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About Sorted Design + Advertising
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Based in Pretoria and Cape Town, Sorted Design + Advertising is an integrated marketing communications, brand development, advertising and information design agency. At Sorted Design + Advertising we create the perfect blend between logic and creativity. We know that the key for your business to be exceptional, is underlined in the way it is managed and presented as a brand.
Employees: 11 BEE Status: Level 3 Circa: 2006 Offices: 2 [Pretoria and Cape Town]
At Sorted Design + Advertising we assist your company to successfully communicate the core values in an integrated brand system to get to the heart of your product or service.
We’re a friendly and vibrant agency with branches in both the Capital and Mother cities. We pride ourselves on the quality of our work and the impeccable service we provide to our clients. Our team consists of highly skilled and experienced people with a passion for the creative and communications industry. We have collective local and international industry experience of 32 years with companies such as Caxton (SA), Ogilvy & Mather (Singapore), PKF (London) Ad Grand (Singapore) and Superior Choices.
Our team members have experience working with brands such as Moët & Chandon, Dom Pérignon, Nedbank, Standard Bank, PKF (London & SA), Ill Divo, Sasol, Jaquar, Nasou via Afrika, BoE Private Bank, Tsogo Sun, Nokia, SA Motor Loans, Peroni Nastro Azzurro, Hanza Marzen Gold, Miller, Bavaria, FNB, Honda, Lafarge, Hisense, MichaelGamePlan, Protea Coin, De’Longhi, Kenwood, Mapei, SAAB and Rocky Mountain.
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Lafarge is a leading producer of building materials in South Africa. Lafarge products - [cement, concrete, aggregates (sand and gravel) and gypsum] - are essential in creating the structures that shape our everyday surroundings.
commercials; from conceptual phase right through to production, point of sale design and manufacture, spacial design, event design, new product packaging design, brand development, graphic design, layout, printing & distribution.
In keeping the key account for Lafarge South Africa, we provide this cement giant with the following services on an ongoing basis: strategic planning, media planning, advertising planning, advertising conceptualisation, advertising roll-out, tv commercials and radio
Lafarge South Africa has been on board since 2009; Sub-Saharan Africa has joined in 2012.
The company was founded by the De’ Longhi family in 1902 as a small industrial parts manufacturing workshop. The company incorporated in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments. De’ Longhi is especially well known for its bean to cup espresso machines, the
De’ Longhi gelato maker and the Pinguino portable air conditioner. De’Longhi SA joined our creative pool in 2012 for various services including advertising, branding and in store system design.
MichaelGamePlan is a great product range of skin care products for men of all ages to ensure that their skin looks and stays looking good for life. The products are easy to use, suitable for all skin types including sensitive skins, takes less than three minutes of your time, and best of all the blades last longer when using michaelgameplan low foaming shaving gel.
Creative direction, design and layout for Afrikaans arts and culture journal POMP.
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A new edition to the very well establisehd English Leather fragrance brand. The brainchild of Mike Fisher, Pure Platinum brings a new and fresh look to the stable with a strong approach; dark tones and leather textures. Sorted’s involvement: Logo and brand development, product design and advertising.
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A new fragrance for the modern man by Mike Fisher. Brand, logo development and advertising by Sorted Design+Advertising.
Hullabaloo Products was established in 2004 as an importer and distributor of known goods in the sporting industry. The company was born from a passion for the outdoors, sport and high quality products developed according to well established branding principles. Brand development has always been at the core of the company’s vision and core competency.
Services provided to Hullabaloo: Advertising, corporate identity design, brand development, website design, app design, various graphic design.
Sanitol Antibacterial is a new cleaning product range introduced to the South African middle to low income market.
Sorted Design + Advertising was appointed to design the brand logo and the packaging for Sanitol Antibacterial
Affordable optical quality, fashionable off the shelf reading glasses. First of its kind store, dedicated to the sale of quality and fashionable ready-made reading glasses for the discerning client at an affordable price, the likes of which have never been available before in South Africa.
We have been involved with The Reader from the conception stages. From the logo design, brand development, retail space, interior, brochure design and various other marketing collateral.
For 33 years, Rocky Mountain Bicycles has been designing, developing, and perfecting mountain bikes in and around the north shore of Vancouver, British Columbia. This diverse playground has offered them the ideal proving grounds for all types of riding. Whether you’re looking for the ultimate race machine, an all-mountain bike, or a trusty all-rounder for weekend thrills, they build exceptional bicycles to fit your riding style.
At Sorted Design + Advertising, we look after Rocky’s advertising and graphic design needs in South Africa.
Based in Vancouver, B.C., Canada, Race Face Performance Products has been designing and manufacturing leading-edge performance cycling components, clothing, and protection for more than 20 years. We are a global cycling brand with product distribution in more than 40 countries and a roster of multi-disciplined professional athletes and organisations around the world.
At Sorted Design + Advertising we are responsible for the advertising for the SA agency of Race Face
The Southern African Vinyls Association (SAVA) is a representative body for the PVC industry fulfilling an active role in the sustainability of the industry. With the support of its members, SAVA addresses PVC related issues and constructively engages with stakeholders and role players to create a positive environment for a vibrant, healthy and sustainable PVC industry.
