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Supreme i s a pure Amer i can br and wi th a Downtown ed gy Manhattan cul ture. It has thi s cool y outhful and pl ay ful vi be. T he cl othes d os en’t jus t hol d qual i ty but al s o that ed gy , mod er n and rebel l i ous embod i ment of l i fes ty l e. It i s m ar keted i n a s exy , cel ebr i ty d r i ven and ar t or i anted way . The ad ver ti s ment campai gn for s upreme i s al l that and what y ou expect from a rebel l i ous y outh of 21s t centur y . “GET YOUR BOLD ON”
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Rick Owens-Paris, France the designer and his wife, Michèle Lamy, similarly exist in an alternate reality, a world of their own making. “WE BUILD, WE DON’T BUY”
Rick Owens has solely build his empire with his unique imaginations and designs. His work is not just the design but the story and the interpretation is a piece of art. His work mostly play with monocromatic colors. Its minimalistic with an artistic angle.
“A certain style, a certain way of working — that’s what creates the tribe. It’s
not the clothes, or technical things. It’s the way of holding yourself in a different
way.”- RICK OWENS
MOOD BOARD
GRACE-MODEL
ABOUT THE SHOOT
GIVENCHY BY RICCARDO TISCI ITALIAN-BORN CREATIVE DESIGNER OF GIVENCHY SINCE 2005 MARCO GOBBETTI (GIVENCHY BOSS ), SPOKE OF TISCI’S APPOINTMENT, “HE HAS AN ELEGANCE THAT IS MODERN, CONTEMPORARY AND ROMANTIC AT THE SAME TIME”. (MARICO MADEIRA/ VOGUE.COM, 2005) HIS COLLECTIONS CONSIST OF DARK, SENSUAL AND SUBVERSIVE THEMES.
GIVENCHY PLAYS AROUND WITH NEGATIVE SPACE, SIMPLICITY AND AUTHENTICITY.
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END.