark developed in black and white for a bold, minimal visual icon, as well as the economic print benefit of greyscale printing for the client’s business.
120gsm letterhead 120gsm standing order form 120gsm tenancy agreement form / contract 600gsm duplex business cards 120gsm DL white envelopes
A | W 2012 1 Week Brief
‘p’ and ‘d’ shapes designed to visually communicate both the initials and key shape icons associated with the property development business, as well as the client’s own initials.
Dachshund | Teetotal Originally developed as part of the self initiated ‘Design a Day’ brief. After being published online, the image was spotted by UK company, ‘TeeTotal’, whereupon a license agreement was arranged to print a limited run of 250 t-shirts with the development of red and blue dachshund designs (throughout final print). A | W 2012 1 Hour Brief
The limited edition t-shirts are currently available and sold in their online store: www.teetotalclothing.com
Jessie Leong Photography Spring | Summer 2013 Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. A | W 2012 1 Week Brief
Concept | Development
Deliverables
Various print and web-based deliverables produced to promote the practice and Spring / Summer 2013 portfolio of the Jessie Leong Photography brand.
200gsm C5 Black & White Envelopes 300gsm Matt Laminate Photographic Portrait Business Cards 160gsm A5 Satin LookBook Publication, Saddle Stitch, 40pg
From existing print collateral, new designs were created with aforementioned portfolio imagery, professionally digitally printed for an economic, short run, yet high-quality finish.
(Not shown in image) 350gsm gloss Sample Pack Photographic Postcard 350gsm gloss Thank You Photographic Postcard (Image includes various print collateral, including letterheads, invoices and model release forms already existing throughout the printed Jessie Leong Photography brand deliverables).
Laura Ashley Spring | Summer 2013 Home Interiors Collection Develop a range of printed textiles and home interior design products to be proposed for a hypothetical Laura Ashley S | S 2013 collection, branded and promoted alongside the worldwide brand’s existing designs, with Graphic Designer, Stephanie Lawson. S | S 2013 3 Week Brief
Concept | Development
Deliverables
A wide variety of living room and homeware items and deliverables were produced as design proposals for the Laura Ashley Spring / Summer 2013 Home Interiors Collection range.
Products, designed by Steph Lawson
Original, hand-rendered watercolour images were designed by collaborative design partner, Steph Lawson, to contextualise the range in a professional and visually appropriate surface pattern and textile designs to be positioned alongside existing archived and contemporary Laura Ashley living room and homeware collections.
Swatch Book, Coffee Table Runner, Lampshade, Candle Holders, Picture Frame, Candles, Cushions, Wallpapers, Gift Bags, Vase Editorial/Promotional, designed by Sophie Wilson The British Horticultural Collection Spring Summer 2013 Catalogue Collection Preview Opening Event Invitation Website Proposals & Online/Web Advertisement Magazine Advertisement & Outdoor Advertising
WedThings
Concept
Deliverables
‘The WedThings product deliverables reflect the developing independent wedding decoration and planning business run by design client, Hannah Crowson, based in Shropshire, United Kingdom.
The WedThings brand “tag line” ‘Wedding Decoration for the DIY Bride’ is reflected in both the company’s portfolio of work and throughout brand and product deliverables, using recycled kraft paper stock and logo ink stamps to create an upcycled and handmade, yet professional and considered aesthetic design outcome.
A5 and A3 square kraft paper-covered heart repeat print sketchbooks Logo mark and business card stamps 300gsm kraft paper and cream ribbon gift tags 600gsm duplex kraft paper business cards 90gsm lined heart repeat print envelope 90gsm kraft paper letterhead 90gsm kraft paper invoice A4 sheets heart repeat print wrapping paper 300gsm ‘WedThings Are Open’ ‘WedThings Are Closed’ Door signs 90sm confetti/compliments pouch with heart-shaped kraft paper hearts Website proposals, www.wedthings.co.uk
S | S 2013 2 Week Brief