Services provided to SAVA includes graphic design, branding, layout, printing, advertising
Evoc designs and manufactures gear to meet the needs of the ultimate mountain biker: high-quality, sophisticated products with sensible features. The team started small, producing a small amount of items for themsleves; the idea to establish EVOC was born when more and more other people started asking for our gear and where they can buy it. Since then, the standards for all their products have remained unchanged: highest possible quality, ingenious details and smart functions.
Evoc keeps it simple, functional and reliable. But they also offer something that goes deeper – a passion for what they do. As a result, EVOC products are much more than merely pieces of equipment. At Sorted Design + Advertising, we look after Evoc’s advertising and graphic design needs in South Africa.
EPCM Global is a management consulting services firm for public and private sector clients. We provide specialist solutions and competitive insights within our three core offerings: • • •
Consulting solutions for business, project and engineering management Project delivery solutions Specialist staffing solutions
The services we offer to EPCM Global is: Corporate Identity design, stationery design, website design, information design, brochure design and printing.
Kenwood is a leading manufacturer of various types of kitchen appliances. Kenwood product designs empower the user, they give you top quality results every time so you can get imaginative and adventurous in the kitchen, they inspire confidence. Since 2012 we’ve been in proud association with the Kenwood brand.
WILLEM LE ROUX
T: +27 21 422 3720 // ROSE STREET CHAMBERS // 35-ON-ROSE STREET BO-KAAP // CAPE TOWN // 8001
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NEED A VISA?
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WILLEM LE ROUX T: +27 21 422 3720 ROSE STREET CHAMBERS 35-ON-ROSE STREET BO-KAAP CAPE TOWN 8001
T: +27 21 422 3720 // ROSE STREET CHAMBERS // 35-ON-ROSE STREET BO-KAAP // CAPE TOWN // 8001
Full corporate identity design and development for Le Roux and Associates Attorneys. Specialists in litigation immigration and contract law. Š Sorted Design+Advertising
Fisher Brands Sales Conference 2014
Corporate identity design Fisher Brands; major manufacturer and distributor of cosmetics, perfume and skin care.
Advertising and design for locally based, internationally acclaimed sunglasses brand.
Campaign photography for locally based, internationally acclaimed sunglasses brand.
Lady Africa Bush Lodge www.ladyafrica.co.za design // e-commerce // blog
Hullabaloo Products www.hullabaloo.co.za design // catalogue // blog
Die Departement van Ontwerp www.ddvo.co.za design // e-commerce // blog
Minxcon Engineering www.minxcon.co.za design // information // blog
EPCM Global www.epcm.co.za design // information
MichaelGamePlan Skincare www.michaelgameplan.co.za design // e-commerce // blog
Loraine Steyn Couture www.lorainesteyn.co.za design
Gypsum Quarterly www.gypsumquarterly.co.za design // publishing
Gerrard Lua Smith www.luabrand.co.za design // catalogue
website collective
Services BRAND/CI DEVELOPMENT
PROMOTIONAL DESIGN
IMAGING SERVICES
A brand at its core is more than just an pretty Logo, a catchy tagline or other awesome associated imagery. A brand bring about good relationships, sets reputation, suggests certain movements, encourages expectations, and conveys a promise. A brand embodies uniformity, promotes your vision and portrays a sense of uniqueness or direction. We will help you build your brand to be a resounding affirmation of the company (and its people’s) identity and personality and everything these stand for.
We offer excellent promotional design services and production possibilities. Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
3D design and animation Video shooting, editing and production Illustration Photography (product, fashion and corporate)
This includes but is not limited to: In store displays, point of sale displays, shelving design, cut-outs, flags, banners, wind-vanes, umbrellas, suspended structures etc.
GRAPHIC DESIGN AND INFORMATION DESIGN The creative process of graphic design involves a great number of aspects. At Sorted we are skilled to help you with any of these design processes ranging from: • • • •
Corporate identity design – a part of brand building, this is your full ‘logo package’ and includes but is not limited to: logo design, business cards, letterheads, corporate folders, invitations etc. Book design and layout – academic, fiction titles, creative journals Poster design Event stationery design – invitations, menus, gift packaging, itinerary design.
WEBSITE DESIGN Web design – creative direction, design and site-mapping. E-commerce – Online shopping
PACKAGING DESIGN We have extensive knowledge in the design and production of packaging. Our clients range from various industries and sectors. • Food and beverage – boxes, cans, tubes, tins • Cosmetic – boxes, cans, tubes, tins • Gifts – corporate, personalised and events. ADVERTISING (PRINT, TV AND RADIO)
MEDIA BOOKING (PRINT, TV AND RADIO) Media planning and booking of all media channels including but not limited to: TV, radio, magazine, newspaper, internet. PRINTING SERVICES We do all of our digital printing in-house. This way we can control quality, cost and dealines. Clever? Yes. In Pretoria we have The Ink Fish as our in house printing company, and in Cape Town we’re sporting Sorted Print. Both these printing companies are on location and under the same management and ownership as Sorted Design+Advertising.
Campaign conceptualisation Advertising strategy design Image generation – photography, 3D rendering procurement of relevant imagery Deliverable production of tv commercial, print design or radio advert.
Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy. Erik Adigard
Cape Town
Pretoria
+27 21 423 7862 capetown@sortedadvertising.com www.sortedadvertising.com
+27 12 460 0626 getsorted@sortedadvertising.com www.sortedadvertising.com
35 rose street / bo-kaap / cape town / 8001
407 mackenzie street / menlo park / pretoria / 0081